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APRIL 29, 2011 [Websites] Other Voices: A Discussion with Mark Ragan, CEO of Ragan Communications
You’ve been busy at Ragan Communications the past year — global events, a new website, additional staff — what’s been the most exciting project for you and your team? have been fortunate enough to get to know Mark Ragan more closely during the past few years. In addition, Ragan produces several communications conferences, workshops, and senior-level forums.
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DECEMBER 21, 2011 [Websites] 2012: No Predictions, Just Actions
Digital Content : We’re doing a lot more with digital content on our website and that will continue. Our website continues to be populated with video content in a number of places and videos allow us to visually tell our story through our spokespeople, customers and thought leaders. I stopped reading them. What are your plans for digital content in 2012?
NOVEMBER 29, 2013 | B2B VOICES
[Websites] Stop Ignoring This Valuable Piece of Content
OCTOBER 21, 2013 | B2B VOICES
[Websites] Keeping Your Messages Connected
SEPTEMBER 3, 2013 | B2B VOICES
[Websites] Three Ways to Explore Big Ideas (Little Ones Too)
AUGUST 20, 2013 | B2B VOICES
[Websites] What Are Your Future B2B Digital Media Plans?
JUNE 11, 2013 | B2B VOICES
[Websites] Can B2B Brands Inspire?
MAY 16, 2013 | B2B VOICES
[Websites] Why Aren’t You Using More Stories? Here’s Why They Matter
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MARCH 22, 2013 [Websites] Do B2B Companies Need Social Media?
Education.Think of your social channels as an extension of your website and event activities. This question was posed to me by Paul Gillin for a Q&A I did with him for BtoB Magazine. There are a number of ways to define the word “need” but it is a good question for companies to begin when they think about starting or expanding social media. Recruiting. Crisis communication.
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APRIL 21, 2011 [Websites] Relaunching an Online Newsroom
In 2006 I took a leap of faith and decided it was time to outsource a key part of our website — the media room. We continue to use PR Newswire and outsource these pages and last week after many revisions and tests with our internal website team we hit the “refresh button. Integrating Social Media With Corporate Website: How far can we take this? Banner Updates.
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SEPTEMBER 3, 2013 [Websites] Three Ways to Explore Big Ideas (Little Ones Too)
You won’t regret having a long list of resources who can help you understand the industry, but who can also function as a third-party advocates for your website, blog and with journalists. 'One of the more challenging aspects of any career in B2B communication is creativity. look at creativity as essentially a way to explore. Explore new ideas. Explore old ideas. Explore ways to build.
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NOVEMBER 28, 2011 [Websites] B2B Creativity is Not an Oxymoron
Save your competitive arguments for non-paid mediums such as your website and the media. One of the myths around B2B communications is that the industry lacks creativity – or the drive to be creative. can’t think of anything that’s farther from the truth. Another Lego creation at home. Just like with B2C companies, creativity can be driven by a company’s culture.
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B2B VOICES | MONDAY, APRIL 29, 2013 [Websites] How B2B Companies Can Leverage Events to Build Awareness
Website. 'Last week, my ability to navigate London was put to the test as I attended four different events across the city. Luckily, I was able to be at most of the activities I needed and wanted to see, and attending them made me think of ways B2B marketers can take advantage of events — either by attending or hosting. Aaron Pearson and I have written here about the importance of face-to-face time. Here is his post from SXSW. How are you turning your events into opportunities? Here are some of my thoughts based on last week’s frenzy of events. Twitter. Video. Photography. MORE >>
B2B VOICES | TUESDAY, AUGUST 20, 2013 [Websites] What Are Your Future B2B Digital Media Plans?
The challenge is tying what you do all together — whether through gamification, website, Twitter, email, advertising — is consistent, tells a story and useful. 'What’s in your B2B future? If you missed it, in June PwC published a report about where the digital media market is going (Entertainment and Media Outlook: 2013-2017) and how companies should think about responding. While this is a report focused on the consumer market there are several findings for B2B marketers to consider. That concept is no different in the B2B space, so what are you doing about it? MORE >>
B2B VOICES | TUESDAY, MAY 10, 2011 [Websites] Has Social Media in Financial Services Arrived?
Wired: CNN Money relaunches website, adds StockTwits for Wall Street Chatter. It’s been a busy week for social media in financial services…and it’s only Tuesday. For years I’ve been an advocate of using social media in a B2B/financial services setting. recently spoke in London at the Finextra conference about our experiences. It allows you to educate, build advocacy and monitor for issues. There is clearly no doubt that social media has made its mark with consumer brands and in breaking news. But who is lagging and why? Why now? Gorkana: To tweet or not to tweet. MORE >>
B2B VOICES | WEDNESDAY, NOVEMBER 24, 2010 [Websites] Beyond Social – What’s Next?
suggest taking your IT and website teams to lunch and start benchmarking what other companies are doing. Study after study continues to show that companies are integrating social into their communication plans. This year’s study by Chief Marketer found that 64% of 1,300 respondents said they were already integrating social media into marketing campaigns, and 22% who currently are not will be doing so in the next year. And SmartBrief just recently partnered with market research firm Summus and released The State of Social Media for Business. One key point from the study, 66.5% MORE >>
B2B VOICES | MONDAY, JANUARY 23, 2012 [Websites] It’s Time for B2B Social Media Marketing to Generate Leads
They have an awesome blog, a website that is super SEO-optimized and a social media presence that is engaging and drives traffic and leads back to the website. Pam A B2B Voices Q&A With Kipp Bodnar and Jeffrey L. Cohen. just finished reading The B2B Social Media Book : Becoming a Marketing Superstar, by Kipp Bodnar (day job at HubSpot ) and Jeffrey L. Cohen (day job at Radian6 ), hot off the presses this month. recommend it. Despite the title, it doesn’t try to encompass everything you need to know about B2B social media marketing. Where did that come from? It is awesome. MORE >>
- [Websites] Should Investor Relations Teams Use Twitter? B2B VOICES | WEDNESDAY, SEPTEMBER 1, 2010
- [Websites] Finextra Review — The Growth of Social Media in Financial Services B2B VOICES | MONDAY, APRIL 11, 2011
- [Websites] Five Lessons Learned After Five Years of B2B Social Media B2B VOICES | MONDAY, OCTOBER 22, 2012
- [Websites] Integrating Social Media With Corporate Website: How Far Can We Take This? B2B VOICES | THURSDAY, OCTOBER 28, 2010
- [Websites] Guest Post: How B2B Companies Can Use Video/Photos in Social Media B2B VOICES | WEDNESDAY, JUNE 9, 2010
- [Websites] The Future of Social Media is Not Digital B2B VOICES | THURSDAY, MARCH 14, 2013
- [Websites] Trendsetting: Are You Ready for These Five Trends? B2B VOICES | WEDNESDAY, JUNE 29, 2011
- [Websites] Blogging isn’t Supposed to be Easy B2B VOICES | TUESDAY, APRIL 17, 2012
- [Websites] Research Firm Updates Business Technology Buyers Report: Social Media On the Rise B2B VOICES | THURSDAY, JUNE 3, 2010
- [Websites] Business Tech Buyers Are Using Social Media, But Twitter? Not So Much B2B VOICES | MONDAY, SEPTEMBER 5, 2011
- [Websites] Five Questions on the Profession of Public Relations B2B VOICES | THURSDAY, MAY 12, 2011
- [Websites] Can B2B Brands Inspire? B2B VOICES | TUESDAY, JUNE 11, 2013
- [Websites] A B2B Summer Reading List B2B VOICES | FRIDAY, AUGUST 10, 2012
- [Websites] Four Spring Cleaning Tasks for B2B Communicators B2B VOICES | WEDNESDAY, APRIL 4, 2012
- [Websites] Why Aren’t You Using More Stories? Here’s Why They Matter B2B VOICES | THURSDAY, MAY 16, 2013
- [Websites] How Stratasys Hit 700k Video Views and Reimagined What’s Possible in 3D Printing B2B VOICES | FRIDAY, FEBRUARY 1, 2013
- [Websites] Top B2B Voices Posts of 2010 B2B VOICES | FRIDAY, DECEMBER 31, 2010
- [Websites] It’s Social Media Week — Do You Know Where Your Brand Is? B2B VOICES | MONDAY, FEBRUARY 7, 2011
- [Websites] Content Fusion: How Stories Are Shared in a Social World B2B VOICES | FRIDAY, OCTOBER 28, 2011
- [Websites] 5 Ways to Increase Engagement With Your Content [Cross Post] B2B VOICES | THURSDAY, AUGUST 19, 2010
- [Websites] What Google’s Acquisition of Motorola Mobility Means for Marketers B2B VOICES | WEDNESDAY, AUGUST 17, 2011
- [Websites] How to Share a Great Story B2B VOICES | MONDAY, NOVEMBER 26, 2012
- [Websites] Keeping Your Messages Connected B2B VOICES | MONDAY, OCTOBER 21, 2013
- [Websites] Why Digital Media Outreach Shouldn’t Be Ignored B2B VOICES | WEDNESDAY, APRIL 28, 2010
- [Websites] The NY Times and its Paywall Decision — A B2B Discussion B2B VOICES | FRIDAY, MARCH 18, 2011
- [Websites] B2B Voices @ SXSW B2B VOICES | WEDNESDAY, MARCH 6, 2013
- [Websites] You Can’t Make a Great Cake Without Quality Ingredients B2B VOICES | TUESDAY, SEPTEMBER 25, 2012
- [Websites] Stop Ignoring This Valuable Piece of Content B2B VOICES | FRIDAY, NOVEMBER 29, 2013
- [Websites] SXSW: When Creative Content Projects Go Awry B2B VOICES | MONDAY, MARCH 11, 2013
- [Websites] Integrating Facebook: A B2B Perspective of the Social Network B2B VOICES | WEDNESDAY, JUNE 22, 2011
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