Webbiquity

MARCH 15, 2022

B2B marketers spend a great deal of time, effort, and money on top-of-funnel activities to drive website traffic. Consideration: The buyer uses information from your site and the web to decide if your brand has what they need, and belongs on their short list. Image credit: Amjith S on Unsplash. Your Homepage Is Optimized.

Marketing & Strategy 255

Marketing & Strategy Top of Funnel B2B Landing Pages 255

Zoominfo

MAY 9, 2021

Each prospect visits your company’s website. Knowing when employees from specific company domains visit your website is important. However, data about which domains qualify as high-value web traffic has been difficult to corral — until now. However, the rub here is simple: All web traffic is NOT created equal.

Zoominfo 130

Zoominfo Ideal Customer Profiles High Quality Lead Marketing & Strategy 130

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools for Smarter Marketing Decisions In every business, it’s important to understand data to make smart choices. Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Top Rank Marketing

JANUARY 24, 2024

Strategic SEO efforts lead to a sustainable and cost-efficient flow of organic traffic, bringing relevant people to your website or landing pages. Build around these six SEO pillars: Keyword research SEO content Technical SEO Link building Maintenance and optimization Reporting and analysis Keyword research It all starts here.

Marketing AI 104

Marketing AI SEO Ad Building Marketing & Strategy 104

Blue Flame Thinking

SEPTEMBER 8, 2023

Your website is the most visible view of your brand and products or services. Understanding your website demographics and analytics is a critical step in using data to make decisions. Track conversions and goals with real data that reduces guesswork and allows you to continually improve your web presence.

Traffic 96

Traffic Analysis Marketing Websites Allocation 96

Martech

JULY 26, 2023

When we say contributor Alan K’necht is a long-time web analytics expert, we really mean a long time. He was working on search and analytics before nearly all of today’s tech giants existed. The buyers sent someone to come and look at our weblogs to find how much traffic we were getting. They were called log analyzers.

Startups 98

Startups Cross-Selling Press Analytics 98

Webbiquity

MARCH 30, 2021

Personalization is so important that 71% of people report feeling frustrated when their shopping experience is not customized to them. A form of artificial intelligence, live chat allows customers to interact with support representatives in real-time through a chat box on your website. Affiliate sales support independent publishing.

Lead Generation 257

Lead Generation Marketing Automation Services Trends Marketing AI 257

Sprout Social

JANUARY 24, 2024

But using a platform like Tagger by Sprout Social where you can get in-depth reports like below, or requesting a performance report from the influencer, will enable you to gather one or both of these metrics. Using tools like Tagger by Sprout Social enhances precision in tracking website traffic.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

BOP Design

JANUARY 25, 2022

Have you logged into your company’s Google Analytics and were unsure where to find the most useful reports? While some of the information, like users and pageviews, is fairly straightforward, other metrics help you get a better understanding of how visitors are interacting with your website and where you can improve their experience.

Marketing Analytics Tools 107

Marketing Analytics Tools Analytics Marketing Websites Google 107

Parse.ly

SEPTEMBER 26, 2022

You want to know if your website is contributing to your business the best that it can. Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Content analytics tools. Customer analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Martech

JUNE 27, 2023

It’s only a few days until Google turns off the free version of Universal Analytics (UA), currently used by more than 28 million websites. If you haven’t yet transitioned to its successor, Google Analytics 4 (GA4), on July 1 Google will automatically do it for you. What do you want to achieve with your analytics?

Marketing Analytics Tools 104

Marketing Analytics Tools Analytics Budget Programs User-Generated Content 104

Oktopost

NOVEMBER 30, 2023

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. Therefore, it comes as no surprise that Google Analytics ranks among the most crucial tools for marketers.

Marketing Analytics Tools 62

Marketing Analytics Tools Traffic Domain Top of Funnel 62

Martech

MAY 3, 2023

Search engine optimization (SEO) platforms are perhaps the most powerful strategy to drive traffic to your website. Is the reporting actionable? analytics, log files, a proprietary tracking pixel). • How do you track and report on SERP features? How robust and flexible are your reporting options?

Enterprise Management 110

Enterprise Management Digital Asset Management Work Management Marketing Management 110

RebelMouse

NOVEMBER 9, 2023

This article explores the critical aspects of this update and how it may affect your website's rankings. The October update aimed to elevate the search experience for users by favoring high-quality E-E-A-T (experience, expertise, authoritativeness, and trustworthiness) content and relegating lower-quality websites.

Lead Scoring 105

Lead Scoring Lead Ranking Google CAN-SPAM 105

FunnelEnvy

MAY 29, 2023

For most B2B marketers, Google Analytics (GA) is a foundational part of their stack. Google’s long-running web analytics platform emphasizes universal compatibility, meaning it often serves as the connective tissue between different elements and software applications you use in your marketing.

Marketing Analytics Tools 76

Marketing Analytics Tools Top of Funnel Analytics Google 76

Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). You’ve seen the compare and contrast pieces, pored over the GA4 vs Universal Analytics thinkpieces… and then avoided switching as long as possible.

Analytics 81

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 81

Parse.ly

AUGUST 12, 2020

Getting the complete picture of your traffic has always been challenging. Dark traffic first popped up in 2012, when it became clear that traffic stripped of its referrer information was categorized as “direct.” What is Shadow Traffic? What Causes Shadow Traffic? The Rise of Shadow Traffic. Want Parse.ly

Traffic 135

Traffic Work Management Marketing Management Privacy 135

Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Watch Time and Audience Reports. Engagement Reports. Earnings Reports. The Overview Report.

Youtube 142

Youtube Analytics Video Marketing Optimization 142

Contently

AUGUST 2, 2021

Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. Google Analytics.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

BOP Design

FEBRUARY 27, 2023

Google Analytics is a very powerful tool that helps marketers and business owners understand their website users and activity across a B2B website. In fact, there are many different metrics that you can track through Google Analytics. But, what if the new Google Analytics GA4 isn’t quite cutting it for you?

Marketing Analytics Tools 99

Marketing Analytics Tools Analytics Google Privacy 99

Sage Marketing

JULY 23, 2023

Our comprehensive guide equips B2B tech startups with the knowledge they need to harness the power of GA4 as their default analytics platform. We have compiled a comprehensive guide that covers everything you need to know as a B2B tech startup about the new Google Analytics – GA4. Let’s dive in!

Marketing Analytics Tools 52

Marketing Analytics Tools Startups Analytics Google 52

seo.co

JULY 6, 2021

Is your website getting enough traffic? Many website owners and marketers have the same dilemma because they don’t take a data-driven approach to traffic management. There is no denying the importance of research and data analytics for website performance, marketing success, and better profitability.

Marketing Analytics Tools 111

Marketing Analytics Tools Work Management Google CTR 111

Martech

JANUARY 23, 2023

The web is a big, busy place, so marketers competing for consumers’ time, attention and, most importantly, money must understand the critical role search plays in digital marketing — and how to use search to their advantage. Advertisers use networks such as Google Ads to promote websites above the organic search results.

Search Marketing 130

Search Marketing Paid Search Agency Planning PPC 130

Brightedge

AUGUST 8, 2022

Mobile search traffic has exceeded that of desktop since at least 2016. BrightEdge data shows that 62% of all web traffic is from mobile devices and tablets. Its “mobile first” system uses the mobile version of a website for indexing and ranking purposes. At least half of all mobile users prefer websites to apps.

Optimization 105

Optimization SEO Mobile Marketing Traffic 105

The Marketing Blender

MARCH 22, 2024

If plenty of people visit your website, but you aren’t getting leads, then conversion should be the focus. #3 It helps improve your website’s visibility on search engines, thereby increasing traffic and potential leads. Always begin with Google Analytics and get your tracking set up for your website.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Contently

MARCH 14, 2023

Then there’s Amazon, which captures 60% of all traffic when consumers begin their product searches online. It’s especially handy for SEO recommendations related to your site’s Core Web Vitals, a report that uses field data — or data from real-world users — to gauge the performance of various URLs on your site.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Unbounce

JULY 5, 2023

Specifically, AI analytics. The never-ending evolution of AI-driven analytics is revolutionizing how marketers (like you!) We’re gonna explain the who, what, when, where, and why of AI analytics in marketing. There’s a lot to cover here, so let’s dive right in: What is AI analytics? What are the benefits of AI analytics?

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. Most enterprise SEO platforms track, measure, and integrate social signals into their analytics and dashboard reports.

Enterprise Management 139

Enterprise Management Marketing Management Search Marketing Lead Ranking 139

Martech

AUGUST 25, 2023

This is the second part of a three-part series of conversations about Google Analytics 4 (GA4) with Russ Ketchum, product director of Google Analytics. In the first part, we discussed how to recreate Universal Analytics’ reports. Explore and custom funnels are two of the reporting types we talked about in part one.

Features 98

Features Marketing Analytics Tools Funnel Advertising Advertising Funnels 98

Heinz Marketing

DECEMBER 26, 2023

Analyzing Market Reports and Reliable Data The impact of analyzing market reports, industry publications, and data from reliable sources cannot be overstated. Data Analytics and Metrics The role of data analytics in shaping an effective strategy is very beneficial for collecting valuable insight.

Business 112

Business Analysis Work Management Forecasting 112

Adobe Experience Cloud Blog

SEPTEMBER 29, 2017

Users can then click through to any website or destination you select when setting up the promotion. If you’re on the receiving side of a Messenger ad, there’s no way to permanently turn off ads, but a user can tap the downward arrow in the bottom right of an ad and see options to report or hide it. What does this mean for marketers?

Advertising Funnels 268

Advertising Funnels Top of Funnel Funnel Advertising Mobile Advertising 268

Huptech Web

SEPTEMBER 22, 2023

In this comprehensive guide, you’ll learn how to leverage UTM parameters to track your website traffic effectively and achieve a valuable understanding of your marketing campaigns. They help you determine where your website visitors are coming from and which parts of your campaign work best. Keep reading!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

DAGMAR Marketing

FEBRUARY 8, 2021

Updated 2021— Whether you’re a business owner with a new website or a veteran webmaster, it always helps to understand the best practices for setting up your Google Analytics account. It’s best to understand Google analytics setup best practices from the start. Multiple analytics views for the win.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Practices Google 98

SmartBrief - Marketing

FEBRUARY 20, 2024

We’re all aware of how much mobile devices are used for internet access today, but did you know that more than 50% of global internet traffic originated from mobile devices in the fourth quarter? It’s 58.67%, to be exact, Statista reports. This emphasizes the importance of adopting mobile-first marketing strategies.

Mobile Marketing 100

Mobile Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 100

Martech

JANUARY 30, 2024

Dig deeper: Web analytics is badly broken “Most sane rational marketers would say, ‘Well, we should delay [getting rid of cookies] as long as possible,’” she said. “We Marketing reports in our business insights tool. Google Analytics. All SEO reporting (built on GA and GA4). We took a slightly different approach.

Paid Search Agency 123

Paid Search Agency Marketing Attribution Top of Funnel Companies 123

Optinmonster

FEBRUARY 11, 2024

Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, or eBook like in the example above. Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media.

Paid Content 89

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 89