KoMarketing Associates

DECEMBER 8, 2021

To view it in GA, look under Acquisitions. Like organic traffic, this data can be viewed in most search engine analytics dashboards. Pageviews refer to the number of times each page on your site is viewed. There, you can view page views, unique page views, and average time on page. Unique site visitors.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

SEPTEMBER 9, 2021

Sprout Social conducted its “Sprout Social Index XVII: Accelerate” report, and data showed that 47% of marketers claim that social data is viewed as a resource that influences strategy for multiple teams. That being said, 46% say that their organization only views social media marketing data as strictly a marketing resource.

Social Media 207

Social Media Demand Social Marketing Media 207

KoMarketing Associates

JULY 19, 2022

As Google continues to make changes to its algorithm, new research indicates that B2B marketers are seeing a negative impact on everything from page views to overall revenue.

Account Based Marketing 256

Account Based Marketing B2B Marketing Marketing Report Google 256

KoMarketing Associates

FEBRUARY 7, 2023

Marketers Remain Skeptical of Artificial Intelligence As marketers continue to view AI with skepticism, previous research indicates that the obstacles they are facing with this technology may be dampening their enthusiasm for its potential. Interestingly, the majority (67%) believe that artificial intelligence (AI) is primarily a fad.

Marketing AI 213

Marketing AI Trends Paid Search Agency Cross-Selling 213

KoMarketing Associates

DECEMBER 15, 2021

Furthermore, 62% said that they will require a 360-degree, data-driven view of their customers. Overall, most marketing and customer experience leaders (82%) intend to create a new breed of content and generate experiences to develop a sustainable, long-term competitive advantage.

Privacy 275

Privacy Marketing Report Paid Search Agency Touchpoints 275

KoMarketing Associates

OCTOBER 12, 2022

Click to view the Auto-tagging section. Next, click on the “View Google Ads campaigns” button on the “Sessions by Session Campaign” card: . Linking GA4 and Google Ads provides a clearer view of the entire customer cycle, from first touch to final conversion. Sign into Google Ads. . Select Settings. . Select Account Settings. .

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

KoMarketing Associates

FEBRUARY 17, 2022

Though marketing automation isn’t new, it’s clear that marketers are still viewing it as something to test out,” wrote the authors of the report. However, most respondents (39%) stated that they intend to leverage marketing automation at some point this year to accelerate their demand generation strategies.

Demand Generation 258

Demand Generation Marketing Automation Services Marketing Automation Demand 258

KoMarketing Associates

JANUARY 20, 2022

About 43% are challenged by the decline of organic reach and the need to increase paid advertising budgets, while 34% are finding difficulty integrating data and technology to craft a unified customer view. This year, most marketers (53%) want to try to increase brand awareness with social media marketing.

Social Media 243

Social Media Creativity Social Marketing Media 243

KoMarketing Associates

DECEMBER 23, 2020

Additionally, 88% believe that their most recent technology purchase met their needs, suggesting that many marketers now have a positive view of martech integration, according to the authors of the report.

Customer Surveys 295

Customer Surveys Marketing & Strategy Digital Transformation Differentiation 295

KoMarketing Associates

OCTOBER 19, 2021

Furthermore, nine out of 10 marketers view newsletters as a valuable way to reach, target and personalize communication without third-party data. Statistics showed that the majority of marketers (63%) intend on growing email lists via newsletters to expand or enhance their first-party data in the near future.

Newsletter 246

Newsletter Email Marketing Statistics Customer Surveys 246

KoMarketing Associates

NOVEMBER 10, 2020

In addition, 88% say that their most recent technology purchase met their needs, suggesting that most marketers have a “positive view” of their recent martech integration, according to the authors of the report. In general, most marketers (69%) say they have invested in martech to accelerate digital transformation.

Advertising Channels 293

Advertising Channels Digital Transformation Statistics Custom Publishing 293

KoMarketing Associates

AUGUST 31, 2021

Sprout Social conducted its “Sprout Social Index XVII: Accelerate” report, and statistics indicated that 46% of marketers claim their organization only views social media marketing data strictly as a marketing resource.

B2B Marketing 244

B2B Marketing B2B Statistics Intent Data 244

KoMarketing Associates

NOVEMBER 25, 2020

Changes made to marketing strategies to capitalize during the pandemic should likely be viewed as long-term changes, not short-term,” concluded the authors in their report. COVID-19 and Marketing Adjustments.

Planning 285

Planning Gartner Statistics CMO 285

KoMarketing Associates

NOVEMBER 3, 2021

In turn, most respondents (62%) claimed that they will require a 360-degree, data-driven view of their customers. About 81% of marketing and customer experience leaders believe that personalization and ease for the customer at digital touchpoints will be critical over the next few years.

Allocation 224

Allocation Budget Programs Touchpoints Content 224

KoMarketing Associates

SEPTEMBER 21, 2021

Nearly 65% of marketers noted the importance of accessing video-viewing data to qualify leads, engage prospects, and influence deals. Nearly 32% claimed that they have “intermediate” video content effectiveness measures in place, while 27% admitted they have nothing at all.

Video Marketing 223

Video Marketing Content Statistics Sales Qualified Leads 223

KoMarketing Associates

JANUARY 4, 2021

In the month of June alone, the percentage of enterprise video views rose 145%. In addition, enterprise video viewers on mobile phones sharply rose 216% in the same period. In general, enterprise video viewers increased 93% in the second quarter.

Video Marketing 254

Video Marketing Content Statistics Mobile Marketing 254

KoMarketing Associates

APRIL 26, 2022

Unsupervised recently shared the results of its survey that asked 802 marketers their current views on the metaverse, and 60% admitted that they don’t fully understand it. Now, new research indicates that more marketers are looking to determine how the metaverse fits into their strategies.

Planning 198

Planning Statistics Marketing & Strategy B2B Marketing 198

KoMarketing Associates

FEBRUARY 10, 2021

Keep in mind that how much of the title tag that appears in search results will depend on which type of device the user is viewing the results on (namely, mobile versus desktop) and which settings the user has set like screen resolution and text size. Includes the option to “View all.”. x services] in [y location]). SEO Consideration.

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

JUNE 16, 2021

About 65% of marketers highlighted the importance of accessing video-viewing data to qualify leads, engage prospects and influence deals, according to the authors of the report. About 32% said they have “intermediate” video content effectiveness measures in place, while 27% admitted they have nothing at all.

Video Marketing 156

Video Marketing Effectiveness Sales Qualified Leads Advertising Benchmark 156

KoMarketing Associates

JUNE 5, 2018

This type of content marketing initiative can be important for SEO because long-form content typically generates a higher number of page views, inbound links, and social media shares. For one technology client, their third most viewed article in Q1 2018 via organic search, was under 1,000 words.

B2B Marketing 197

B2B Marketing Content Marketing Lead Scoring Lead Ranking 197

KoMarketing Associates

FEBRUARY 13, 2019

While 76 percent of adults aged 18 and older say they have made a purchase after viewing a video, this statistic is significantly higher for millennials (between the ages of 18 and 34) – about 85 percent of millennials have made a purchase after viewing a marketing video.

Customer Surveys 147

Customer Surveys Video Marketing Planning Demographics 147

KoMarketing Associates

APRIL 3, 2018

I’ve often seen marketers completely overlook the checkboxes for viewing impressions, CTR, or position. To get to this report, use the “Devices” table option, which is always present when viewing a table of search performance data. The new search performance report feels more intuitive when filtering data.

Search Marketing 177

Search Marketing Marketing Report B2B Marketing B2B 177

KoMarketing Associates

NOVEMBER 8, 2016

Launched in 2009, there are dozens of analytics reports that you can create and view on Baidu Analytics. There are four types of conversions that you can set up with Baidu Analytics: pages of actions, events, visit duration, and the number of page views. Basic Baidu Analytics Reports.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

KoMarketing Associates

DECEMBER 18, 2019

As the New Year comes into view, video is also expected to be an area of focus for marketers, according to previous research. Increasing customer acquisition (48%), increasing sales leads generated (48%) and boosting customer engagement (38%) are perceived to be the top challenges for year ahead. Turning to Video Marketing in 2020.

Acquisitions 157

Acquisitions Planning Leads Lead 157

KoMarketing Associates

MAY 3, 2018

For B2B service providers with login through your site, you will want to create a specific View that excludes your login Users from reporting to increase accuracy of marketing performance. Returning Users to further understand exactly how many times your Users are coming back. Technology >> Network.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

KoMarketing Associates

APRIL 2, 2019

Authenticity and credible answers will help grow your following which in turn will increase answer views. Write an in-depth article or provide an unique point of view tackling specific challenges in the world of HR Software. has over 5 millions views across 330+ answers with the help of Promoted Answers. Time, and Quartz.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

KoMarketing Associates

FEBRUARY 9, 2017

Additionally, data shows that the most popular video viewing time is Wednesdays between 7 a.m. The researchers also discovered that 86 percent of business-related video views are still occurring on desktop vs. 14 percent on mobile. However, video viewing reached its peak between 5 p.m. and 11 a.m. and 11 p.m.,

Video Marketing 120

Video Marketing Personalization Business Content 120

KoMarketing Associates

NOVEMBER 18, 2020

Currently, LinkedIn offers all users the ability to view a company’s ads if it has been seen by at least one member in the past six months. Now, when users update an ads URL, they have the option to scrape the site for a potential image, saving advertisers the pain of having to re-upload ads due to a slight URL change.

Linkedin 283

Linkedin Paid Search Agency Features Ads 283

KoMarketing Associates

OCTOBER 2, 2017

New research shows that marketers are harnessing data on their prospects and customers, but not all of them have a comprehensive view of their target audience. Just 39 percent of marketing leaders said they had “total access” to a comprehensive view of their target customer, based on insights aggregated from across their organization.

Aggregators 120

Aggregators CMO Marketing & Strategy Analytics 120

KoMarketing Associates

MARCH 29, 2018

SEOs should analyze performance in Google Analytics throughout the month for a clear view on organic traffic performance – what’s driving traffic, what may be hindering it – and tailor strategies accordingly. Finally a bigger picture view of website impressions and the ability for year-over-year comparisons!

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

MARCH 20, 2019

MIT Sloan Management and Google recently teamed up to conduct the “Improving Strategic Execution with Machine Learning” report and found that 82 percent of marketers with incentives to use marketing automation have functional KPIs that help them develop an integrated view of their target customers.

Marketing Report 151

Marketing Report Marketing Automation Automation Aggregators 151

KoMarketing Associates

OCTOBER 26, 2017

Generally, this means higher viewership and hopefully many more leads and opportunities, but you run the risk of getting views, clicks, and conversions from people outside of your buyer persona. Typical marketing performance metrics usually start at reach and visibility, i.e. how often were your ads viewed or interacted with.

Account Based Marketing 120

Account Based Marketing ABM Cost per Lead B2B Marketing 120

KoMarketing Associates

MARCH 12, 2018

percent of marketers view AI as the “next big trend” in marketing in 2018. New research indicates that artificial intelligence (AI) continues to gain ground among marketers as a prominent tactic. BrightEdge recently conducted the “2018 Future of Marketing and AI Survey” and discovered that 25.6

Marketing AI 179

Marketing AI Customer Surveys Trends Planning 179

KoMarketing Associates

MAY 8, 2017

For example, the research discovered that the most popular viewing time is Wednesday between 7 a.m. In terms of platforms, 86 percent of business videos are still being viewed on desktop, while 14 percent are being watched on mobile devices. Timing the publication and promotion of videos appropriately may also increase their success.

Customer Surveys 120

Customer Surveys Video Marketing Advertising Agencies Paid Search Agency 120

KoMarketing Associates

NOVEMBER 8, 2019

This will allow them to have a transparent view of their audience’s behavior, creating a mutually beneficial relationship between brand and consumer.”. Comparatively, less than 15% of marketers believe that they process and analyze between 81% and 100% of data for marketing purposes.

Marketing Report 121

Marketing Report Transparency Statistics Custom Publishing 121

KoMarketing Associates

OCTOBER 31, 2019

This is problematic when it comes to developing an integrated view of the customer journey. Arm Treasure Data published the “State of the Customer Journey 2019” report, and statistics suggested that silos, in particular, are hurting marketers looking to leverage data.

Multi-Touch Attribution 121

Multi-Touch Attribution Marketing & Strategy Marketing Strategy Personalization 121

KoMarketing Associates

DECEMBER 2, 2020

All you have to do is go to the Admin view of your company page and look in the right column. The invite box and three suggestions will be in view. How about inviting some of your existing 1 st level connections? LinkedIn makes this extremely easy. Every month your Page will be given a certain number of invites.

Linkedin 157

Linkedin Paid Search Agency Features Companies 157