KoMarketing Associates

AUGUST 13, 2020

InsideView recently published its “Unlocking Revenue Performance in the New Normal” eBook, and research suggested that most marketing and sales professionals (54%) believe that marketing and sales operations will merge into one revenue operations team within the next year.

Marketing Report 165

Marketing Report Data Hygiene InsideView Work Management 165

Litmus

APRIL 17, 2024

to encourage more clicks Watch the video learn more about Interest Signals: Safeguard your email images with 24/7 Image Monitoring Every email you send is an opportunity to create positive brand experiences with your subscribers.

Click Rate 91

Click Rate Display Email Campaigns Validation 91

Hubspot

JULY 11, 2017

Continuous improvement cycles -- the structured, on-going validation process within Growth-Driven Design -- is one of the primary advantages for clients and agencies over a traditional web design and development offering. Download the ebook here to learn more about how to implement CRO services today.

Design 70

Design Advertising Agencies Paid Search Agency Ad Agencies 70

Launch Marketing

MARCH 13, 2024

Download our free Strategic Guide to Developing B2B Messaging That Matters eBook to get key insights into creating more relevant and memorable messaging! To validate your personas, meet with different groups in your organization, such as Sales and Support. One thing to especially focus on is the persona’s pain points.

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

Zoominfo

JANUARY 19, 2021

As opposed to whole blog posts, webinars, eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. That initial curiosity in your content offering — eBooks, whitepapers, case studies — might grow into an interest in your solution. What Makes a Good Landing Page?

Landing Pages 246

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 246

NetLine

APRIL 11, 2024

Our research continues to validate the connection between content engagement and investment readiness, solidifying the idea that increased content consumption correlates with approaching purchase decisions. The popularity of eBooks has had a ripple effect on other formats. An impressive 35.2% YOY increase. There’s even more good news.

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

Mereo

OCTOBER 7, 2021

Wise investments that realize return take foresight and validation, as well as governance throughout the entire process. We will show you how in our latest eBook: The Expert Guide to Elevating Revenue Performance With Solution Management. Validation Strategies. Included in Your Solution Management Expert Guide.

Marketing Management 74

Marketing Management Validation Press Organic Leads 74

NuSpark Consulting

NOVEMBER 16, 2011

That’s where paid search enters the picture, and that’s why I wrote a new ebook, A Strategic Guide to Lead Generation Using Pay-Per-Click Search Marketing with Google Adwords. This ebook discusses purely lead generation, and the best methods to manage enterprise and large scale campaigns. It’s my pleasure to present the eBook.

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

6sense

NOVEMBER 25, 2021

As we’ve learned in this blog series highlighting key findings from our new interactive ebook , shining a light on the otherwise invisible Dark Funnel of buyer intent is novel to say the least. . Validating visible buyer journeys. Validating Visible Buyer Journeys. Check out the Ebook. Preventing Uncontested Losses.

Top of Funnel 62

Top of Funnel Digital Marketing Funnels Buyer Intent Advertising Funnels 62

ConvertKit

NOVEMBER 26, 2019

What used to require buying a domain, setting up hosting, installing WordPress, choosing a theme, and adding opt-in forms—all just to validate a creative idea—is now available in one tool with ConvertKit. Validate your idea in minutes. Example of an idea validating landing page. Best of all, it’s now free! Host a meetup.

Landing Pages 135

Landing Pages Domain Validation Broadcasting 135

Launch Marketing

JANUARY 3, 2024

Download your free eBook to learn all the actionable strategies, easy to implement tips and much more. Tips to Address Poor Data Quality Invest in data cleansing and validation to ensure quality data. Duplicate records make it challenging to know which is correct as well as crowds your database and marketing automation platforms.

Marketing Automation Services 71

Marketing Automation Services Marketing Automation Automation B2B Marketing 71

Hubspot

APRIL 7, 2023

What do ebooks, graphic design software, and online courses have in common? Then, you can use market research (which we cover below) to give some early validation to your product choice. Conduct market research Validate your product ideas by conducting market research, which will help you determine what to sell. billion by 2023.

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

Only B2B

APRIL 3, 2024

Content downloads: Retrieving white papers, case studies, or ebooks relevant to your offerings indicates a strong desire to learn more. Data Quality and Validation: Ensuring the accuracy and reliability of your intent data insights.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Scoop.it

FEBRUARY 22, 2024

We’re talking blogs, eBooks, guides, whitepapers, case studies, webinars – the works. Ebooks help condense and package your thoughts nicely. At their core, compelling case studies act as social proof and peer validation for what you offer. Build yourself an extensive content library.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

BOP Design

NOVEMBER 17, 2020

Depending on your B2B business goals, a “conversion” could be almost anything—submitting a form, (contact us, lead generation, etc) downloading an ebook, or signing up for a newsletter, to name a few. Create trust with third party validation. Read more: How a well-designed website builds confidence. . Faster website load times.

Marketing Websites 111

Marketing Websites Conversion B2B Top of Funnel 111

Convince & Convert

DECEMBER 15, 2023

They can help validate that your messaging and tone are appropriate and will resonate with your intended audiences. Listen to the 600th episode of the Social Pros Podcast , and download a copy of the commemorative eBook for a list of other hand–picked episodes to add to your podcast playlist. Don’t just speak in the moment.

Rules 148

Rules Planning Brand Identity Branding 148

Only B2B

APRIL 10, 2024

These are leads that have been validated and are ready to be handed over to the sales team. Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Zoominfo

JANUARY 19, 2021

As opposed to whole blog posts, webinars , eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. That initial curiosity in your content offering — eBooks, whitepapers, case studies — might grow into an interest in your solution. What Makes a Good Landing Page?

Landing Pages 130

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 130

sagefrog

NOVEMBER 14, 2023

Validation: Test your ICP through focused campaigns or pilot programs to validate its accuracy and effectiveness. SEOmator says 48% of B2B marketers use eBooks in their content marketing efforts. In many cases, these webinars can offer more reach and build extra credibility through third-party validation.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Choozle

MARCH 22, 2022

Explore and fully understand the impact of each pillar with a dedicated ebook and blog posts for each chapter: Now available: A Clearly Defined Media Strategy: Where programmatic fits into the media mix. A Well Defined and Validated Audience: How to create or adapt proven audience targeting into a programmatic engine.

Allocation 68

Allocation Advertising Agencies Paid Search Agency Planning 68

Litmus

MARCH 8, 2021

For consent to be valid under GDPR, a customer must actively confirm their consent, such as ticking an unchecked opt-in box. Pre-checked boxes that assume consent if people don’t uncheck them aren’t valid under GDPR. But signing up for emails is optional —you can always download the ebook without subscribing to our emails.

Opt-in 136

Opt-in Terms and Conditions Opt-out CAN-SPAM 136

Mereo

OCTOBER 14, 2021

Go the extra mile and validate supply for the product or service. 2) Communicate: Buyer frustrations are valid. Download our Seek to Serve, Not to Sell eBook. Identify alternatives the buyer can employ (even if they don’t result in your direct compensation). SEEK TO SERVE.

Contingency Planning 77

Contingency Planning Work Management Marketing Management Validation 77

DiscoverOrg

JUNE 9, 2017

A spam trap is a valid, deliverable email address used exclusively to receive unsolicited email. Simply detecting a valid inbox via email verification does nothing to reduce the likelihood of hitting a spam trap. Get the eBook. While it’s impossible to avoid them entirely, good data hygiene may limit exposure. The good news?

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

Modern B2B

JANUARY 10, 2024

Traditional reasons for gating Fortunately, the above example is unlikely – but it raises a valid point around the value exchange in marketing. Benefits to your website SEO strategy You’ve worked hard on this eBook, it’s got loads of relevant industry and product messaging which you know will resonate with your audience.

B2B Thought Leadership 52

B2B Thought Leadership Top of Funnel Thought Leadership Lead Scoring 52

Litmus

FEBRUARY 24, 2021

Download the ebook ?. And if you want specific tips & tricks for dealing with the issues mentioned here (or just want to save this list to reference later), download our comprehensive ebook: The Anatomy of a Broken Email. Every time. Watch out for the most common email mistakes. Knowledge is power.

Email Marketing 79

Email Marketing CAN-SPAM Work Management Marketing Management 79

Kabbage

NOVEMBER 29, 2016

Gartner’s “ 2016-2017 Chief Marketing Officer (CMO) Spend Survey ” further validates the trends, showing that marketing budgets have increased for the third consecutive year. Email campaigns, blogs, webinars, and ebooks all have a direct effect on pipeline generation. Content marketing is a hot topic in B2B marketing.

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

Full Circle Insights

OCTOBER 1, 2022

To get valid trend information, you’ll need a way to compare results over time in terms of volume, velocity, and conversion rates. Save this eBook for later. Download eBook. Keep an eye on trends. Charts that show campaign trends help marketers identify where they are improving account activation and where they need to adjust.

Account Based Marketing 52

Account Based Marketing ABM Sales Management Webinar Metrics 52

ANNUITAS

AUGUST 19, 2020

Action : Sarah searches “how to generate sales leads” and finds an eBook to download. These assets should be developed by conducting first-party research with your customers, prospects, and anyone else who impacts the buyer journey, and then that research should be validated by third-party sources.

Touchpoints 147

Touchpoints Multi-Channel Buyer's Journey Trigger Marketing 147

Brandpoint

DECEMBER 27, 2018

for valuable information, which could be an eBook, template or other helpful guides. eBooks make an effective content type for lead generation for two reasons: You can pack it with useful, in-depth information. PricewaterhouseCoopers actually predicted eBook revenue will reach just over $8.5 The skepticism is valid.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

The Lead Agency

MARCH 17, 2023

Consider offering a lead magnet such as an eBook or whitepaper that addresses a specific pain point or provides valuable insights into your industry. In addition, it’s a good idea to include social proof, such as customer testimonials, to provide further validation and credibility to your offer.

Landing Pages 62

Landing Pages B2B Marketing Paid Search Agency B2B 62

Contently

MARCH 22, 2022

Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails. But if the ranking results swear by “How To” and “Ultimate Guides,” then you stick to that approach. And you make your article longer.

Top of Funnel 188

Top of Funnel SEO Brand Identity Branding 188

InsightSquared

APRIL 14, 2021

If the deal is unlike anything you’ve ever won before, you’ll want to invest more time to validate the opportunity with the rep before investing too much effort into it. Use activity by day to inspect engagement and identify which deals need attention, then use this data in-the-moment to validate your forecast predictions. .

Ideal Customer Profiles 156

Ideal Customer Profiles Lead Ranking Top of Funnel Lead Scoring 156

Anteriad

MARCH 29, 2023

All are valid reasons for a change but should be approached differently. Learn more about building your optimal audience in our eBook. Are you changing your audience because you aren’t getting results from your current target persona, because the market has changed, or because you want to expand to new segments?

Allocation 83

Allocation B2B Psychographics Segmentation 83

Hinge Marketing

JANUARY 5, 2023

podcasts), read blog articles, and consume premium content in the forms of guides, ebooks, webinars, and/or videos. You can educate them and validate your expertise with accessible, relevant content. During this evaluation period, continuing to validate your firm’s expertise is key. What separates you from the competition?

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Zoominfo

OCTOBER 5, 2021

By that, we mean most of your organic web traffic is likely anonymous — so, short of raising their hand for a demo or downloading an ebook, you won’t know much about them, and they can bounce off your site before you’ve ever had a chance to engage. The challenge is sifting through the sand to find those gold nuggets.

Sales Qualified Leads 100

Sales Qualified Leads Ideal Customer Profiles Traffic Lead Scoring 100

B2B Marketing Directions

JUNE 18, 2023

In essence, the findings are only valid for the survey respondents. The principles discussed here also apply to other types of long-form research-based content such as white papers and eBooks. However, this approach only works if the survey respondents constitute a representative sample of the larger population. com via Flickr (CC).

Customer Surveys 52

Customer Surveys B2B Thought Leadership Sample Thought Leadership 52

Hubspot

JANUARY 22, 2021

If the lead downloaded a Social Media Calendar ebook, the Thank You page can list out alternative social media resources you'd like to provide. Thanks to careful layout and crisp design, they manage to push their primary CTA while also reinforcing social validation and trusted partners. Thank You Page Examples. Purpose: Downloadable.

Examples 98

Examples Best Practices Landing Pages Urgency Marketing 98