Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. Here’s how you work it out: Step 1.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. In this market, the insights derived from influencer marketing case studies become invaluable. In this market, the insights derived from influencer marketing case studies become invaluable. billion by 2028.

Case Study 90

Case Study Case Studies Work Management Studies 90

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Here, we’ll dive in to learn how brands use influencer marketing to improve SEO. For example, consider Hims as an example.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. These can range from everyday content creation, to long-term strategic planning and reporting, to frameworks for collaborating with other teams and partners. Download the template 2.

Social Media 79

Social Media Template Work Management Marketing Management 79

Webbiquity

MARCH 31, 2022

They need to know what content is promising results and what isn’t. Fortunately, there are some strategies that are so effective they’ve become, or remained, relevant and useful across industries. Develop a comprehensive media blitz and public relations plan to get the word out to influencers and decision-makers in your market.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

Oktopost

NOVEMBER 22, 2023

Since the vast majority of B2B buyers are increasingly using social media to find solutions, crafting a compelling and impactful social media marketing strategy is vital to your marketing success. Though most commonly linked with B2C, influencer marketing can be just as fruitful in the B2B world. 7 Top B2B Social Media Trends 1.

Social Media 117

Social Media Trends Media B2B 117

Oktopost

MARCH 26, 2024

In fact, research shows that 78% of businesses that use social selling outperform those that don’t. What is an Influenced Opportunity Report? An Influenced Opportunity Report is a crucial tool for B2B organizations seeking to understand the tangible impact of their social media efforts on their sales pipeline.

Social Media 62

Social Media B2B Sales Social Networks Forecasting 62

Scoop.it

OCTOBER 5, 2023

Using it, you can contact prospects actively looking for a solution similar to yours. Boost retention ABM can help you improve customer retention rates by delivering targeted and relevant content throughout the customer journey. You can use data and analytics to spot your target accounts and personalize your marketing messages.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Martech

DECEMBER 18, 2023

The introduction and safe use of AI is the ultimate goal. Below is an actionable blueprint to lay the foundation for using AI within your organization so that you can start benefiting from its value appropriately and scalably. It focuses on using AI to assist humans and augment human capabilities rather than replace them.

Marketing AI 112

Marketing AI Digital Asset Management Enterprise Management Work Management 112

Contently

APRIL 28, 2022

Many marketers use editorial calendars to plan their marketing campaigns and support their overall marketing strategy. For example, that new product feature you’re releasing next month might add a new workstream to the calendar as you create a set of content assets to support the launch. Get more people involved.

Top of Funnel 173

Top of Funnel Paid Search Agency Digital Marketing Funnels Custom Publishing 173

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. Your content guides you toward your destination: successful engagement and conversion with targeted accounts. Content downloads. Using this feedback, you can be sure to.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. Your content guides you toward your destination: successful engagement and conversion with targeted accounts. Content downloads. Using this feedback, you can be sure to.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Sprout Social

OCTOBER 18, 2023

And social listening can unearth these game-changing insights…if you know how to use it. In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Social listening can help you unearth relevant influencers to partner with.

Social Media 123

Social Media Examples Work Management Media 123

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? How 3 standout brands use a Tagging strategy for marketing campaigns, and beyond To get you up to speed, Tags are a Sprout feature that act as labels you can attach to any piece of content you plan to publish. How does one topic perform on social compared to another?

Tagging 123

Tagging Marketing Strategy Marketing & Strategy Planning 123

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. Improved influencer engagement and amplification? What are you hoping to achieve?

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

SocialPilot

JANUARY 21, 2024

So, hoteliers, it’s time to ramp up your social media content marketing game and maintain an engaging presence that entertains and attracts them to stay at your hotel. They skillfully spotlight their diverse properties by intertwining professional photos and user-generated content.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Sprout Social

SEPTEMBER 21, 2023

For brands, combing through influencer media kits can be stressful. Sure, the influencer marketing boom means there’s no shortage of creators to partner with. But that also means it’s more important than ever to put potential influencers under the microscope. What is an influencer media kit, anyway?

Media 94

Media Viral Marketing Case Studies Youtube 94

Top Rank Marketing

NOVEMBER 27, 2023

2024 will see generative AI touching more areas of our lives, but where will it have the most profound impact within B2B influencer marketing? Penn Chief Data Scientist Trust Insights @cspenn AI’s advancements in language and image generation are set to reshape influencer marketing. AI Insight #1 — Christopher S.

Marketing AI 89

Marketing AI B2B Marketing Enterprise Management Marketing Management 89

Sprout Social

SEPTEMBER 18, 2023

For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. There might be significant shifts in the market that push your strategy in a certain direction or internal changes that will influence your brand marketing strategy.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Spiralytics

JANUARY 11, 2023

Remember the days when using a customer’s name was the best form of personalization? Trend 1: Content! Earlier marketers used to track open rates by collecting users’ information using invisible pixels. Now, good email content is the trend and the hope. ” How to Improve Email Content in 3 Steps.

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

Martech

DECEMBER 27, 2023

Here’s how: Use the “normal” email name Ditch the generic “no-reply” addresses — they scream automation and do little to inspire trust. It both enhances the human touch and positively influences email deliverability algorithms. In the best-case scenario, your emails will land in Promotions or Updates.

Email Marketing 129

Email Marketing Marketing Management Salesforce.com Deliverability 129

Contently

FEBRUARY 21, 2023

As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions. Natural language processing (NLP) allows us to quickly scour all this data to identify patterns, context, and deeper meaning. Then, you can create content that addresses the key issues at hand.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Contently

DECEMBER 6, 2022

Mapping ROI back to content isn’t easy, but it’s essential to determine the effectiveness of the content you create. These complex attribution models allow us to drill deep and get a more accurate picture of how our content influences buyers and where we may need to tighten our efforts.

Multi-Touch Attribution 130

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 130

SocialPilot

APRIL 15, 2024

If content is king, then conversion is queen -John Munsell Think about it. As a marketer, you post content daily or sometimes weekly. Make your followers get used to seeing you on social networks. Make your content more productive by posting on correct times. Post fresh content on a regular basis to avoid stagnation 2.

Social Media 96

Social Media Media Lead Scoring Lead Ranking 96

SmartBrief - Marketing

DECEMBER 4, 2023

However, there is another resource brands can combine with their experiential marketing to make both more powerful: influencers. With the help of influencers, brands can allow their experiential marketing events to reach people beyond those who attend.

Paid Search Agency 68

Paid Search Agency Planning Advertising Agencies Work Management 68

Martech

SEPTEMBER 18, 2023

Efficiently create and edit social media captions using the AI assistant for highlight commands (beta), now available in social media tools. To more easily create social media posts from blog content, the AI assistant (beta) can quickly summarize and suggest social post content for all channels.

Top of Funnel 123

Top of Funnel Forecasting SMS Work Management 123

FunnelEnvy

DECEMBER 26, 2023

Like a rising tide, when CRO goes up, it can influence other metrics and lead to higher revenue per visitor and more customers. It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. Improving your conversion rate is a moving target.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Oktopost

MARCH 20, 2022

Let’s dig into some of the use cases to understand how Oktopost can help your entire organization leverage social media to reach your goals. By using Themes within your social listening query to layer brands or campaigns, you can understand the share of voice, comparative sentiment, geographical distribution, and more.

Conversion 118

Conversion Business Ideal Customer Profiles Paid Search Agency 118

Martech

JANUARY 26, 2024

Here are two examples of such cases: A small startup that offers a CRM solution says they want to go for a Fortune 500 company. In this case, we’ll discuss targeting lower titles, as C-level executives in such companies often ignore outreach messages. Without case studies and reviews, it’ll be challenging to get started.

Ideal Customer Profiles 117

Ideal Customer Profiles Profiling Enterprise Management Work Management 117

Atomic Reach

JULY 27, 2023

Do you have to rely on intuition and luck to turn your influencers into thought leaders? Here we'll share our step-by-step process for using artificial intelligence to mine data sources such as Reddit, Meta, and Twitter for influencer/KOL marketing. How do you turn an influencer into a KOL?

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52

Velocity Partners

APRIL 9, 2024

And they’re not using Marketing’s expensively produced content. We saw a client absolutely crush its marketing goals — increasing traffic to its website and content by 70%, overachieving ambitious pipeline goals by 42%. 60-70% of your content is never used because Sales doesn’t see the relevance.

Sales Management 79

Sales Management Top of Funnel B2B Lead Ranking 79

MKT1

MARCH 14, 2024

Given this, we recommend using a wedge marketing approach in the early days, and expanding from this initial niche over time—whether you have a horizontal or vertical product. If you are interested in sponsoring our newsletter, email us at sponsorships@mkt1.co A niche typically means an audience segment plus use case to start.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

Sprout Social

JANUARY 29, 2024

When charting a path forward, social media teams must orient their strategy around network white space, following the lead of influencers and creators breaking through on new channels. Every pot has a lid Today’s social media ecosystem is made up of many networks with unique algorithms, content formats and audiences.

Social Media 113

Social Media Allocation Media Marketing & Strategy 113

Martech

APRIL 19, 2024

They are collecting an array of consumer data points to enable robust profiles, including contact info, device signals, transactions, content consumption, location, demographics and interests. As privacy regulations evolve, collecting and using first-party data may face increased scrutiny and limitations.

Paid Search Agency 104

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 104

Martech

NOVEMBER 6, 2023

Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. Response rate A healthy response rate indicates that your content resonates with your audience. Here’s how to calculate it.

Outreach 121

Outreach Email Marketing Optimization Lead Scoring 121

Martech

OCTOBER 5, 2022

MRIs had become go-to diagnostic devices and subsequently were used in neuroscience. These extensions helped us understand the most consequential medical mystery: how (and why) people do what they do. With digital channels, we gain first-hand insights into an individual’s response to a stimulus, i.e., content. Get MarTech!

Intent Data 95

Intent Data Marketing Management Word of Mouth Customer Satisfaction 95

SmartBrief - Marketing

DECEMBER 4, 2023

However, there is another resource brands can combine with their experiential marketing to make both more powerful: influencers. With the help of influencers, brands can allow their experiential marketing events to reach people beyond those who attend.

Paid Search Agency 52

Paid Search Agency Planning Advertising Agencies Work Management 52