Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. B2B buyers conduct 12 online searches before visiting a specific brand’s website. Passive Intent.

Intent 88

Intent Paid Search Agency Allocation Marketing Budget 88

Marketing Interactions

OCTOBER 5, 2022

When B2B marketers think “buyer,” they’re most often thinking about net-new buyers. Buyer-driven experiences (BDX) provide a framework that extends across the customer continuum from net-new to renew and expansion deals. Let’s assume your customers have successfully onboarded and are using your product – now what?

Ideal Customer Profiles 62

Ideal Customer Profiles B2B Marketing Enterprise Management Work Management 62

DealSignal

OCTOBER 26, 2022

With so many B2B data platforms providers available today, how do you know you’re choosing the right vendor for your business? B2B Data Platforms Providers: Essential Differences. How B2B data is sourced and verified has a direct effect on the outcome of your team’s performance.

Marketing AI 52

Marketing AI B2B Aggregators InsideView 52

DealSignal

NOVEMBER 1, 2022

B2B buyer behavior has shifted dramatically to independent, online research. This is where timing is key, because it’s critical to identify when your ideal buyers are actively doing their research. This is where timing is key, because it’s critical to identify when your ideal buyers are actively doing their research.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Launch Marketing

FEBRUARY 22, 2018

Pay-per-click (PPC) advertising for B2B can be a highly effective marketing tactic when done correctly. Follow these fundamental PPC advertising considerations when getting your B2B organization started or to help audit your existing efforts. What buyer persona(s) are you targeting?

PPC 92

PPC Advertisements Advertising Organization 92

PathFactory

JULY 18, 2022

While there are established techniques you can use to modernize your B2B website today, we want to highlight the one that will leapfrog them all. It’s common among B2C market leaders and it’s now entering the B2B world. Why you need to use b2b content personalization to micro-personalize your website.

Marketing AI 52

Marketing AI Marketing Websites Personalization Peer-to-peer 52

Sana Commerce

MAY 17, 2023

In today’s highly competitive digital landscape, B2B e-commerce SEO can be a key differentiator in an organization’s success. For the average business to business (B2B) organization, a significant portion of marketing spend goes towards paid advertising. What is SEO and what does it mean for companies selling B2B?

Paid Content 52

Paid Content SEO B2B Lead Scoring 52

Unbounce

SEPTEMBER 16, 2021

This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes. If your budget doesn’t allow for a high bid (or you don’t feel it’s the best use of your budget), then you’ll need to be extra clear on the keywords you use. Retargeting. Is it brand awareness?

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Golden Spiral

APRIL 11, 2019

The B2B market is flooded with competition. But you want to grow sales; you want to really reach your buyers and thrive in the new sales arena. To do that, you need to understand the psychology of your buyers. The buyer is comfortable moving forward as soon as you make the pitch. The conversation flows. It’s possible.

Buyer Personas 59

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 59

SalesIntel

JANUARY 10, 2024

Smart buyers understand that digital audience data influences ad performance. The good news is that there is a lot of amazing data out there, and recognizing it may be as simple as asking a few basic questions to the B2B data provider. You then will layer on the titles and personas for the number of contacts you should start targeting.

Ideal Customer Profiles 40

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 40

Zoominfo

MARCH 2, 2022

ZoomInfo tends to be opportunistic in its approach to acquisitions, so in order to remain diligent and focused on improving ZoomInfo’s capabilities, the company uses this blueprint to avoid getting “deal fever.” Our product gives us a really unique view of our customers, including what types of tech our customers are using.

Acquisitions 100

Acquisitions Zoominfo Work Management Marketing Management 100

Golden Spiral

APRIL 11, 2019

The B2B market is flooded with competition. But you want to grow sales; you want to really reach your buyers and thrive in the new sales arena. To do that, you need to understand the psychology of your buyers. The buyer is comfortable moving forward as soon as you make the pitch. The conversation flows. It’s possible.

Buyer Personas 48

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 48

DealSignal

MAY 3, 2021

B2B buyer behavior has shifted dramatically to independent, online research. This is where timing is key, because it’s critical to identify when your ideal buyers are actively doing their research. This is where timing is key, because it’s critical to identify when your ideal buyers are actively doing their research.

Intent Data 52

Intent Data Ideal Customer Profiles Intent B2B Sales 52

MarketJoy

JULY 27, 2018

I’m sure you’ve heard that buyers have more power now than ever before because of all the tools and information at the buyer’s disposal. The maturation of the internet has changed the B2B buying cycle forever. Long gone are the days where buyers relied on salespeople to be their sole education channel.

Purchase 64

Purchase Peer-to-peer B2B Buyer Personas 64

Valasys

NOVEMBER 11, 2019

B2B advertising world is dynamic & multi-channel. With the New Year around the corner “How to Generate B2B leads using Facebook in 2020” is a question that will be on the top of the head of every B2B marketer. Learn more: 10 Powerful B2B Marketing Strategies to Optimize Sales Conversions.

Facebook 55

Facebook Generation Lead Scoring Lead Ranking 55

Outgrow

MARCH 2, 2021

E-commerce transactions encapsulate numerous types such as: Business to Business (B2B). The most common forms that we encounter are B2B and B2C. . There are different types of e-commerce marketing. But, they would not be sufficient if you don't know the type of customer who would be interested in your products.

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

PureB2B

MAY 30, 2022

In a world driven by data, knowledge of the technology used by companies gives you a clear competitive advantage. What hardware and software they are using? Technographic data gives you insight into what martech solutions companies are using. What Are Technographics? Which tools and applications? You adapt, or you perish.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Automation Services Marketing AI Account Based Marketing 62

Hubspot

DECEMBER 23, 2022

Effective sales prospecting is a multistep process that requires systematic prospect discovery, qualification, and outreach. Here you can sort and prioritize prospects using filtering criteria. This feature optimizes and boosts the effectiveness of your prospect outreach. Here you can find prospects with precision and ease.

Enterprise Management 72

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 72

The Lead Agency

SEPTEMBER 12, 2019

This is where effective marketing is vital, playing an integral role in your ability to overcome the distinctive challenges of the IT sector. With marketing, you can strategically position your brand in an ever-competitive business landscape, clearly communicating your B2B value proposition.

Tactics 48

Tactics Marketing Strategy Marketing & Strategy Paid Search Agency 48

Valasys

MAY 27, 2020

In this blog, we have covered some of the highly effective SEO copywriting tips for you to discover and attract high-quality leads, engage them and nurture them further down and sales funnel and ultimately optimize the website conversions and the sales revenue. .” Define and Discover Your Target Audience.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Televerde

NOVEMBER 14, 2019

This type of personalization, which helped me discover shows like Shameless and Stranger Things , is something we’ve come to expect from modern-day tools and tech. This type of personalization improves the overall customer experience, and ultimately helps you accelerate sales and boost revenue. Increased brand loyalty.

Marketing Automation Services 40

Marketing Automation Services Marketing AI Personalization Tools 40

Kapost

FEBRUARY 10, 2017

How content is consumed constantly changes, which means B2B companies must constantly adapt and find ways to write marketing content more efficiently. Ask these three key questions as an organization, not a specific department: What content is performing and converting, and what types of content are lacking in the overall content base?

Efficiency 48

Efficiency Buyer Personas Content Work Management 48

Webbiquity

JUNE 22, 2021

There are lots of different ways to create B2B buyer personas. But not all buyer persona templates and guides are equally effective. The key is to create a persona that is actionable. The Six Dimensions of a B2B Buyer Persona. Large enterprises? Somewhere in between?

Buyer Personas 319

Buyer Personas Enterprise Management Marketing Automation Services Work Management 319

Adobe Experience Cloud Blog

APRIL 25, 2017

The Buyer Has A Louder Voice Than The Brand. Technology has helped advance the expectations and knowledge of our buyers. The demand model many marketers operate with doesn’t account for the new way that buyers access information and how empowered they have become. Today, the buyer has a louder voice than the brand.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Kapost

MAY 4, 2016

Audiences today are more inundated than ever with marketing messages, new businesses and brands, and more tools that promise privacy, security, productivity, ease of use, and efficiency. Go through your buyer personas with a fine-toothed comb: age, gender, location, salary, disposable income, industry, and job title.

Allocation 48

Allocation Campaigns Brand Identity Branding 48

Tomorrow People

SEPTEMBER 27, 2022

A go-to-market (GTM) strategy is a step-by-step tactical plan to effectively and efficiently enter a market—whether it’s by introducing a new product to an existing market or vice versa. Not doing so increases the risk of developing a GTM strategy that’s too generic to be effective. Using a wide variety of sources (e.g.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

A go-to-market (GTM) strategy is a step-by-step tactical plan to effectively and efficiently enter a market—whether it’s by introducing a new product to an existing market or vice versa. Not doing so increases the risk of developing a GTM strategy that’s too generic to be effective. Using a wide variety of sources (e.g.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Hinge Marketing

MAY 5, 2015

What many executives don’t know, however, is just how critical a B2B website is in helping professional services firms stand out from the rest of the pack. The Hinge Research Institute has found that 80% of professional services buyers check out a firm’s website to evaluate them as a potential provider. Why is that?

Marketing Websites 48

Marketing Websites Practices Best Practices B2B 48

Tomorrow People

JUNE 20, 2022

Yet, most B2B brands today are lost in the ‘sea of sameness’. According to B2B International, business-to-business professionals are struggling to differentiate their brand. This is because brands can’t be easily copied, unlike most types of products. Because of this, trust is a crucial part of B2B branding. Likability.

Product 177

Product Brand Identity Branding Work Management 177

Terminus

AUGUST 2, 2017

One of the biggest questions I’ve heard from B2B marketers this year is what kind of technology is needed to implement and measure account-based marketing , or ABM. But above all, we’re B2B marketers, too. The technology you use to power your account-based marketing program depends on your approach (or approaches) to ABM.

Account Based Marketing 31

Account Based Marketing Marketing Automation Services Budget Programs Lead Ranking 31

Salesforce Marketing Cloud

FEBRUARY 6, 2024

We’ll dig into the types of sales, common methodologies, and the qualities that make great salespeople. 8 common types of sales Sales is a broad concept, so it’s helpful to break it down into the types of sales, highlighting the intricacies and strategies of each. What you’ll learn : What is sales?

BANT 64

BANT Top of Funnel Enterprise Management Work Management 64

Zoominfo

APRIL 4, 2018

Although many predicted the account-based framework would be nothing more than a short-lived trend, it’s actually proven to be a highly effective sales strategy. In fact, 86% of sales and marketing professionals have begun using targeted account strategies to generate new business for their companies ( source ).

Ideal Customer Profiles 178

Ideal Customer Profiles Buyer Personas Marketing Automation Services Work Management 178

Zoominfo

APRIL 15, 2019

Although many predicted the account-based framework would be nothing more than a short-lived trend, it’s actually proven to be a highly effective sales strategy. In fact, 86% of sales and marketing professionals have begun using targeted account strategies to generate new business for their companies ( source ).

Ideal Customer Profiles 100

Ideal Customer Profiles Marketing Automation Services Buyer Personas Work Management 100

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. This guide can be used for startups, B2B businesses, and virtually any new venture you plan on launching. What is a Go-to-Market Strategy?

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Circle Studio

SEPTEMBER 5, 2019

It’s no secret that buyer personas can help B2B marketers put a face to their customer base by enabling them to create more relevant and valuable content for their audience. There are many secondary research sources available to help define the demographics and psychographics of buyer personas. Who is a “buyer?”.

Buyer Personas 68

Buyer Personas Effectiveness Ad Building B2B 68

Launch Marketing

SEPTEMBER 20, 2023

Different personas can be more receptive to different content. These executive-level individuals take an interest in things like return on investment (ROI), key benefits of using a solution and how it will improve productivity or mitigate risk. This puts prospects and customers at ease when it comes to data security and privacy.

Content Marketing 127

Content Marketing Planning Privacy Ethics 127

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. LinkedIn alone generates 80% of social media B2B leads these days.

Social Media 156

Social Media Work Management Marketing Management Demand Generation Agencies 156