Zoominfo

FEBRUARY 2, 2021

But how do you know when your B2B customer is indicating sales-readiness for cross-selling opportunities? How Do You Know When To Cross-Sell? How Do You Know When To Cross-Sell? Several factors can be tracked when trying to get a clear indication of when to cross-sell to your customers. They saw a 37.4%

Cross-Selling 130

Cross-Selling Lead Ranking Zoominfo Top of Funnel 130

Launch Marketing

JANUARY 11, 2023

Without solidified brand messaging, an organization does not have any direction or clear understanding of what the offering is and how its product or service is valuable to buyers in the marketplace. It is essential to understand how competitors are positioning themselves and notice any key differentiators they are using.

Effectiveness 62

Effectiveness Brand Identity Branding B2B 62

Brandpoint

JULY 1, 2021

Almost overnight, we became a bit like Neo from The Matrix as our work and social lives moved to the web. Almost overnight, we became a bit like Neo from The Matrix as our work and social lives moved to the web. If your sales and marketing efforts are not quite there yet, this is where you need to focus your attention today.

Digital Transformation 169

Digital Transformation Ideal Customer Profiles Paid Search Agency Planning 169

Strategic-IC

MAY 7, 2019

What is content mapping and why should you consider it within your content strategy? There are several ways to map and segment your content - from type to topic - but to truly resonate, your foundation consideration should be to map content to the buyer’s journey. How - and Why - To Define A Content Mapping Strategy.

Top of Funnel 84

Top of Funnel Webinar Metrics Marketing & Strategy Content 84

Binary Demand

APRIL 24, 2023

Personalization, segmentation, and automation are all crucial elements of an email marketing strategy, allowing you to customize your messages per your target audience’s specific needs and interests. A robust strategy also helps analyze your email campaign’s performance and identify improvement areas.

Ideal Customer Profiles 52

Ideal Customer Profiles Email Marketing ROI B2B Marketing 52

Content4Demand

SEPTEMBER 17, 2021

To keep that conversation going, we’re posting a series of Q&As with those experts to share their perspectives on how content marketers can make the connection between data and content. . A Compass for Your Content Strategy. Intent should be a compass for your content strategy, not a map. your content).

Intent Data 82

Intent Data Intent Marketing & Strategy Psychographics 82

SmarkLabs

JANUARY 7, 2020

When your company is launching a new product or service, or even just refreshing your brand messaging, you need to have a solid strategy backing you up. Your company’s go-to-market strategy is the plan to deliver your unique value proposition to customers, using both your inside and outside resources.

Marketing Analytics Tools 59

Marketing Analytics Tools Top of Funnel Marketing Strategy Marketing & Strategy 59

Engagio

JANUARY 12, 2021

But with the rise of Account-Based Marketing, B2B marketers need new metrics—ABM metrics—to guide how they measure and prove their results. There are three main categories of tracking and measuring your ABM success: Engagement : Am I creating and deepening relationships with target accounts? ABM requires account-based metrics.

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

Content Standard

JUNE 27, 2023

As a healthcare solutions provider, you’re functioning in an era in which your prospects (and existing customers) need educational support that provides clarity in the midst of chaos. Make an effort to focus your content strategy on the needs of your market, and you’ll realize a range of benefits.

Work Management 89

Work Management Marketing Management Differentiation Education 89

NuSpark Consulting

JULY 7, 2013

Remember, lead nurturing is the process of delivering highly relevant content to prospects that may have shown some interest in your company but not ready to buy. Define criteria on your ideal prospects and leads. What are your content and nurture KPIs to measure? Buyer Persona. . Really understand your buyers.

Lead Nurturing 100

Lead Nurturing Template Lead Scoring Lead Ranking 100

Content Marketing Institute

NOVEMBER 6, 2018

Concerned about how Facebook’s latest algorithm updates might affect your brand’s performance on the platform? Questioning where your Facebook ads might appear across its network of sites, including on Instagram and Messenger ? A #socialmedia channel plan is an advanced directive on how your brand operates on rented channels.

Planning 111

Planning Social Media Template Marketing Plans 111

Valasys

MARCH 27, 2023

Sales enablement is more than just a catchphrase; it is an approach that delves deeply into the customer journey to provide the sales team with the resources, information, and know-how they require to close deals. Your sales team simply cannot afford to ignore it any longer because it has proven to be so successful.

Tools 52

Tools Work Management Marketing Management Paid Search Agency 52

Sprout Social

NOVEMBER 21, 2019

But consider that the majority of consumers today feel that brands don’t understand them. Conducting research not only helps you better understand how to sell to customers but also stand out from your competition. It’s the process of gathering information surrounding your business opportunities.

Paid Content 97

Paid Content Research Ad Frequency Demographics 97

SnapApp

MAY 7, 2019

One of the most important functions of marketing is to get leads to your sales team—but not just any leads. To get the most out of your salespeople’s time, those leads need to be qualified and ready to enter the sales process. How are real-world marketers delivering those qualified leads? Understand Your Buyer Personas.

Top of Funnel 89

Top of Funnel Sales Qualified Leads Lead Ranking Lead Scoring 89

Golden Spiral

MARCH 21, 2019

Get at answers to some of your B2B tech company’s core questions by taking a close look at some of the real-life ways to implement automation. How can we be sure that those receiving automated emails, reminders, content-download offers, and other pre-built touches won’t regard us as too robotic and not concerned specifically about them?

Marketing Automation Services 89

Marketing Automation Services Marketing Automation Automation B2B Marketing 89

Aberdeen

JANUARY 10, 2019

It also explores how critical it is to find your Total Relevant Audience by conducting a Contact Discovery audit. Finding Your Total Relevant Audience. One of the biggest gaps in the Always-On ABM matrix is whether any specific account is marketable. Deep Persona Contact Discovery. Why these numbers?

Account Based Marketing 40

Account Based Marketing Contact Marketing ABM Contacts 40

Hinge Marketing

AUGUST 23, 2017

B2B marketing research is the process of uncovering insights into your marketplace by surveying a representative sample of its participants. Download the Research Guide and find out how critical insights can help your firm uncover new value and opportunities. There’s a lot of interest these days in marketing research.

Research 94

Research B2B Marketing Sample Planning 94

Only B2B

JANUARY 29, 2018

Set a follow-up survey about your service to the client that’s sent upon project completion. When they state that you’ve done an outstanding job and will provide you a testimonial, ask if there’s anyone in their network they can recommend your products or services to. Douglas Karr. This does a couple things: 1.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

Adobe Experience Cloud Blog

SEPTEMBER 23, 2016

Author: Ellen Gomes You’ve probably heard of account-based marketing (ABM) by now…and you may be considering if it’s right for your organization, or already be implementing an ABM strategy. A few key questions to ask: Who are your key personas? Understand What Exists. What do they care about?

Account Based Marketing 48

Account Based Marketing ABM Marketing & Strategy Marketo 48

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? It doesn’t really matter how much extra budget you have if you’re not going to spend it effectively.”. Often, this happens as the budget year nears its end and your team needs to spend the designated dollars or lose them.).

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

Strategic-IC

SEPTEMBER 18, 2018

We'll be talking about the value of sales and marketing alignment and how marketing can help sales generate more early-stage conversations. So lastly, here is the point on content, There's a lot of content being created by organisations; how much of it is actually being used by the sales team? You can also view the full video here.

Top of Funnel 48

Top of Funnel Process Design Tips 48

Convince & Convert

SEPTEMBER 14, 2010

Leaving the etiquette alone for now, our focus is how marketers need to approach our targets. Adding a Twitter field to your contact records is only a start. We need to relate that contact to the networks where they participate, which requires we build programs tailored to each of those channels.

Social Media 123

Social Media Work Management Marketing Management Media 123

Valasys

SEPTEMBER 4, 2019

While creating & running social media campaigns , marketers have all kinds of questions in mind, whether they are relevant, whether they will appeal to the buyer persona & whether they are worth the investments made. Marketers need to respect the researching habits of the customers & evolve with it.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Marketing Insider Group

SEPTEMBER 13, 2021

Using a template can guide your efforts so you can navigate through it. A content marketing strategy is the roadmap for all your content efforts. Using a template provides an easy way to organize your strategy. A content marketing strategy is the guiding document for executing how you’ll use content to meet business goals.

Template 324

Template Marketing & Strategy Marketing Strategy Content Marketing 324

Hubspot

AUGUST 21, 2023

Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions. You can create a GTM plan for a new service, a new branch of your company, or even an entirely new business.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

chiefmartech

JANUARY 10, 2017

A DAM by itself has limited usefulness: those assets have to be pushed out and used by different technologies in a wealth of ways for all this effort to benefit your organization. So how does DAM fit into the bigger picture of consumer-centric digital marketing? DAM is now fully embraced by the C-suite as a key enterprise application.

Digital Asset Management 40

Digital Asset Management Enterprise Management Work Management Marketing Management 40

Hubspot

NOVEMBER 21, 2018

Identify the buying center and personas. Map a value matrix and messaging strategy to each persona. Understand your buyer’s journey. When your unveiling a new product, the last thing you want is to waste time and resources bringing a product to market where or when it’s unnecessary. Pick a sales strategy.

Sales Management 93

Sales Management Paid Content Top of Funnel Lead Ranking 93

DivvyHQ

MAY 6, 2019

Part science, part art, expressing your brand’s value in a way that will resonate often requires tools that offer insights into your audience and the unique aspects of your offering. For that message to really connect with your audience, you need structure and consistency. What is a messaging matrix?

Relevance 82

Relevance Conversion Marketing Management Buyer Personas 82

Single Grain

FEBRUARY 12, 2020

That means that your customer service has to reach a whole new level than ever before. Knowing the latest customer service trends is a good first step to understanding how to improve the overall experience that people have with your business this year and beyond. Book My Free Marketing Consultation.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing AI 98

Golden Spiral

DECEMBER 3, 2021

How Fifteen Leading HealthTech Companies are Winning—and Losing—in Social Media. This article looks at how to use corporate and individual social media profiles to raise awareness, recruit leads, and nurture them as potential customers. Understand Your Audience. Dive into research around your buyer’s needs.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

Valasys

APRIL 6, 2020

What is a Messaging Matrix. The unique message of your brand is amongst it’s most significant attributes and your brand needs a messaging matrix to simplify the strategies needed to tap into a specific target persona. How to Create Messaging that Resonates with the Market.

Brand Identity 64

Brand Identity Branding Buying Cycle Copywriting 64

Content4Demand

SEPTEMBER 8, 2021

To keep that conversation going, we’re posting a series of Q&As with those experts to share their perspectives on how content marketers can make the connection between data and content. For building that foundation of a frictionless content experience, our team created what we call value cards.

Intent Data 84

Intent Data Intent Content De-duplication 84

SnapApp

NOVEMBER 2, 2017

To improve B2B lead generation , your organization needs a strategy for producing and promoting content. Content has to target your ideal audience at the right stage of the buyer’s journey. Let’s start by identifying and understanding your target audience. . . Researching your ideal target leads. .

Top of Funnel 96

Top of Funnel Sales Management Lead Scoring Lead Ranking 96

Content Marketing Institute

APRIL 9, 2018

No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. Develop and document your channel plan.

Paid Content 104

Paid Content Distribution Paid Search Agency Content 104

Convince & Convert

AUGUST 19, 2016

Convince & Convert strategist Anthony Helmstetter is in the hot seat today, offering up his tips for revitalizing your sales funnel and customer engagement. How are you? Welcome back to Talk Digital to Me! As a member of Convince & Convert’s team of strategists, Anthony is an expert problem solver. It’s a good one.

Top of Funnel 93

Top of Funnel Paid Content Digital Marketing Funnels Marketing Automation Services 93

Single Grain

AUGUST 1, 2019

The question is: how do you come out on top? You could examine the competition’s pricing strategy or social media campaigns, but monitoring their websites will give you a more robust, overall look at what they’re doing and how well they’re doing it. seconds, you’ll know exactly how much you need to improve to beat that record.

Paid Content 101

Paid Content Analysis Budget Programs Marketing Websites 101

Adobe Experience Cloud Blog

MAY 24, 2017

Whether you’re fresh on the job— getting the lay of the land, or you’re a veteran at your organization, as a content marketer you probably face the constant challenge of delivering interesting, valuable, and relevant content at the pace that your organization demands. Your own employees. . That source?

Peer-to-peer 134

Peer-to-peer Wiki Budget Programs Guidelines 134