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| Page 1 of 4 | Previous | Next | LEAD VIEWS JUNE 6, 2012  Using Social Media to Enhance Trade Shows and Conferences Prognosticators at the beginning of this century predicted that the communications revolution and increasing use of digital media would slowly diminish participation in face-to-face events such as trade shows and conferences. The difficult world economy was to have hastened this decline. In fact, the opposite seems to be true. LinkedIn is a great tool for this. | B2B LEAD GENERATION BLOG NOVEMBER 26, 2012  Trade Show Follow-Up: 5 tips to optimize response Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. can’t help but wonder given my own trade show attendance experience. Trade Show ? They dump this list into their database. | | | | | |
| B2B MARKETING UNPLUGGED FEBRUARY 10, 2013  Three More Trade Show Goofs and a Ray of Hope Last week we revisited one of my favourite themes: the shocking inability of most companies to properly execute a trade show. It must be the lack of rain, flies, noise and threat of Mongol hoards that makes us lazy and not very bright when it comes to trade shows. Show producers hate that but I don’t care. or follow me on Twitter @bizmarkter. | B2B MARKETING TRACTION JUNE 22, 2011  8 Social Media Marketing Ideas for Your Trade Show Exhibit Skyline’s recent webinar, “Social Media for Trade Show Promotions,” was full of great ideas. It turns out YouTube is great for all phases of trade show promotion. Facebook, Blogging, and Twitter work great for pre-show marketing and marketers can post the trade show exhibit as an event on LinkedIn. Tweet. | B2B MARKETING UNPLUGGED FEBRUARY 4, 2013  Treat a Trade Show Like Your Office, Not Your College Dorm Just back from my first two trade shows of the season, and I am sad. Let’s say it together: trade show booths are very, very, expensive inside sales calls that happen to have nicer carpet than your office. Marketing people just resent the interruption to their busy day on the trade show floor. And this is why it’s a stupid idea at a trade show. | B2B MARKETING UNPLUGGED FEBRUARY 23, 2012  Five Dumb Things That Unrock Trade Shows Last week we talked about how to rock your trade shows. This week let’s follow that up with a glimpse into trade show stupidity with some stuff that just shouldn’t happen, but sadly does (and I have proof). It is right at the front of the show floor and it’s pretty sleek. Sales Manager Action Item: Go to the show. Follow me on Twitter @bizmkter. | | | | | | | |
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SOCIAL MEDIA B2B | TUESDAY, OCTOBER 25, 2011  10 Ways to Make Your B2B Trade Show Social
Trade shows still make up a large percentage of B2B companies’ marketing budgets, so the following ideas can help leverage those events and make them more successful. Every booth sign, business card and flyer includes logos for Twitter, Facebook and LinkedIn. Show them how they can set up their phones to use Facebook via text messages and how they can easily subscribe to your Facebook Page that way. Prior to the trade show, review topics and industry issues that are being discussed in LinkedIn Groups, or other online industry gathering places. MORE >> -
B2B LEAD GENERATION BLOG | SUNDAY, JANUARY 15, 2012  Nine Simple Tactics to Drive a Higher Return on Trade Show Investment
Tweet In his most recent post , Dave Green pointed out how marketers invest most of their budget on trade shows even though it ranks fourth in effectiveness. He went on to explain how to get a better return on your trade- show investment through lead scoring. Connect with attendees and build your profile before the event through your blog and updates on Twitter and LinkedIn. Trade shows often reward people if they visit as many booths as possible. Find out which attendees fit your Universal Lead Definition. Look up registrants on LinkedIn. MORE >> -
B2B MARKETING UNPLUGGED | THURSDAY, FEBRUARY 16, 2012 Ten Ways to Rock Your Trade Shows
Here it is, only the middle of February and already I have one trade show under my belt. It was a great show and I have nothing but respect for anyone who bets the farm on a show in January in Canada. So just in time for the Q2 show planning cycle, let’s recap Bizmarketer’s Top Ten Trade Show Tips. Pick the right shows. I think that where companies are complacent about taking show space, it follows that the event companies themselves are pretty complacent in filling it. Ask them how many people register but never show up. MORE >> -
SAVVY B2B MARKETING | MONDAY, JANUARY 14, 2013 ROI, Trade Shows, Sales
Trade show marketing is an extremely effective way to boost your company’s profile, and boost your sales. When you’ve settled on an event, research the successes and failures of the last few shows. To get the biggest bang for your marketing buck, you need prospects to attend the trade show. Use social media to create a buzz by joining in Twitter chats and hashtags, joining LinkedIn groups, and more. More leads will become more sales, which will boost your trade show ROI. But it can also be challenging. Do your homework. MORE >> - Social Prospecting: Using Twitter For Industry Trade-Shows And Conferences
Their question (or statement) was “My project wants me to drive traffic to a booth at an industry trade show, so Twitter isn’t really going to have any value to me.” Twitter can be a great value for both sales reps and inside sales teams looking to drive traffic to a booth or connect with prospects who may be attending the event. Hopefully your sales teams have already begun using the Twitter list feature to build a list of their top prospects (if not, get on it). few weeks prior to the event taking place, begin following the event hashtag on Twitter. MORE >>
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- 5 Ways to Improve Your Trade Show’s ROI TRADESMEN INSIGHTS | THURSDAY, FEBRUARY 3, 2011
- Trade Shows Part 4: Good Booth is Good Planning, Not Good Luck B2B MARKETING UNPLUGGED | THURSDAY, MAY 13, 2010
- Trade Shows Part 6: Stupid Ideas B2B MARKETING UNPLUGGED | MONDAY, MAY 24, 2010
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