Think Like a Virus: B2B Marketing Strategy in the WFH World
Martech Advisor
APRIL 3, 2020
This is a wake-up call for marketers, since, according to Demand Gen Report’s survey in January 2020, 53% of US B2B marketers consider in-person events and trade shows an effective channel for driving conversion! However, LinkedIn, Facebook, Twitter, and even Snap now offer much more comprehensive and precise toolkits.
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