The Point

MARCH 22, 2024

Avoid the trap of opening the email with a statement of the problem your Webinar is going to show people how to solve, or the business condition that underlies the topic. List benefits, not topics. Don’t list topics or key themes, or worse yet, the agenda. Enter Artificial Intelligence (AI). Be as specific as possible.

Webinar Metrics 182

Webinar Metrics Marketing AI Creativity Planning 182

Marketing Insider Group

OCTOBER 11, 2023

In this blog post, we’re exploring the hub and spoke content model, its benefits, and how you can start using it today to enhance your content strategy. To use this model, one should choose a main topic, identify subtopics, research keywords, create and link content, promote, and monitor performance. You’re not alone.

Lead Ranking 266

Lead Ranking Content Lead Scoring Keywords 266

MarketMuse

APRIL 18, 2019

The post Is A Long-Tail Keyword Strategy The Best Way to Build Topical Authority? To this day, marketers still see a lot of value in using long-tail keywords. But more and more, they’re realizing […]. appeared first on MarketMuse.

Long Tail Marketing 56

Long Tail Marketing Keywords Ad Building SERP 56

Marketing Insider Group

MARCH 18, 2024

Choosing a topic involves balancing personal passion with what the audience is searching for, using keyword research and Google Trends as tools. The format of your blog post, whether a how-to guide, listicle, in-depth analysis, or personal narrative, should cater to both the topic and audience preferences. Sharing insider knowledge?

SERP 246

SERP Keywords Eye-Tracking Planning 246

MarketMuse

JANUARY 3, 2019

It takes a long time for content strategy to start paying dividends. The post Content Strategy Example: Combining Competitive Analysis, User Intent, and Topics appeared first on MarketMuse. The post Content Strategy Example: Combining Competitive Analysis, User Intent, and Topics appeared first on MarketMuse.

Analysis 40

Analysis Intent Examples Content 40

Marketing Insider Group

JUNE 7, 2023

You need the best SEO strategies that deliver results. Though SEO is now old enough to drink beer and have kids in school, building an effective strategy isn’t any easier than in the past. Dig into our list here about what SEO strategies still work and the more recent tactics you should invest in.

SEO 267

SEO Marketing & Strategy Long Tail Marketing Best Practices 267

The Brit Agency

JULY 31, 2020

Search engines are constantly evolving, and your B2B inbound marketing strategy needs to adapt if you want to improve your SEO and rank higher on Google. What’s the problem?

Inbound Marketing 59

Inbound Marketing Marketing & Strategy Marketing Strategy High Quality Lead 59

Marketing Insider Group

NOVEMBER 8, 2022

Blindly navigating your marketing strategy can cause your content to capsize. An ineffective strategy will both pause a business’s growth and decrease their probability of sales by 40%. If your strategy ship is sinking, it’s not too late to anchor into a new method. Not Using Data To Build Your Content Marketing Strategy.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

Trade Press Services Newsletter

MARCH 7, 2024

Authors can transform their dreams into reality by focusing on strategy, writing, editing, production, and marketing. Topics include: Questions Every Author Needs to Answer Exploring Publishing Options Which Publishing Option Is Best for You?

Paper 311

Paper Thought Leadership Planning Storytelling 311

Marketing Insider Group

JULY 24, 2023

Keyword clustering involves grouping related keywords together based on things like: What they’re about (topic) What they’re trying to do (search intent) Other connections (semantic relationships) The goal of keyword clustering is to get a webpage to rank for a group of related keywords, instead of just one or two.

Keywords 226

Keywords SERP Eye-Tracking SEO 226

Marketing Insider Group

DECEMBER 20, 2021

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. Performing a content audit is like breathing new life into your entire content strategy. What topics are resonating most with my audience? Let’s get started. Quick Takeaways.

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

Marketing Insider Group

FEBRUARY 27, 2023

Whether your content strategy could use a refresh or your marketing strategy needs an overhaul, structured advice from outside experts can turn your current marketing efforts into a money-making master plan. Did you know that 90% of marketers say they have a strategy but only 45% have actually written it down?

Lead Ranking 251

Lead Ranking Planning B2B Thought Leadership Lead Scoring 251

Marketing Insider Group

OCTOBER 20, 2020

How can you effectively build a webinar strategy that drives ROI? Let’s look at why webinar marketing strategies are important and four secrets that will take your campaign to the next level. You need to select the right topic and design an engaging presentation to ensure your audience understands your value. Source: ON24.

Webinar Metrics 346

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 346

Top Rank Marketing

MARCH 25, 2024

Crafting a B2B SEO content strategy that fully accounts for the unique intricacies of this buyer journey holds the key to long-term digital growth. A company’s SEO content strategy should be built around this core distinction. A company’s SEO content strategy should be built around this core distinction.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Contently

FEBRUARY 8, 2023

Only a little over half had a documented content marketing strategy despite nearly all (97 percent) reporting that content marketing was a part of their marketing strategy. To discover other related keywords that audiences use in search, look under “Related Topics and Queries.” Be careful to time your activities.

Marketing AI 173

Marketing AI Trends Google SEO 173

Sprout Social

APRIL 16, 2024

The following tips will help you create queries that step up your social listening strategy. The best way to break through this barrier is to get exceedingly clear on what information will drive the most value for your strategy, your team and your business. The truth is, query building is more about mindset than anything else.

Keywords 99

Keywords Template Analysis Barriers 99

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. The most comprehensive content marketing strategies include all digital channels where customers are, including social media platforms.

Marketing AI 131

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 131

Martech

APRIL 9, 2024

One key proposal is to replace tracking of indivdual users with Topics, assigning them (temporarily and in a way that does not identify them) topics of interest based on their browsing. But it’s not just about the Chrome Browser and it’s not just about Topics.

Privacy 113

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 113

Top Rank Marketing

FEBRUARY 5, 2024

Just about everyone knows what SEO is these days, and nearly every professional brand has at least a basic content strategy in place to rank for relevant keywords and attract organic attention. Leveling up your SEO content strategy won’t require you to devote your entire budget to producing Spielberg-quality videos or going viral on TikTok.

SEO 98

SEO Marketing & Strategy Content Lead Scoring 98

Square 2 Marketing

APRIL 16, 2024

The work you put into your content strategy to develop valuable assets is paying off. This great performance means you’ve hit on a topic that’s relevant and important. You published and shared some new content, and now you’re seeing great engagement and conversion rates exceeding your expectations. Congratulations!

Content 95

Content Conversion Rate Relevance Conversion 95

Sprout Social

JANUARY 24, 2024

One strategy for driving growth and visibility on the platform is using the right hashtags. We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy. This makes it easier for users to find and engage with topics they’re interested in.

Linkedin 115

Linkedin Trends Eye-Tracking Marketing Agencies 1 115

Content Standard

APRIL 16, 2024

With organic search re-emerging as a cornerstone strategy for CMOs, top brands are harnessing AI to accelerate their search engine optimization (SEO) efforts and bring more efficiency to a traditionally cumbersome and resource-intensive practice. This article explores how AI can streamline the process without sacrificing quality or strategy.

Marketing AI 98

Marketing AI SEO Lead Scoring Lead Ranking 98

Oktopost

MARCH 19, 2024

With a passion for AI, Etien Yanev walks us through all the ways businesses can leverage AI for a successful marketing strategy. From content to video creation, Etien dives into how AI can scale social media content, enhance social strategies, and help us as marketers better serve our audiences.

Social Media 136

Social Media Media Startups Youtube 136

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook. And this trend is likely to continue.

Social Media 123

Social Media Examples Work Management Media 123

Sprout Social

OCTOBER 4, 2023

How does one topic perform on social compared to another? But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights.

Tagging 123

Tagging Marketing Strategy Marketing & Strategy Planning 123

Visitor Queue

JULY 31, 2023

For B2B and B2C companies alike, their content creation strategy is critical for the overall lead and sales generation process. I’ve formulated very successful content strategies for a few companies and the part I find people struggling with the most is choosing what to write about.

B2B Sales 90

B2B Sales Traffic B2B Marketing Marketing Strategy 90

Animalz blog

MARCH 21, 2024

John’s quip summed up what so few seem to understand about content strategy: You must be able to afford your own approach. Publication vs. Library, Explained The best content strategy for most teams is one that prioritizes quality and depth rather than volume and breadth. All brilliance is his, any errors and oversights our own.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Convince & Convert

DECEMBER 15, 2023

To effectively promote your services, eCommerce or Shopify store , leveraging social media SEO strategies can significantly enhance your online visibility and attract more potential customers. This method is one of the most important strategies for LinkedIn marketing. Take a look at his headline: 2.

Social Media 157

Social Media SEO Cost Per Click Media 157

Martech

MARCH 20, 2024

But before you start to question and reinvent your email marketing strategy – you need to look at how well your deliverability is performing. Deliverability has become a hot topic now that inbox providers like Gmail and Yahoo are beginning to enforce stricter policies for deliverability. We’ve all been there.

Deliverability 114

Deliverability Email Marketing Open Rate Marketing & Strategy 114

Sprout Social

JANUARY 23, 2024

Topicals: Skincare in the club Skincare brand Topicals has done something most brands fail to do: centered the experience of Black consumers through celebrating Black creators and culture. As TikTok creator @ashathemuseologist puts it, “Topicals…is employing brand strategies that have never been before—have never touched this Earth.

Branding 111

Branding Brand Identity Communities Viral Marketing 111

Top Rank Marketing

JANUARY 24, 2024

Always-on strategies. Our guide to building an SEO strategy in 2024 will help you tie modern best practices into the enduring fundamentals of the craft. What is an SEO strategy? SEO strategy is a cornerstone of digital marketing. SEO content Content is the fuel that makes an SEO strategy run. Algorithms.

Marketing AI 104

Marketing AI SEO Ad Building Marketing & Strategy 104

Contently

FEBRUARY 28, 2023

So how do podcasts fit into your content marketing strategy? Podcasts are a way to educate your consumers on important topics and provide thought leadership to the marketplace. The topic, storytelling, and quality of research or interviews should all be well thought out. Why Use Podcasts in Your Content Marketing Strategy?

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Inbox Insight

DECEMBER 8, 2023

These snippets of information can help you make better-informed business decisions and tailor your B2B marketing strategies for maximum impact. 99% of marketers leverage intent data to some extent within their marketing strategy, but where does it come from? Where can intent data be obtained?

Intent Data 111

Intent Data Account Based Marketing Intent ABM 111

Scoop.it

MARCH 14, 2024

Both these strategies are treated as the be-all and end-all of the marketing world, but what happens when you leverage one of them (influencer marketing) to grow another (SEO)? Mainly because Shopify has more authority on the topic and a better DR. This logic applies to people creating blog posts, too.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Convince & Convert

DECEMBER 13, 2023

So, let’s dive deeper into your future social media video strategy and see how you can make content that people will want to engage with! Or maybe your initial thoughts lack that ‘ je ne sais quois’ that ends up pushing your content to the top of the Trending Topics feed on Twitter or Instagram’s Explore pages.

Social Media 153

Social Media Video Marketing Media Eye-Tracking 153

Top Rank Marketing

APRIL 18, 2024

But an exceptional podcast — especially one intended as content marketing — needs more planning and strategy. Look at industry publications, trending topics on social media, and listen to other podcasts in your industry. At the minimum, edit out off-topic conversation, long pauses and false starts. Need help getting started?

B2B 91

B2B Demand Generation Agencies RSS B2B Thought Leadership 91