KoMarketing Associates

OCTOBER 13, 2022

Lytics recently published the “Marketing and IT: The Strategic Partnership” report, and statistics suggested that 44% of marketers and IT professionals believe AI will inform a large portion of their advertising targeting and segmentation with little human input. However, 43% cite personalization as the main benefit of AI.

Segmentation 208

Segmentation Statistics Marketing & Strategy Newsletter 208

Marketing Insider Group

DECEMBER 29, 2020

We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. Companies should position themselves as thought leaders to build trust and loyalty with target audiences. Top B2B Digital Marketing Trends for 2021. Businesses are adapting quickly to remain relevant. Personalization.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Stevens & Tate

MARCH 21, 2024

A well-crafted logo isn’t just a passing marketing trend. As we delve into the trends of 2024, it becomes increasingly clear that modern logo designs are pivotal in crafting a memorable brand image. This trend highlights the importance of typography in establishing a brand’s identity.

Design 91

Design Trends Loyalty Impressions 91

KoMarketing Associates

FEBRUARY 16, 2021

The LBMA recently published its “Global Location Trends Report,” and data suggested that there are several benefits associated with LBM. Overall, the majority of marketers (more than 40%) claim that the ability to target is the most beneficial feature of this form of marketing. Leveraging Location-Based Data for Marketing.

Marketing & Strategy 290

Marketing & Strategy Marketing Budget Paid Search Agency Statistics 290

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Marketing Insider Group

NOVEMBER 30, 2022

Today’s saturated marketplace shouldn’t discourage companies from making meaningful impressions on their target audience. Tactical Considerations for Trends Worth Adopting. Geographically target customers – local customers may have specific needs that you can cater to. Digital Personalization: It Doesn’t Take One Shape.

Trends 167

Trends Personalization Marketing AI SWOT 167

Sprout Social

JANUARY 9, 2024

It is used to identify patterns and trends in data for informed decision-making. AI analytics gives a more comprehensive report on continuous performance using trend analysis so brands have a holistic view of the various factors and changes over time. Thus, giving a more holistic view of your current customers and prospects.

Analytics 114

Analytics Enterprise Management Work Management Business 114

Stevens & Tate

FEBRUARY 29, 2024

Welcome to our February 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the start of the 2024 year. Read more about these trends here. Click here.

Trends 90

Trends Marketing & Strategy Conference Lead Scoring 90

Oktopost

NOVEMBER 22, 2023

As new trends emerge and fade, marketing teams must be agile enough to adapt to different formats, user behaviors, and algorithms. Keeping up with the latest trends enables you not only to maintain a fresh online presence but also to be able to capitalize on emerging opportunities. 7 Top B2B Social Media Trends 1.

Social Media 117

Social Media Trends Media B2B 117

SmartBug Media

MARCH 15, 2024

Here’s a look at some of the key trends driving franchise marketing in 2024. Predictive analytics: Using AI to analyze historical data and predict future trends can help franchise marketers anticipate customers’ needs, optimize inventory management, and develop more effective marketing strategies.

Marketing AI 59

Marketing AI Trends Advertising Agencies Work Management 59

Sprout Social

JANUARY 24, 2024

We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy. They’re powerful tools for increasing the visibility of your posts, reaching people with similar interests or in the same industry, and tapping into trending topics.

Linkedin 115

Linkedin Trends Eye-Tracking Marketing Agencies 1 115

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Micro-moments Micro-moments are a prevailing trend in digital marketing, redefining the way brands and consumers engage in a zipper-paced, mobile-centric world.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Webbiquity

MARCH 30, 2021

This crisis response led them to identify several short- and long-term trends. To capitalize on these market shifts to increase both the quantity and quality of your leads in the post-pandemic B2B marketplace, here are six top lead generation trends to watch in 2021. Personalized Outreach with User Data. Image credit: Accenture.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Stevens & Tate

NOVEMBER 30, 2023

Welcome to our November 2023 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in winter 2023. Find these articles interesting? Let’s look at Generation X for example.

Trends 91

Trends Funnel Advertising Digital Marketing Funnels Loyalty 91

Stevens & Tate

MAY 18, 2023

And with digital advertising trends coming up every now and then, it takes considerable effort, time, and resources to design an ideal marketing strategy that will work for your unique business. Here are some digital advertising trends you can implement in your business. Leverage user data.

Trends 90

Trends Advertisements Advertising Mobile Advertising 90

B2BMarketing.net

MARCH 12, 2024

After all, delivering a targeted, personalized message that actually helps a customer is unlikely to go out of fashion any time soon. In response to this, we see marketing itself continue to evolve, with certain “trends” coming in or out of favor. With that in mind, we produce the annual B2B Marketing Trend Tracker survey.

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Contently

JANUARY 24, 2023

As you plan the year, keep these five consumer behavior trends in mind. Trend #1: Omnichannel journeys are here to stay Foot traffic is returning to brick-and-mortar stores, but consumers aren’t ready to give up the digital shopping behaviors they adopted during the pandemic. Measure your impact. Then encourage more of it.

Marketing AI 148

Marketing AI Trends Planning Advertising Agencies 148

Martech

OCTOBER 4, 2023

Prompt: Latest trends in digital marketing. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1. Data can help uncover topics that matter most to your target audience and inform personalization efforts. After that, how you can improve prompts to get even better answers from me.

Trends 139

Trends Mobile Advertising Best Practices Work Management 139

Contently

FEBRUARY 8, 2023

Fortunately, Google Trends is a free tool to help solve these challenges. Such long-tail keywords found through Google Trends are easier to rank for. Spotting and capitalizing on these trends early, especially in a B2C market, will help you ride the popularity wave while it crests.

Marketing AI 173

Marketing AI Trends Google SEO 173

Martech

NOVEMBER 28, 2023

Here are a few of the key trends shaping the future of TV advertising in 2024. Advertisers can now deliver highly targeted ads to specific households or even individual viewers. This trend blurs the lines between advertising and ecommerce, making it easier for consumers to act on their impulses, which drive sales for brands.

Marketing AI 108

Marketing AI Advertisements Advertising Trends 108

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. Research industry trends and competitor content for hashtag inspiration.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Trade Press Services

FEBRUARY 26, 2024

Still, this doesn’t guarantee that your target audiences will automatically connect with the content you produce. Five Trends in B2B Buyer Behavior B2B audiences can differ vastly depending on their industry, area of expertise, role, demographics and preferred communication channels. Decision makers need content to stay informed.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Martech

DECEMBER 4, 2023

Targeting only those “ready to talk to sales” means missing out on 95% of your serviceable addressable market (SAM). Mental availability is achieved by creating unique experiences that are memorable, exciting, and directly address the needs of your target audience. Additional pain points include rage clicks and multiple-use targets.

B2B Marketing 111

B2B Marketing Trends B2B Planning 111

Sprout Social

APRIL 25, 2023

With these powerful insights, you can validate assumptions about your audience, start creating more targeted a/b testing, refine your current audience profiles and aggregate audience data across profiles. Defining your target audience and learning how they use Facebook will enable you to: Spend your ad budget more effectively.

Facebook 115

Facebook Effectiveness Ideal Customer Profiles Aggregators 115

QuanticMind

SEPTEMBER 8, 2023

Today, we’re digging into how marketing teams can maximize their return on ad spend (ROAS) by making adjustments to their target ROAS bidding strategy. We’ll explore what a target ROAS strategy is, different target ROAS scenarios, and how to fine-tune your target ROAS to maximize returns. What Is Target ROAS?

ROAS 93

ROAS Spending Advertisements Advertising 93

Valasys

APRIL 25, 2024

Technological advancement, regulatory changes, and changing consumer behavior demand businesses stay up-to-date and integrate the latest trends and techniques into their strategies. In this article, we will explore some digital marketing trends that will boost business growth in 2024 and help you stay competitive in the following year.

Marketing AI 40

Marketing AI Trends Paid Search Agency Marketing & Strategy 40

Stevens & Tate

SEPTEMBER 20, 2023

Every business, regardless of its niche or size, relies on marketing to build brand awareness, reach a target audience, foster customer relationships, and increase sales. It often involves paid placements or ads designed to reach a specific target demographic.

Paid Content 98

Paid Content Advertising Agencies Advertisements Advertising 98

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. So what macro trends will likely have the biggest impact on firms in the coming year? Client centricity.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Anyword

APRIL 27, 2023

Meet our automagically Suggested Target Audiences , plus NEW & Improved Social Media Templates. Suggested Target Audiences Imagine working tooth and nail on copy, and finding out it doesn’t resonate with your target audience. Let’s dive right in! You will never have to face this nightmare ever again!

Social Media 98

Social Media Template Media Viral Marketing 98

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. We’ve got something different.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Martech

JULY 6, 2023

As a result, it’s a great snapshot of ecommerce trends. Target’s weeklong deals are exclusive to Target Circle members, while Walmart will provide early access to Walmart+ members before opening up deals to the public. The post Ecommerce trends to watch for this Prime Day appeared first on MarTech. Why we care.

eCommerce 109

eCommerce Trends Amazon Gartner 109

Stevens & Tate

OCTOBER 31, 2023

Welcome to our October 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in fall 2023. Instead they use emotional advertising to target the viewer. Adapt Or Persist?

Trends 82

Trends Planning Work Management Marketing Management 82