accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. The marketing industry, too, has become increasingly complex over the past two decades, and the CMO’s role has grown exponentially. . Leverage UTM tags .

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

Drew Neisser

NOVEMBER 10, 2023

If there’s a social media platform where a CMO can gain substantial influence, LinkedIn is the one. Enter Beth Granger , your LinkedIn Guru, who joined a CMO Huddles Career Huddle to share her top tips for networking and connecting on the popular business platform. So how can marketers get their voices out there? Check it out!

Linkedin 52

Linkedin Leads Lead Marketing Qualified Leads 52

Customer Experience Matrix

MAY 18, 2010

Another one crossed my desk today, taken by Aprimo at Argyle Executive Forum ’s 2010 CMO Spotlight Forum: Retail and Consumer Goods & Services on April 29, 2010 in New York. Tags: marketing measurement marketing priorities cmo surveys. I’ve spent a lot of time looking at surveys to understand marketers’ priorities.

CMO 120

CMO Customer Surveys Correlation Social Media 120

Modern B2B

JUNE 17, 2019

What does a CMO really want? I’ve had a couple of insightful conversations recently with marketing leaders or CMOs that I wholeheartedly respect. Those deemed ‘not ready yet’ aren’t tagged appropriately, they then fall out of the process and are sometimes lost completely. The post What does a CMO really want? Rant over].

Lead Ranking 51

Lead Ranking CMO Marketing Qualified Leads Enterprise Management 51

Customer Experience Matrix

OCTOBER 21, 2010

Summary: a CMO Council survey shows that CMOs and CIOs agree they need to cooperate, but disagree on how well they're doing and what their roles should be. The CMO Council generously shared the detailed data with me. But the majority of both groups also listed the CMO as a digital marketing leader. You decide.

CMO 120

CMO Enterprise Management Work Management Marketing Management 120

Smashmouth Marketing

SEPTEMBER 15, 2009

The following podcast was created by Pete Krainik of The CMO CLUB :Insights from CMOs Roundtable: Demand Generation in a Social Networking World. Social media is definitely impacting branding, service and support, but no CMO can ignore it's impact on demand gen.

CMO 100

CMO Demand Demand Generation Agencies Marketo 100

Adobe Experience Cloud Blog

JANUARY 31, 2020

Marketing teams often hear a mandate from their CMOs: “Be data-driven.”. But as a CMO, do you know exactly what you’re asking of your employees when you give this mandate? As a CMO in the age of data, your job is to make everyone on your team clear on these new responsibilities. 3. And does your team know what you mean?

Marketing Strategy 161

Marketing Strategy Marketing & Strategy Effectiveness Ad Building 161

Smashmouth Marketing

MAY 19, 2009

I'm at the CMO Club Summit for a couple days and the room is sharing the event with twitter hashtag #cmoclub. I'll be writing a more detailed article later, but I wanted to share some tweets of value from the day thus far: jkrohrs : Actionable idea #6 for CMOs in down economy: "Outsource." Idea 1 for CMOs: Get out of your office.

CMO 100

CMO SMS Trigger Marketing Demand 100

Zoominfo

JULY 5, 2023

Speedy customer acquisition without a hefty price tag is the target, but doing it effectively can be a challenge without the right tools and training. Because of the volume we’re dealing with, anything that we can do to optimize the selling process is really impactful,” SmartSheet CMO Andrew Bennett said.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

Marketing Insider Group

NOVEMBER 9, 2020

The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. To look at where the money’s going, the CMO Spend Survey provides context. Image: CMO Spend Survey. billion in 2018 to $15.2 billion in 2019.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

LEADership

JULY 29, 2014

Next up in our series on inspiring CMOs from around the world is Blair Christie, SVP and CMO of Cisco. Interestingly, according to Cisco’s “Internet of Everything Value Index Tool”, the price tag on the opportunities of connecting the 99.9 percent of the people who aren’t online globally is 14.4

CMO 40

CMO Marketing Budget Budget Programs Word of Mouth 40

Biznology

FEBRUARY 15, 2021

Avoid cookie-cutter invitation messages like “I’m trying to grow my network” or “I notice we’re in the same industry,” says Jeremy Woolf , fractional CMO. Do tag people who are truly relevant to the post. Craft each message afresh. Authenticity counts. It works in the short term, but it’s cheesy. Avoid clickbait practices, warns Hall.

Linkedin 197

Linkedin Ideal Customer Profiles Profiling Distribution 197

Martech

APRIL 1, 2024

For this prompt, try selecting the CMO persona. Set Up Tracking: Implement tracking pixels or tags on your website to capture user data and enable retargeting. Updated prompt: Here’s one way this prompt could be refined to gather more specific, actionable information. MarTechBot now has 10+ personas to provide more targeted responses.

Paid Content 86

Paid Content Campaigns Allocation Marketing AI 86

6sense

AUGUST 27, 2021

You’ll recommend a piece of content that’s been tagged as relevant to this subject matter and to this person’s buyer journey stage, then send them to a personalized Uberflip stream powered by the 6sense Personalizer app. Maybe you find that someone in an earlier stage of your buying journey (e.g.,

Account Based Marketing 48

Account Based Marketing ABM CMO Marketing AI 48

Buzz Marketing for Technology

DECEMBER 7, 2009

The CMO has a unique opportunity to play a leadership role in transforming the company using Social. Tags: social media. And Legal has been working and reworking policies on Social to adapt to the changes and they will continue to do so in light of disruptive technologies like GoogleWave.

CMO 100

CMO Web 2.0 Social Networks Social Media 100

Contently

NOVEMBER 10, 2022

Keith Johnston, VP and research director serving CMO professionals at Forrester , notes the rise of data-driven communication: “We’re at the tipping point where we’re trying to decide what marketing really means in this era.” ” Evaluate new ideas by potential revenue. Create content efficiently and at scale.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Marketing Insider Group

JULY 15, 2020

When weighing whether to use humor, for example, CMO advisor Steve Olenski suggests staying true to your brand’s identity while prioritizing empathy. Additionally, make sure you’re adding relevant hashtags and account tags to every post to increase reach and engagement. As you update your marketing assets, think about your tone.

Paid Content 278

Paid Content Trends Planning Cost Per Click 278

Buzz Marketing for Technology

DECEMBER 7, 2009

The CMO has a unique opportunity to play a leadership role in transforming the company using Social. Tags: Social Media. IT was already on the scene with Web 2.0 technologies when Social Media hit but they will continue to embrace new technologies and other forms of collaboration. Why you need to build your Social Capital?

CMO 100

CMO Web 2.0 Digg Social Networks 100

Buzz Marketing for Technology

DECEMBER 7, 2009

The CMO has a unique opportunity to play a leadership role in transforming the company using Social. Tags: Social Media. IT was already on the scene with Web 2.0 technologies when Social Media hit but they will continue to embrace new technologies and other forms of collaboration. Why you need to build your Social Capital?

CMO 100

CMO Web 2.0 Digg Social Networks 100

Envy

FEBRUARY 13, 2021

Anyone whose title begins with a C is C-level, like the CEO, CISO, CMO, and CTO. The Chief Technical Officer is often in charge of tech buying, sometimes with the CISO and CMO. You get a choice for this one: GTM means either Google Tag Manager, or Go To Market. CTAs should be loud and clear, to tell visitors what to do next.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Smashmouth Marketing

MARCH 19, 2009

Pete Krainik of the CMO Club posted thirteen books that members of the CMO club have recommended. Tags: marketing books.

CMO 100

CMO Class Tagging Planning 100

Kaon

SEPTEMBER 22, 2015

Sales and Marketing Alignment- Don’t listen to the Marketing Consultants, presented by CMO of SmartBear, Bryan Semple. Filed under: Marketing Guru Tagged: B2B , Boston , CMO , Hubspot , Inbound , Inside sales , Lead generation , marketing , Revenue , sales. Align sales and marketing terminology within your organization.

Hubspot 100

Hubspot Conference CMO Buyer's Journey 100

PathFactory

JUNE 13, 2023

Speakers: Christine Polewarczyk and Phyllis Davidson Last year, I predicted that the B2B content engine of the future will: Deliver highly contextualized experiences Create the core of the CX data model Merge human and machine I also emphasized that metadata, tagging and mature content operations are critical to achieving CX optimization.

Forrester 52

Forrester B2B Thought Leadership B2B CMO 52

LeanData

JUNE 1, 2015

My first month as a CMO has been a whirlwind. Even though I feel like I’ve only been in the office for a week or two, I’ve just completed my first 30 days as CMO of LeanData. I wanted Marketo Programs, Channels and Tags revamped to be simpler. As recently posted on LinkedIn By Adam New-Waterson. Get to know the team.

CMO 40

CMO Trade Show Budget Programs Work Management 40

LeanData

JUNE 1, 2015

My first month as a CMO has been a whirlwind. Even though I feel like I’ve only been in the office for a week or two, I’ve just completed my first 30 days as CMO of LeanData. I wanted Marketo Programs, Channels and Tags revamped to be simpler. As recently posted on LinkedIn By Adam New-Waterson. Get to know the team.

CMO 40

CMO Trade Show Budget Programs Work Management 40

LeanData

JUNE 1, 2015

My first month as a CMO has been a whirlwind. Even though I feel like I’ve only been in the office for a week or two, I’ve just completed my first 30 days as CMO of LeanData. I wanted Marketo Programs, Channels and Tags revamped to be simpler. As recently posted on LinkedIn By Adam New-Waterson. Get to know the team.

CMO 40

CMO Trade Show Budget Programs Work Management 40

LeanData

JUNE 1, 2015

My first month as a CMO has been a whirlwind. Even though I feel like I’ve only been in the office for a week or two, I’ve just completed my first 30 days as CMO of LeanData. I wanted Marketo Programs, Channels and Tags revamped to be simpler. As recently posted on LinkedIn By Adam New-Waterson. Get to know the team.

CMO 40

CMO Trade Show Budget Programs Work Management 40

Oktopost

MAY 2, 2021

You can do this on YouTube through the magic of tags. Optimize your tags for the most integral keywords (or the most frequent misspellings) and leave out the rest. . Allows you to pull analytics by tags, social platforms, users, etc.” Generating tags correctly can be difficult to do on your own.

Youtube 132

Youtube Budget Programs B2B Marketing SEO 132

Thinkers360

APRIL 20, 2024

44 Enrico Molinari CMO GovTech Innovation Manager | University Professor | Top 5 Global Fintech Influencer Contact Enrico Molinari Score: 31.33 You can add personally authored content, awards and recognition and tag each content item with up to 3 relevant keywords that count towards the leaderboards. Ken Ip Score: 31.42

B2B Thought Leadership 119

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 119

Oktopost

JUNE 16, 2020

” The bartender says …”Cuz your ALT tag is showing.” Why did the CMO put a fence around her jewellery box? A stock photo walks into a bar, and the patrons start pointing and giggling. She looks at the bartender and says, “Why’s everyone staring?” The Inbound Lynx. Knock, knock! Who’s there?)

B2B Marketing 126

B2B Marketing Long Tail Marketing B2B Churn Rate 126

Liveintent

MAY 12, 2021

LiveIntent Native Ad Blueprints offers a one-time tag placement to the publisher, who can then either fill the inventory with direct sold demand or from demand from LiveIntent’s demand-side platform (DSP) or third-party DSPs.

Advertising Agencies 71

Advertising Agencies Advertisements Advertising Advertising Channels 71

Kaon

NOVEMBER 3, 2016

This year we will discuss “digital transformation” and how CMO’s and senior marketing leaders will utilize technology to gain a competitive advantage, increase sales productivity and drive effective customer experiences. 8:00AM: Continental Breakfast & Registration. 8:30AM: Welcome and Introduction.

Marketing Management 100

Marketing Management Digital Transformation CMO Interactive Marketing 100

Kaon

DECEMBER 7, 2016

This year we will discuss “digital transformation” and how CMO’s and senior marketing leaders will utilize technology to gain a competitive advantage, increase sales productivity and drive effective customer experiences. 8:00AM: Continental Breakfast & Registration. 8:30AM: Welcome and Introduction.

Marketing Management 100

Marketing Management Digital Transformation CMO Interactive Marketing 100

Hinge Marketing

DECEMBER 23, 2014

Let’s take a look at five facts every professional services CMO needs to know about SEO as we move into 2015. The technical side of SEO still matters though, including on-site optimization efforts like proper title tagging, URL structure, etc. Indirectly, they effect everyone.

CMO 48

CMO SEO Service Mobile Marketing 48

Martech

APRIL 10, 2023

The concept that a CMO has to buy 250 different technologies and try to figure out which is actually giving them the intent signal that they need — that ship has sailed.” Oracle EVP Rob Tarkoff “Best of breed has jumped the shark. ” Rob Tarkoff, Oracle EVP and general manager of CX, knew he was mixing his metaphors.

Marketing Attribution 93

Marketing Attribution Enterprise Management Work Management Marketing AI 93

Parse.ly

DECEMBER 13, 2021

Smart Tags feature launch —Using machine learning and natural language processing, Smart Tags scans pages and posts to determine relevant topics and assigns tags automatically based on your content subject matter. A CMO’s Guide to Content Analytics. Ranking our top blog posts in 2021. Now over to our blog.

Top of Funnel 52

Top of Funnel Marketing Budget Digital Marketing Funnels Case Studies 52

Sprout Social

FEBRUARY 16, 2023

Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. Today, she advises several CEOs and CMOs as they navigate various phases of hypergrowth. How active are your competitor’s mentions, tags and comments? It’s challenging to navigate, but possible with some extra preparation.

Social Media 114

Social Media Work Management Marketing Management Social Marketing 114