Webbiquity

FEBRUARY 17, 2022

This post details six tactics that can boost your marketing and business success. If you’re producing any kind of video content, you’ll need a YouTube channel. Traditional marketing is alive and well , and ignoring old-school marketing tactics can mean your business is missing out. Image credit: fauxels from Pexels.

Tactics 270

Tactics Advertising Agencies Paid Search Agency Focus Group 270

Zoominfo

DECEMBER 19, 2018

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Featured Video: How I Collect (And Organize) Testimonials. 1. Marketing 360.

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Youtube Advertising Channels Work Management Marketing Attribution 220

Marketing Insider Group

APRIL 21, 2020

Consumers are spending more time on social networks; video consumption continues to increase. And video marketing for these companies can still be cost-effective if done correctly. In conditions like these, performance video is a smart approach. What Is Performance Video? Getting More from Performance Video Marketing.

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Planning Marketing Plans Video Marketing Content Marketing 283

Sprout Social

FEBRUARY 22, 2022

One of the latest features by YouTube is YouTube Shorts. In fact, you’ve probably already been creating this type of short-form video content on other platforms. What are YouTube Shorts? YouTube is filling the gap of vertical short-form videos on its platform as well. How to make YouTube Shorts.

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Youtube Verticals Mobile Marketing Video Marketing 135

Zoominfo

OCTOBER 5, 2021

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Featured Video: How I Collect (And Organize) Testimonials. Go check it out!

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Youtube Advertising Channels Work Management Marketing Management 100

Sprout Social

AUGUST 8, 2022

Looking for YouTube tools? But despite how competitive YouTube is, there’s plenty of attention to go around. People are still glued to YouTube and there are plenty of opportunities for brands. So now’s the time to ramp up your YouTube presence. YouTube editing tools.

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Youtube Tools Social Media Keywords 106

Sharpspring

NOVEMBER 17, 2021

Videos are becoming major marketing assets. This is why understanding video SEO is so helpful to modern marketers. Youtube is one of the largest marketing channels out there with two thirds of shoppers using it to find and evaluate things to buy. Which videos to create? Step 2: Create Your Video.

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Video Marketing SEO Optimization Youtube 127

Zoominfo

DECEMBER 13, 2018

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. Not too long ago, we compiled a list of top-notch YouTube channels for HR and recruitment professionals. 2. Sales Hacker.

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Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 87% of LinkedIn video marketers say it’s been an effective channel for them. Embedded video posts.

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Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Hubspot

MARCH 26, 2019

YouTube is the second largest search engine, with over 1.8 However, if you don't use YouTube for your current marketing strategy, you're not alone. small businesses use YouTube to reach their audience. In 2018, the HubSpot Academy team didn't take advantage of YouTube, either. Explain what your video is about.

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Youtube Template Viral Marketing Video Marketing 101

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Consumers can spot a sales pitch from a mile away.

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Conversion Rate Video Marketing Top of Funnel Webinar Metrics 89

Hubspot

APRIL 10, 2019

Nowadays, almost every brand has a YouTube channel. Building a thriving YouTube channel is one of the most ambitious achievements a marketer can pursue. Not only do you have to spend time scripting, producing, and editing videos, but you also have to make sure your content actually resonates with your target audience.

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Youtube Advertising Channels Video Marketing Word of Mouth 77

KoMarketing Associates

AUGUST 10, 2022

The majority of respondents (47%) named social media as a top five upper-funnel tactic, while 36% cited it as a top five bottom-funnel tactic. Social media channels continue to rise in importance for marketers, and previous research suggests that they have been critical when it comes to distributing video content.

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Advertising Channels Social Marketing B2B Marketing Effectiveness 253

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. How can your business tap into B2B video? Compelling videos share a few common traits.

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B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Webbiquity

NOVEMBER 14, 2017

As online marketing becomes more about storytelling, video content has a crucial role to play. Video can add drama, comedy, poignancy and other aspects to a message that is challenging to convey in other content formats. From simple animation to Hollywood-budget efforts, if a video isn’t part of your message, you could be missing out.

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Video Marketing Storytelling Content Paid Search Agency 238

Webbiquity

JULY 18, 2023

And most agree there’s one tactic that’s the biggest trend, has the highest ROI, and tops the to-do list for this year. Video Marketing: Hotter Than Ever Video marketing is huge and somehow keeps getting huger. It’s been “the year of video” every year since 2017.

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Marketing AI Trends Planning Advertising Agencies 246

Oktopost

NOVEMBER 16, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Becoming popular after a TikTok video defined the term went viral, quiet quitting has been thrown into the spotlight and has many leaders concerned. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary.

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Tactics Transparency Work Management Viral Marketing 118

Search Engine Journal

JUNE 9, 2021

YouTube wants to help viewers find videos and keep them engaged and satisfied. Learn 17 expert tactics to earn your YouTube videos more views. The post How to Get More Views on YouTube: Experts Share Tips appeared first on Search Engine Journal.

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Youtube Tips Tactics Video Marketing 78

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

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Cost Per Thousand Advertisements Advertising Video Marketing 101

KoMarketing Associates

JUNE 27, 2019

Video Marketing Continues to Grow in Prominence. Some forms of digital marketing and content, such as video, are seeing more success than other tactics. More specifically, previous research suggests that video will only continue to grow in prominence in the near future. Marketers use video in many different applications.

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Statistics Tactics Emarketing Mobile Advertising 121

Zoominfo

DECEMBER 13, 2018

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. Now, on to the ultimate guide to the YouTube channels producing the best sales content today. Go check it out!

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

Unbounce

JUNE 28, 2022

Here are some proven tactics you can use to increase social commerce sales: 1. Source: YouTube. Source: YouTube. For example, ask them to share content with your products under a specific hashtag, create a rewards program, or ask customers for video testimonials with the chance to become featured in one of your posts.

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Tactics eCommerce Landing Pages Cross-Selling 144

Martech

JANUARY 27, 2022

“For now, it’s about keeping in mind that an ad could be on the TV app and making sure the video will look good on an 82-inch screen,” said Austin Shong, marketing lead for Loomly. For instance, during a recent campaign, Steinberg could see that a client’s YouTube ads on CTV were outperforming the other social ads in the campaign.

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Social Media Social Marketing Tactics Paid Search Agency 104

Brightedge

DECEMBER 21, 2020

Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. YouTube is the second most visited search engine on the internet second to Google. Why YouTube marketing? People search for more video results than any other content.

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Youtube Brand Identity Branding Advertising Agencies 59

seo.co

MARCH 9, 2021

If that’s true, then the YouTube analytics data can give you more power than you’ve ever dreamed was possible. YouTube is a powerhouse online that many marketers make the critical error of overlooking entirely or just making a half-hearted effort toward. Because that’s what you’re doing if you’re not taking YouTube seriously.

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Youtube Analytics Click Rate Demographics 59

Convince & Convert

OCTOBER 21, 2014

Elegant print ads, emotional commercial placements, and paid celebrity endorsements are reliable tactics that sway the savvy, older consumer. Meeting Generation Z With Video. They’d rather buy a story than a sale item , and they watch YouTube videos like there’s no tomorrow. Plan your marketing budget around YouTube.

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Youtube Generation Tips Long Tail Marketing 154

Biznology

DECEMBER 31, 2018

I’m not going to do that, but I will share a few “trends” noted by others that I think could be video trends of interest to technology solution providers. Get more out of the videos you’ve already made. This my favorite, from a Vidyard blog post titled “ Three exciting B2B video trends for 2019.” 6-Second Video Ads.

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Trends Video Marketing Enterprise Management Work Management 112

KoMarketing Associates

AUGUST 18, 2020

How to Do B2B Video Marketing on LinkedIn. How to Do B2B Video Marketing on LinkedIn in 2020. B2B Video Marketing on LinkedIn: Ads, Native Video, and Live Video. How to Get Started with B2B Video Marketing on LinkedIn. B2B Video Marketing on LinkedIn: How to Embrace Video in Your B2B Content Strategy.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

Marketing Insider Group

APRIL 15, 2024

We’ve all seen the impact of YouTube stars and TikTok influencers. B2B Creators in Different Market Segments Video Source: Neil Patel B2B creators are making a mark across various market segments, each with its unique dynamics and audience expectations. The creator economy has really changed everything. Image Source: Inc.

Enterprise Management 236

Enterprise Management B2B B2B Thought Leadership SMB 236

NuSpark Consulting

AUGUST 12, 2018

Video marketing is a powerful tactic to promote, brand, and grow your business online. More prospects are interacting with videos today than ever before. Videos increase your website or landing page engagement, yielding positive results like click-throughs, lead generation, and sales. TRANSCRIPT. Take the plunge!

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Statistics Video Marketing Sales Qualified Leads Clickthrough 113

Valasys

MARCH 20, 2024

Ecommerce retailers need to get creative with their partnership tactics and incentives to fully capitalize on this channel. For example, when an electronics company partnered with affiliates focused on gaming, photography, and video production, their conversion rates increased by over 50%. Niche relevance is key.

Tactics 40

Tactics Paid Search Agency Advertising Agencies Banners 40

Sprout Social

SEPTEMBER 2, 2020

Video is taking over social media at large. In fact, the average consumer on the ‘gram now spends over half of their time on the platform watching videos. As video platforms like TikTok and YouTube continue to boom, consumers’ cravings for video content are only going to grow. Short-form?

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Video Marketing Brand Identity Branding Best Practices 143

Valasys

JANUARY 25, 2024

Then you need to incorporate video marketing into your strategy! Today, video has become the most engaging and effective medium for reaching your target audience. Whether it’s a teaser video to build excitement or a detailed product demonstration, videos have the power to capture attention and leave a lasting impact.

Video Marketing 45

Video Marketing Marketing Strategy Marketing & Strategy Product 45

Webbiquity

MARCH 2, 2021

Netting that out, most companies are spending between 60% and 70% of all marketing dollars on these two tactics. Its key strength is how it enables event participants to mingle and network as naturally and spontaneously online, using private or small-group video chat, as they can at in-person gatherings. Setting the Stage.

Event Marketing 270

Event Marketing ROI Multi-Channel Advertising Agencies 270

Hubspot

NOVEMBER 9, 2018

Sometimes, your YouTube thumbnail just doesn’t cut it. You could’ve uploaded the most interesting video on YouTube, but it might not get the views it deserves if you're relying on a simple freeze-frame to tell viewers what it's about. They preview your video and entice viewers to click through.

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Youtube Template Click Rate Press 94

Hubspot

APRIL 4, 2019

On YouTube, you retain attention by attracting subscribers to your channel. In regard to benefiting your YouTube channel, subscribers are crucial because YouTube will send them notifications about your new videos and feature your videos on their homepage. 5 Strategies for Growing Your YouTube Subscribers.

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Youtube Marketing & Strategy Word of Mouth Click Rate 78

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. At that time, nearly 60% of brand managers planned to invest more resources in online video in the next 12 months. Today video remains a hugely successful tactic in the B2B marketing world.

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Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157