Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

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Navigate the Channel

DECEMBER 12, 2017

Trade show planning for 2018 is in full swing. With budgets and strategy considerations on the table, we’re offering our take on tips to maximize your trade show ROI for the upcoming year. It goes without question that technology is a major player when it comes to trade show success.

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Trade Show Marketing AI Tactics Tips 83

Navigate the Channel

NOVEMBER 8, 2023

However, there are still many marketing tactics that work in any market, regardless of the technology spurring disruptive change. Trade Shows Despite all of the new technology making it easier to communicate with people remotely across seas, there is nothing better for a long-term business relationship than face-to-face correspondence.

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Tactics Trade Show B2B Marketing B2B 65

markempa

MARCH 4, 2013

Tweet It’s easy to get ahead of ourselves trying to promote products and services before we’ve given the prospect a reason why they should learn more, and trade events can exacerbate the issue. However, trade shows can do so much more by creating opportunities for more meaningful engagement for everyone.

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Trade Show Marketing Prospects Tips B2B Thought Leadership 120

The Point

NOVEMBER 14, 2014

The report, however, goes further – ranking trade shows as far and away the most effective demand gen channel in their “BtoB Channel Effectiveness Quadrant,” surpassing (by some margin) even demand gen workhorses like email marketing and PPC. Note: in fairness, the quadrant does designate trade shows as a “high cost” channel.).

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Trade Show Demand Generation Agencies BtoB Lead Scoring 100

Circle Studio

DECEMBER 4, 2019

Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. With all the time and resources that go into trade show participation, ensuring your firm maximizes the investment is essential. Start planning far in advance.

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Trade Show Planning ROI Marketing Budget Creation 87

KoMarketing Associates

OCTOBER 20, 2020

Although the COVID-19 pandemic has changed the way marketers do business, new research shows that they are falling back on some of their favorite tactics, such as social media marketing, to maintain a certain level of success. This was followed by social media marketing (84%) and events (71%), such as trade shows and webinars.

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Social Media Tactics Customer Surveys Social Marketing 256

markempa

NOVEMBER 26, 2012

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. I can’t help but wonder given my own trade show attendance experience. Trade Show ?

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Square 2 Marketing

JANUARY 28, 2020

Outbound Marketing Tactics Like Trade Shows Require Automation To Optimize Your Event ROI. Today there are more conferences, trade shows and live events than ever before. People are flocking to events, and more marketers are using events in their orchestrated demand generation and lead generation programs.

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Trade Show Marketing Automation Services Marketing Automation Automation 57

Schubert B2B

OCTOBER 12, 2017

That’s a great question considering B2B trade show participation requires such a large investment. In some industries, a trade show can consume up to half of your marketing communications budget. The production, manpower, travel, and show fees can add up. Observe and Learn. It’s a unique venue.

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Trade Show B2B Budget Programs B2B Sales 54

Lake One

MARCH 31, 2020

Trade shows are an important part of generating leads and filling the sales pipeline for many. In fact, a survey conducted by IDG reported that conferences and trade shows are listed as second, behind companies websites, on effective B2B lead generation tactics. Almost like hosting your own mini-trade show.

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Trade Show Activities Webinar Metrics Account Based Marketing 53

NuSpark Consulting

MARCH 30, 2016

Heading out to trade shows and conferences are one of the best ways to generate leads. However, trade shows are costly, and measuring ROI can be complicated. So when you’re at a trade show, there are a number of tips to make you stand out and increase the capture prospects. Geofencing. Think about it!

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markempa

JULY 8, 2013

It combined these elements to promote the new brand at the trade show. These buttons directed them to the blog site where a running clock showed how much time is wasted by waiting. The fun didn’t end at the trade show. Ellwood is delighted with the results and plans to use this approach at future trade shows. “We

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Trade Show Event Marketing Advertising Agencies Work Management 120

Webbiquity

FEBRUARY 17, 2022

This post details six tactics that can boost your marketing and business success. Traditional marketing is alive and well , and ignoring old-school marketing tactics can mean your business is missing out. Though exhibiting at trade shows and conferences is expensive, nothing else matches the level of direct connection made.

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Tactics Advertising Agencies Paid Search Agency Focus Group 271

Schubert B2B

DECEMBER 15, 2017

If your company has tasked you with getting your business brand out in front of potential customers by exhibiting at b2b trade shows, your first thought is probably, “Where do I even begin?” There are 5 things you need to consider before you even pick out that shiny new trade show booth. and running for the hills!

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Schubert B2B

MAY 20, 2019

Whether this is your first time at a trade show or you’re an expo veteran, exhibiting can be a daunting task. Fortunately, with some planning, streamlined messaging and a clear goal you can make your next trade show a success. Trade shows require A LOT of planning. Here are a few tips: Define Success.

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Trade Show Buyer Personas B2B Digital Marketing Funnels 67

sagefrog

DECEMBER 13, 2023

Facilities Management Marketing Tactics To best market to your target customers, you must first understand who they are. As we roll into 2024, it’s crucial to identify which marketing tactics are most effective for the facilities services industry. Exhibiting at a trade show further increases your visibility among attendees.

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Work Management Marketing Management Planning Marketing Plans 62

Schubert B2B

NOVEMBER 30, 2017

With digital marketing on the rise, many people believe that B2B trade shows will soon go the way of the typewriter, the rotary phone and, let’s take a huge jump back in time, the dinosaurs (R.I.P. In a world of mobile apps, social media, and chatbots, trade shows still remain a viable option for reaching your target audience.

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Trade Show B2B Work Management Marketing Agencies 1 59

markempa

JANUARY 21, 2013

Tweet Trade shows and conferences are still the biggest areas of investment for marketers, according to the most recent MarketingSherpa B2B Marketing Benchmark Report. Yet, many companies still measure marketers on cost-per-lead metrics when such metrics are inadequate for measuring face-to-face interactions at trade shows.

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Trade Show Lead Scoring Lead Ranking Sales Qualified Leads 120

Tiecas

MARCH 21, 2024

Let’s get specific—in the next section, we’ll dive into the strategies and tactics that translate this understanding into results. Proven Industrial Marketing Strategies & Tactics Learned From the Trenches The order of the words “strategy” and “tactics” isn’t accidental! These terms signal higher purchase intent.

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Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Sword and the Script | B2B

APRIL 18, 2020

If you enjoyed this post, you might also like: Here’s How to Fix a Big Mistake in Content Marketing Image credits: Unsplash and respective sites mentioned The post Content Marketing is the New Conference and Trade Show During Quarantine [UML] appeared first on Sword and the Script.

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B2B Marketing Traction

SEPTEMBER 21, 2010

One expensive tactic on the chopping block for a lot of companies is the trade show. Since 2001 (9-11), business travel and trade show attendance dropped. Some of the trends affecting trade shows include: Increase in alternative methods to showcase products and services. Consolidation of trade shows.

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Trade Show Trends B2B Marketing B2B 100

B2B Marketing Traction

SEPTEMBER 21, 2010

One expensive tactic on the chopping block for a lot of companies is the trade show. Since 2001 (9-11), business travel and trade show attendance dropped. Some of the trends affecting trade shows include: Increase in alternative methods to showcase products and services. Consolidation of trade shows.

Trade Show 100

Trade Show Trends B2B Marketing B2B 100

Schubert B2B

MAY 20, 2019

Whether this is your first time at a trade show or you’re an expo veteran, exhibiting can be a daunting task. Fortunately, with some planning, streamlined messaging and a clear goal you can make your next trade show a success. Trade shows require A LOT of planning. Here are a few tips: Define Success.

Trade Show 48

Trade Show Buyer Personas B2B Display 48

Schubert B2B

MAY 20, 2019

Whether this is your first time at a trade show or you’re an expo veteran, exhibiting can be a daunting task. Fortunately, with some planning, streamlined messaging and a clear goal you can make your next trade show a success. Trade shows require A LOT of planning. Here are a few tips: Define Success.

Trade Show 48

Trade Show Buyer Personas B2B Display 48

Vision Edge Marketing

DECEMBER 13, 2022

With this approach, every dollar is associated with an activity or tactic and every tactic and activity can be traced to an outcome. The CFO reviews the budget sub accounts and notices that a significant portion of the Marketing budget is for trade shows. Here’s how this affects the budget conversation. .

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Budget Programs Allocation Trade Show Marketing Budget 209

Schubert B2B

NOVEMBER 30, 2017

With digital marketing on the rise, many people believe that B2B trade shows will soon go the way of the typewriter, the rotary phone and, let’s take a huge jump back in time, the dinosaurs (R.I.P. In a world of mobile apps, social media, and chatbots, trade shows still remain a viable option for reaching your target audience.

Trade Show 48

Trade Show B2B Work Management Marketing Agencies 1 48

B2B Marketing Traction

APRIL 13, 2010

Having a presence at an industry trade show can be one of the most expensive B2B marketing tactics in your annual program. But it’s no longer enough to just show up, exhibit and leave. Here are six trade show tips to help you maximize return on your investment and, in some cases, even reduce your costs.

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Trade Show B2B Marketing ROI Advertising Agencies 100

Tiecas

APRIL 5, 2024

Implementing hit-or-miss content marketing tactics is not likely to produce the results you want. Industrial marketing strategies often encompass multiple channels like trade shows, SEO, and targeted paid advertising. Your Essential Guide to Proven Strategies & Tactics,” to understand these challenges better.

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Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

The Marketing Blender

DECEMBER 20, 2023

The Resurgence of Traditional Tactics: Trade Shows Trade shows are making a comeback, but the effectiveness of these events relies on optimization and a clear understanding of their role. Maximizing the impact of trade shows involves strategic planning, early engagement, and post-event follow-up.

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Planning B2B Marketing Marketing Plans Work Management 98

Integrated B2B

NOVEMBER 18, 2013

With exhibits to design and logistics to plan, it’s easy to see why so many trade show marketers neglect social media. Budgetary concerns and tough sales targets make it easy to write off social media marketing as an ‘optional extra’ for a trade show. Social media and trade shows, however, can work together very well.

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Navigate the Channel

MARCH 6, 2018

However, there are still many marketing tactics that work in any market, regardless of the technology spurring disruptive change. Trade Shows. Trade shows allow representatives to see your products and your brand up close. Personalization. This is a technique that crosses over technological boundaries.

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Tactics Trade Show B2B Marketing B2B 66

markempa

FEBRUARY 26, 2012

Doyle surveyed 1,900 organizations to determine how they are using top tactics to overcome an increasingly challenging marketplace where they are expected to: Deliver a higher quantity and quality of leads with fewer resources. Build a strategy from the best tactics. Trade shows. Click to enlarge. Email marketing.

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Lead Gen Tactics Sales Qualified Leads Trade Show 120

The Marketing Blender

DECEMBER 20, 2023

The Resurgence of Traditional Tactics in the Average B2B Marketing Plan: Trade Shows Trade shows are making a comeback, but the effectiveness of these events relies on optimization and a clear understanding of their role. The key is to treat trade shows as part of a broader system rather than isolated events.

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Planning Marketing Plans B2B Marketing Work Management 52

KoMarketing Associates

APRIL 27, 2017

However, marketing platforms and tactics continually evolve to provide new ways to nurture customers. In this post, I’ve listed three tactics below where paid media platforms supply specific account-based marketing tools or strategies to aid in this goal. AdWords Customer Match. Personalize ads in users’ Gmail inboxes.

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Paid Content Account Based Marketing Tactics B2B Marketing 120

MLT Creative

MAY 27, 2011

Here’s a quick B2B case study outlines how we helped our client turn another trip to a trade show into an opportunity to generate leads by integrating outbound tactics with their inbound marketing program. Promote before, during and after the show. Expand our reach to non-attendees.

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Trade Show B to B Advertising Agencies B2B 40

sagefrog

NOVEMBER 14, 2023

Personalize and segment your marketing tactics by subsets of your audience and experiment with A/B testing to nail your messaging. To harness the full potential of these channels, consider the following tactics: Search Engine Marketing (SEM) Harness the power of search engines to target and capture high-intent leads.

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Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52