The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

KoMarketing Associates

JANUARY 25, 2013

Recent studies from sources such as eMarketer and BtoB Magazine support this observation, in particular as it relates to SEO and social media as top B2B marketing channels for lead generation. We were surprised to see the significance in telemarketing and cold calling. Most Used Channels.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Marketing Insider Group

NOVEMBER 8, 2011

We don’t do this directly of course, but whenever we sponsor a trade show, send out a direct mail, or pay for a Google ad because we are not showing up in the organic search results, we are essentially paying for traffic. Email open rates, banner click-through rates, telemarketing contact rates are all down.

Telemarketing 100

Telemarketing Banners Click Rate Customer Satisfaction 100

Webbiquity

DECEMBER 1, 2010

The categories with the largest percentage of marketers reporting plans to reduce spending next year were high-cost offline tactics: direct mail, trade shows and print advertising. Tactics like telemarketing, PR and PPC advertising fell predominantly into the “somewhat effective&# camp.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Hubspot

FEBRUARY 28, 2012

The study, which is based on a survey conducted in January 2012 of 972 marketing professionals, found that inbound marketing-dominated organizations experience a 61% lower cost per lead than organizations that predominately leverage outbound marketing. Outbound marketing techniques include direct mail, trade shows, and telemarketing.

Cost per Lead 28

Cost per Lead Cost Lead Scoring Lead Ranking 28

markempa

AUGUST 17, 2007

Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Marketing Insider Group

AUGUST 12, 2010

Related Posts: The New Marketing Accountability Lead Generation Programs That Work B2B Marketing Predictions For 2011 11 Reasons Why Outbound Telemarketing Programs Fail How To Align Marketing With Sales About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

markempa

MARCH 30, 2007

A study by John Coe and the Sales & Marketing Institute showed, “70.8% A study by John Coe and the Sales & Marketing Institute showed, “70.8% Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 When you buy a list of names, you are basically buying business cards on a list.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

SEPTEMBER 12, 2007

Krol writes, "The study found that a relationship between marketing and finance is often lacking. Sixty-one percent of marketers surveyed for the study said there is “some” cooperation between the two departments when establishing metrics and methodologies for measuring marketing ROI, while only 22% said there was “full” cooperation.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

JULY 28, 2006

They conducted their third annual study of business technology marketing. Their results show that thought-leading content thats educational in nature performed best as a call to action. In addition to webinars, this data shows that blogs and podcasts are evolving into key elements of the B2B marketers lead generation toolkit.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Lead 120

Hubspot

MARCH 11, 2011

The results come from a study based on a survey of over 600 professionals knowledgeable about their company's marketing strategy. The data show that: In 2011, small businesses (1 to 5 employees) plan to spend dramatically more of their budgets on social media and blogs than medium-to-large businesses (50 or more employees).

Social Media 28

Social Media Allocation Telemarketing Paid Search Agency 28

markempa

MAY 9, 2007

Startling as it may seem, recent research (and even studies from ten years ago) shows that longer-term leads (future opportunities), often ignored by salespeople, represent almost 80% of potential sales. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

markempa

JULY 21, 2005

« New and Improved Lead Nurturing Article | Main | Getting into big companies » New Lead Nurturing Webinar Startling as it may seem, recent research (and even studies from ten years ago) shows that longer-term leads (future opportunities), often ignored by salespeople, represent nearly 80% of potential sales.

Lead Nurturing 120

Lead Nurturing Lead Generation Sales Qualified Leads Webinar Metrics 120

markempa

JUNE 14, 2006

Research shows shows that if you require registration on your website to download content such as articles, white papers, studies or other "free" resources, you could be losing 75%-85% of your potential leads! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

markempa

OCTOBER 19, 2006

from FreshSqueezedMarketing I saw an interesting link to a Marketing Sherpa study on Lead Scoring by Brian Carroll on his B2B Lead Generation Blog. I found the study of interest as much for the fact that it existed at all as. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Qualification 120

Lead Qualification Lead Scoring Lead Ranking Sales Qualified Leads 120

markempa

OCTOBER 11, 2006

" As I wrote a while back in my post, " in defense of thought leadership ," there are just a few select thought leaders in every industry and field of study. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 So everyone cant be one. So everyone cant be one.

Lead Generation 120

Lead Generation B2B Thought Leadership Thought Leadership Generation 120

Anything Goes Marketing

JANUARY 25, 2007

B2B Marketing is Boring B2B marketers tend to use the same marketing tactics over and over again such as direct mail, email, paid search, telemarketing, and live events to name just a few. MarketingSherpa did a case study on a data storage company called Quantum. It's these small concepts that typically do really well. For example.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

markempa

JUNE 15, 2005

The study found that, 58% of polled executives rated their marketing departments lead development capabilities as "fair" or "poor." The study found that, 58% of polled executives rated their marketing departments lead development capabilities as "fair" or "poor."

Lead Generation 120

Lead Generation Webinar Metrics Generation B2B Thought Leadership 120

markempa

NOVEMBER 17, 2005

If youre supporting multiple sales channels with lead generation, youll probably like this case study by MarketingSherpa. I agree with all of the suggestions in the case study. If youre supporting multiple sales channels with lead generation, youll probably like this case study by MarketingSherpa.

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

markempa

JULY 13, 2006

They just announced the results of a joint research study on the emerging role of new media, particularly podcasts , on B2B technology purchase decisions. To learn more about the Emerging Media Series study visit, Podcast Study Report. To learn more about the Emerging Media Series study visit, Podcast Study Report.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

markempa

JUNE 7, 2005

MarketingSherpa published a great case study that explains how landing page design impacts lead generation results. BTW – every page is a landing page to search engines) The case study features, Ken Kornbluth, President MarketingPilot who says, "…People are really calling from our landing pages.

Landing Pages 120

Landing Pages Lead Generation Lead Scoring Lead Ranking 120

markempa

DECEMBER 21, 2006

A study by the CMO council showed this is a key reason CMOs are losing influence at the executive table. A study by the CMO council showed this is a key reason CMOs are losing influence at the executive table. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

markempa

AUGUST 10, 2005

They studied almost 200 business decision makers with the intention of understanding what it is like to be a buyer of your services. They studied almost 200 business decision makers with the intention of understanding what it is like to be a buyer of your services. Ive read both of them and they are terrific. Do you sell services?

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

SalesGrape

OCTOBER 16, 2023

By studying competitor products, pricing strategies, and marketing tactics, you can position your own brand more effectively. To maximize trade show success, it’s important to have an eye-catching booth design that reflects your brand identity while also highlighting key features of your products.

Paid Content 86

Paid Content Marketing & Strategy Marketing Strategy Webinar Metrics 86

markempa

FEBRUARY 1, 2006

This new case study by MarketingSherpa demonstrates the practical application of the halo effect. This new case study by MarketingSherpa demonstrates the practical application of the halo effect. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Leads Lead 120

Belkins

SEPTEMBER 20, 2019

By 2016, around 226 million Americans added their phone number to the Do Not Call Registry in order to stop receiving telemarketing calls. Guide them in their decision: case studies documenting your company’s experience with the issue that your prospects have encountered, demos, and white papers.

B2B Marketing 40

B2B Marketing Top of Funnel Planning B2B 40

markempa

MAY 23, 2005

A new study that was covered in BtoB Magazine showed that CMOs who are effective at measuring their marketing performance are more empowered. So after I read this study, Im left wondering. A new study that was covered in BtoB Magazine showed that CMOs who are effective at measuring their marketing performance are more empowered.

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

Hubspot

APRIL 5, 2011

Studies Show the Decline of Traditional (Outbound) Marketing - The societal move away from accepting and responding to traditional marketing – advertising, direct mail, telemarketing, etc. Studies show: 78% of internet users are conducting product research online 1. Image credit: Technoligence, LLC.

Allocation 28

Allocation Inbound Marketing Paid Search Agency Telemarketing 28

markempa

APRIL 18, 2005

A recent study found that sales people who came to be regarded as trusted advisors are 69% more likely to come away with a sale. A study by Satoshi Kanazawa, an evolutionary psychologist at the London School of Economics, reports that recognition benefits go back to hunter gatherer societies of more than 10,000 years ago.

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

markempa

MAY 24, 2005

KnowledgeStorm and The Artemis Group just completed a benchmarking study of best practices for pursuing online leads (registration required). KnowledgeStorm and The Artemis Group just completed a benchmarking study of best practices for pursuing online leads (registration required).

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

markempa

JUNE 7, 2005

There are just a select few thought leaders in every industry and field of study. There are just a select few thought leaders in every industry and field of study. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 These so called thought leaders are just trying to edify themselves.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Generation Generation 120

markempa

MAY 28, 2005

Numerous studies show that companies (with complex sales) dont see increased revenue from getting their sales people more appointments. Numerous studies show that companies (with complex sales) dont see increased revenue from getting their sales people more appointments. In some cases, it will negatively impact revenue.

Lead Generation 120

Lead Generation Creativity Lead Scoring Lead Ranking 120

Webbiquity

JANUARY 2, 2013

Most outbound marketing spend is on telemarketing, followed by direct mail and trade shows. Blogging generally gets the largest share of inbound marketing budgets, followed by social media, SEO (if calculated separately from blogging) and PPC advertising. iMedia Connection ). iMedia Connection ). MarketingProfs ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Content4Demand

MARCH 19, 2019

Other early stage efforts showing good results include video, case studies and infographics. But here’s something else that may be surprising: Write-in responses included telemarketing, direct mail and word-of-mouth referrals. Right behind that were case studies (63%) and then lead nurture campaigns.

Top of Funnel 72

Top of Funnel Advertising Benchmark Demand Peer-to-peer 72

PureB2B

MAY 30, 2022

Direct mail & Telemarketing. On the other hand & according to Hubspot’s study of the best B2B lead sources, SEO is at the top. You might find that if there are trade shows or conferences relevant to your market, being there is a great way to make connections, grab email addresses, and improve the visibility of your brand.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

Hubspot

JANUARY 7, 2013

Visitors will leave your page faster than they hang up on telemarketers. Studies show that these types of bells and whistles distract consumers from your main offering and will lead visitors off your site. Here are some ways to keep control over your site so it's working to help you meet your marketing goals. Keep it in house.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

WebMarketCentral

DECEMBER 6, 2007

This is really the "meat" of the plan, the action items.

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20