Studies Telemarketing Trade Show Word of Mouth 
Savanta
JANUARY 25, 2017
41% of B2B buyers who are unhappy with customer service will proactively spread negative word-of-mouth about the offending supplier amongst colleagues and peers. 51% suggest advertising in trade media. Build an evidence base as 20% will seek references and 18% look for case studies. They also provide a warning.
markempa
AUGUST 17, 2007
Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
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Anything Goes Marketing
JANUARY 25, 2007
B2B Marketing is Boring B2B marketers tend to use the same marketing tactics over and over again such as direct mail, email, paid search, telemarketing, and live events to name just a few. MarketingSherpa did a case study on a data storage company called Quantum. It's these small concepts that typically do really well. For example.
markempa
SEPTEMBER 12, 2007
Krol writes, "The study found that a relationship between marketing and finance is often lacking. Sixty-one percent of marketers surveyed for the study said there is “some” cooperation between the two departments when establishing metrics and methodologies for measuring marketing ROI, while only 22% said there was “full” cooperation.
markempa
JULY 28, 2006
They conducted their third annual study of business technology marketing. Their results show that thought-leading content thats educational in nature performed best as a call to action. In addition to webinars, this data shows that blogs and podcasts are evolving into key elements of the B2B marketers lead generation toolkit.
markempa
MAY 9, 2007
Startling as it may seem, recent research (and even studies from ten years ago) shows that longer-term leads (future opportunities), often ignored by salespeople, represent almost 80% of potential sales. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
markempa
JUNE 15, 2005
The study found that, 58% of polled executives rated their marketing departments lead development capabilities as "fair" or "poor." The study found that, 58% of polled executives rated their marketing departments lead development capabilities as "fair" or "poor."
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