KoMarketing Associates

MARCH 5, 2019

30 Thought-Provoking Lead Nurturing Stats You Can’t Ignore by Hubspot. You can also use UTM tags to run Google Ads remarketing and show target audiences a case study or report to guide them toward conversion. Nurtured leads makes 47% larger purchases than non-nurtured leads by The Annuitas Group.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

DECEMBER 21, 2017

In June, BuzzSumo released a study where they looked at 100 million headlines to determine which are the most effective. The study is really fantastic and while they note “there is no magic formula for creating a viral or popular headline,” there is still a ton of great info and it’s worth the read.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

KoMarketing Associates

JANUARY 4, 2018

When I look at the stat that says 80 percent of those in the sophisticated/mature phase of content marketing (i.e., Lisa oversees all aspects of Content Marketing Institute ’s (CMI’s) annual content marketing survey, as well as all custom research projects, and reports on the insights derived from the studies.

Content Marketing 120

Content Marketing Planning Lead Scoring Lead Ranking 120

KoMarketing Associates

SEPTEMBER 12, 2017

While budget is a factor in adopting updated event automation technologies, studies show that many companies are actually increasing their spend on events. The stat we found most shocking was that more than 73 percent of marketers are still using dated methods to capture contact info, data, and leads during events.

Event Marketing 124

Event Marketing B2B Marketing Planning B2B 124

KoMarketing Associates

JANUARY 30, 2018

Another great resource is Facebook Business News , which is frequently refreshed with new insights, stats, and events. . Here at KoMarketing, we write blog posts related to all areas of B2B digital marketing, as well as cover the latest studies and research in our industry-specific news. LinkedIn Ads.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

KoMarketing Associates

DECEMBER 19, 2013

50 Awesome Content Marketing Stats – Amanda Nelson, ExactTarget. Who doesn’t love stats? This post collects 50 great stats from around the web that make a case for content marketing and shows growth trends within the industry. 168 Case Studies on Generating Traffic from 124 Experts. Check it out!

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

JUNE 23, 2015

There have been several studies done to determine when is the best time to share posts, but the most accurate findings are certainly when your audience is online, which will be different for each B2B organization.

Social Media 120

Social Media Media Content Curation 120

KoMarketing Associates

JUNE 28, 2018

Here’s one stat to prove how worthwhile audience research can be: “ Successful marketers are 242% more likely to report conducting audience research at least once per quarter (when compared with those who don’t). In larger companies, it may be a customer advocate – or a whole floor of them. Study your own reports.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

KoMarketing Associates

MAY 19, 2015

As I was doing research for my SearchLove presentation , I came across an interesting study from Blue Nile Research that looked at how users search. I’ll let you decide what the lesson is there. Let’s try again. Search Queries are Shifting. Users are looking for answers to their questions and businesses must give it to them.

Youtube 120

Youtube Mobile Marketing Marketing & Strategy Correlation 120

KoMarketing Associates

AUGUST 23, 2016

This study found that B2B companies actually get 20 times more engagement on Instagram than on LinkedIn, despite having much smaller audiences on the platform. The company took 70 years worth of historic NBA stats and crunched the data into the SAP HANA database to explain how live data is provided to fans.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

KoMarketing Associates

DECEMBER 15, 2015

In fact, there are hundreds of stats out there around the idea of trust and brand loyalty. In fact, according to an October study from our friends at Stone Temple, Google rich answers accounted for almost 31% of search queries in July 2015 vs. 23% in December 2014. Brands Do It Better. Search engines are no different.

Top of Funnel 120

Top of Funnel SEO Marketing & Strategy Opinions 120

KoMarketing Associates

OCTOBER 20, 2013

On Stats, Marketing Benchmarks, and Measurement for B2B Marketing. Study: 93% of B2B companies use content marketing. Bonus content writing tip: "Write [like you're] drunk. Edit sober." " @edeckers , quoting Hemingway #mpb2b. — Tamsen Webster (@tamadear) October 10, 2013. Only 42% are effective.

B2B Marketing 120

B2B Marketing B2B Wikipedia Search Engine Marketing 120

KoMarketing Associates

MARCH 7, 2013

B2B Online Marketing (@B2BOnlineMktg) : “The latest B2B online marketing facts, stats and strategies from [link]. “MarketingSherpa provides B2B and consumer marketing professionals practical Case Studies, research and training on email, demand gen, search, social and more.” Marketing Sherpa (@MarketingSherpa).

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

SEPTEMBER 10, 2019

A recent Forrester research study broke out B2B companies’ ecommerce maturity into three levels. Here are a few stats from a 2019 RedStage report : 80% of B2B buyers use mobile phones at work. It always helps to know how you compare to others, especially in the competitive field of business. Want proof?

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

KoMarketing Associates

DECEMBER 30, 2019

To help with this, Brian Dean at Backlinko conducted several extensive and valuable studies throughout 2019. It includes a couple of stats and visuals about how site speed negatively impacts site conversions that are great for client presentations, too. Derek Edmond. America’s DIY Phone Farmers.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

KoMarketing Associates

NOVEMBER 13, 2018

Source: K apost / Oracle Content Marketing ROI Study. Digging in, the study breaks down ROI by looking at investment costs, traffic increases and an assumed conversion rate of 2%. This stat actually came out of a 2016 study but it has popped up in a number of 2018 pieces that show similar data. Source : Newscred.

B2B Marketing 120

B2B Marketing Paid Search Agency Content Marketing Planning 120

KoMarketing Associates

JANUARY 18, 2018

Personalization of content has become a priority for B2B marketing teams, but about half are struggling with data quality, one of the critical components to successful personalization efforts, according to a Monetate study. The study found only about 16 percent of B2B product CMOs were able to do so in 2017. SEO and Content.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

KoMarketing Associates

APRIL 29, 2020

So we’ve reviewed several recent studies in order to show you what B2B buyers say they want from content, and what they’re currently getting from it. 66% of B2B buyers want vendors to “use more data and research to support content,” according to DemandGen’s 2019 Content Preferences Study. Fortunately, this isn’t all that hard to do.

Top of Funnel 217

Top of Funnel Work Management B2B Marketing Management 217

KoMarketing Associates

SEPTEMBER 18, 2018

Case Studies. Rather than devoting a small amount of budget across all digital channels, take the time to study the channels most frequently used by your buyers and prospects – while narrowing the channels being used could limit reach, you will be driving more relevant traffic to your digital assets that have a higher chance of converting.

Top of Funnel 121

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 121

KoMarketing Associates

SEPTEMBER 7, 2017

According to a study done by eMarketer and referenced in the above Hootsuite article, 39 percent of B2B professionals found that social selling reduced contact research time, 33 percent found that it increased the number of incoming leads, and 31 percent found that it leads to deeper relationships with clients.

Social Marketing 151

Social Marketing B2B Marketing B2B Skype 151

KoMarketing Associates

JUNE 14, 2018

Dun and Bradstreet recently commissioned a study by Forrester titled “The B2B Data Activation Priority,” which found that only 50 percent of marketing and sales decisions are made using data. I believe it’s the stat we just discussed; the fact that only half of decisions are made on data.

Data Hygiene 131

Data Hygiene Enterprise Management B2B Marketing Work Management 131

KoMarketing Associates

OCTOBER 16, 2018

A case study or whitepaper (middle of the funnel). Also, consider sharing this stat with them: “47% of buyers viewed three to five pieces of content before engaging with a sales rep.”. For example: A definition page for a common industry term (top of the funnel).

Top of Funnel 120

Top of Funnel Paid Content Education Sales Management 120

KoMarketing Associates

SEPTEMBER 22, 2015

I have seen long-form content, stats, lists and videos all perform very well in terms of driving links and shares across my clients’ sites. Pay attention to a customer’s previous actions and don’t be afraid to include valuable information to them in the form of case studies and best practices. Accuracy is as important as ever.

Trends 120

Trends Marketing & Strategy Marketing Strategy B2B Thought Leadership 120

KoMarketing Associates

APRIL 19, 2016

The B2B content consumption stats are out there. In fact, a recent study has shown us that many major brands are working with startups and smaller agencies to handle content development and social media. Case studies, whitepapers, eBooks, webinars and industry reports are all good places to start.

Demand Generation Agencies 120

Demand Generation Agencies Webinar Metrics Marketing & Strategy Paid Search Agency 120

KoMarketing Associates

JULY 14, 2015

White papers, product demos, datasheets, case studies, analyst reports, testimonials and videos are just a few of the many content assets that should live in the resources center. Using their own technology, they published some eye-opening stats around security vulnerabilities within dating apps.

Top of Funnel 120

Top of Funnel B2B Marketing Content Marketing Brand Identity 120

KoMarketing Associates

JANUARY 19, 2016

From the stats I’ve come across recently, starting a content marketing program or ramping up content efforts seems to be a common business resolution for 2016. However, videos, infographics, case studies, newsletters, white papers, and much more can be extremely beneficial pieces of marketing collateral as well.

Marketing Proposals 120

Marketing Proposals Content Marketing Planning Budget Programs 120

KoMarketing Associates

OCTOBER 27, 2015

Offering a wide range of content such as white papers, webinars, e-books, case studies, infographics, and product videos (to name a few) will give your brand a better chance of keeping buyers on your site (as opposed to going to a competitor’s site for more information).

Peer-to-peer 120

Peer-to-peer B2B Word of Mouth Marketing Management 120

KoMarketing Associates

DECEMBER 10, 2019

According to a recent study , only 46% of B2B content marketers used Instagram in the last 12 months. Be a thought-leader with quotes and stats and useful information presented in a fresh way. They make up a sizable chunk of the B2B buyer population. Even more intriguing, only 17% of them advertised on the platform.

B2B Marketing 247

B2B Marketing Tactics Advertising Agencies Effectiveness 247

KoMarketing Associates

DECEMBER 22, 2015

Because that’s what studies have shown. I’m always looking for stats and other data that could be used to improve the impact of content marketing assets. This Social Marketing Writing infographic brings a ton of data to one place, showcasing tips and stats to create the “perfect” blog post from start to finish.

CTR 120

CTR Lead Scoring Lead Ranking SERP 120

KoMarketing Associates

JANUARY 13, 2015

Why this theme is effective : New studies and research that could be of interest to the reader base are seemingly released on a weekly basis. Examples: 5 Fresh B2B Marketing Stats & What They Mean to You. Examples: 12 Examples of B2B Companies Managing Impactful Twitter Profiles. 10 of the Best B2B Facebook Pages.

B2B 120

B2B Marketing Management Ideal Customer Profiles Statistics 120

KoMarketing Associates

JULY 6, 2017

An episode from We Study Billionaires focuses on how online content assets can foster trust in a brand and keep customers coming back for more. These bite-sized snippets of content often hold interesting stats and examples that we can put to work in our own marketing content campaigns. But just how does it do that?

Resources 124

Resources Top of Funnel Content Paper 124

KoMarketing Associates

MARCH 27, 2018

One recent study found “only 3 percent of marketers get full value out of their tools”. On the sunny side, that same study reports that marketers are actually fairly confident about their ability to leverage the marketing stacks they have. But it’s not quite as dark a view as that first stat suggests.

B2B Marketing 257

B2B Marketing Allocation Budget Programs Work Management 257

KoMarketing Associates

FEBRUARY 16, 2016

B2B buyers in 2015 accessed white papers (83 percent), case studies (67 percent), webinars (75 percent), eBooks (68 percent), videos (63 percent), blog posts (56 percent) and infographics (52 percent) before making purchasing decisions.” – Demand Gen Report. Versatility.

Content Marketing 120

Content Marketing Peer-to-peer Marketing Analytics Tools Content 120

KoMarketing Associates

JUNE 11, 2019

People prefer specific stats. Just in case you were wondering, that same study said the three least effective Facebook ad features are: Collection ads. Even the tease about how “new data reveals why your current customers are the solution to your holiday sales goals” is vague. Here’s another ad that uses several specific statistics.

Facebook 122

Facebook Paid Search Agency Ads B2B 122

KoMarketing Associates

JULY 18, 2019

While this was not a case study that shared a happy ending, with upward trending traffic charts and major keyword wins, she shared the real life challenges that SEOs face everyday. We have to keep track of featured snippets, and you can [use a dynamic tag in STAT to notify you if you gain or earn any new featured snippets].”

SERP 28

SERP Paid Search Agency Lead Scoring Lead Ranking 28