Writing on the Web

NOVEMBER 28, 2012

Boring processes and masses of statistics can be explained quickly through the use of a great image, and people love this. The main advantages of infographics, and the main reason they’re used, is that they can convey information quickly and concisely in an eye-catching way.

Landing Pages 100

Landing Pages Loyalty Statistics Internet Marketing 100

Writing on the Web

FEBRUARY 14, 2011

You build your case by giving statistics and facts and quotes from authorities. The first is by using conventional marketing rhetoric, which is what most professionals use. It’s an intellectual process in which you write, “Here’s our company’s biggest advantage, and here is what you need to do.”

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

MAY 18, 2011

How to decipher YouTube’s statistics program to create better videos. How to use comments wisely to drive traffic to your channel. How to share your YouTube video on all of your other social profiles. How to script your video to get the most traffic to your website.

Video Marketing 100

Video Marketing Content Marketing Digg Ideal Customer Profiles 100

Writing on the Web

MAY 16, 2011

How to decipher YouTube’s statistics program to create better videos. How to use comments wisely to drive traffic to your channel. How to share your YouTube video on all of your other social profiles. How to script your video to get the most traffic to your website.

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Writing on the Web

AUGUST 16, 2010

Remember the statistics about communications ? A lot of text on the screen is like homework shoved in your face and someone telling you, “here, read this.&# That’s why images, photos, diagrams, and video are so important. Heck, even adding hyperlinks breaks up the text in a blog post.

Digg 100

Digg Buzz Blogger Class 100

Writing on the Web

OCTOBER 11, 2010

They appear as statistically “large&# effects that are often shown by majorities of samples of Americans. Here are a few things they’ve discovered after hundreds of thousands of web visitors did their tests: Findings observed in seven years of operation of the Project Implicit web site. Implicit biases are pervasive.

Content Marketing 100

Content Marketing Digg Content Ethics 100

Writing on the Web

SEPTEMBER 23, 2010

Do you include statistics, and charts or diagrams that back up what you say? Are you reminding your readers of why they should believe what you say? Do you show them examples of results from your work? Are you regularly reporting out case studies that provide proof of what works for real people? Probably not as much as you could, right?

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Writing on the Web

NOVEMBER 8, 2010

Yet, despite these statistics, only 10 percent of all branded marketing target older consumers (Wolfe and Snyder, 2003). They use ½ of all credit cards, and spend 2½ times the per capita average on discretionary purchases. The level of spending by those over 45 will soon exceed that of people between 18 and 39 by $1 trillion US.

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Writing on the Web

JUNE 8, 2010

An interesting user statistic for LinkedIn is this: “Senior Executives” (est. Twitter has 75 million accounts. Read their story here on Wikipedia. LinkedIn went from 2 to 40 million in May 2009 and 60 million by February 2010. Their story is here , and here.

Twitter 100

Twitter Linkedin Facebook Content Marketing 100

Writing on the Web

MARCH 7, 2016

Providing data (research, statistics) is important, but don’t forget emotions. If you are a true subject matter expert, you need to showcase your understanding of your readers’ problems and the experience and solutions you have to solve their problems. Inspires conviction and action.

Statistics 100

Statistics Linkedin Small Business Marketing Social Media 100

Writing on the Web

JUNE 14, 2010

Here’s what I’ve found about Wordpress statistics on the Web: There are over 22 million WordPress publishers as of February 2010: 10.6 More people are finding me, more people are contacting me about projects and my traffic stats are way up… Did I mention my traffic to this blog is up 48.5% ?

Domain 100

Domain Marketing Management Traffic Stats 100