Martech

FEBRUARY 20, 2024

To ensure that content is relevant and useful, B2B marketers need to have a deep understanding of who their customers are. Build personas based on key roles using demographics and industry-specific attributes. Content will be passed over if it isn’t useful or trusted.

Marketing AI 131

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 131

Vision Edge Marketing

FEBRUARY 21, 2023

– a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create a competitive edge for you and a superior experience for your customers. Movie producers use the data to determine what types of movies to make and which audience segments are most likely to pay to see it.

Work Management 234

Work Management Marketing Management Customer Satisfaction Lead Scoring 234

Webbiquity

NOVEMBER 9, 2021

This one- or two-sentence statement that concisely describes what you do, who you do it for, and why you are special, is in many cases the vital first impression about your brand or product. To be effective, your UVP has to address a real problem with a compelling solution. Seven Places to Use Your UVP. How to Write a UVP.

Ideal Customer Profiles 351

Ideal Customer Profiles Branding Brand Identity Differentiation 351

Salesforce Marketing Cloud

OCTOBER 23, 2023

Kevin O’Callaghan: The first thing we have on our minds is how do we differentiate ourselves further in the marketplace with our product, and how will AI assist us in doing that? Obviously, you need to be able to be clear-eyed about the potential, but be able then to come down to the use cases. What are the jobs to be done?

Organization 121

Organization Enterprise Management Tips Digital Transformation 121

Martech

JULY 27, 2023

“The Phuzion platform is the natural downstream extension to our media inventory management solution,” said Matt Hurle, co-founder of Brandcrush, a Critero company. Together with Criteo, we handle the buying and selling of omnichannel retail media and Phuzion makes it shoppable and plugs the data gap. Or in this case, print-and-paper.

Advertising Channels 98

Advertising Channels Work Management eCommerce Paid Search Agency 98

DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Tiecas

FEBRUARY 5, 2024

These challenges are common among companies of our size and often require strategic solutions to overcome. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources. See How Manufacturers Can Use Content for Differentiation and Create a Competitive Edge ).

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Navigate the Channel

MARCH 11, 2024

Even if you didn’t order anything online (WHO are you?), Online companies overall grew and many remain strong. So, for the seats in the back, eCommerce is buying and selling (almost any kind of) goods or services online using digital technology, such as computers, laptops and mobile phones, to establish a larger market presence.

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Optinmonster

DECEMBER 19, 2023

Most eCommerce challenges have solutions that you can apply to overcome them. In this post, we’re going to share solutions to 7 of the most common issues that eCommerce businesses face. The eCommerce industry lost more than $40 billion in online payment fraud in 2022 alone. Online shopping is growing in popularity.

eCommerce 86

eCommerce Marketing Management Business Budget Programs 86

Go Beyond SEO

APRIL 16, 2024

Welcome to our article on effective Pest Control Website Design solutions! In today’s digital age, having a strong online presence is crucial for the growth of your pest management business. By incorporating the right features and elements, you can establish an online presence that resonates with your target audience.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

Navigate the Channel

NOVEMBER 6, 2023

Establishing a brand can sometimes be accomplished in just months…but in many cases, an effective brand can take years to develop. Another great way to define your brand and establish authority is to publish free informational content designed to educate and assist your customers without directly selling to them.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

Martech

FEBRUARY 13, 2024

Case study: Martech alignment in action A leading ecommerce company faced challenges with its fragmented martech stack, which wasn’t aligned with its goal to enhance customer experience and increase sales. This exercise can reveal gaps in your stack and inspire solutions proven within your specific market context.

Marketing Automation Services 108

Marketing Automation Services Work Management Lead Scoring Lead Ranking 108

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Martech

SEPTEMBER 21, 2023

They use algorithms to analyze a variety of data points (i.e., social media activity, online searches, and even speech patterns) to identify patterns and traits indicating a person’s personality type. Trying to sell a “nice to have” will be virtually impossible, but selling a “need to have” should be easier.

Ideal Customer Profiles 119

Ideal Customer Profiles Marketing AI Profiling Personalization 119

Oktopost

NOVEMBER 22, 2023

60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. And businesses recognize the power of social media in driving tangible results. 7 Top B2B Social Media Trends 1.

Social Media 117

Social Media Trends Media B2B 117

Martech

DECEMBER 26, 2023

Distributors are assigned a team to help them develop an annual marketing plan and get the most out of the programs, using the Partner Central website. This approach allows for a smooth sales process for the customer, and generates cross-sell and upsell opportunities for partners.

Work Management 110

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 110

Martech

MARCH 1, 2024

As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase.

Tactics 130

Tactics Work Management B2B Marketing Marketing Management 130

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

If you’ve used one of the free generative AI tools available, you’ve seen how groundbreaking this technology can be. That’s why Salesforce is collaborating with our powerful ecosystem of partners to bring you AI solutions that have clear business applications. Investing in our people and partners is paramount to success.

Advertising Agencies 105

Advertising Agencies Ethics Privacy Trust Marketing 105

SocialPilot

JANUARY 31, 2024

In this market, the insights derived from influencer marketing case studies become invaluable. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. These personalities have a great online presence, and their audience strongly trusts them.

Case Study 90

Case Study Case Studies Work Management Studies 90

Sana Commerce

OCTOBER 24, 2023

B2B portals are digital solutions, best thought of as digital marketplaces, that are tailored exclusively for businesses, connecting suppliers, manufacturers, distributors, and retailers in a seamless digital environment. Product-centric: E-commerce platforms primarily focus on online buying and selling activities between businesses.

Marketing Management 52

Marketing Management B2B Customer Satisfaction Case Study 52

Optinmonster

MARCH 7, 2024

While testing, I examined different factors like key features and use cases. This level of service in an online store can greatly improve customer engagement, retention , and conversion rates. It can be used on any website and has a dedicated WordPress plugin and Shopify app with extra options. In a hurry?

Enterprise Management 62

Enterprise Management Marketing Automation Services eCommerce Marketing Management 62

Binary Demand

FEBRUARY 23, 2024

75% now use more sources for research. Rise of AI in customer segmentation In the future of B2B demand generation , AI-driven solutions will fundamentally reshape the landscape of customer segmentation within the business realm. Case study: Imagine a B2B marketing automation platform enhancing business strategies.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

DECEMBER 19, 2022

In this article, we will: Sprinkle in knowledge gained from a recent roundtable with B2B marketing leaders on the data, tools and processes used in sales and marketing account-based go-to-market (GTM) motions. Marketing is playing a larger, more proactive role in the buying-selling process.

Intent Data 120

Intent Data Intent Marketing Analytics Tools Intent Signal 120

Salesforce Marketing Cloud

FEBRUARY 19, 2024

A playbook is a comprehensive guide that outlines your team’s approach to selling. Sales plays are specific strategies or steps that your sales team can follow during different parts of the selling process. This section is crucial for ensuring your team understands what they’re selling. What are sales plays?

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Oktopost

MARCH 4, 2024

B2B SaaS marketing refers to all marketing activities B2B SaaS companies use to improve brand visibility , get leads down the funnel, and ultimately increase customer acquisition, retention, and revenue. This can be achieved through activities such as monthly newsletters, use case-specific tutorials, or exclusive content.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Salesforce Marketing Cloud

OCTOBER 10, 2023

It’s no different in sales — only instead of game rules, you use a sales cycle to make sure you’re following the right steps at the right time. Let’s take a look at the stages of a sales cycle, and how you can use it to secure regular deal wins. What you’ll learn: What is a sales cycle? Why is a sales cycle important?

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

Martech

APRIL 9, 2024

The CMA’s concerns have not yet been resolved and in a scathing report released in February, 2024, the Tech Lab said: “(T)he changes mandated by Privacy Sandbox will require substantial development and infrastructure investment costs for both buy and sell-side technology companies. Other tactics will be needed to support acquisition.

Privacy 113

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 113

Salesforce Marketing Cloud

JULY 18, 2023

Get answers to your burning questions about the best ways to sell, learn, and grow in this ever-changing field. To make your case, share data that proves your product is worth the investment, delivering more profit for their business. Make sure to use language the prospect can easily understand, and give them specifics.

Work Management 52

Work Management Marketing Management Marketing Proposals Case Studies 52

Salesforce Marketing Cloud

JULY 18, 2023

Get answers to your burning questions about the best ways to sell, learn, and grow in this ever-changing field. To make your case, share data that proves your product is worth the investment, delivering more profit for their business. Make sure to use language the prospect can easily understand, and give them specifics.

Work Management 52

Work Management Marketing Management Marketing Proposals Case Studies 52

Optinmonster

MAY 8, 2023

Want to know how to start an online business? This ultimate guide will walk you through planning your online business from just a dream to launching and growing. What is an Online Business? An online business is simply a business that sells products, services, or advertising through the Internet instead of a physical storefront.

Paid Content 64

Paid Content Work Management Marketing Management Business 64

SalesIntel

APRIL 15, 2024

B2B buyers may spend months assessing an issue, researching solutions, and evaluating possible service providers before deciding on a vendor that fits their needs. This allows your sales team to discuss your company’s solutions and how you can address each customer’s specific needs. Keep updating your online profiles.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Bionic

MARCH 11, 2024

Swivel Chairing Used to Be the Seller’s Problem Before digital advertising, swivel chairing used to be the seller’s problem. Because they primarily serve the seller’s priorities, these so-called ad “buying” platforms are more aptly named ad “selling” platforms. The media buying team has to learn how to use each new ad platform.

Advertisements 86

Advertisements Advertising Work Management Order 86

Hubspot

APRIL 1, 2024

Lately, that’s unlikely to be the case. They have access to a wealth of information online, from product reviews and customer feedback to detailed product specifications and pricing information. Budgets were inflated and inbound leads were plentiful, which created a distorted view of what it’s like to sell.

Ideal Customer Profiles 56

Ideal Customer Profiles Lead Ranking Lead Scoring Leads 56

Martech

SEPTEMBER 26, 2022

It’s a disparate collection of different financial solutions, each with its own unique peculiarities. The digital revolution has given rise to online-only banks without a physical branch anywhere in the world. There is no one-size-fits-all solution that will work for all organizations. The 5 categories of fintech.

Work Management 115

Work Management Marketing & Strategy Marketing Strategy Practices 115

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. There have been starts and stops along the way, but we are now seeing social media being used strategically. We found a link between online activity and the revenue performance of attorneys. It can be done. Do we need one?

Social Media 96

Social Media Media B2B Advertising Agencies 96

Martech

MAY 8, 2023

Predictive analytics — used to predict user behavior based on large datasets of past behavior, as well as to predict the next-best-action (show her a relevant white paper, show him a red baseball cap, send an email) — has been AI-powered for a long time. Well-known vendors have been baking AI into their solutions for almost a decade.

Marketing AI 107

Marketing AI Enterprise Management Work Management Marketing Management 107

Optinmonster

FEBRUARY 13, 2023

Wondering how to sell digital products? Creating digital downloads takes work, so you want to make sure that your digital product actually sells. In this article, we’ll go over the basics of selling digital products so you can get started quickly. A digital product is a digital file that can be bought and sold online.

Product 67

Product Tips Work Management Digital Marketing Funnels 67