Convince & Convert

FEBRUARY 9, 2024

That pressure to move fast and test things is even more critical for sales-centered organizations. The sales process and toolset has been impacted more heavily than almost any other business unit. AI has become a key ingredient to the modern sales strategy. Humans will always be important to the sales process.

Deliverability 131

Deliverability Ad Frequency DemandBase Paid Search Agency 131

Convince & Convert

MARCH 7, 2024

New research by Aptitude 8 and Ascend2 helps quantify how GTM teams are currently using AI, the impact that AI has had on GTM strategy, what makes a successful AI-enabled technology stack, and where we can expect GTM teams to benefit from AI in the coming years. Teams that use AI are more likely to meet their goals.

Marketing Analytics Tools 143

Marketing Analytics Tools Marketing AI Lead Ranking Research 143

ClickDimensions

JANUARY 9, 2024

A well-managed sales pipeline is the lifeblood of any successful sales operation. Small to medium sized businesses (SMBs) with well-defined sales processes and effective pipeline management experience an 18% increase in revenue growth compared to those without. However, it’s not without its challenges.

Work Management 109

Work Management Marketing Management Allocation SMB 109

ClickDimensions

DECEMBER 12, 2023

In the realm of sales and marketing, lead qualification is the cornerstone of success. Lack of Alignment Between Sales and Marketing 4. Book a Demo: Unify Your Sales and Marketing Team with ClickDimensions PowerPack Top Five Lead Qualification Challenges 1. However, this crucial step is not without its challenges.

Lead Qualification 115

Lead Qualification Sales Qualified Leads Lead Scoring Lead Ranking 115

Launch Marketing

MARCH 13, 2024

Without clear and consistent messaging, it can be a challenge to engage ideal buyers and highlight why your solution is the best one for them. Company Messaging Showcases Your Brand At the highest level, company messaging gets to the heart of what customers need and how your company’s product, service or solution meets those needs.

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

Martech

FEBRUARY 28, 2024

Especially in organizations with a sales-led motion, things have to be viewable on a dashboard within a quarter to satisfy leadership. For various reasons, lead generation has become one of the dominant strategies of B2B marketing teams to satisfy this pressure. Now, marketing needs to show ROI quickly. Brand recall.

Lead Gen 140

Lead Gen Top of Funnel Demand Generation Agencies B2B Marketing 140

Oktopost

OCTOBER 30, 2023

For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business. Intent data offers crucial insights into when prospects are actively seeking solutions and what they intend to purchase based on their online behavior.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Heinz Marketing

MARCH 15, 2024

Only companies who genuinely grasp their customers’ challenges, goals, and buying journeys can tailor solutions and deliver tangible value. The key to unlocking value lies in alignment between your sales, marketing, and customer success teams—an alignment that comes from a singular, unifying force: customer understanding.

Top of Funnel 107

Top of Funnel Work Management Verticals Marketing Management 107

Oktopost

SEPTEMBER 28, 2023

Closing deals in 2023 has been a challenge for many sales teams, but we’re uncovering little-known tips to help you keep your sales pipeline flowing. Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers.

Top of Funnel 135

Top of Funnel Social Media Ideal Customer Profiles Work Management 135

Martech

APRIL 25, 2024

What do you do if the vendor of one of your martech solutions gets bought? The most important thing is to understand why you are using the solution in the first place. Find out what they expect will change in the solution and when. Dig deeper: Building a future-ready marketing operations team 4. Contractual obligations.

Work Management 61

Work Management Marketing Management Vendors Lock-In 61

Only B2B

MARCH 27, 2024

Do all those website visitors and content downloads translate into sales conversations? Understanding the Stages: MQLs, SALs, and SQLs Sales Qualified Leads (SQLs) and Sales Accepted Leads (SALs) might sound similar , understanding the distinctions between these lead types is crucial to boosting up your marketing funnel.

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

Sana Commerce

APRIL 25, 2024

Our free B2B Ecommerce Platform Checklist is a great first step to assess whether there’s a better solution out there for your business. Your online channel should help drive sales and gather insights to support your commercial teams and ensure your business thrives. How does that work?

Allocation 52

Allocation Work Management B2B Marketing Management 52

Martech

APRIL 23, 2024

The predictive analytics solutions market has grown steadily over the past 10 years. Dig deeper: Why you should add predictive modeling to your marketing mix Predictive analytics solutions Many vendors offer predictive capabilities, often as part of more general marketing analytics and performance or attribution offerings.

Analytics 109

Analytics Marketing AI Lead Ranking Forecasting 109

Optinmonster

APRIL 11, 2024

In both cases… We have a solution. Solution: Use OptinMonster and Uncanny Automator to track where visitors come from (think ads, social media, or even their location). Problem: Low sales for one of your products. Problem: It takes too long for your sales people to contact new leads.

Automation 89

Automation Marketing Websites Work Management Conversion 89

Martech

APRIL 23, 2024

Have you sensed that your martech solution or vendor is losing interest? Team members might talk the talk but not walk the walk. Have you outgrown your current solution? However, your vendor could begin tailoring their solutions to a smaller market. Marketers understand that not all of their relationships are perfect.

Enterprise Management 104

Enterprise Management Work Management Marketing Management Vendors 104

Martech

APRIL 11, 2024

Demand capture: For prospective buyers seeking a solution, inviting them into a dialogue with your brand, typically via a lead capture form. Demand conversion: Moving prospective buyers through your sales process in a frictionless and efficient manner, so they can quickly and comfortably decide to choose your brand or move on.

Marketing AI 133

Marketing AI Work Management Effectiveness B2B Marketing 133

Tiecas

FEBRUARY 21, 2024

But the truth is, a robust manufacturing brand creates a strong foundation for attracting the right prospects, building trust, converting Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs) and shortening those long sales cycles. Industrial content marketing is your platform to showcase your expertise.

Sales Qualified Leads 97

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 97

Salesforce Marketing Cloud

OCTOBER 31, 2023

Find ready-to-buy prospects faster Learn how Sales Cloud can help you score your best leads and prioritize them by how likely they are to close. In the early stage, it’s normal for someone to see your solution and say, “Oh, you’re just like [competitor],” even if they don’t offer what you offer. Here’s how Sales Cloud does this.)

Work Management 119

Work Management Marketing Management Marketing Strategy Marketing & Strategy 119

SalesIntel

FEBRUARY 19, 2024

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? What are the latest challenges in B2B sales strategies ? The latest B2B sales challenges include: Difficulty in reaching decision makers and engaging with them effectively. But why do these B2B sales strategies falter?

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

SmartBug Media

APRIL 18, 2024

And when you’re ready to leverage HubSpot for your marketing, sales, and customer success needs, you work with SmartBug Media.® SmartBug is the destination for HubSpot expertise, strategy, and implementation, with a team of certified HubSpot trainers to support you. ® (At least, you should!) said no one ever of a new tech rollout.

Training 64

Training Hubspot CMS Development Work Management 64

Convince & Convert

MARCH 28, 2024

Here’s what that looks like: Gather data Customer surveys, interviews, feedback forms, support tickets, and sales calls – use every tool in your arsenal to collect insights from your customers. These are the customers who are best suited to help you deliver the right insights and uncover the solutions to your customer growth challenge.

Allocation 144

Allocation Validation Lead Scoring Lead Ranking 144

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. This digital shift has welcomed a new era in sales: social selling. However, since social selling is a relatively new concept, few sales teams manage to get it right.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Optinmonster

APRIL 12, 2024

Then, it explains how your company stepped in with a solution specifically designed to tackle those problems. In fact, case studies are often more effective than brochures and traditional sales collateral. This wisdom also applies to sales conversations and marketing. Because everyone loves stories.

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

Oktopost

OCTOBER 8, 2023

Hitting targets and meeting sales quotas has become harder for most sales teams over the past year. The impact of the economy has slowed down the pace of B2B sales, leaving sales teams wondering how to meet their KPIs. So, in order to efficiently guide prospects to closed-won, nurturing relationships is key.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Martech

DECEMBER 27, 2023

“Advertisers and publishers need to test more cookie alternatives and identity solutions, at scale and quickly.” “She She added, “We’ll see more and more testing of different solutions in the first half of 2024 across the board to accelerate preparation. The premise is simple: birds of a feather flock together,” said Davis.

Marketing AI 128

Marketing AI Lead Ranking Enterprise Management Paid Search Agency 128

Only B2B

APRIL 3, 2024

What’s the perpetual challenge in every sales funnel? You got it—Generating sales-qualified leads. This emphasizes the critical need to identify sales-qualified leads primed for conversion. This emphasizes the critical need to identify sales-qualified leads primed for conversion. But how does it work?

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Martech

JANUARY 13, 2023

Amid tightening markets and increasing KPIs, these words have quickly become imperatives for go-to-market (GTM) teams charged with identifying, engaging, generating and expanding revenue and relationships. . These dedicated tiger teams are deployed to sit down with and listen to customers’ needs, challenges and plans for the road ahead.

Marketing Analytics Tools 131

Marketing Analytics Tools B2B Sales Marketing & Strategy Marketing Strategy 131

ClearVoice

MARCH 13, 2024

Also, optimizing output and efficiency by identifying the most cost-effective solutions and tools and using the right mix of internal and external resources. This includes collaboration and communication across teams and departments, adhering to timelines, and using content management systems (CMS) to streamline processes.

Resource Management 98

Resource Management Industry CMS Allocation Work Management 98

Inbox Insight

APRIL 18, 2024

Inbox Insight was recognized as a Leader, receiving positive reviews for its AI lead enrichment technology, sales acceleration solutions, and easy-to-use platform. “This recognition reflects our commitment to delivering innovative lead generation solutions that supercharge sales and marketing teams.

Lead Generation 52

Lead Generation Demand Generation Agencies Lead Scoring Lead Ranking 52

Martech

JANUARY 29, 2024

Understanding lead generation ZoomInfo refers to lead generation as: “[T]he process of attracting prospects and getting them into the sales funnel, with the goal of converting them into customers. This is where “lead capture” is misconstrued within marketing teams and why marketing leaders must stress a specific qualification definition.

Lead Ranking 125

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 125

ClickDimensions

DECEMBER 28, 2023

Many small to medium businesses (SMBs) often grapple with one common challenge: disjointed sales and marketing communications. The Impact of Disjointed Communications Inconsistent Messaging One of the most significant repercussions of misaligned sales and marketing communications is inconsistent messaging.

SMB 110

SMB Cross-Selling Buyer Personas Marketing Management 110

Madison Logic

APRIL 11, 2024

As a global provider of lubricant solutions for a wide range of industrial applications, Shell targets decision-makers from C-suite executives to plant managers and procurement specialists. To enhance their marketing efforts, Shell recognized the need for detailed intent data and insights into their target accounts. ”

Account Based Marketing 52

Account Based Marketing ABM Advertising Agencies Work Management 52

Martech

MARCH 21, 2024

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. Envision AI optimizing campaign analysis or automating routine tasks, thereby freeing your team to focus on more strategic work. Sales and marketing alignment. Personalization.

Marketing AI 121

Marketing AI Contingency Planning Work Management Digital Transformation 121

Martech

APRIL 10, 2024

The beat drops, the lights flash and a charismatic salesperson struts across the stage, extolling the virtues of their latest martech solution. These industry giants, these supposed titans of martech, were peddling overpriced snake oil — bloated solutions masking a fundamental lack of innovation. What makes your team passionate?

Work Management 112

Work Management Marketing Management Product Differentiation 112

sagefrog

APRIL 16, 2024

Either they believe their personas have helped align marketing and sales teams in identifying a target market and the relevant decision-makers, or they feel they’ve wasted their time and never reference B2B buyer personas once they create them. They start researching to understand their problem better and identify possible solutions.

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Improved sales lead quality- Leads that come to you through your demand gen efforts will already be interested in your products and will be easier to qualify and convert.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62