Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. Video marketing has become a vital and productive tool for businesses in almost every sector.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Martech

AUGUST 31, 2023

Aimed at accelerating the development and execution of creative marketing campaigns, GenAI Marketing Solution is a collaboration between Typeface, GrowthLoop and Google Cloud. Typeface is a generative AI-powered content creation solution. The new solution is currently in private preview for BigQuery users.

Enterprise Management 115

Enterprise Management Work Management Marketing Management Google 115

Martech

NOVEMBER 2, 2023

Seismic Aura Copilot provides content description and tagging recommendations. Optimove’s OptiGenie is an AI-powered suite that optimizes marketing workflows from insight to creation and through orchestration. AI Creation simplifies and accelerates the creation of personalized content at scale, that is always on-brand.

Digital Asset Management 115

Digital Asset Management Enterprise Management Multi-Channel Paid Search Agency 115

Marketing Insider Group

NOVEMBER 14, 2022

How does a relatively small marketing organization scale its content strategy and deliver more valuable content to its customer base? Customers crave useful and informative content, but in a busy company, there are only so many hours in a day—and often not enough to produce the quantities of content it needs.

Work Management 143

Work Management Marketing Management Marketing & Strategy Marketing Strategy 143

Martech

JANUARY 24, 2024

Pega, the CRM and BPM software company, announced the launch of GenAI Knowledge Buddy, to generate answers for employees and customers based on a synthesis of content distributed across enterprise knowledge bases. Knowledge Buddy will respond to ordinary language prompts and can also generate new content based on existing libraries.

Enterprise Management 117

Enterprise Management Marketing Management Vendors Knowledge Base 117

Marketing Insider Group

JULY 14, 2021

Every minute, about five hours of content makes its way to YouTube. In light of this reality, plenty of entrepreneurs have become full-blown content creators. Some create content specifically for social media websites. Day after day, the content gets pushed onto the Internet. Some content gets consumed immediately.

Work Management 358

Work Management Tips Copyright Marketing Management 358

Tiecas

FEBRUARY 5, 2024

Let’s look at this problem from the perspective of an owner of a small to mid-sized manufacturing company, the Sales Manager, or the VP of Business Development, and finally, from the point of view of the Marketing Manager to understand why s/he needs outsourced help to improve their industrial marketing ROI.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Contently

APRIL 27, 2023

Content creation software can help marketers achieve incredible results , from time saved to proven return on investment (ROI). Plus, by promoting collaboration, the right platform can help teams plan, track, and manage every step of the production process. Not sure where to start when choosing a content creation platform?

Lead Scoring 129

Lead Scoring Lead Ranking Enterprise Management Marketing Management 129

Thinkers360

MARCH 31, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! Mazlan Abbas IoT, GovTech, Smart Cities DV Abhang,C.P.M.,CPSM CPSM Ram Ratna Group Contact DV Abhang,C.P.M.,CPSM Mazlan Abbas IoT, GovTech, Smart Cities DV Abhang,C.P.M.,CPSM CPSM Ram Ratna Group Contact DV Abhang,C.P.M.,CPSM

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Martech

FEBRUARY 8, 2024

And now, here are this week’s releases: ZoomInfo’s ZoomInfo Copilot is an AI-powered solution that unifies a company’s go-to-market data, including CRM data and ZoomInfo’s data. 10Web’s AI Ecommerce website builder provides online store creation, optimization and management with artificial intelligence.

Marketing AI 100

Marketing AI Allocation Zoominfo ROAS 100

Martech

APRIL 10, 2024

LinkedIn: JeroenCorthout (22K followers) X/Twitter: JeroenCorthout (8K followers) Sarah Franklin Sarah is the new CEO of Lattice, a company specializing in people management and performance software. He has been an end user of Salesforce CRM and as a consultant and project manager guiding organizations with Salesforce implementations.

CRM 110

CRM Work Management Marketing Management Marketing Automation Services 110

Contently

MARCH 3, 2023

Here’s the hot take on the trends related to technology for content marketing, based on responses to the 2023 Contently State of Content Marketing Survey. Almost all content teams—94 percent, in fact—use some technology to facilitate content creation and delivery.

Trends 150

Trends Planning Content Marketing Marketing Management 150

Martech

MARCH 7, 2024

It uses GenAI to autonomously generate highly contextual and natural conversational responses to customer inquiries from frequently asked questions uploaded to Talkdesk Knowledge Management. Integral Ad Science expanded its Made for Advertising AI-driven solution.

Marketing AI 110

Marketing AI Work Management Marketing Management Barriers 110

Martech

APRIL 4, 2024

And now, here’s this week’s AI-powered martech releases and features: Storyblocks , a stock media platform with video creation and workflow functionality, added new search enhancements powered by AI. It also added content optimization and content creation generation abilities. Marketeam.ai’ s myElla.ai

Marketing AI 79

Marketing AI Paid Content Marketing Management Forecasting 79

Seismic

MARCH 5, 2024

As we navigate the first quarter of the new year, there’s a stronger emphasis on content automation , seamless personalization, and scalable customization, laying the groundwork for growth and transformation for our customers. How can we ensure our content is personalized and relevant to each recipient?

Automation 105

Automation Personalization Allocation Marketing Management 105

Martech

SEPTEMBER 21, 2023

Advertising Platform Copilot uses generative AI to simplify campaign creation, content recommendations, account management and optimization. Akeneo , a product information management (PIM) solutions provider, has acquired Unifai, an AI platform for data collection, cleansing, categorization, and enrichment.

Marketing AI 115

Marketing AI Digital Asset Management Enterprise Management Gartner 115

Spiralytics

MARCH 27, 2024

Poor content quality, limited creativity, and lack of keyword optimization… are these issues your brand struggles with? Many marketing professionals grapple with SEO strategies without access to skilled writers who can elevate their content and online presence. But interestingly, content writing in the Philippines has boomed.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Oktopost

FEBRUARY 28, 2024

With various marketing initiatives and product updates happening simultaneously, B2B social media managers have a lot of content to produce at once. This is where AI tools for content creation can come into play. In fact, according to Insider Intelligence , 3 in 4 marketers are using AI tools for content creation.

Tools 62

Tools Social Media Work Management Content 62

Contently

MAY 2, 2023

Every content marketer has heard the saying: “Content is king!” ” In fact, all great marketing leaders know that producing great campaigns starts with compelling content. Content marketers are asked to serve nearly every department in the business. The problem? So how do they do it?

Enterprise Management 108

Enterprise Management Marketing & Strategy Work Management Marketing Strategy 108

Content Standard

SEPTEMBER 19, 2023

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. The most anxiety-ridden question I encounter among marketers is how to safely and responsibly leverage generative AI for content creation in light of tech uncertainties.

Enterprise Management 100

Enterprise Management Generation Work Management Marketing Management 100

Martech

FEBRUARY 22, 2024

Munch’s new features for its social media automation platform include video creation Safe Zones, Autotitle and Direct Publishing to YouTube Shorts; user management features including Publish Manager and New Account Page; as well as Enhanced with Clip Extension and Downloading SRT Files. Now, on to this week’s releases.

Marketing AI 106

Marketing AI Marketing Automation Services Word of Mouth Cost per Acquisition 106

Valasys

JULY 31, 2023

Introduction In the era of information overload, businesses need to deliver timely and relevant content to their audiences to stay ahead in the market. Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Sprout Social

FEBRUARY 29, 2024

The development of AI has led to the creation of numerous applications, including chatbots, virtual personal assistants (e.g., Content personalization AI personalizes content based on customer behavior, preferences and demographics. Content generation AI is also impacting content creation and the way we write.

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

sagefrog

APRIL 16, 2024

For instance, during the awareness stage, providing educational content can help attract and engage potential customers. They start researching to understand their problem better and identify possible solutions. Consideration Once the buyer knows their problem and possible solutions, they enter the consideration stage.

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

SmartBug Media

APRIL 12, 2024

This innovative feature creates ad copy from simple prompts and gives users the flexibility to rewrite, expand, or shorten their generated text, thus providing unprecedented control over their advertising content. This update is accessible across all HubSpot tiers and hubs, significantly broadening its utility and reach.

Hubspot 59

Hubspot Enterprise Management Product Paid Search Agency 59

Top Rank Marketing

OCTOBER 19, 2023

For those of us in the world of B2B content marketing, we know that the customer journey isn’t always linear and the value of that content isn’t always easy to attribute. Content’s Non-linear Value: Content doesn’t always follow a straightforward path. Here are a few of my main takeaways.

ROI 115

ROI B2B Work Management Guidelines 115

Martech

DECEMBER 18, 2023

Producing content variations like text, images and video. Dig deeper: Integrating marketing with technology: Best of the MarTechBot The foundational pillars of AIOps The fundamental principles of AI operations are closely aligned with the foundational pillars of marketing operations: Project management. Digital asset management.

Marketing AI 115

Marketing AI Digital Asset Management Enterprise Management Work Management 115

Martech

MAY 18, 2023

As a result, more and more AI-powered solutions are being announced every day. Wurl’s ContentDiscovery is a machine learning-powered advertising platform for streamers and content publishers. It finds high-value viewers by promoting content they will want to watch across streaming apps and on mobile devices. Get MarTech!

Features 102

Features Product Landing Pages Mobile Advertising 102

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity?

Social Media 129

Social Media Efficiency Work Management Marketing Management 129

Sprout Social

APRIL 17, 2024

We’ll also compare some of the leading platforms in the market so you’re equipped to select the best solution for optimizing your customer connections. Table of contents: What is a chatbot builder? Sprout Social Sprout Social is a social media management platform with an integrated chatbot builder.

Paid Search Agency 101

Paid Search Agency Marketing AI Work Management Marketing Management 101

ClearVoice

JANUARY 31, 2024

Successful organizations have also begun adding content operations to their teams’ portfolios. An effective content operations management system consists of stakeholders’ tools to design content strategy, develop winning content, and streamline the content generation process.

Marketing Management 52

Marketing Management CMS Development Top of Funnel Marketing Automation Services 52

Martech

MARCH 21, 2024

Right now we’re using AI to detect AI-generated content, AI to generate content that will avoid AI-detectors and AI to review the work of AI researchers. I guarantee that sentence will get past all AI-content detectors because AI can’t do silly. Now, this week’s AI-powered martech product releases and enhancements.

Multivariate analysis 61

Multivariate analysis Merchandising Work Management Marketing Management 61

Martech

DECEMBER 27, 2023

“Advertisers and publishers need to test more cookie alternatives and identity solutions, at scale and quickly.” “She She added, “We’ll see more and more testing of different solutions in the first half of 2024 across the board to accelerate preparation. In 2024 — no matter the vertical — data consistency will become a must-have.

Marketing AI 128

Marketing AI Lead Ranking Enterprise Management Paid Search Agency 128

Content Standard

AUGUST 21, 2023

A recent Gartner poll revealed that a whopping 70% of executive leaders are exploring generative AI solutions, with 19% already in pilot or production modes. When it comes to AI-generated content creation, there are three main adoption paths brands can take: using public tools, building proprietary tools, or levergaging enterprise tools.

Enterprise Management 90

Enterprise Management Budget Programs Generation Tools 90

Martech

OCTOBER 9, 2023

I recently attended the Henry Stewart Digital Asset Management (DAM) conference in New York City, where I moderated some sessions and workshops. I was also able to interact with my fellow colleagues, catching up on all the pertinent issues affecting marketing and creative management.

Digital Asset Management 123

Digital Asset Management Work Management Marketing Management Distribution 123

Seismic

MARCH 12, 2024

Our journey as a leader in the enablement space began over a decade ago, with financial services customers across banking, wealth management and insurance. A pivotal collaboration with Seismic involves establishing a centralized repository that serves as a unified hub for storing all relevant content.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

Contently

NOVEMBER 10, 2022

The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). Gated content can be analyzed using Docalytics. Make content plans that align with campaign goals.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130