Launch Marketing

OCTOBER 19, 2017

McLane Intelligent Solutions (McLane Intel) has provided tailored IT services and support to small and medium-sized Texas businesses and non-profits since 1999. The post Client Spotlight: Launch Provides Marketing Strategy and Digital Marketing Insight for McLane Intelligent Solutions appeared first on Launch Marketing.

Work Management 48

Work Management Marketing Management Marketing & Strategy Advertising Agencies 48

Vision Edge Marketing

MARCH 26, 2024

Let’s briefly examine two key facets of technology that are significantly impacting customer experience: the dynamic responsiveness of chatbots and the invaluable insights derived from data analytics. Data Insights and Analytics : The power of technology extends beyond instant interactions to the realm of data insights and analytics.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

Vision Edge Marketing

JANUARY 30, 2024

From product development to marketing campaigns, data-driven insights enable businesses to allocate resources effectively and make decisions that are more likely to yield positive outcomes. Additionally, data-derived insights facilitate the ability to adapt quickly to changing circumstances.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Convince & Convert

FEBRUARY 9, 2024

All the big solution providers (Salesforce, HubSpot, Demandbase, etc), and a few new ones, are working to build the all-in-one Sales AI solutions. Every part of the lead generation process is getting plugged into AI solutions. But, no one is there yet. Focusing on use cases first is more helpful to your overall strategy.

Deliverability 131

Deliverability Ad Frequency DemandBase Paid Search Agency 131

Launch Marketing

MARCH 13, 2024

Without clear and consistent messaging, it can be a challenge to engage ideal buyers and highlight why your solution is the best one for them. Company Messaging Showcases Your Brand At the highest level, company messaging gets to the heart of what customers need and how your company’s product, service or solution meets those needs.

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

Convince & Convert

MARCH 7, 2024

AI that is built-in to technology you already use has higher adoption and a bigger impact on performance against goals… But, right now, most companies (73%) don’t have built-in solutions in their existing stack. Robots aren’t replacing people yet. Most companies are increasing hiring due to AI, emphasizing AI skills.

Marketing Analytics Tools 143

Marketing Analytics Tools Marketing AI Lead Ranking Research 143

Martech

MARCH 21, 2024

And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match first-party data to deliver personalized ads, gathers more and more momentum each day, there’s one thing we can be sure about — when it comes to the deprecation of cookies, this time, it’s for real.

Advertising Agencies 121

Advertising Agencies Advertisements Advertising Work Management 121

Martech

APRIL 5, 2024

This week, JPMorgan Chase launched Chase Media Solutions, its new digital media business. Our deep understanding of consumer spending across categories has driven us to reimagine what retail media networks can offer,” said Rich Muhlstock, President of Chase Media Solutions, in a release. Get MarTech! In your inbox.

Advertising Agencies 113

Advertising Agencies Media Verticals Paid Search Agency 113

Oktopost

SEPTEMBER 28, 2023

B2B buyers have traded in conversations with sales reps for independently researching solutions, and they spend considerable time doing so on social media themselves. Here’s the solution: harnessing social media engagement insights. But why is this so important?

Top of Funnel 135

Top of Funnel Social Media Ideal Customer Profiles Work Management 135

Convince & Convert

MARCH 28, 2024

By gathering and analyzing these valuable customer insights, we can gain a deeper understanding of our customers’ needs, preferences, and pain points. And how do you keep it fresh and updated so your insights can mature along with your customer needs? But how do you make that happen?

Allocation 144

Allocation Validation Lead Scoring Lead Ranking 144

Martech

APRIL 8, 2024

How do you approach data interpretation and translating complex data sets into actionable insights? Tell me about a time when you used data visualization tools to create reports or dashboards that effectively communicated insights to stakeholders. How did you use data analysis to propose data-driven solutions for optimization?

Business 104

Business Best Practices Marketing AI Forecasting 104

Heinz Marketing

JANUARY 24, 2024

In this blog, we dive into how big data is revolutionizing CRM strategies, offering businesses exceptional insights into customer behavior and preferences. Enter big data: characterized by its volume, variety, velocity, and validity, it’s an asset that, when effectively harnessed, can provide invaluable insights.

CRM 97

CRM Marketing AI Marketing Management Customer Satisfaction 97

Inbox Insight

APRIL 18, 2024

LONDON, UK – Inbox Insight, a leading provider of AI-powered lead generation services , has been named a Leader for Lead Generation on the G2 review site. Inbox Insight was recognized as a Leader, receiving positive reviews for its AI lead enrichment technology, sales acceleration solutions, and easy-to-use platform.

Lead Generation 52

Lead Generation Demand Generation Agencies Lead Scoring Lead Ranking 52

Martech

APRIL 16, 2024

Without a robust consent mechanism allowing people to accept analytics cookies, you risk losing valuable insights into user behavior. From WordPress to Shopify, there’s a solution out there for you. Make sure it integrates with your analytics solution. The repercussions? It’s time to act.

Analytics 125

Analytics Marketing Analytics Tools Work Management Planning 125

Oktopost

OCTOBER 30, 2023

Intent data offers crucial insights into when prospects are actively seeking solutions and what they intend to purchase based on their online behavior. Oktopost is proud to introduce the solution to this challenge with the release of its new feature, Social Signals.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Martech

APRIL 23, 2024

The predictive analytics solutions market has grown steadily over the past 10 years. Dig deeper: Why you should add predictive modeling to your marketing mix Predictive analytics solutions Many vendors offer predictive capabilities, often as part of more general marketing analytics and performance or attribution offerings.

Analytics 110

Analytics Marketing AI Lead Ranking Forecasting 110

Heinz Marketing

MARCH 15, 2024

Only companies who genuinely grasp their customers’ challenges, goals, and buying journeys can tailor solutions and deliver tangible value. The “Power Trio” for B2B Marketing, sales, and customer success – the three pillars of B2B growth – each possess unique insights crucial for driving meaningful growth.

Top of Funnel 107

Top of Funnel Work Management Verticals Marketing Management 107

CMSWire

JANUARY 26, 2024

Looking for an enterprise digital asset management solution? Here is some insight into the platforms that top Gartner's list. Continue reading.

Digital Asset Management 122

Digital Asset Management Enterprise Management Gartner 122

Binary Demand

FEBRUARY 23, 2024

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

JANUARY 30, 2024

The Performance Center offers two capabilities that use AI to help B2B marketers derive accelerated insights. Dig deeper: Integrate launches new media solution Why we care. Of course, what we’ll gradually learn is which AI solutions can really pull off delivering these insights accurately and at scale.

Advertising Agencies 107

Advertising Agencies Eye-Tracking Fulfillment Marketing Management 107

xiQ

DECEMBER 7, 2023

This enables them to personalize their strategies, identify key stakeholders, and map solutions that foster future growth opportunities for their clients. This enables them to personalize their strategies, identify key stakeholders, and map solutions that foster future growth opportunities for their clients.

B2B Sales 126

B2B Sales Generation Psychographics B2B 126

Only B2B

APRIL 3, 2024

In today’s vast landscape of information, buyers rightfully expect to explore solutions at their own pace. Consider this scenario: Your prospect is actively seeking your solution and is prepared to engage with your sales team. Data Quality and Validation: Ensuring the accuracy and reliability of your intent data insights.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Oktopost

SEPTEMBER 12, 2023

Since B2B buyers primarily research solutions on their own, effective marketing is crucial. But how do you subtly engage your prospects when they are researching solutions online? The best way to identify, target, and convert these invisible leads is by reaching them whilst they’re silently searching for the best solution.

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

Salesforce Marketing Cloud

APRIL 9, 2024

In the 1990s, when the term “big data” was first popularized, the hope was that organizations could analyze this data to uncover valuable customer and market insights, deliver hyperpersonalized experiences, forecast demand more accurately, and enhance product development, among other things. Big data, big insights, finally!

Marketing AI 110

Marketing AI Enterprise Management Work Management Lead Ranking 110

Bannersnack

JANUARY 26, 2024

8 minutes read In an era where users routinely disclose personal information online, and cookies meticulously trace every click (not for long, though), marketers have gained unparalleled insights into consumer behavior. This abundance of insights allows them to craft tailored solutions to meet individual needs.

Ads 109

Ads Campaigns Product User-Generated Content 109

Martech

NOVEMBER 2, 2023

Seismic for Meetings integrates with top conferencing apps and delivers AI-driven insights and analysis​. Optimove’s OptiGenie is an AI-powered suite that optimizes marketing workflows from insight to creation and through orchestration. Innervate updated its AI-powered Digital Asset Management (DAM) solution.

Digital Asset Management 115

Digital Asset Management Enterprise Management Multi-Channel Paid Search Agency 115

Martech

MARCH 21, 2024

Customer insights. Uncover gaps where opportunities for AI integration exist — places where automation can streamline workflows or analytics can glean unprecedented insights. Assess whether AI solutions can empower your existing platforms to deliver better customer engagement and a higher ROI. Personalization.

Marketing AI 122

Marketing AI Contingency Planning Work Management Digital Transformation 122

Anyword

APRIL 22, 2024

By integrating platforms such as Facebook, LinkedIn, Google Ads and Hubspot, Anyword enables marketers to gather vast amounts of data, offering insights into audience behaviors and campaign performance across multiple channels.

Analytics 98

Analytics Allocation Advertising Benchmark Lead Ranking 98

Martech

DECEMBER 21, 2023

Zeotap ’s AdaTM is a conversational AI solution added to the company’s customer data solution. TapClicks ’s AI Assistant leverages OpenAI’s ChatGPT to generate AI-powered summaries and insights from campaign data. Get MarTech!

Marketing AI 120

Marketing AI Marketing Analytics Tools Work Management Marketing Management 120

Madison Logic

APRIL 11, 2024

As a global provider of lubricant solutions for a wide range of industrial applications, Shell targets decision-makers from C-suite executives to plant managers and procurement specialists. To enhance their marketing efforts, Shell recognized the need for detailed intent data and insights into their target accounts.

Account Based Marketing 52

Account Based Marketing ABM Advertising Agencies Work Management 52

Sprout Social

FEBRUARY 29, 2024

Each domain benefits from AI’s ability to streamline processes, improve efficiency, and provide actionable insights, making every interaction and decision more meaningful and effective. They power AI tools that enable businesses to gain valuable insights from disparate data to help decision-making. What is AI?

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

Salesforce Marketing Cloud

DECEMBER 7, 2023

Be open about the data AI analyzes and the insights it provides to build trust with your stakeholders. Improved customer engagement: Tailor AI-driven solutions to enhance user experiences, and show how using AI is beneficial to your customers. Align AI-driven insights with business strategies to support common objectives and goals.

Transparency 119

Transparency Trust Marketing Paid Search Agency Analysis 119

Content Standard

MARCH 12, 2024

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. By leveraging customer insights, you can deliver information that is more relevant, useful, and valuable to a broader audience facing similar challenges.

Media 95

Media Brand Identity Branding Storytelling 95