Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Marketing Insider Group

DECEMBER 8, 2021

In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. It was easier back then because the networks were much smaller back then, and organic reach on social media was 100%. B2B decision makers are not easy to reach. Don’t worry.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Sprout Social

JULY 18, 2022

Thanks to BookTok, it’s reading. You read that right. TikTok has made reading certifiably, undeniably cool. Keep reading to learn more about how TikTok is shaping the literary industry and what brands can take away from this trending subculture. How 3 brands are promoting popular BookTok recommendations on TikTok.

Brand Identity 110

Brand Identity Branding Work Management Landing Pages 110

Contently

AUGUST 18, 2021

We also drilled into the data a bit more, looking at just the top 100 pieces per sector, based on most social shares. There’s definitely a place for compassion in marketing, but finserv audiences also benefit from hard-hitting, assertive counsel rather than vague or meek recommendations.

Studies 197

Studies Brand Identity Branding Lead Scoring 197

Optinmonster

MARCH 30, 2024

In this article, we’ll go over some social proof statistics to show how powerful using social proof can be for your business. What is social proof? The Psychology Behind Social Proof Whether we realize it or not, humans are pack animals. In short, social proof is a shortcut to decide how to act.

Statistics 67

Statistics Brand Identity Branding Peer-to-peer 67

KoMarketing Associates

OCTOBER 21, 2020

I recommend beginning with at least 4 ads per campaign in order to ensure the audience isn’t overwhelmed with the same message over and over again. For example, does the audience need to get to know the brand via an eBook, or are they ready to book product demo? . This will keep your ads fresh and your audience engaged.

Linkedin 221

Linkedin Sales Qualified Leads B2B Thought Leadership Lead Scoring 221

Marketing Insider Group

JANUARY 24, 2023

Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. Don’t worry.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Contently

MARCH 23, 2023

As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the pipeline. Content marketing is no exception. However, traditional metrics like website visits or clicks don’t tell us the whole story of how our content is performing.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Contently

JANUARY 17, 2023

Someone (not the writer) reads the piece and highlights all the facts and fact-like sentences. For everyday content like blog posts, social messages, and so on, organizations that want to do the bare minimum can stop there. All content teams do, however, need everyone to buy into and use the following practices.

Practices 151

Practices Generation Best Practices Content 151

Martech

FEBRUARY 15, 2023

I recently completed Max Fisher’s book, “The Chaos Machine: The Inside Story of How Social Media Rewired Our Minds and Our World.” ” Released in September 2022, it is an excellent read and I highly recommend it. Here are four areas in marketing technology that require such consideration.

Ethics 99

Ethics Marketing AI Multivariate analysis Paid Search Agency 99

B2B Marketing Directions

MARCH 3, 2024

Read on to learn why established principles of decision science can explain the power of a strong brand. Last fall, I reviewed and strongly recommended Phil Barden's book, Decoded: The Science Behind Why We Buy. But thanks to advances in the decision sciences, this mystery has now been solved.

Brand Identity 71

Brand Identity Branding Loyalty Pricing 71

Contently

OCTOBER 5, 2020

Along the way, we also mix in social posts on Facebook, Twitter, and LinkedIn that link to the registration page and dedicate a spot to it in our weekly newsletter. Sure enough, e-book downloads increased and webinar registrations gradually started to jump to 700-800 on average. ” If only. Making some changes.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

Optinmonster

NOVEMBER 7, 2023

This could be a product purchase, a newsletter sign-up, or a download of your latest e-book. Recommended reading: What is a Good Conversion Rate? At OptinMonster, we understand the importance of conversion rates, and we’re here to guide you through mastering them. It’s the point where interest transforms into action.

Conversion Rate 72

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 72

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness. Dive in to learn how to do hotel social media marketing.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Zoominfo

JANUARY 27, 2019

Think about the last book you read or television show you watched. But more likely than not, you made your choice based on the recommendation of a friend, family member, colleague or online review. Keep reading! Keep reading and you’ll see what we mean! What is word-of-mouth marketing? Encourage online reviews.

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

Optinmonster

MARCH 22, 2023

” Source: Groove And since product recommendations can drive 10-30% of revenue , putting the right upsell offers in front of people at the right time is an important sales growth tactic. Do you want to learn how to upsell and are looking for upselling tips? The probability of selling to an existing customer is 60-70%.”

Examples 122

Examples Tips Cross-Selling Bundling 122

Martech Advisor

JANUARY 31, 2020

Reading a diverse range of marketing books is integral to this process. We spoke to five leading marketers to know what’s on their reading list, and how these books can help you make a difference in 2020. The right books on marketing strategy can help you get up to speed and even inspire new, disruptive ideas.

Paid Search Agency 92

Paid Search Agency Marketing & Strategy CMO Case Study 92

Only B2B

APRIL 10, 2024

Must Read: MQL vs. SQL: Which Lead Matters More and When? MQL sits at the intersection of marketing and sales. These are leads that have been validated and are ready to be handed over to the sales team. In this blog post we’ll explore common pitfalls, industry standards, and effective strategies to overcome MQL challenge.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

EveryoneSocial

OCTOBER 19, 2022

Jobs was speaking to product marketing, but as Maasa Walker exemplifies in this episode of Social At Scale recruiters and employer brand strategists also set themselves apart with storytelling. Not to mention the employer brand social leader, who sets the tone with their authentic and audience focused storytelling. Learn more here.

Personalization 98

Personalization Brand Identity Branding Storytelling 98

Adobe Experience Cloud Blog

FEBRUARY 13, 2020

If you are old enough, you’ll likely remember the book “ Who Moved My Cheese? ”. The book became a popular business “must-read” in the early 2000s, right around the same time that the internet could be found in most households. They did not. What Was Our Reaction to The Emergence of Marketing Technology? But that’s rare.”

Marketing AI 165

Marketing AI Thought Leadership eCommerce Automation 165

Contently

NOVEMBER 29, 2021

This February Austin McBroom, former college basketball star and patriarch of YouTube ‘s ACE Family, launched an online social media course. ‘How to Make Money from Social Media’ and ‘How to Grow Your Social Media Platforms’ weren’t tautologies but classes, priced at $50 per month. “How

Social Media 170

Social Media Media Viral Marketing Class 170

Biznology

JUNE 25, 2021

As I resume writing my column following my family vacation, I thought it might be nice to lead off with a recap of the great books I read over my break. In addition to the reading selections and recommendations below, I am also including a link to an interview I did recently on the Unlabeled Leadership podcast.

Thought Leadership 104

Thought Leadership Lead Ranking Creativity Intent 104

DemandBase

JULY 2, 2020

10 Books to Make You a Better Marketer. If I were to challenge you to name 10 highly successful people who don’t read, you’d be strapped – nearly all are voracious readers. If I were to challenge you to name 10 highly successful people who don’t read, you’d be strapped – nearly all are voracious readers. But enough of that.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. Gary has 7.4

Social Media 135

Social Media Social Marketing Media Planning 135

Scoop.it

SEPTEMBER 8, 2022

As you keep reading, you’ll decide to use this useful strategy in your own business with the right content curation tools. Book recommendations. Author James Clear recommends his favorite and most impactful books to his audience. You can also curate content using social media platforms like Pinterest.

Curation 93

Curation Generation Content Thought Leadership 93

SocialPilot

FEBRUARY 26, 2024

Suddenly, you start seeing personalized recommendations for sneakers that exactly match your style and previous purchases. Most people who are not well versed in Artificial Intelligence see it as a potential threat to human jobs, but this statement from Fei-Fei Li does not advocate for the replacement. What is AI Marketing?

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Scoop.it

SEPTEMBER 28, 2022

Build a following on social media. Instagram account to website and best-selling book. There’s also a book with the same title that is a New York Times bestseller book showcasing 200 locations for people who want to travel to a Wes Anderson-like set piece. 5 successful marketing campaigns based on content curation.

Curation 85

Curation Campaigns Lead Scoring Lead Ranking 85

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

Each interaction a customer has with your company’s social media, email, and website adds up to create a unique digital engagement experience, and that experience is essential. Anticipate your customers’ needs — and tailor your messaging to fit those needs. This demand for personalization will only continue to grow. We can show you how.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Optinmonster

MARCH 9, 2020

You see, most people that visit your blog post usually leave without reading it all the way through. And the worst part is that an even larger percentage of people who see your blog post whichever social media platforms you use never even click on it. We judge a book by its cover and a blog post by its title. Know Your Audience.

Tips 145

Tips Lead Scoring Lead Ranking SEO 145

Heinz Marketing

JULY 25, 2020

Traditional marketing methods have had to shift with social distancing, and webinars are taking over. Traditional marketing methods have had to shift with social distancing, and webinars are taking over. 7 Books to Build a More Solid and Emphatic Foundation for Marketing. Looking for some summer reading?

Storytelling 95

Storytelling B2B Webinar Metrics B2B Sales 95

ConvertKit

JUNE 4, 2021

You don’t need a massive author platform to launch your book and be a thriving writer. As a first-time writer, you can successfully sell loads of books even if nobody ( right now ) knows your name! You just need a way to market your books effectively. What does count is: Your social media presence. Let’s jump in.

Ad Building 88

Ad Building Webinar Metrics Marketing & Strategy Landing Pages 88

CoSchedule

FEBRUARY 16, 2023

Some ideas include: Reminding them to schedule a meeting Booking a demo Signing up for a trial Closing a sale Building strong client relationships Catching up with clients Clarifying the objective will help you write the message with a clear purpose and incorporate a suitable call-to-action (CTA). Let’s begin.

Practices 94

Practices Urgency Marketing Best Practices Template 94

Optinmonster

DECEMBER 27, 2023

If yes, you’ll gain a lot by reading about scarcity examples in marketing. Cialdini popularized the concept of scarcity as one of the 7 pillars of persuasion in his best-selling book Influence. Are you struggling to improve your website conversion rate? Do you want to learn a simple trick to improve your conversions and sales?

Examples 80

Examples Conversion Urgency Marketing Amazon 80

Adobe Experience Cloud Blog

NOVEMBER 16, 2017

So how does one build a good long-form post that provides tons of value and is read from start to finish? There is a general misunderstanding that the readers won’t have enough patience to read the long form content, but if the topic requires detailed coverage in order to be understood you won’t have to fight for the readers’ attention.

Planning 268

Planning Content Work Management Paid Search Agency 268

Sprout Social

OCTOBER 25, 2021

It’s easy to assume that flashy brand campaigns, celebrity musings and of-the-moment memes wear the crown on social media. What began as a way to promote the library and its local history (after all, it was founded in 1683) has ballooned into a global fan base and consistently positive press coverage , thanks in large part to social media.

Social Media 123

Social Media Twitter Curation Social Marketing 123

ConvertKit

DECEMBER 29, 2020

You only have 90 seconds to make a good impression on your readers (and entice them to buy your book). According to 99Designs, a beautiful book cover can increase book visibility by over 50%. When it comes to designing your book cover, you’ve got two options. Jump ahead. What’s better: hiring a designer or DIY?

Budget Programs 126

Budget Programs Landing Pages Template Amazon 126

Excelsior Research

SEPTEMBER 9, 2022

Read books Reading more knowledgeable books increases the wisdom and ability to control self-emotions. Reading a book is a good habit because it makes you a better person which is exactly necessary to become a successful lad generation specialist. Thing to know to become a lead generation specialist.

Lead Generation 52

Lead Generation Sales Qualified Leads Generation Leads 52