Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Today’s blog post is for you! Billy Gene is Marketing Inc.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. Today’s brands recognize the value of authenticity and targeted reach for online consumers.

Advertising Agencies 135

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 135

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

Social Media 145

Social Media Social Marketing Media Curation 145

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. The good news is that if you’re having that issue and you seek to increase those engagement rates on social media, you’ve come to the right place.

Social Media 153

Social Media Video Marketing Media Eye-Tracking 153

Only B2B

OCTOBER 18, 2023

With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. This can include popular video hosting platforms like YouTube, Vimeo, or Dailymotion, as well as social media channels and content aggregators.

Video Marketing 62

Video Marketing Content Click Rate Lead Ranking 62

Heinz Marketing

MARCH 4, 2021

Today’s post is all things Social Media. When I say social media, I mean by definition, websites or applications that enable users to create and share content or participate in social networking. Social media can be used for a variety of things, including: Expressing yourself. Networking / connecting.

Paid Content 132

Paid Content Social Media Media B2B 132

Brightedge

MAY 20, 2021

Taken in aggregate, those insights can point to trends and changing tastes, which can inform content creation both on your websites and in other online channels. What can we Learn from YouTube Search Trends? Marketers who use video grow revenue 49% faster than non-video users.”. Video is a go-to source for consumers.

High Quality Lead 59

High Quality Lead Youtube Trends Content 59

Optinmonster

MARCH 21, 2024

Google Ads retargeting, often interchangeably referred to as Google Ads remarketing, is a sophisticated tool designed to re-engage users who have previously interacted with your website or mobile app. When a user visits your website, a small piece of code (often called a pixel) places a cookie on their browser.

Paid Search Agency 92

Paid Search Agency Ads Google Marketing Analytics Tools 92

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. Ephemeral content in social media refers to any kind of content that is visible for a short amount of time, typically for 24 hours. You can also generate an immediate response or action with the right kind of content.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Planning Work Management 117

Trade Press Services

JANUARY 15, 2024

With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. In fact, the opposite is true. First, it’s possible to post too much content.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

Trade Press Services

SEPTEMBER 18, 2023

More than a search engine, Google offers countless tools from the world’s most popular web browser to its new generative AI assistant Bard. Leverage the insights provided by your Google Business Profile to understand how users found you and the actions they took. Google is a mainstay of the modern digital landscape.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. But we’ll discuss the common social media features brands benefit from the most and a few untapped features to consider. We’ll also explain the criteria brands can follow to decide which social media app to invest in.

Social Media 101

Social Media Features Media Curation 101

Brandwatch Marketing

JULY 4, 2022

It’s available for users with fewer than 25,000 followers, and the data is available in easy to read charts, or raw numbers. The report shows a wide range of engagement metrics, including most engaging tags, the best day and time to post, most popular location and even top filter, and highest engagement on sites outside Instagram.

Analytics 95

Analytics Tools Best Practices Tagging 95

Martech

OCTOBER 25, 2021

They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”. The standout metric for Joshi is transparency.

Paid Search Agency 116

Paid Search Agency Ads Video Marketing Enterprise Management 116

Optinmonster

NOVEMBER 3, 2021

Do you want to learn how to increase sales with social media? Social media can be one of the best ways to connect with your audience and get your company in front of countless numbers of prospective customers. It’s also a fantastic way to generate sales when you use the right techniques. When do people use social media?

Social Media 81

Social Media Media Tips Ideal Customer Profiles 81

Optinmonster

FEBRUARY 11, 2024

In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. For example, if you use MailChimp, you can message your first 2000 users for free. Exit Intent detects user behavior and prompts them with a targeted campaign at the precise moment they are about to leave.

Paid Content 89

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 89

Sprout Social

NOVEMBER 29, 2021

Social commerce , on the other hand, is the next frontier. We surveyed 1,000 US consumers to better understand what’s driving perceptions and behaviors around social commerce (i.e., According to our data, 65% of participants have already made purchases directly through social media. did TikTok really make me buy it?).

Buy 143

Buy Branding Brand Identity eCommerce 143

Contently

APRIL 4, 2023

There’s nothing worse than going to a website and realizing the link you clicked on is four years old, and all the information within the article is terribly outdated. Google recently moved all websites to mobile-first indexing. Experiment with new content mediums , like posting videos on YouTube or creating podcasts.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience? Why does brand experience matter?

Work Management 114

Work Management Marketing AI Branding Brand Identity 114

Optinmonster

MAY 16, 2023

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. Enter off-page SEO, an important part of SEO that goes beyond the boundaries of your website and extends its influence across the vast landscape of the internet.

SEO 78

SEO Lead Scoring Lead Ranking Link Building 78

ClearVoice

JUNE 24, 2022

Your competitors are generating TONS of leads and sales through native ad campaigns. That way, you can formulate campaigns that have better chances of generating meaningful results. A native ad combines the visibility benefits of paid advertising and the user experience of organic posts. Social native ads. Click To Tweet.

Paid Content 52

Paid Content Paid Search Agency Ads Banners 52

Martech Advisor

JANUARY 6, 2020

Real estate social media marketing is an essential process for realtors to reach out to their target audience. In this article, we discuss what real estate social media marketing is, advantages of using social media, and six best practices for realtors to follow while using social media to promote their brand and products.

Social Media 110

Social Media Social Marketing Practices Media 110

ClearVoice

MARCH 25, 2022

Learn all about this socially relevant holiday and more in our Socially Relevant Holiday Observance article , and incorporate special days into your social media marketing campaigns. The most recent social media updates you’ll want to know. Android users can now share YouTube music to Snapchat Stories.

Social Media 52

Social Media Facebook Media Youtube 52

Outgrow

FEBRUARY 14, 2023

A Guide to SaaS Lead Generation- 11 Strategies + 4 Tools Generating leads is one of the foremost needs for any SaaS business. And while a SaaS model could be extremely profitable and low on maintenance, SaaS lead generation can be a tricky task. What Is SaaS Lead Generation? How Is Lead Generation Different from SaaS?

Lead Generation 52

Lead Generation Webinar Metrics Paid Content Lead Ranking 52

seo.co

JANUARY 18, 2021

Publishing videos to YouTube just to create backlinks. + And if you don’t build links properly, they can disappear, make your site look bad, or put your website on Google’s radar as spam. They often consist of websites that appear to serve a genuine purpose at first glance. Be extremely skeptical of blog networks.

De-duplication 75

De-duplication SEO Tactics Copyright 75

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. By now, you might be on all the major social media platforms. Facebook.

Paid Content 94

Paid Content Research Product Youtube 94

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. Include meta tags and titles: By providing video that is formatted for search engines, the chances of your video appearing in the search results increases. Make It Social. Determine Your Goal.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

The Lead Agency

JULY 7, 2019

It takes 6 to 8 touches to generate a viable sales lead Prospects are unlikely to convert the first time that they come to your business’ website. The premise behind remarketing is that it targets users who have already interacted with your business online. What is Remarketing? Why are Remarketing Campaigns Important?

Paid Search Agency 81

Paid Search Agency Advertising Agencies B2B Ad Frequency 81

Brandwatch Marketing

FEBRUARY 15, 2019

It’s available for users with fewer than 25,000 followers, and the data is available in easy to read charts, or raw numbers. The report shows a wide range of engagement metrics, including most engaging tags, the best day and time to post, most popular location and even top filter, and highest engagement on sites outside Instagram.

Analytics 85

Analytics Tools Best Practices Tagging 85

Sprout Social

MAY 5, 2019

Taylor Lorenz’s article in The Atlantic forecasts a more ‘authentic’ trend driven by the network’s youngest users that strives to return to what Instagram used to look like when your feed was just friends. Keep in mind that the article covered only a subset of influencers: young, Instagram users. How to create a strategy.

Advertising Agencies 112

Advertising Agencies Planning Paid Search Agency Budget Programs 112

Webbiquity

SEPTEMBER 15, 2020

But the biggest and best video network is YouTube. This is because it began as and remains solely a video network. And that is why users upload 500 hours of videos every minute on to YouTube. If you want your videos to get maximum exposure, this network is essential. One is shares. Another factor is SEO.

Youtube 230

Youtube Video Marketing Generation Budget Programs 230

seo.co

MARCH 4, 2020

With the right strategy, you can use podcasting as a way to expand your link building (and improve your rankings in search results ), while simultaneously generating more search traffic to the podcast itself. Podcasting as a social media channel. You can also consider your podcast as an alternative social media channel.

Link Building 98

Link Building SEO Ad Building Top of Funnel 98

Optinmonster

APRIL 29, 2022

Are you tired of the same boring lead generation strategies? Do you want creative ways to generate leads for your business? Lead generation is as simple as telling people what you do and how you can help them. Lead generation is as simple as telling people what you do and how you can help them. What is Lead Generation?

Lead Generation 103

Lead Generation Lead Ranking Generation Lead Scoring 103

Valasys

MAY 6, 2021

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

LeadsRX

MARCH 9, 2022

Touchpoints represent specific marketing efforts like email marketing, online advertisements, social marketing, and even direct mail. These usually include direct traffic where a visitor typed your URL directly into the browser, as well as referral traffic where the visitor came through a link on another website directly to your site.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

seo.co

AUGUST 20, 2020

In this guide, we’ll cover the basics of search engine results pages (SERPs), including what they are, how they work, and the steps you can take to ensure your website is visible in them. Users have the option of browsing through multiple SERPs to see new and different results. The Basics of SERPs (Search Engine Results Pages).

SERP 111

SERP Paid Content PPC Cost Per Click 111

Optinmonster

APRIL 23, 2020

A Secure and Accessible Website. User Experience (RankBrain). Social Signals. Recommended Resource: Need more website traffic? But keeping your website ranking on Google isn’t just about making the most out of competitive keywords. Website info and info about the content creator. Mobile Friendliness.

Lead Ranking 140

Lead Ranking Lead Scoring SEO Keywords 140