Oktopost

MARCH 7, 2022

We also know the world of social listening is one that can make or break our brand’s reputation. Like actual listening, social listening can be the glue that holds your marketing strategy together. What is Social Listening? Social Listening vs. Social Monitoring: What’s the Difference?

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Brandwatch Marketing

FEBRUARY 23, 2024

It is easy to see the use-case for social listening when looking at large consumer brands They have hundreds of thousands, if not millions, of buyers and millions more of potential ones. They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights.

Brand Identity 59

Brand Identity Branding B2B Eye-Tracking 59

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. In doing so, they have leveled the playing field for brands of all sizes and industries.

Analytics 85

Analytics Marketing AI Conversion Brand Identity 85

Brandwatch Marketing

FEBRUARY 23, 2024

It is easy to see the use-case for social listening when looking at large consumer brands They have hundreds of thousands, if not millions, of buyers and millions more of potential ones. They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights.

Brand Identity 52

Brand Identity Branding B2B Eye-Tracking 52

Oktopost

JUNE 15, 2023

What you post on social media is only half the story – if that. Tuning into your target audience(s) on social media, keeping your nose to the ground – your finger on the ever-beating pulse – so that you can gain actionable and potentially game-changing insights into the very people you’re most interested in. What do we mean by this?

Social Media 62

Social Media Marketing Management Custom Publishing Analysis 62

Oktopost

NOVEMBER 4, 2020

Ever wonder why B2B social listening is considered a black hole in terms of ROI? On this podcast episode of Radically Transparent , I decided to catch up with Saif Ajani , CEO and co-founder of Keyhole , a social media listening and online monitoring solution to explore the amazing ways B2B marketers can approach social listening.

B2B 136

B2B Transparency Social Media B2B Marketing 136

Leading Results Rambings

DECEMBER 15, 2023

The ability to effectively listen and engage with your audience can make all the difference between success and obscurity. At Luna Creative Marketing, we understand the significance of social media as a two-way communication channel.

Social Media 45

Social Media Creativity Social Marketing Advertising Channels 45

Oktopost

JULY 18, 2023

In other words, social listening was pretty self-explanatory. Leave the office for an hour, drop into a social space, and start listening. These days, social listening demands a lot more from businesses, but that’s not to say it needs to be over-complicated. Jump to Section Why is Social Listening Important?

Work Management 62

Work Management Marketing Management Lead Scoring Lead Ranking 62

Oktopost

APRIL 11, 2022

In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. 5 ways to leverage social listening for competitive analysis. We’ll dive into how you can use social media to keep an eye on your competitors. Quick links: What is competitive analysis?

Analysis 118

Analysis Social Media Lead Scoring Lead Ranking 118

Sprout Social

AUGUST 5, 2020

For social marketers, gaining these competitive insights has become an increasingly critical tool to help them differentiate their brand and strengthen their share of voice (SOV) in the conversation. . With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening.

Analysis 141

Analysis Marketing & Strategy Advertising Benchmark Comparison 141

Oktopost

APRIL 21, 2022

Social listening and content development might sound like two totally different areas of digital marketing, but the truth is that they’re more connected than you think. Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests.

Content 118

Content User-Generated Content FAQ Social Media 118

Stevens & Tate

AUGUST 9, 2022

Social media marketing is an important part of reaching today’s modern era customers. Setting up social media accounts that prioritize providing good content can be challenging. This is referred to as social listening. This is referred to as social listening. What is Social listening?

Tools 122

Tools Brand Identity Branding Hubspot 122

Oktopost

MARCH 20, 2022

To tick both boxes on social media, your strategy can’t be a monologue. It has to be a two-way street: before you even say something, you might want to listen to what your audience, your competitors, and the entire industry are talking about. Today, we’re happy to announce Oktopost’s Social Listening.

Conversion 118

Conversion Business Ideal Customer Profiles Paid Search Agency 118

Convince & Convert

OCTOBER 30, 2017

Listening has become the stalwart of social data analysis techniques. Years ago, in the early days of social’s prevalence in society, brands recognized their buyers were spending more and more time on social, and they asked the obvious question: “What’s everybody saying out there?”

Brand Identity 193

Brand Identity Branding Work Management Marketing Management 193

Sprout Social

JANUARY 21, 2021

And social media is arguably the best channel for doing exactly that. In this guide, we’ll highlight how to use social listening for marketing messaging to make sure your campaigns resonate in 2021 and beyond. Up-to-date and timely (given that it comes directly from social media).

Social Marketing 135

Social Marketing Paid Search Agency Social Media Work Management 135

Content Marketing Institute

SEPTEMBER 20, 2021

It’s time to amp up your social listening efforts. Continue reading → The post Hear This: Social Listening Can Help Differentiate Your Brand’s Content appeared first on Content Marketing Institute.

Differentiation 140

Differentiation Content Tactics Social Marketing 140

Sprout Social

DECEMBER 9, 2020

But even amid the panic and the uncertainty, people found new ways to connect with each other through social media trends. New trends in social media can not only serve as an inspiration for new products but also for fresh content and creative ways to connect with your audience. Get comprehensive insights with Sprout Social.

Trends 127

Trends Social Media Analysis Creativity 127

Sprout Social

SEPTEMBER 9, 2020

It’s safe to say everyone on the internet has an opinion—and many are comfortable with thinking out loud on social media. If you aren’t listening to consumers, how can you be sure your newest product, campaign or brand messaging is going to resonate with your audience? You asked, we listened. The Social Media Manager.

Organization 126

Organization Work Management Eye-Tracking Advertising Benchmark 126

Oktopost

DECEMBER 22, 2019

Everybody appreciates a good listener, but sometimes we have to learn the hard way that being a good listener is about more than just passively hearing what’s being said. Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context.

Marketing Automation Services 116

Marketing Automation Services Tools Marketing Management Social Media 116

Sharpspring

OCTOBER 11, 2021

Social listening matters! These days, brand monitoring and social listening is something that can and should be automated. Let’s take a look at a few: Engage with Customers on Social Media (And Sell More). The bigger the brand, the more social media mentions it will generate on a daily basis.

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125

Stevens & Tate

AUGUST 26, 2022

Social media marketing is an important part of reaching today’s modern era customers. Setting up social media accounts that prioritize providing good content can be challenging. This is referred to as social listening. This is referred to as social listening. What is Social listening?

Tools 100

Tools Brand Identity Branding Hubspot 100

EveryoneSocial

APRIL 5, 2021

As more people interact with brands on social media, developing a social listening strategy is key for companies that want to succeed. Because social media is one of the most important channels for businesses to develop relationships with their buyers. Social Listening Strategy Tips. Read this article.

Marketing & Strategy 92

Marketing & Strategy Work Management Marketing Management Social Media 92

Sprout Social

FEBRUARY 20, 2020

Social listening is on the rise. As more businesses realize the power and advantages that come from social listening, they’re beginning to incorporate it into their org-wide strategies. Olivia Jepson Sprout Social Media Strategist. Get to the heart of what listening is all about: your audience and customer.

Work Management 119

Work Management Marketing & Strategy Marketing Management Demographics 119

Biznology

MAY 26, 2017

Social media is more important now to businesses, and it’s an evolving part of online behavior. Social media allows businesses to share live videos and news publications, respond to customer service inquiries, and inform their audience about new products and services. This is where social listening comes into play.

Tips 123

Tips Marketing Management Internet Marketing Social Media 123

Oktopost

SEPTEMBER 21, 2020

Somewhere on social media, somebody is talking about a feature they wish your product offered. But you’ll never know what they’re saying – unless you employ social listening as part of your social media strategy. The importance of social listening for B2B marketing. Lead identification.

Lead Scoring 89

Lead Scoring Lead Ranking Social Marketing B2B Marketing 89

Emplifi

NOVEMBER 23, 2020

Social listening tools will soon become an essential marketing practice for conducting both audience and market research.

Social Media 123

Social Media Social Marketing Tools Media 123

ClearVoice

FEBRUARY 22, 2021

What is social listening? Social listening is the practice of aggregating any mentions of your brand on social media, then using those mentions and the sentiment around them to inform your marketing and business strategies. . Social listening example. The post What Is Social Listening?

Aggregators 52

Aggregators Sample Click Rate Social Media 52

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. It’s time to start getting other departments jazzed about the power of social listening tools. .

Tools 94

Tools Work Management Marketing Management Business 94

EveryoneSocial

APRIL 1, 2021

With more conversations happening on public platforms and social media networks, social listening has become a valuable resource for companies to understand their customers better. Social listening is a key component of a social media strategy because consumers are talking about your company online.

Statistics 77

Statistics Paid Search Agency Companies Eye-Tracking 77

Sprout Social

MARCH 8, 2019

If you haven’t noticed by now, social listening is kind of a big deal for brands today. Because we’re capable of learning more than ever by tracking our customers’ social behavior. Through social listening, you can answer these questions and so much more in an instant. What is online social listening?

Youtube 100

Youtube Eye-Tracking Ideal Customer Profiles Curation 100

Sprout Social

MARCH 26, 2019

You’ve heard the talk about social media listening but now you want to know how to put it to use. Listening isn’t a fad and it’s not going away as long as there are online discussions to monitor. To review what social media listening is and how it’s different from monitoring, check out our thorough listening guide here.

Social Media 104

Social Media Social Marketing Media Planning 104

Oktopost

DECEMBER 1, 2020

Just about any business has a social media presence. Regardless of which platform, it’s almost impossible to grow a brand’s online presence without a social media presence. So it should come as no surprise that B2B brands also need an effective social media strategy to foster growth and customer interaction.

Social Media 78

Social Media Media Brand Identity Branding 78

Customer Experience Matrix

JULY 7, 2017

Lexer is unusual in both ways, having started in Australia as a social media listening platform. Social media is still a major focus for Lexer. Lexer ingests data in near-real-time, making social media posts available to users within about five minutes.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Elasticity Adwords 120

Buzz Marketing for Technology

FEBRUARY 10, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Listening: Harness Marketing Insights from Consumer Conversations. We discussed tips and tricks for finding and utilizing Social Listening in your organization!

Social Marketing 100

Social Marketing Conversion Viral Marketing Webinar Metrics 100

Convince & Convert

JULY 12, 2013

Frank Eliason , author of the new book At Your Service and Director of Global Social Media for Citi , joins the Social Pros Podcast this week to discuss crafting a cohesive social strategy for a global corporation, relying on the instincts of his team, and listening smarter. Listen Now . Proactive Listening.

Social Media 150

Social Media Skype Case Studies Paid Search Agency 150

Sprout Social

MARCH 13, 2019

However, that’s no excuse to sleep on social listening. Customers and competitors are sounding off like never before on social media, especially in the ever-so-opinionated B2B space. And so the rules of succeeding with B2B social media are changing. That is, if you’re listening. Think about it.

Ad Building 105

Ad Building B2B Business Skype 105

Biznology

JANUARY 30, 2017

Let me guess: your company has an outstanding social media presence. You do social listening every week. A lot of companies I’ve worked with seem to approach social listening as an attempt to showcase how great they are. Meaning, the input into your social listening platform is the most important piece.

Social Media 80

Social Media Media Keywords Impressions 80