Marketing Insider Group

DECEMBER 11, 2019

When implemented appropriately, gamification serves as an important element of a company’s strategy to get its employees to engage with corporate social media. Employees who are activated through games and competitions to expand their employer’s reach and recognition on social media can be huge assets to their employer.

Social Media 181

Social Media Media Marketing & Strategy Peer-to-peer 181

Biznology

MARCH 22, 2019

One of the most common challenges for launching or ramping up a social media employee advocacy program is finding enough suitable content. And, that is assuming you are able to produce enough marketing content to keep your employee advocacy editorial calendar full. (if

Activities 139

Activities Thought Leadership Social Media Landing Pages 139

Marketing Insider Group

MAY 23, 2018

A common challenge organizations face when rolling out an employee advocacy program is engagement. Having worked with hundreds of organizations on the rollout of their social advocacy programs, it’s clear that in order to get your employees engaged, they need to understand why doing so will be of benefit to them.

Social Media 225

Social Media Media Order Social Marketing 225

Brandpoint

SEPTEMBER 16, 2019

Social advocacy is like this with brands and companies. Companies can post on social media and their website, showing their client success stories and customer reviews, but it’s still hard for people to trust brands when they don’t have anyone they know vouching for them. Why is Social Advocacy Important?

Buzz 98

Buzz Word of Mouth Thought Leadership Trust Marketing 98

Scoop.it

NOVEMBER 1, 2022

These brands are known for their large social media followings, but what’s even more impressive is their loyal (sometimes even die-hard) online entourage. They devise a carefully curated social media advocacy strategy including fostering emotional connections, creating exceptional customer experiences, delivering consistent value, and more.

Social Media 82

Social Media Top of Funnel Media Brand Identity 82

Lake One

OCTOBER 19, 2023

B2B social media strategy is all about standing out. Employee advocacy is the unsung hero of social media success. Getting employees engaged produces truly staggering social media marketing outcomes, raising performance by as much as 200% and pushing posts more than 500% farther.

Social Media 52

Social Media Media Ideal Customer Profiles Work Management 52

Oktopost

JULY 28, 2022

As Oktopost’s Director of Customer Experience Marketing, part of my role includes working with our customers on all aspects of employee advocacy. Today, I am revealing my go-to internal communication plan when rolling out an advocacy program. How to ensure new employees are successfully integrated into your advocacy program.

Transparency 62

Transparency Click Rate Sample Youtube 62

Convince & Convert

MAY 5, 2014

A few weeks ago, I presented a breakout session at Social Media Marketing World. I put together an all-new presentation about employee social media advocacy, which I have excerpted below. Employees are a key to social media success because they: 1. Social media advocacy rarely succeeds at bayonet point ( tweet this ) 4.

Guidelines 167

Guidelines Social Media Social Networks Trust Marketing 167

BenchmarkONE

NOVEMBER 24, 2021

Employee advocacy is contemporary influencer marketing. It has been around for decades in various forms, but the internet and social media have revolutionized it. What is Employee Advocacy? Simply put, employee advocacy is the promotion of a company by its staff members. Employee Advocacy on Social Media.

Social Media 76

Social Media Media Peer-to-peer Word of Mouth 76

Convince & Convert

NOVEMBER 17, 2016

According to a recent survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks.

Social Media 147

Social Media Customer Surveys Education Eye-Tracking 147

Convince & Convert

APRIL 19, 2017

Although they came from different countries and industries, there was one common theme that stood out to me: the decline in organic reach and engagement on social media. These numbers speak loudly about the way social networks are pushing company pages towards a pay-to-play model. Employee Advocacy Boosts Brand Awareness.

Social Media 111

Social Media Trust Marketing Paid Social Agency Click Rate 111

Oktopost

APRIL 26, 2024

Why should social media management for law firms be on your immediate to-do list? Social media takes our legal branding to the next level by getting social with our audience and providing them with real insights for their legal needs. Here are three key reasons you need to put social media into your firm’s marketing strategy: 1.

Social Media 62

Social Media Work Management Marketing Management Media 62

Sprout Social

OCTOBER 15, 2018

One way that brands can overcome this content distribution problem is through advocacy. Advocacy can take on many forms. When many people hear advocacy, they tend to think major influencers: celebrities and individuals with large social followings. Better Together: Brands & Their Employees.

Curation 82

Curation Distribution Marketing Management Digital Marketing Funnels 82

Brandpoint

MAY 30, 2019

The main intent of this new content marketing technique is to encourage social sharing of the sponsored content by the thought leader themselves, as well as by employees of the organization. The post NEW: Boost Credibility through Social Advocacy with Brandpoint’s Expert Series Videos appeared first on Brandpoint.

Video Marketing 114

Video Marketing Thought Leadership Distribution Buzz 114

Marketing Insider Group

JULY 20, 2021

They have trouble contending with data privacy laws, social media algorithms, and the public’s general mistrust of sponsored content. Company social media pages are slowly dying out. Overcoming theses challenges can be as simple as adhering to some of these Employee Advocacy Best Practices. More specifically, Employee Advocacy.

Distribution 349

Distribution Tips Peer-to-peer Marketing & Strategy 349

EveryoneSocial

SEPTEMBER 17, 2018

Participating in Social Media Advocacy. Below, you’ll find out how you can get involved in social media advocacy and why it benefits you and the company you work for. This means sharing on your social media accounts and becoming an employee advocate. Develop a strong, passionate voice on social media.

Social Media 79

Social Media Media Peer-to-peer Thought Leadership 79

Marketing Insider Group

JANUARY 21, 2021

They can also be your most influential fans on social media. When your people do this, it’s called employee advocacy. When they do it well—amplifying the reach of your social media posts and content marketing efforts—they become thought leaders and trusted advisors. What Is Employee Advocacy? Who Uses Employee Advocacy?

Ideal Customer Profiles 298

Ideal Customer Profiles Social Media Trust Marketing Tagging 298

Eric Mower + Associates

JANUARY 23, 2019

While many consumers follow their favorite brands on social media, they still don’t fully trust paid online ads. In fact, 84 percent of consumers say they trust recommendations from people they know more than they trust advertising on social media ( Nielsen ). Employee social advocacy is a partnership.

Cost 73

Cost Effectiveness Thought Leadership Paid Search Agency 73

Marketing Insider Group

SEPTEMBER 1, 2021

But in this post, I’d like to focus on employee advocacy in B2B marketing specifically, because it comes with its own unique challenges. But at the same time, that’s what makes online brand advocacy such fertile ground when it comes to building Business-to-Business leads. And of course, its own unique solutions.

B2B Marketing 288

B2B Marketing B2B Thought Leadership B2B Thought Leadership 288

EveryoneSocial

FEBRUARY 4, 2019

Considering a social employee advocacy program for various departments or even enterprise-wide at your company? To ensure you and your workforce is truly ready, you need an employee advocacy checklist that can help you answer some important questions. Social programs have the power to transform your entire company.

Budget Programs 75

Budget Programs Paid Social Agency Paid Search Agency Companies 75

EveryoneSocial

JUNE 13, 2019

The seven sins of social programs, also known as the admin vices, the seven traits of managers, or cardinal kerfuffles, is a grouping and classification of employee advocacy mistakes gleaned from our clients’ collated teachings. There is no such thing as admin advocacy; downright anathema. Why is that? Peruse to deconfuse!

Work Management 56

Work Management Ideal Customer Profiles Marketing Management Broadcasting 56

Sprout Social

APRIL 4, 2023

One way is through brand advocacy. Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. Harnessing and amplifying this advocacy should be an integral part of your social media marketing strategy.

Brand Identity 129

Brand Identity Branding Word of Mouth Social Media 129

Marketing Insider Group

DECEMBER 8, 2021

Building customer advocacy programs seem to be a thing of the past. In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. It was easier back then because the networks were much smaller back then, and organic reach on social media was 100%.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Emplifi

APRIL 12, 2019

The number of social media users reached 3.916 billion worldwide in 2018 based on the Global Digital Report 2018. Individuals are using social media to share their experiences with products and brands, and shoppers are increasingly turning to other user’s social media to make purchasing decisions.

Social Media 78

Social Media Media Brand Identity Branding 78

Marketing Insider Group

JANUARY 24, 2023

Since it’s easier and cheaper to keep current customers happy than to acquire new ones, you should refine (or build) strong customer advocacy programs. Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Oktopost

OCTOBER 26, 2023

However, the stringent regulatory environment often poses a challenge, dissuading many institutions from fully embracing employee advocacy. Consequently, the fear of non-compliance and the potential repercussions has led to a certain reluctance among financial institutions to fully leverage the power of employee advocacy.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

EveryoneSocial

OCTOBER 22, 2019

If you have an employee advocacy platform currently or are doing research on selecting one, you might have read the title of this post with a question mark in your mind. And while social sharing and leveraging employees social media accounts are core pillars of employee advocacy, the technology and the way it’s used is evolving.

Social Media 53

Social Media Media Work Management Marketing Management 53

Oktopost

MARCH 31, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary Sarah Hankins takes the hot seat on this episode of Behind the Post with host Alina Dallal to talk all things employee advocacy at CBIZ. Communication is the foreground of any successful employee advocacy program.

Budget Programs 91

Budget Programs Paid Search Agency Impressions Training 91

Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. That’s more than all our social profiles combined.

Marketing & Strategy 132

Marketing & Strategy Curation Thought Leadership Content 132

DrumUp

MARCH 3, 2019

Why You Should Create an Army of Employee Ambassadors and Win at Brand Advocacy With the pervasive presence of influencer marketing–and now micro-influencer marketing–companies are actively seeking to discover that next fresh frontier where they’ll find unclaimed social media movers-and-shakers who are willing to engage in sharing their (..)

Stats 51

Stats Social Media Social Marketing Activities 51

Oktopost

MARCH 25, 2024

Gamifying employee advocacy is the key to a successful employee advocacy program. Employee advocacy is a game-changer for your brand’s success. By making advocacy fun and a team sport, your employees are much more likely to get involved – we all love a bit of friendly competition, don’t we? No advocates, big problem.

Budget Programs 75

Budget Programs Training Fulfillment Rules 75

Martech

JUNE 21, 2023

Enter stage right: the power of an employee advocacy program. Maybe you’re wondering, “Should I be mixing professional content into my colleagues’ personal social media worlds? Decoding employee advocacy Employee advocacy isn’t just a fancy marketing term. Is it fair or even feasible?”

Marketing & Strategy 138

Marketing & Strategy Marketing Strategy Content Marketing Paid Search Agency 138

Sprout Social

NOVEMBER 23, 2022

Quick thought experiment: when I say jobs, thought leadership and networking, what social platform comes to mind? And LinkedIn employee advocacy is how you reach them. Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel.

Linkedin 115

Linkedin Paid Content Tips B2B Thought Leadership 115

Onalytica B2B

OCTOBER 11, 2018

We are very excited to announce that just over a year on, we are publishing yet another guide book – this time on Employee Advocacy. Similar to our last paper, we have brought together Influencer Marketing, Employee Advocacy and Social Selling experts to share their insights and tips. Susan Emerick – Sr.

Buyer's Journey 223

Buyer's Journey Organization Paper Social Media 223

Marketing Insider Group

MARCH 18, 2020

An employee advocacy program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. A poorly executed employee advocacy program will be ineffective, but it could also be damaging to your company and brand reputation.

Effectiveness 231

Effectiveness Peer-to-peer Guidelines Thought Leadership 231

Webbiquity

JUNE 13, 2023

These include: Convenience Customer expectations Memorable buying journey Rewards Social impact Personalization aligns all of these factors with? Word-of-mouth marketing and advocacy Brand advocacy is one of the most low-budget marketing methods that drive tangible results. brand image and makes it the customer’s first choice.

Loyalty 256

Loyalty Personalization Budget Programs Marketing Automation Services 256

Oktopost

JUNE 20, 2023

Olivia Messina takes on a solo episode to discuss tactics for reigniting employee advocacy shares. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Having an employee advocacy program increases the total social engagement for a brand by 25% to 40% at minimum.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Youtube Advertising Benchmark 118