Marketing Insider Group

JULY 11, 2023

Have you ever wondered if your paid content is actually doing its job? What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

The Forward Observer

FEBRUARY 23, 2024

Through interview vignettes, The Perfect Story also shares approaches from different storytellers, including the Sundance Institute cofounder, an executive producer of The Moth, the former creative director at Pixar, the TED Radio Hour podcast host, and many more. Edinger (Marketing Book Podcast interview) Rudy Ruettiger Creativity, Inc.

Storytelling 177

Storytelling Consulting Marketing & Strategy Paid Search Agency 177

Act-On

OCTOBER 11, 2023

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis. And the hallmark of a good marketing department is simply that it works. And you can use this article as your guide.

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

Marketing Insider Group

FEBRUARY 20, 2023

You probably know that improving your content conversion rate is one of the best ways to grow your business with digital marketing. Now you just need to figure out how you can increase your content conversion rate. Did you know that 81% of marketing experts view content as a core business strategy?

Conversion Rate 303

Conversion Rate Conversion Content Traffic 303

Martech

APRIL 25, 2024

So, how can marketers reach this broad and profitable segment? This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. Autonomy and independence as they live longer and spend more time bonding with family and like-minded friends and neighbors. Outspend on Temu.

Television marketing 102

Television marketing Planning Paid Search Agency Peer-to-peer 102

Martech

DECEMBER 8, 2023

The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company. Brand is more than a collection of logos and colors — it’s the personification of your organization. Are you ready to create your own masterpiece?

Ad Building 133

Ad Building Brand Identity Branding Marketing & Strategy 133

Sprout Social

JANUARY 11, 2024

You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. That’s where metrics come in. tangleteezer ?

Brand Identity 109

Brand Identity Branding Aggregators Marketing Analytics Tools 109

Televerde

APRIL 30, 2024

Having a solid contact acquisition strategy is the best way to streamline and standardize your prospect data so it can support your sales process effectively. In this guide, we’ll explore the processes behind contact acquisition in more detail and give you proven, actionable steps for optimizing your strategy in 2024.

Contacts 52

Contacts Paid Content Marketing AI Paid Search Agency 52

Martech

APRIL 4, 2024

I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel. What takes email marketers from good to great? Service mindset The best marketers don’t just sell. Curiosity Curious marketers want to know everything.

Email Marketing 88

Email Marketing Effectiveness Work Management Planning 88

illumin

APRIL 11, 2024

When you think of TikTok, what’s the first thing that comes to mind? Subsequently, brands started paying these creators to be part of their marketing strategies, as these authentic recommendations not only resonated with consumers, but they were acting on these endorsements. This authenticity didn’t go unnoticed. Follow @illuminHQ

Barriers 127

Barriers Brand Identity Branding Content 127

Martech

NOVEMBER 3, 2023

Research Specialist, covering Consumer and Culture Insights in the Gartner Marketing Practice. Marketing leaders looking to expand their customer database should focus on delivering value to the customer as the top priority in their strategies and campaigns — or risk undermining their customer data exchange efforts and investments.

Cost per Acquisition 105

Cost per Acquisition Terms and Conditions Gartner Lead Ranking 105

Seismic

JANUARY 18, 2024

As we reflected on Shift, our team had a great idea: Let’s reinforce the great content attendees received while sharing strategic and practical tips with those who couldn’t make it. We look forward to sharing best practices and thought leadership that will help you develop your plans now, for 2024 and beyond.

Enterprise Management 111

Enterprise Management Work Management Marketing Management Practices 111

Martech

FEBRUARY 28, 2024

Let’s dive into how to ensure your brand is present when and where it matters most. Your data is talking Consumers are leaving digital breadcrumbs for you to follow — from specific website feedback to the content they’re viewing to their social media reactions and online searches. But what about interruption marketing?

Trust Marketing 106

Trust Marketing Loyalty Ad Building Planning 106

Trade Press Services

APRIL 29, 2024

Professional networks go beyond liking and sharing posts on social media. When a networking group is relevant to your professional or organizational objectives, it’s more likely you’ll find value in your connections. At the same time, don’t overcommit to too many groups to make the most of your memberships.

B2B Thought Leadership 70

B2B Thought Leadership Thought Leadership Ad Building Peer-to-peer 70

Scoop.it

FEBRUARY 1, 2024

Digital marketing has been growing at an amazing rate since its inception back in 1990, and that growth is expected to continue. The benefits of strong digital marketing are almost endless—from customer loyalty to brand awareness and everything in between. Creating awesome content can be quite tough. So, how is one to choose?

Curation 88

Curation Marketing Analytics Tools Eye-Tracking Content 88

SocialPilot

APRIL 22, 2024

Do you know what the optimal Reel posting timing is for your brands? There are many factors to consider; we will dig into a few tips and unfurl the best times when you can post your Reels. This increases the chances of your Reels receiving high engagement early on, which is a key signal to the algorithm.

Best Practices 105

Best Practices Ad Frequency Analytics Demographics 105

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Why pay attention to the creator economy?

Advertising Agencies 128

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 128

Martech

FEBRUARY 9, 2024

For marketers, this shift poses a crucial question: How can brands engage with – and learn from – these groups without intruding on their space? At their core, micro-communities are small, focused online groups where like-minded people dive deep into specific interests or goals. But first — what exactly are micro-communities?

Communities 105

Communities Top of Funnel Word of Mouth Enterprise Management 105

Oktopost

APRIL 29, 2024

But being strategic about your brand’s activity on social media means not just figuring out when to post, what to post about, and how to get your team engaged. It should also include you taking the insights you get about your audience, learning where they engage, and engaging with them to understand their interests.

Intent Data 62

Intent Data Social Media Intent Lead Ranking 62

Launch Marketing

NOVEMBER 15, 2023

As we strive towards 2024, the dynamics of B2B social media marketing strategy have witnessed profound changes, reshaping strategies and redefining norms. The strategies, tools and preferences of B2B marketers have shifted, charting new pathways in how businesses engage with their audience on various social platforms.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Sprout Social

DECEMBER 15, 2023

It’s common knowledge amongst social media marketers that Facebook’s organic reach is tough to get. In fact, without continuously engaging your Facebook audience, you may lose credibility, authority and brand loyalty, on top of your reach. Your audience never sleeps and neither should your Facebook content.

Facebook 121

Facebook Social Media Profiling Urgency Marketing 121

SocialPilot

JANUARY 21, 2024

More than 65 million businesses have a Facebook business page Tweet But then you actually start a Facebook page and no one – except a few of your closest friends – follow your page. You begin to question your marketing abilities. Why Should you Market your Business on Facebook Pages?

Small Business Marketing 111

Small Business Marketing Facebook Business Ideal Customer Profiles 111

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. When looking for the right influencers to work with, consider how their political views will land with your target audience and reflect on your brand.

Social Media 113

Social Media Social Marketing Media Planning 113

Launch Marketing

MARCH 6, 2024

As marketers, we strive to understand and adapt to the dynamic needs of our target audiences. While buyer personas have been the key component of many marketing strategies, what if the key to unlocking more effective and resonant content lies not in demographic details but in the intricacies of an individual’s personality ?

Lead Generation 118

Lead Generation Personalization Marketing & Strategy Marketing Strategy 118

FMG Suite

APRIL 25, 2024

And when it comes to prospecting and growing your business, social media is one of the best places to leverage your digital presence. Not only can you share relevant content and show your industry expertise, but it’s a great place to showcase your brand and authenticity to connect with potential clients.

Linkedin 52

Linkedin Ideal Customer Profiles Rules Profiling 52

FMG Suite

APRIL 25, 2024

And when it comes to prospecting and growing your business, social media is one of the best places to leverage your digital presence. Not only can you share relevant content and show your industry expertise, but it’s a great place to showcase your brand and authenticity to connect with potential clients.

Linkedin 52

Linkedin Ideal Customer Profiles Rules Profiling 52

Oktopost

APRIL 28, 2024

Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. A social media presence builds trust, humanizes you, and establishes your credibility and authenticity. We are also aware that prospecting emails are rarely opened so your message hardly comes across to your audience.

Social Media 69

Social Media Top of Funnel B2B Thought Leadership Media 69

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. Audience engagement is any interaction between your target audience and your brand. When an audience is fully engaged, they don’t sit back and passively scroll through your social posts.

Webinar Metrics 105

Webinar Metrics Tips Marketing AI Social Media 105

Vision6

APRIL 17, 2024

Assign Specific and Measurable KPIs For your omnichannel strategy to be successful, you’ll need to set some goals to strive towards. The goal(s) you create for your marketing campaign will drive the kinds of content you create. Measurable: What data will you collect to measure your success?

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

Salesforce Marketing Cloud

APRIL 5, 2024

Remember to begin where it makes the most sense for your organization. Here are some suggestions for ways you might approach addressing web accessibility in your apps: Understand needs for accessible design. Prioritize keyboard accessibility in your app design. Additionally, expand your scope to the navigation of your app.

Design 98

Design Guidelines Forrester Barriers 98

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. Consult the competitive analysis and research you’ve done on your audience to inform your copywriting strategy.

Copywriting 126

Copywriting Social Media Practices Marketing AI 126

Top Rank Marketing

NOVEMBER 1, 2023

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? percent of that accounted for by LinkedIn and Meta alone, according to recent Insider Intelligence data, as we covered recently in our Friday Elevate B2B Marketing News Weekly Roundup.

Paid Content 123

Paid Content Features B2B Marketing B2B 123

DivvyHQ

SEPTEMBER 13, 2022

With baby boomers holding such a large share of buying power, it would be silly not to design your digital content properties and experiences with that generation in mind.

Content 110

Content Design Practices Buy 110

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy.

B2B Marketing 122

B2B Marketing B2B Planning B2B Thought Leadership 122

Oktopost

APRIL 26, 2024

Why should social media management for law firms be on your immediate to-do list? We already have websites, which do a lot of that work for us, but our website is a one way street which does not enable us to connect with our audience, have real conversations, and share our knowledge.

Social Media 62

Social Media Work Management Marketing Management Media 62

Marketri

MARCH 6, 2024

Written in Celebration of Marketri’s 20th Anniversary Most know me as a marketer, and the exciting field of marketing is absolutely a passion of mine. My specialty was, and in many ways still is, professional services marketing. To drive attendance, I methodically compiled a database of over 500 marketers throughout the region.

Ad Building 118

Ad Building Tips Brand Identity Branding 118

SocialPilot

APRIL 26, 2024

Knowing how to schedule social media posts on different platforms can really help you gain more traction, even when you are not online and when your audience is most active. Below are more reasons to schedule your social media posts in advance. This way, you stay relevant and attractive to your audience.

Social Media 92

Social Media Effectiveness Media Top of Funnel 92