Sprout Social

FEBRUARY 8, 2024

Picture this: You log on for the day to see what customer inquiries came in overnight. If you answered “we route these issues to the appropriate support agent”, then you’re probably familiar with the concept of customer service tiers. What are customer service tiers? Who are you prioritizing?

Work Management 106

Work Management Marketing Management Service Paid Search Agency 106

Vision Edge Marketing

MARCH 26, 2024

Are your email boxes overflowing with information extolling the benefits of, and promoting, AI tools? From chatbots to self-service platforms, technology is reshaping customer interactions, enhancing efficiency, improving EBITA, and steering decisions with data. Mine sure is!

B2B 244

B2B Customer Satisfaction Interactive Marketing Loyalty 244

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

Recognizing your agents’ contributions during National Customer Service Week (celebrated annually the first full week of October) is an opportunity to say thank you and continue to foster a positive, high-performing work environment. Here are six Customer Service Week ideas to show your appreciation all year round.

Work Management 136

Work Management Service Customer Satisfaction Ad Exchange 136

Televerde

JUNE 13, 2022

A call center representative should help customers as fast as possible while taking time to build relationships. When interacting with customers, an agent’s job is filled with dozens of conflicting “must-dos” that ensure they offer the best customer service call center experience. Understand the Customer.

Service 119

Service Ideal Customer Profiles Customer Satisfaction Cross-Selling 119

Vision Edge Marketing

FEBRUARY 13, 2024

The iterative approach helped improve the quality of their products and services. It is not just about refining tangible products but also about improving operational processes, services, and even decision-making. See the table in the blog article. And that is the focus of this episode of What’s Your Edge?

Work Management 232

Work Management Terms and Conditions Marketing Management Lead Scoring 232

Marketing Insider Group

MARCH 10, 2020

What exactly does a professional blog writing service do for you, and why do you need one? Have you thought about hiring a professional blog writing service for your new business? So, the best way to populate your blog with content when you’re focused on core business tasks is to outsource to a blog writing service.

Startups 281

Startups Work Management Marketing Management Service 281

Marketing Insider Group

MARCH 10, 2020

What exactly does a professional blog writing service do for you, and why do you need one? Have you thought about hiring a professional blog writing service for your new business? So, the best way to populate your blog with content when you’re focused on core business tasks is to outsource to a blog writing service.

Startups 254

Startups Work Management Marketing Management Service 254

Vision Edge Marketing

SEPTEMBER 19, 2023

In today’s rapidly evolving business landscape, achieving customer-centric organic growth has become paramount for every organization striving to stay competitive and thrive in their respective industries. A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X

Enterprise Management 239

Enterprise Management Allocation Customer Satisfaction Lead Ranking 239

Marketing Insider Group

DECEMBER 18, 2023

The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. Start With the Customer If you want to build a good promotional strategy to sell a complex product, start with the customer. Every product is different. Traditional marketing starts with the product.

Marketing Strategy 232

Marketing Strategy Marketing & Strategy Work Management Product 232

Marketing Insider Group

MAY 30, 2023

Whether you run a dog training business , dance studio, or flower shop, these tips will help you allocate your resources more effectively and make informed decisions that benefit your future marketing efforts. Be willing to adjust these goals as you launch campaigns, collect data, and receive feedback from customers.

Work Management 290

Work Management Marketing Management Budget Programs Allocation 290

SmartBug Media

MARCH 17, 2023

Market research is a valuable tool that can help you understand the needs and preferences of your potential customers. When it comes to bringing your product or service to market , start with market research. Let’s dive in and explore the importance of market research for any product or service launch.

Research 98

Research Service Product Planning 98

Salesforce Marketing Cloud

NOVEMBER 20, 2023

As a service manager, imagine spending 10 minutes in the morning reviewing your most important key performance indicators (KPIs) — and in that short time quickly seeing which types of cases have the highest handle times. These are real-world applications of today’s customer service analytics.

Work Management 59

Work Management Analytics Service Customer Satisfaction 59

Marketing Insider Group

MAY 31, 2023

Odds are you already know how important it is to attract and retain customers. But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? Why Use Customer Journey Mapping Tools? So, how do you map the customer journey?

Enterprise Management 260

Enterprise Management B2B Marketing Tools Marketing Management 260

Webbiquity

NOVEMBER 29, 2022

But social media, review sites , and influencer marketing have exponentially amplified the voices of customers. In this transformed sales dynamic, when online reviews and customer testimonials heavily influence B2B buyers, building strong customer relationships is more important than ever. Guest post by Alain Glaeser.

Loyalty 309

Loyalty Lead Ranking Lead Scoring Budget Programs 309

illumin

DECEMBER 8, 2023

For many marketers, managed service proves to be an ideal setup for optimizing campaigns and reaching customers, but it isn’t for everyone. To effectively decide which option is best for you, managed service or self-serve, it’s first important to understand the differences between the two.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Martech

OCTOBER 25, 2022

Many customer service organizations believe “machine customers” are but a distant trend, yet they’re already here and impacting our daily lives. Maybe you’ve recently asked Siri, Alexa or some other smart product to call customer service or wait on hold for you. Machine customers are proliferating.

Service 82

Service Organization Gartner Verticals 82

SmartBug Media

APRIL 26, 2022

Does growth mean acquiring new customers? Or dedicating resources to existing customers? Let’s add more context and define why customer retention and renewals are important. Customer retention strategies like educating and great customer service will increase customer loyalty. Maybe a mixture of both?

Enterprise Management 98

Enterprise Management Hubspot Work Management Marketing Management 98

Vision Edge Marketing

JUNE 6, 2023

Today’s highly competitive business environment is driven by the always-moving customer-centricity goal post. It requires creating customer value which in turn requires a customer-centric approach. So, achieving sustainable growth requires more than just increasing revenue or market share.

Touchpoints 184

Touchpoints CMO Work Management Cross-Selling 184

Salesforce Marketing Cloud

FEBRUARY 6, 2023

There are eight key metrics to measure success in field service management — from the tactical to customer satisfaction. If you’re looking for a way to become more efficient and increase your revenue, getting a handle on these field service metrics can help your company thrive. Unlock the guide 1.

Work Management 98

Work Management Service Customer Satisfaction Efficiency 98

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. One area companies often neglect to invest in is customer marketing. What is Customer Marketing?

Trust Marketing 318

Trust Marketing WOM Marketing Budget Marketing & Strategy 318

Webbiquity

NOVEMBER 8, 2022

With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. Social proof offers several benefits for both small to midsized businesses (SMBs) and large enterprises. Think of social proof as a self-sustaining psychological feedback loop.

Paid Content 344

Paid Content Social Marketing Paid Search Agency Advertising Agencies 344

Oktopost

SEPTEMBER 13, 2022

Social media for financial services is a rapidly growing sector. In an industry that was previously slow to adapt to digital marketing, the pandemic sparked an economic downturn, which spurred a newfound urgency to meet customers online. billion – placing financial services as the second-biggest consumer of digital advertising.

Social Media 84

Social Media Work Management Marketing Management Service 84

Webbiquity

NOVEMBER 28, 2023

B2B sales is, of course, the process of selling your products/services to other businesses. Quick service might get you your food promptly, but it’s the ambiance, the attentive waiter, and the personalized touches that make you return. Similarly, in B2B sales, it’s not just about providing a product or service.

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

Spiralytics

APRIL 25, 2024

Many SaaS businesses emphasize acquiring new customers. Hence, SaaS companies should equally focus on reducing customer churn. A key to sustainable success thus lies in SaaS customer retention , which nurtures existing ones. This is where you’d want to extend CRM use rather than keep it to store customer data.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Salesforce Marketing Cloud

JANUARY 6, 2022

These other benefits really help a lot.” The slowly then suddenly way to re-engage your service team. Luckily, there are ways to re-engage service agents to break out of this cycle, and adding one type of meeting to the agenda could kick-start this process. Rather, it is a situation of slowly then suddenly.

Work Management 98

Work Management Service Thought Leadership Fulfillment 98

Salesforce Marketing Cloud

DECEMBER 7, 2021

At the end of every year, service team leaders tee up a new set of KPIs they commit to improving in the next 12 months. While making incremental improvements to call center metrics and raising your Net Promoter Score (NPS) are good goals by themselves, they aren’t going to radically transform your customer experience.

Work Management 98

Work Management Service Lead Scoring Lead Ranking 98

Launch Marketing

AUGUST 21, 2020

While the strategies previously discussed are still very much applicable and should be considered prior to any launch, businesses may find themselves feeling more apprehensive than ever to push a new product or service into a market that feels unstable or unpredictable. History shows it over and over.

Service 133

Service Product B2B Conference 133

Salesforce Marketing Cloud

APRIL 6, 2022

Skill building is critical for career advancement – and it’s important to know which skills to prioritize, based on your chosen customer service career path. Upskilling also helps you get to the heart of every customer interaction and please customers expecting top-notch digital experiences. What is a Trailblazer?

Work Management 96

Work Management Course Service Peer-to-peer 96

SmarkLabs

FEBRUARY 3, 2023

Customization : ChatGPT’s outputs can be customized for specific use cases and requirements. Customer Service Another area where ChatGPT is making a significant impact is customer service. Content Creation One of the many applications of ChatGPT is content creation.

Work Management 52

Work Management Service Content High Quality Lead 52

Launch Marketing

FEBRUARY 7, 2024

It provides a strategic action plan that clarifies how to reach your target customers and better compete in your industry. Benefits of a B2B Go-To-Market Strategy A go-to-market strategy extremely useful when put together and utilized correctly. As a result, this produces an exceptional customer experience.

Marketing Strategy 114

Marketing Strategy Marketing & Strategy B2B Marketing Planning 114

Salesforce Marketing Cloud

MARCH 19, 2024

You understand the pivotal role technology plays in shaping the future of customer service. 6 reasons to join the Serviceblazer Community Get actionable customer service insights High-performing service organizations are using data and AI to improve efficiency without sacrificing the customer experience.

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. Flexibility and agility: Local campaigns can be adjusted more swiftly in response to market feedback or changes, allowing brands to stay relevant and responsive.

Advertisements 112

Advertisements Advertising Allocation Planning 112

Salesforce Marketing Cloud

JULY 19, 2023

Table of contents What is AI in customer service? What are the benefits of AI in customer service? ” With budgets in flux and customers expecting more, service teams are constantly figuring out how to answer an important question: how do you actually do more with less? .”

Marketing AI 52

Marketing AI Work Management Marketing Management Service 52

Scoop.it

OCTOBER 27, 2022

So, what’s a service-based business supposed to do? If your marketing team has been feeling the pressure lately — or if you’re pressed for time — content curation can be a godsend for your service-based business. Let’s take a closer look at why content curation is essential for service-based industries. Educate your customers.

Curation 86

Curation Work Management Marketing Management Service 86

Martech

NOVEMBER 13, 2023

Creating a great customer experience is a top priority for most brands because customers value the entire journey, not just the products or services they purchase. In this series, we looked at the collaborative aspects of customer journey operations and what successful governance looks like.

Planning 105

Planning Work Management Act-On Organic Leads 105

Seismic

DECEMBER 12, 2022

Customer service leaders are facing a complex set of challenges. Add growing call volumes, customer preferences, and economic uncertainty to the mix, and it’s easy to see why it’s such a pivotal time for customer service teams. This starts with customer service training and coaching.

Training 52

Training Work Management Service Correlation 52

Salesforce Marketing Cloud

JUNE 28, 2023

Subscription-based companies know its customers want frictionless experiences. This way, its members could update profile information simply and service agents could resolve cases faster. Composable user interfaces are a design approach that is more flexible for Salesforce customers,” Weibel said.

Work Management 52

Work Management Marketing Management Design Service 52