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25 Timeless Articles Every Content Marketer Needs to Read

Marketing Insider Group

And if they do, they definitely don’t have the time to sift through Google SERPs to find the real marketing gems. 25 Best Marketing Articles No time to sift through Google SERPs? Ahrefs’ article proves the gravity of Google’s role in organic search traffic, and shares some effective tips on how to rank. No problem.

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7 Proven Strategies to Boost Social Media SEO in 2024

Convince & Convert

Gone are the days when SEO was important just for the SERP. We’ve compiled an updated list of the best tips you must know before you begin optimizing your online presence. Tip for Founders: If you are building a product or service, don’t forget to add it to your headline. What is social media SEO?

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Open Graph and SEO Meta Tags for Your Website [template]

Marketing 261

Access Your Template >> Open Graph and SEO Meta Tags. When there are several people across varying departments writing, editing, approving, and implementing website pages, using a format like this template gives your SEO and OG meta tags a uniform structure and documented process that everyone can follow. Happy writing.

Tagging 62
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How to Perfectly Manage a PPC Campaign [Template]

Hubspot

You use a template! PPC Plan Template. We've created a free PPC campaign management template that will help you and your clients set up a full-funnel campaign structure that follows PPC best practices. We're going to show you how to use that PPC template in this blog post -- so download it now and follow along.

PPC 101
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4 Ways To Measure Brand Awareness

Marketing Insider Group

Higher percentages of organic vs. paid web traffic is a good indicator that high SERP rankings are creating brand awareness. Organic share of voice shows how visible your brand is compared to others on SERPs for brand-relevant keywords and topics. Some quick tips: Make your content keyword-driven. Image Source.

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Five tips on how to your SaaS site’s structured data

accelerate agency

How sites present information to Google is critical to their SERP rankings. Our five tips are designed to point you in the right direction. If you’re well-versed in SEO and coding, you may want to skip straight down to those tips. It is that format which our tips will focus on. Thinking Templates Rather Than Page-By-Page.

Tips 52
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Local Lead Generation: The Tips, Tricks, and Tools to Do It Right

Hubspot

Local Lead Generation Tips. Ranking well on Search Engine Result Pages (SERPs) is one of the most important factors for local lead generation, but ranking locally is a different process than ranking nationally. The software features mobile-ready contact forms, surveys, quizzes, and more — all from premade or custom templates.