Search Engine Journal

JULY 29, 2021

Search engine technology has evolved, making semantic search essential for SEO. The post Semantic Search: What It Is & Why It Matters for SEO Today appeared first on Search Engine Journal. Learn what it is, why it matters and how to optimize for it.

SEO 132

SEO Optimization 132

Search Engine Journal

JUNE 10, 2022

Help search engines get the right content to your users effortlessly. The post Query Relaxation And Scoping As Part Of Semantic Search appeared first on Search Engine Journal. Here's your guide to understanding query expansion and query scoping for the right keywords.

Keywords 85

Keywords Content SEO 85

Search Engine Journal

MARCH 15, 2023

The post Insights from Google’s Martin Splitt: Q&A on Semantic HTML, Search & Google Search Console [Podcast] appeared first on Search Engine Journal. Google's Martin Splitt shares answers and insights in this special Q&A episode.

Google 78

Google SEO 78

Hubspot

DECEMBER 6, 2019

I imagine search engine optimizers feel the same way when the news hits of a new Google algorithm update. One feature that Google has been working on in its algorithm updates is the use of semantic search, which is how Google contextually understands a user's question. This is semantic search in action.

SEO 94

SEO Keywords Intent Search Marketing 94

BenchmarkONE

MAY 20, 2019

Gone are the days of “if you build it, the search engine (and rankings) will come.” ” The fact is, search engines such as Google have been in a constant state of flux, evolving how information is found, categorized, and ultimately “ranked” given a specific search query. What is Semantic Search?

Optimization 85

Optimization Paid Search Agency Marketing Agencies 1 Keywords 85

Marketing Insider Group

JULY 24, 2023

They’ve come up with tools like ‘neural matching’ and ‘BERT’, and with every Google update , the search engine is becoming more and more sophisticated. By using keyword clustering, we can make sure our content ranks high across a bunch of relevant keywords, giving us more visibility in search results. What Is Keyword Clustering?

Keywords 226

Keywords SERP Eye-Tracking SEO 226

Martech

MARCH 7, 2024

Einstein-powered semantic search Improving the global customer experience, the Spring ’24 release introduces Einstein Semantic Search. This feature enhances user satisfaction by simplifying the product search process and making it more intuitive.

Features 107

Features API Customer Satisfaction User-Generated Content 107

Search Engine Journal

JUNE 29, 2023

Google's John Mueller advises using semantic HTML. Though not a ranking factor, it helps search engines understand content and boosts accessibility. The post Semantic HTML: Not A Ranking Factor But Still Important appeared first on Search Engine Journal.

Google 98

Google Content SEO 98

Webbiquity

OCTOBER 21, 2022

Because organic search is typically one of the top traffic sources for B2B websites, driving organic visits is often the ultimate goal of marketing and copywriting agencies. SEO writing is a powerful tactic for gaining a wider audience and ranking among Google’s top search results. Contributed post. What Is an SEO Copywriter?

Copywriting 334

Copywriting Rules SEO Lead Scoring 334

Marketing Insider Group

FEBRUARY 22, 2021

For most brands, organic search traffic is paramount. Domain authority is a factor Moz developed (and now widely used) that judges how likely a page is to rank in search engine results, ranging from one to 100 with 100 being the highest authority possible. Great, but how do you even get to those end goals? Content plays the long game.

Domain 334

Domain Long Tail Marketing Content Keywords 334

seo.co

APRIL 26, 2023

Content marketing isn’t just about plugging keywords into your website to generate better search rankings. Today’s content needs to satisfy both humans and search crawlers – with the emphasis on the former. Today’s most successful firms have recognized this shift and are now focused on semantic search.

Trends 98

Trends Lead Scoring Lead Ranking Link Building 98

Search Engine Journal

MARCH 14, 2022

Use these semantic SEO strategies to make the relevance and meaning of your content unambiguously clear to Google and searchers alike. The post 7 Ways To Use Semantic SEO For Higher Rankings appeared first on Search Engine Journal.

SEO 126

SEO Google Relevance Marketing & Strategy 126

Navigate the Channel

SEPTEMBER 7, 2023

In the ever-evolving landscape of Search Engine Optimization (SEO), the question of whether keywords still hold significance is one that frequently arises. Website owners and marketers relied heavily on keyword stuffing and exact match phrases to rank their pages higher in search results.

Keywords 65

Keywords SEO Long Tail Marketing Lead Scoring 65

Webbiquity

FEBRUARY 6, 2024

Both Google and Bing search engine result pages (SERPs) are becoming more visual. There are image snapshots, video thumbnails, and image search results showing up all around search results. For a few years now, Google has shown image thumbnails in mobile search results. Guest post by Ann Smarty.

SEO 159

SEO SERP Conversion Eye-Tracking 159

Customer Experience Matrix

JUNE 7, 2007

This week’s eWeek has an unusually lucid article explaining the Semantic Web. The article presents the Semantic Web as a way to tag information in a structured way and make it searchable via the Web. The article is suggesting that a search application (Semantic Web) would help to integrate structured data.

Tagging 120

Tagging Course Tools Personalization 120

Conductor

MARCH 9, 2022

There’s been a lot of controversy in the past over whether latent semantic indexing (LSI) is a ranking factor or not when it comes to Google’s algorithm. Adopting and implementing a semantic keyword strategy is important to make sure your content is optimized. What is latent semantic indexing?

Keywords 98

Keywords SEO Google SERP 98

Biznology

MARCH 8, 2018

After striking out with LinkedIn search, I searched in Google. In particular, the semantics of the URLs plays a big part of how search engines index the content, and ultimately rank the content in their indices. When people are looking for content, more often than not, they search by topic.

Wikipedia 208

Wikipedia Keywords Linkedin Search Marketing 208

Sprout Social

SEPTEMBER 11, 2023

Semantic search Semantic search enables a computer to contextually interpret the intention of the user without depending on keywords. Semantic search powers applications such as search engines, smartphones and social intelligence tools like Sprout Social.

Marketing AI 111

Marketing AI Process Lead Ranking Analysis 111

Search Engine Journal

FEBRUARY 17, 2022

Check out this free Python script to semantically cluster keywords in over one hundred languages using deep learning natural language processing (NLP). The post Semantic Keyword Clustering For 10,000+ Keywords [With Script] appeared first on Search Engine Journal.

Keywords 105

Keywords Process SEO 105

Sprout Social

MAY 9, 2023

Capabilities such as semantic classification, named entity recognition and aspect based sentiment analysis help you get targeted insights specific to your industry, while natural language processing helps you optimize social content and improve customer engagement—all leading to greater competitive advantage and share of voice.

Marketing AI 132

Marketing AI Lead Ranking Paid Search Agency Marketing Management 132

Tiecas

FEBRUARY 14, 2024

By examining how engineers and industrial buyers search for solutions online, AI can detect shifts in interest or emerging problems these professionals are trying to solve. Google has released its new generative AI capabilities in search. Here is their article, Supercharging Search with generative AI.

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

Martech

NOVEMBER 16, 2023

ChatGPT is great for a lot of things, but it won’t win you the search engine wars. The kickoff of the ChatGPT frenzy last year was Microsoft’s announcement it was adding the generative AI chatbot to its search engine Bing. This was seen as a direct challenge to Google’s domination of the search engine market.

Paid Search Agency 108

Paid Search Agency Planning Touchpoints Mobile Advertising 108

Search Engine Journal

AUGUST 3, 2021

Google’s ability to semantically understand context helps users get their queries answered. The post Is There a Way to Optimize for [Blank] in a Search Query? appeared first on Search Engine Journal. But how can you optimize for [blank]?

Optimization 122

Optimization SEO 122

seo.co

JULY 10, 2023

Even though most people will never see or interact with it, the semantic HTML on the back end of your website can have a meaningful impact on your search engine optimization ( SEO ) strategy and make your site more accessible and navigable for millions of people. So what exactly is semantic HTML? What Is Semantic HTML?

Lead Scoring 45

Lead Scoring Lead Ranking SEO Tagging 45

Search Engine Journal

MARCH 3, 2021

Here's a fact-based overview of Latent Semantic Indexing and why it's not important to SEO. The post What Is Latent Semantic Indexing and Why It Doesn’t Matter for SEO via @martinibuster appeared first on Search Engine Journal. Can LSI keywords positively impact your SEO strategy?

SEO 97

SEO Keywords Positioning 97

Scoop.it

MARCH 21, 2023

Search engines get smarter every day: Behavioral factors and user search intent call the shots, and today SEO writers take a step further to bring their content to the next level if they want it to rank higher than the competition. In short, it’s about generating expert content that meets semantic search.

SERP 80

SERP Long Tail Marketing Dwell Content 80

Contently

MARCH 14, 2023

Search engine optimization (SEO) is one of the keys to online success. In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Search Engine Journal

MARCH 30, 2022

Topic clusters and semantics started to become a mainstream trend in SEO. appeared first on Search Engine Journal. Design your content hubs and learn the best interlinking strategies today. The post How Should We Internally Link Hub & Spoke Content For SEO?

SEO 97

SEO Content Trends Design 97

Search Engine Journal

JANUARY 23, 2022

What are LSI keywords, and do they actually help improve your Google search rankings? The post Latent Semantic Indexing (LSI): Is It A Google Ranking Factor? appeared first on Search Engine Journal. Have a look at what the experts have said.

Google 90

Google Keywords SEO 90

illumin

OCTOBER 20, 2023

Types of contextual targeting There are different categories of contextual targeting, including contextual keyword targeting and semantic targeting. On the other hand, semantic targeting goes beyond individual keywords and looks at the overall meaning and context of the content to provide more relevant advertising.

Advertisements 52

Advertisements Advertising Marketing AI Privacy 52

Spiralytics

JANUARY 12, 2017

Can you believe we're down to the last 2 months of 2016? Which means, it's time to reassess your SEO strategy and get your website ready for 2017.

SEO 97

SEO Trends Marketing Websites 97

ClearVoice

AUGUST 27, 2021

What are related searches on Google? Related searches on Google provide eight related search terms, relative to your initial query. This information helps you refine your search or help you determine user intent. . The beauty of search engines is that they can sometimes read your mind.

Google 97

Google SERP User-Generated Content Keywords 97

Search Engine Journal

MAY 17, 2021

From Core Web Vitals all the way to the Knowledge Graph, semantics, and entities, here are 5 important SEO concepts to understand in 2021. The post 5 Must-Know SEO Concepts You Must Follow in 2021 appeared first on Search Engine Journal.

SEO 98

SEO 98

Salesforce Marketing Cloud

NOVEMBER 15, 2023

billion searches performed on Google globally each and every day, your pool of potential customers is massive. As a search engine optimization (SEO) marketing manager at Salesforce, I know what works, and how to get eyeballs on your content. Are you certain there are enough potential customers searching for this term?

Keywords 105

Keywords Research Traffic Lead Scoring 105

Brightedge

FEBRUARY 23, 2022

Every element of a page influences how it ranks in search: the title, the content, how fast it loads, everything. Our dream has always been to create that holistic platform that helps marketers win at every aspect of search. And with Autopilot, we created the only machine learning solution that improves search performance.

SERP 144

SERP SEO Analysis High Quality Lead 144

Martech

MARCH 30, 2022

Google Cloud’s Retail Search aims at providing retailers with Google-quality search capabilities on their own sites as part of the Google Cloud Discovery Solutions for Retail suite of products. Retail search capabilities. Read next: How to build a search-first marketing strategy. Processing.Please wait.

Google 96

Google Long Tail Marketing Merchandising Click Rate 96

Top Rank Marketing

JANUARY 24, 2024

The arena of search engine optimization is being transformed by a vast array of different forces – and we’re still only at the top of the alphabet. While the emergence of AI and evolving user habits are certainly reshaping the future of search, organic SEO remains a fixture for digital growth, now and going forward. Algorithms.

Marketing AI 104

Marketing AI SEO Ad Building Marketing & Strategy 104