article thumbnail

The Ultimate Guide to SEM (Search Engine Marketing)

Hubspot

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers. While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play.

article thumbnail

Seven Powerful B2B Lead Generation Processes and Tools

Webbiquity

B2B lead generation tools help marketers more effectively develop new prospective sales opportunities. Here’s why and how, as a marketer, you may want to integrate new lead generation tools and processes into your B2B lead generation strategy and campaigns. Alternative tools like Zoho and Salesforce are also worth evaluating.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Small Business Marketing Tools To Generate More Leads

Salesforce Marketing Cloud

These stats and other data from the Small and Medium Business Trends report make it clear: The right small business marketing tools can help your company move forward and grow. Website optimization is a priority for every marketer and a key marketing tool for any SMB, but especially for those that sell, advertise, and target online.

article thumbnail

12 Solid Stats Surrounding Social Networking (Plus Four  Timely Tips)

Webbiquity

Facebook is of course on top, followed by YouTube, Instagram (owned by Facebook), and Twitter. Twitter for breaking news, LinkedIn for professional networking) but below the surface, who’s really using each platform, for what purposes? Just 3% say they communicate with brands using Twitter. ( Image credit: DreamGrow.

article thumbnail

12 PPC Tools & Software to Help Your Ad Campaigns Crush It

Hubspot

Luckily, if you’re looking to cut down on these tasks and make room for new projects, there is a long list of tools that can be used to build, manage, monitor, and adjust your campaigns, bids, and budgets. Many of these tools fall into the categories of general PPC management, bid management, or reporting. PPC Management Tools.

article thumbnail

75 PPC Influencers Who Are Changing The Game

Atomic Reach

Find her on Twitter and LinkedIn. Andrew Goodman is a founder at Page Zero with a goal to bring some structure to the chaotic SEM segment. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. David Rodnitzky is a SEM and digital media specialist with a focus on mobile marketing and online advertising.

article thumbnail

10 Keys to Building Success-Filled Long-Term Consulting Relationships

Webbiquity

Consider the use of artificial intelligence (AI) generally, or a tool like ChatGPT more specifically. This burst onto the scene like nothing before it, reaching one million users in just five days (for comparison, it took Facebook 10 months, and Twitter two years, to reach that milestone).