Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Jump to Section What is marketing automation? How Does Lead Scoring Maximize Social Media ROI? Here’s how.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Social Media 62

RDIGS

MAY 25, 2023

Introduction: As a B2B marketer, achieving maximum return on investment (ROI) is a top priority. B2B intent data is a highly effective tool that can aid in achieving your ROI objectives. In the following section, we will explore some valuable insights on how to create impactful campaigns that can optimize your ROI.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Data Intent ROI 52

Martech Advisor

JANUARY 8, 2020

Measuring the return on investment (ROI) on your marketing activities may seem like a challenge despite the advent of marketing analytics tools. To understand the concept and make it easy for you, we have compiled a set of best practices, formulas, metrics, and calculators to help you effectively measure marketing ROI in 2020.

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

SocialPilot

JANUARY 26, 2024

” “Write a draft for a newsletter section about [Specific Topic or Feature], aiming to inform and engage subscribers with a blend of educational and promotional content.” The post 50 AI Prompt Examples For Marketers to Maximize ROI appeared first on SocialPilot.

Examples 78

Examples ROI Planning Work Management 78

Scoop.it

JANUARY 24, 2023

Do let us know the most promising tactic in the comment section below. The post Planning Your Email Strategy for 2023: How to Get Maximum ROI appeared first on Scoop.it The recommendations shared here will surely help you create a robust email strategy in 2023 and beyond.

Planning 82

Planning ROI Paid Search Agency Marketing & Strategy 82

Outgrow

JUNE 13, 2021

How to Build an ROI Calculator in Just 4 Easy Steps? Wouldn’t it be much more helpful if you could use a quick calculator to determine your ROI of using a tool before paying for it? . Well, the answer to it couldn’t be simpler - ROI calculator! Well, the answer to it couldn’t be simpler - ROI calculator! .

ROI 69

ROI Outgrow Ad Building Conversion Rate 69

Atomic Reach

APRIL 30, 2019

What is Content Marketing ROI? Therefore, it is essential to plan to show them the Return on Investment or ROI of content marketing. As a result, your goal is to show them why they should care, and the best way to do this is through calculating content marketing ROI. The Components of Content Marketing that Play Into ROI.

ROI 108

ROI Content Marketing Planning Paid Search Agency 108

Marketing Insider Group

APRIL 17, 2023

Here’s an article with great insight from one of our favorite resources, DivvyHQ, on how to calculate the true cost of your content and maximize your ROI. Here’s the cold hard facts about blog post frequency from one of our very own, Michael Brenner, so you can build a consistent strategy that maximizes ROI. Why, you ask?

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Attendify

MARCH 16, 2021

This, of course, is a difficult goal to attain, because most virtual event technologies haven’t invested in providing virtual event sponsors with mechanisms that go beyond basic logos and templated sections to drive the type of online event presence and leads that really move the needle. Source: Markletic. Static leads don’t move the needle.

ROI 55

ROI Budget Programs Template Sales Qualified Leads 55

Outgrow

JUNE 13, 2021

How to Build an ROI Calculator in Just 4 Easy Steps? Wouldn’t it be much more helpful if you could use a quick calculator to determine your ROI of using a tool before paying for it? . Well, the answer to it couldn’t be simpler – ROI calculator! Well, the answer to it couldn’t be simpler – ROI calculator! .

ROI 52

ROI Outgrow Ad Building Conversion Rate 52

Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. A separate study gives some insight as to why companies aren’t measuring their social media ROI. With that being said, measuring the ROI of your social media marketing efforts isn’t impossible. What Is Social Media ROI?

Social Media 110

Social Media ROI Media Marketing Analytics Tools 110

Contently

OCTOBER 6, 2021

SEO Story Ideas is the newest addition to the Ideation section of our platform. SEO Story Ideas is the newest addition to the Ideation section of our platform. Optimizing ideas and proving ROI. Some of our best-in-class customers are able to demonstrate over $50 million in content ROI using this method.).

SEO 160

SEO Tools Marketing & Strategy Lead Ranking 160

nDash

DECEMBER 18, 2018

But as much as I prefer writing to number crunching, I appreciate the importance of tracking ROI and proving growth. Not all teams are created equal—but there’s a path to compound ROI through content communities. But if we’re talking about ROI, there are serious limitations to the one-person content team.

ROI 59

ROI Content Communities Work Management 59

SmartBug Media

OCTOBER 28, 2021

Your marketing technology (MarTech) stack should work like a symphonic orchestra: Each section has its own part to play, but the real music happens when they work together. Optimize Your Tech Stack. Audit your current tech stack to determine what tools are working and how they are working together.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Webinar Metrics ROI 98

Content Standard

DECEMBER 6, 2023

And that is a massive missed opportunity for healthcare vendors—a chance to cut through the noise and amplify the ROI on your content investment by grounding your content strategy in market realities. In its “Health System Buying Dynamics” section, it dives into the numbers around outsourcing RCM activities.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Tactics 69

Marketing Insider Group

DECEMBER 20, 2021

Content audits take time and manpower, but the ROI they can deliver with the right approach makes them well worth the investment. SEMRush’s Content Audit Tool allows you to audit your entire website or specific sections. A great first step is a strategy meeting like the one we covered in the previous section. Google Analytics.

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

SmartBrief - Marketing

MARCH 4, 2024

A branded masthead and visually break up content into sections with bars or context boxes for improved readability (assuming the newsletter is in HTML format, which is highly recommended). While design is important from a branding perspective, content is still king. Embedded images or video to increase engagement.

Newsletter 91

Newsletter Template Email Marketing Design 91

Optinmonster

DECEMBER 28, 2023

Email Marketing ROI vs. Social Media ROI Which One Is Better: Social Media Marketing or Email Marketing? We’ll talk about the pros and cons of both in the later sections. Email Marketing ROI vs. Social Media ROI There are different metrics to measure the effectiveness of any given channel. Let’s get started!

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Mass Analytics

DECEMBER 19, 2022

With access to granular data points like Regions/DMAs, Stores, and even consumer segments, cross-sectional or regional modeling can provide marketers with detailed insight into consumer behavior specific to the region or store location. A cross-section could be a region, store, DMA, consumer segment, etc. What is Pooled Regression?

Marketing Mix 98

Marketing Mix Aggregators Sample Opt-out 98

Kapost

FEBRUARY 13, 2017

By targeting specific cross-sections of your social media followers with specific videos, depending on who they are and where they are in your sales cycle, you’ll have an effective video campaign. Track ROI and conversions from videos. Since conversions are the most important metric for B2B marketers when calculating ROI.

Social Media 78

Social Media ROI Video Marketing Tips 78

Launch Marketing

SEPTEMBER 29, 2017

Objectively understanding the effectiveness and ROI of their marketing efforts is a common pain point for B2B leaders. Understand ROI and Results Attribution. Calculating a pure ROI for your B2B marketing activities is difficult and, to some extent, impractical. Give us a shout in the comments section below.

Marketing Attribution 48

Marketing Attribution Lead Ranking Marketing Qualified Leads ROI 48

Marketing Insider Group

SEPTEMBER 20, 2023

If an ad isn’t resonating on one platform but is performing exceptionally well on another, AI tools can automatically reallocate the budget, ensuring optimal ad spend and maximum ROI. In this section, we’ll focus on the type of AI itself rather than specific products or platforms.

Paid Search Agency 289

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 289

Allocadia

APRIL 23, 2019

To get to ROI, your marketing team needs access to data analytics. But you might also want to know where they clicked, how far down they scrolled, and which sections of the page they found most interesting. How do I know that customers are responding to what we’re doing? For that you need a heat mapping tool like CrazyEgg or HotJar.

Marketing Analytics Tools 40

Marketing Analytics Tools ROI Marketing Automation Services Work Management 40

Marketing Insider Group

AUGUST 17, 2020

Consider the following suggestions: Sponsors Listings: Create a sponsor section where you list all your event exhibitors and sponsors; each having their logo, short company description, and company URL well displayed. When you collate the data, you can share with all sponsors so that they can have data on the event’s ROI.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

FMG Suite

APRIL 25, 2024

If you have a blog that long, you can reuse it: You can take sections and repackage them in new ways. Consider taking one or more sections and repurposing them for a timely client email, for example. Let’s say you have time to write just one blog per month. Ideally, it would be some 2,000 words.

Tips 52

Tips Work Management Burn Rate Ad Frequency 52

Allocadia

DECEMBER 3, 2018

To get to ROI, your marketing team needs access to data analytics. But you might also want to know where they clicked, how far down they scrolled, and which sections of the page they found most interesting. How do I know that customers are responding to what we’re doing?

Marketing Analytics Tools 40

Marketing Analytics Tools ROI Marketing Automation Services Work Management 40

Oktopost

AUGUST 4, 2023

Jump to Section Why Turn Your Employees into Advocates? That high ROI is reserved for businesses that can really motivate their employees in the same way you need to motivate customers toward loyalty. Utilizing the Right Advocate Marketing Platform Why Turn Your Employees into Advocates? It doesn’t take much, either.

Practices 62

Practices Best Practices Social Media Work Management 62

Martech

AUGUST 24, 2022

The soon-to-be-released Campaign ROI feature includes a “campaign budgets” report to track which campaigns are over or under budget. It should help users allocate budgets and demonstrate ROI. Modifications and corrections can be made more efficiently by adding comments and tagging other users on sections of emails.

Allocation 108

Allocation Privacy Policies Banners Opt-out 108

Content Standard

NOVEMBER 21, 2016

Content plays a huge part of its success: not only can it help drive ROI for ABM, but it can also help prove that the positive returns are coming through. The report found that 84 percent of organizations saw returns on investment that was either significantly higher or somewhat higher than the ROI of other forms of marketing.

Account Based Marketing 40

Account Based Marketing ROI Work Management Marketing Management 40

Mass Analytics

NOVEMBER 25, 2022

The summit was made of 12 Speakers and 3 section: To address this matter, the organizers of the event gathered 12 speakers from 10 different global companies. The day was divided into three sections. The second section, which is the focus of this article, was a panel led by 4 world-class experts in MMM.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Frequency Lead Ranking 52

Only B2B

NOVEMBER 20, 2023

Using information to segment, target and tailor methods to suit a specific audience will  increase your ROI and improve customer relationships. Increases ROI on email marketing Data cleansing and scrubbing are damn important for any email marketing campaign. Throw us a and discuss in the comments section. Loss of money.

Sales Qualified Leads 62

Sales Qualified Leads Paid Search Agency Data Hygiene Buyer Personas 62

Contently

NOVEMBER 12, 2020

In a recent study , we found that two-thirds of Fortune 1000 Healthcare companies had a limited content presence—like a news section in the footer filled with press releases—or no content presence at all. They build deeper relationships with their audience, dominate search, and see compounding ROI as their engagement and audience grows.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

Convince & Convert

AUGUST 3, 2017

Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. The problem is that there’s no simple answer as to how to translate Facebook likes into ROI. A study of over 4.7K

Facebook 162

Facebook Optimization Work Management Marketing Management 162

Only B2B

JANUARY 9, 2023

To increase ROI. Only the best qualified accounts enter the funnel if we place a strong emphasis on ROI. This is only one of the ways that an account-based marketing strategy optimizes ROI. Easy to Measure ROI. As a result, it is simpler to calculate the ROI and provide superior outcomes. More Rapid Sales Cycle.

Account Based Marketing 117

Account Based Marketing Planning Sales Qualified Leads Funnel Advertising 117

Oktopost

JULY 18, 2023

Jump to Section Why is Social Listening Important? An individual – the decision-maker behind a key B2B brand that falls into your target market – publishes a LinkedIn post detailing their recent difficulties with extracting a worthwhile ROI from email marketing. Either way, it’s a dud.

Work Management 62

Work Management Marketing Management Lead Scoring Lead Ranking 62

Contently

JANUARY 11, 2017

In the two months since its launch, the three videos have generated over 165,000 views on YouTube and inspired more than 4,000 clicks to the footage section of Shutterstock’s main page. ” The post Contently Case Story: For Shutterstock, the Key to ROI Might Just Be the ’90s appeared first on The Content Strategist. .

Digg 60

Digg ROI Paid Search Agency Advertising Agencies 60

ScanmarQED

MARCH 23, 2022

Nested modeling lets you account for this interaction but still get separate planning ROIs and response curves for each tactic. You can also find other tabs that are familiar, such as the Contributions or ROI tab, where the breakdown of Direct, Indirect, and Combined effects can be quantified.

Lead Ranking 98

Lead Ranking Allocation Forecasting Top of Funnel 98