Remove search-engine disclosure
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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

I started thinking about all the other subtle name changes that Google engineers had made to Universal Analytics (UA), which had signaled significant paradigm shifts in GA4: UA used data based on sessions; GA4 uses data based on events. Many SEOs use Search Console to measure organic search traffic. Complete a tutorial.

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Content Syndication: More Than a Traffic Boost

Content Marketing Institute

We needed traffic and we were new, so generating awareness in a crowded personal finance beat was not easy. One of the most important tools in creating that kind of awareness, I’ve learned over the years, is content distribution. When I first encountered this strategy, it seemed like it was all about eyeballs and traffic.

Traffic 92
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The Google anti-trust trial: A deep dive into the details

Martech

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone.

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The 6 Risks of AI Content

Animalz blog

Pair a vast uptick in AI-fueled content creation with a growing skepticism on the legitimacy of online content, and the returns of search could drop even further (what we’ve dubbed the “ search singularity ”). Generative AI may represent a watershed moment for modern search. Who truly “owns” the output from a generative AI tool?

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5 Ways to Find Keywords That Deliver Superior Web Marketing Results

Convince & Convert

Everyone knows that building organic traffic to a website starts with having great content. The best content is both likely to rank highly in the search engines, and to motivate your visitors to become new customers for your business. Wordtracker is a free tool similar to the Google Adwords Keyword Tool.

Keywords 159
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The Science and Results of Real-Time Content Optimization

Convince & Convert

And approximately 35% of you came from a search engine. Blogs work the exact same way, except Search is our newsstand. For a seven week period, I worked with InboundWriter – an easy-to-use tool that helps optimize your writing. You know what drives magazine subscriptions? Newsstand sales. The full-blown plan is $19.95/month.

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How to Start an SEO Business

seo.co

There are more than 63,000 searches per second on an average day, and most consumers and business owners rely heavily on Google when researching new products and services. Most businesses have adapted by putting at least a little time and effort into their search ranking strategy. Current competition. Technical onsite SEO.