Contently

AUGUST 2, 2021

Analytics tools are key to today’s marketing success , and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad. Let’s take a look.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Martech

APRIL 16, 2024

Choosing the correct tools Implementing consent doesn’t have to be scary. Finding a third-party tool that aligns with your content management system isn’t hard. But don’t just settle — ensure seamless integration with your analytics tool for maximum efficiency. It’s time to act.

Analytics 125

Analytics Marketing Analytics Tools Work Management Planning 125

Contently

JANUARY 23, 2020

Rich with reliable data and takeaways about the speed of any web page, Pingdom’s performance tool is useful for anyone who deals with website testing. Pingdom’s page load testing tool has attracted more than 1.3 According to SimilarWeb , the tool receives more than 1 million visits per month.

Tools 166

Tools Word of Mouth Hubspot Interactive Marketing 166

ClickZ

JULY 22, 2020

30-second summary: Data paralysis is a natural consequence of the marketing technology businesses use daily, but there are tools that can help manage the proliferation of data so that it can be used efficiently and effectively. The tools listed here are examples of the technology that exists to help manage and leverage data.

Budget Programs 113

Budget Programs Enterprise Management Tools De-duping 113

Webbiquity

JUNE 14, 2016

Fortunately, while not everyone can be a great writer, almost anyone can be a better writer by utilizing helpful (and mostly free) online tools. Here are two dozen tools to assist with everything from improving grammar and avoiding cliches to writing better headlines and more readable text. Google Review Count: 2,210,000.

Tools 100

Tools Lead Scoring Lead Ranking Best Practices 100

Webbiquity

JULY 19, 2016

So once you or your team have developed topic ideas, planned content , and researched those subjects, it’s time to use keyword research tools to find the best phrases to match up searcher intent with your approach to each topic. Here are 17 of the best keyword research tools according to expert reviewers. 1) SEMrush.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

Convert

APRIL 19, 2021

Should you expose expensive paid traffic to a variant that may actually be worse than the control? But the soft “loss” of denied conversions hurts even more when the traffic in question is paid since you have well… spent actual money for the traffic. Keep This in Mind Before Funneling Google Adwords Traffic to A/B Tests.

Traffic 52

Traffic Paid Search Agency Lead Scoring Lead Ranking 52

Webbiquity

APRIL 15, 2013

How much traffic does your website get from organic search? If you use Google Analytics (which is likely, as GA is installed on almost 60% of all websites ), just click on Traffic Sources > Overview in the left sidebar menu, and you’ll see something like this: The problem is—this is almost certainly baloney.

Traffic 100

Traffic Google Marketing Analytics Tools Zoominfo 100

Marketing Insider Group

AUGUST 3, 2020

Many marketers dread A/B testing because it takes so long to collect a statistically significant sample. Choose the Right Tools. Look for tools with the following capabilities: Simultaneous multivariate testing. Sample size adjustment. Get started today–and generate more traffic and leads for your business.

Marketing Automation Services 332

Marketing Automation Services Multivariate analysis Marketing Automation Automation 332

Martech

OCTOBER 12, 2022

UTM codes are text you add to a link that gives your analytics tool more information about each link. It tells you specific information about how your traffic is coming to you. Things like: Where is the traffic coming from? These include: utm_source — Where traffic is coming from. Tools to use. “My via Google.

Marketing Analytics Tools 111

Marketing Analytics Tools Tagging Analytics Google 111

Martech

JULY 22, 2021

When talking about martech, we most often think about tools that allow us to perform a specific task related to marketing — analyze traffic on our websites, aggregate and understand customer data, deliver personalized messaging, etc. But most marketing initiatives require we employ multiple tools to achieve our objectives.

Work Management 142

Work Management Enterprise Management Marketing Management Marketing Automation Services 142

Content Standard

APRIL 16, 2024

In an increasingly volatile digital landscape, search remains a strong channel and sound investment with 77 percent of marketers in 2023 reporting their search traffic was good or better than the year prior. In fact, 90 percent of enterprise marketers reported SEO as a key focus in 2023 and beyond, according to BrightEdge. The result?

Marketing AI 100

Marketing AI SEO Lead Scoring Lead Ranking 100

Parse.ly

APRIL 6, 2020

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. But there are a lot of tools to choose from today, and they’re all very tempting. Content analytics tools. Customer analytics tools. Usability (UX) analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Convert

NOVEMBER 16, 2020

Sample and Population: Using all of your website’s traffic for A/B testing would, in theory, give you a general idea of your population. This is where samples come in handy. While there are different methods of sampling, using a random sampling approach helps ensure there are no inherent biases in sample selection.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Webbiquity

MARCH 5, 2020

Modern SEO demands a lot from marketers, and successful strategies are often highly dependent on third-party tools and the powerful data they provide. It’s easy to get overwhelmed by all of the information that tools offer, and find it difficult to distill the data down into actionable insights. Guest post by Petar Jovetic.

SEO 313

SEO Google Ad Building Marketing Analytics Tools 313

Spiralytics

JANUARY 25, 2023

So what can you do to generate more traffic via your content marketing campaigns? In this article, we’ll talk about how you can further finetune your content marketing campaign using website analytics tools and heatmaps. You might think, “How good it would be to have a tool that can show how users interact with our campaign.”

Marketing Websites 174

Marketing Websites Campaigns Planning Content Marketing 174

Marketing Insider Group

SEPTEMBER 9, 2020

Website Traffic. Analyze your website’s traffic (through tools like Google Analytics) to help measure your marketing performance. Low traffic can indicate a website technical problem, a Google algorithm penalty, or broken links. You also grow organic traffic, which is free. B2B Marketing Metrics That Matter.

Cost per Lead 259

Cost per Lead ROMI CPL Churn Rate 259

Biznology

FEBRUARY 7, 2018

Use analytical tools like Google Analytics. It helps to know what area of your marketing plan brings a lot of traffic without creating enough output. Social media marketing can be used as an important tool of personalized marketing. 80/20 rule: The famous rule given by Pareto can be used here to remodel the marketing strategy.

Planning 168

Planning Marketing Budget Creation Marketing Plans Marketing Budget 168

Unbounce

APRIL 15, 2021

In terms of sample size, we analyzed more visits to these landing pages than the populations of Canada, Hong Kong, France, Mexico, Laos, and Ireland combined. They reveal data-supported best practices, and you’ll waste less time and traffic testing unproven optimizations that our machine learning analysis shows don’t necessarily work.

Landing Pages 145

Landing Pages Conversion Rate Advertising Benchmark Conversion 145

Martech

JUNE 29, 2023

Here’s a sample of comments — positive, mixed and negative — we’ve gotten from you. ” “It’s an app analytics tool that’s been shoehorned into web analytics. A lot of unhappiness with reports (“I find that simple and basic reports are not already available.”), the learning curve (“Learning has been difficult.

Marketing Analytics Tools 93

Marketing Analytics Tools Analytics Budget Programs Sample 93

Marketing Insider Group

SEPTEMBER 15, 2020

When carried out with careful planning, phygital marketing is a powerful tool for connecting with and engaging customers. . Create a Consumer Product Sample. Smart move: Perfect Day used physical marketing to show how successful their product was with consumers while using digital tools to market the tech to businesses.

Examples 359

Examples Planning Work Management B2B Thought Leadership 359

Convert

OCTOBER 21, 2020

The holidays pose some interesting challenges for optimizers including: Juggling your testing roadmap with an increase in demand from marketing, Working with small windows of time to validate products (before the influx in web traffic), and Battling direction changes from senior management. Every industry defines the holidays differently.

Optimization 98

Optimization Conversion Marketing Websites Sample 98

Kevin Indig

JANUARY 17, 2023

Wish you could get more traffic from Google? This is the power of Ahrefs Webmaster Tools! AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. Imagine what this could do for your business… Visit ahrefs.com/webmaster-tools for this free tool.

SEO 52

SEO Domain Lead Ranking Content 52

Convert

NOVEMBER 4, 2020

Multivariate testing has been proven to increase conversions for websites with high traffic. Or high traffic websites won’t be doing it. In this article, we will take you through: what multivariate testing is, its benefits, its downsides, how to effectively run an MVT test, an example of an MVT test powered by our tool.

iProspect 95

iProspect Paid Search Agency Advertising Agencies Sample 95

Marketing Insider Group

APRIL 10, 2023

Largely because they don’t track the source of their website’s traffic and leads sources. Without even knowing it, they’re likely putting time, money, and effort into marketing channels like social media and paid search that simply don’t deliver traffic, leads or ROI. What Are The Main Web Traffic Sources?

Traffic 343

Traffic Paid Search Agency Research Marketing Websites 343

Martech

MARCH 27, 2023

Dig deeper: HubSpot debuts ChatSpot generative AI tool New SEO recommendations Your website can get more traffic by using several new SEO recommendation tools. Watch a video about this release here.

Enterprise Management 95

Enterprise Management Hubspot Terms and Conditions Sample 95

Go Beyond SEO

APRIL 16, 2024

This can lead to increased organic traffic and potential collaborations or partnerships with other industry professionals. Remember, your website is an essential tool for showcasing your expertise and capabilities in the pest management industry. How can a well-designed website unlock the potential of my pest control business?

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

Zoominfo

JULY 2, 2020

For those who aren’t familiar, marketing automation tools are exactly what they sound like—tools that automate certain marketing practices. Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI. Find the right tool.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Kevin Indig

MARCH 8, 2023

Wish you could get more traffic from Google? This is the power of Ahrefs Webmaster Tools! AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. Imagine what this could do for your business… Visit ahrefs.com/webmaster-tools for this free tool.

SEO 59

SEO Aggregators Keywords Traffic 59

FunnelEnvy

MARCH 4, 2024

With artificial intelligence (AI) generated content sending traditional SEO into a tailspin, converting traffic that does make it to the website is more important than ever to marketers. As this graphic shows, A/B testing is an effective tool to increase website and landing page performance. Personalized offers and discounts.

Marketing AI 67

Marketing AI Optimization Conversion A/B testing 67

Convert

MARCH 10, 2022

But then, the benefits you stand to gain from a paid testing tool that’s capable of supporting your optimization needs make it worth it. Optimize is Google’s free web experimentation and optimization tool. It’s an amazing tool, no doubt, especially when you want to get your feet wet in A/B testing without committing some funds.

Marketing Analytics Tools 92

Marketing Analytics Tools Optimization Marketing Budget Google 92

Contently

AUGUST 2, 2016

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad. Let’s take a look. For example, Bit.ly

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Thankfully, this is possible using email templates and tools. Sprout Social’s Analytics tools have advanced reports to help you learn what resonates with your audience. Timeliness. Digestible.

Template 131

Template Email Marketing Blast Campaigns Planning 131

FunnelEnvy

SEPTEMBER 4, 2023

Create a Targeted Social Media Plan Social media can be a potent tool for B2B demand generation. Paid strategies are usually part of a strategic funnel, with content focused around a specific outcome, like driving traffic to a landing page or freebie. Small sample sizes can lead to skewed insights and misguided decisions.

Demand 57

Demand Top of Funnel Marketing & Strategy Demand Generation Agencies 57

Convert

MARCH 28, 2022

You can use simple calculator tools to help you calculate the ideal sample size to wait for in your experiment before making a decision, based on statistical significance. Step 4: Determine the sample size. To determine the sample size, you need to perform a power analysis. How to Calculate Statistical Significance?

Statistics 52

Statistics A/B testing Sample Stats 52

Biznology

NOVEMBER 28, 2017

Here are the top-10 most popular articles of all time based on a 30-day sampling via Google Analytics. I am sure you’ve missed most of these as the 80% of the traffic to the below articles are thanks to organic search , primarily via Google. The Facebook Sharing Debugger is an essential content marketing tool.

Social Media 116

Social Media Marketing Analytics Tools Social Marketing SEO 116

Unbounce

MAY 29, 2020

Our benchmarks reveal data-supported best practices, and you’ll waste less time and traffic testing unproven optimizations that our machine learning analysis shows don’t necessarily work. In terms of sample size, we analyzed more visits to these pages than the populations of Canada, Hong Kong, Mexico, Laos, and Ireland combined.

Landing Pages 145

Landing Pages Conversion Rate Conversion Advertising Benchmark 145