Hinge Marketing

NOVEMBER 30, 2021

To investigate the answers to these questions, Hinge surveyed scores of business executives from six core professional services industries to create The Digital Transformation Imperative : a research report that addresses all of the above questions and more while exploring the pivotal trends impacting digital transformation now. . Legal (5%).

Digital Transformation 80

Digital Transformation Work Management Marketing Management Service 80

Martech

JULY 6, 2022

We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications. A lot of vendors excel at one thing, but are lacking elsewhere. Answer: Very unlikely. .

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Hinge Marketing

DECEMBER 11, 2019

When going through various stages of the buyer journey, purchasers of B2B and professional services have a list of criteria they use to evaluate service providers and vendors. . A few months prior, I lead an initiative to switch survey vendors to the Qualtrics platform which offered capabilities superior to our past vendor.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Customer Experience Matrix

AUGUST 22, 2016

Last week’s posts introduced our new Raab Guide to ABM Vendors ( buy it here ) and introduced a framework four process ABM steps, six system functions, and six key sub-functions. But the sub-functions are still important for stack design and vendor selection. Let’s start with the first sub-function, External Data.

Enterprise Management 120

Enterprise Management Marketing Automation Services Marketing Management Vendors 120

Vidyard

FEBRUARY 23, 2022

Indeed, 89% of financial services professionals surveyed said that video messages would be more impactful than traditional text emails when working remotely. The survey found: 66% of respondents said they have gotten to know clients or customers, vendors and partners (50%), and leadership (42%) better by interacting through video more often.

Work Management 65

Work Management Enterprise Management Marketing Management Studies 65

ClickZ

APRIL 16, 2020

Besides, AR takes away the need to have a large physical inventory just to provide enough samples to be tried on. A Deloitte’s survey revealed that almost 90 percent of companies whose annual revenue fall between $100 million and $1 billion are either employing augmented reality or virtual reality. on their digital identity.

Planning 127

Planning Work Management Marketing Management Paid Search Agency 127

Customer Experience Matrix

FEBRUARY 13, 2014

Other than Raab Associates’ own VEST report , we’ve seen surveys of active buyers from Software Advice , usage figures based on direct observation from Mintigo and Venture Beat (using Datanyze) , and another broad-based survey from Pepper Global and Holger Shulze. They are vastly more likely than average to have a system in place.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Inbox Insight

JULY 28, 2020

Our latest survey taps into the Insights for Professionals (IFP) network of IT decision makers for insights into what makes IT buyers tick. Together with our recent survey panel, we aim to answer an important question on every tech marketer’s mind – “What do IT buyers care about in 2020?”. Who we surveyed.

Enterprise Management 85

Enterprise Management Work Management Research Marketing Management 85

Webbiquity

MAY 10, 2016

Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network. Sample review: “Are you randomly posting to your Facebook Page with no clear strategy? According to recent research , 71% of all Internet users have a Facebook profile.

Facebook 100

Facebook Tools Work Management Best Practices 100

Webbiquity

JULY 12, 2016

Pricing: contact vendor. Sample review: “The software, analytics, and support are amazing. Sample review: “OpenEMM is first and foremost an email marketing package, with contacts database, subscriber list management, email targeting, and event-triggering. Showcase reviews: SnapApp. 2) HubSpot. ” — 201 Digital.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

chiefmartech

SEPTEMBER 20, 2022

These are just a representative sample — and worth noting that many vendors in the space span multiple categories. If you are directly working with partner ops/ecosystem ops, please participate in this survey this week (closes September 23). Collectively, they had estimated combined revenues of $3.9 billion by 2027.

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

Rev

JUNE 21, 2023

Sales prospecting can be particularly challenging, as it involves navigating complex buying processes and competing with other vendors for the attention of busy decision makers. For 91% of marketers surveyed by Ruler Analytics, lead generation is their most important goal.

Lead Generation 78

Lead Generation Work Management Ideal Customer Profiles Marketing Management 78

B2B Marketing Directions

FEBRUARY 13, 2022

The 2021 study consisted of a survey of 261 business buyers who work for companies having annual revenue of at least $250 million. Eighty percent of the survey respondents were director-level or above. Only 28% of the respondents cited vendor websites , which was down from 35% in Korn Ferry's 2018 study.

Buy 52

Buy Research Personalization Work Management 52

Hinge Marketing

MARCH 26, 2020

They also use these tools to vet their buying options—reviewing potential vendors’ websites and asking peers in social media for their opinions and experiences. . An overwhelming percentage of professional services buyers are using digital channels and tools to find their vendor candidates, then using digital tools again to evaluate them.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

chiefmartech

DECEMBER 4, 2017

As you can see from TBR’s chart at the top of this post, in 2017, Google Analytics 360 was reported as the most frequently used vendor in the category of marketing operations & analytics technology. So the conclusion is that Amazon and Google are now also in the same environments as the traditional vendors.

Enterprise Management 82

Enterprise Management Verticals Amazon Work Management 82

Digital B2B Marketing

OCTOBER 29, 2013

Look at the other side of the same metric: despite all of the videos vendors are creating, more than half of potential buyers say they have never purchased a product because of a video. Consider the potential results of these two surveys about marketing priorities: Which of the following most closely matches your top marketing priority?

Statistics 100

Statistics Banner Ads Stats Sample 100

SmartBug Media

JANUARY 3, 2019

I’m sure we’ve all received a customer survey—whether it be from a store after we’ve made a purchase or from a doctor’s office after a recent visit. A survey can uncover gaps in strategy and identify potential areas of need before problems arise. Sample Questions to Ask in Sales Surveys. Just click play below.

Customer Surveys 72

Customer Surveys Content Sample Inbound Marketing 72

Zoominfo

OCTOBER 15, 2020

The ability to identify which companies are in-market for specific products and services today has made intent the fastest growing data category over the last two years, with use increasing from 28% to 62% in companies surveyed by TOPO , the sales and marketing research arm of Gartner.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Customer Experience Matrix

APRIL 28, 2009

I've been having a dandy time analyzing the results of my Demand Generation Implementation Survey. As of April 29, I've received 40 responses, of which I've discarded two as incomplete and two because they related to vendors I considered irrelevant ( Zoho and Ad Giants PitchRocket). This introduces yet another source of sample bias.

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

chiefmartech

MARCH 30, 2019

And, as our latest salary survey revealed, the roles and responsibilities of marketing operations and technology are increasingly well-defined. Here’s a sample of the kind of session titles that would catch our attention: Applying data science in marketing. Negotiating effectively with martech vendors. GDPR, CCPA).

Work Management 58

Work Management Marketing Management Marketing Budget Planning 58

Seismic

APRIL 30, 2019

Here are the 5 key steps to building an air-tight business case and gain buy-in for sales enablement: Step #1: Survey Your Sellers and Marketers. Step #3: Survey the Market and Choose Your Vendor. Building a Sales Enablement Business Case.

Marketing Management 49

Marketing Management Ad Building Business Forrester 49

Sword and the Script | B2B

NOVEMBER 23, 2019

This year the report sampled responses from 679 in North American B2B companies. The survey also broke average budgets out by size, with large businesses, with 1000 or more employees investing $405,000; medium-sized businesses with 100-999 employees investing $213,000; and small businesses with 1-99 employees investing: $81,500.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Martech Advisor

NOVEMBER 22, 2019

Customer listening isn’t a new concept — but as consumer demand for personalization reaches an all-time high in a world cluttered with vendor options, analyzing and tracking the true voice of the customer (VoC) to excel in customer experience (CX) has never been more critical. In fact, CX is overtaking product as the No.

Analytics 72

Analytics Marketing AI Generation Customer Satisfaction 72

Everything Technology Marketing

APRIL 12, 2011

Our B2B content marketing survey is the most popular survey we have produced to date. After the first couple of hundred responses, patterns and trends have stabilized - a clear sign that we are getting close to a representative sample size. Time to share some preliminary survey results! What are the main objectives?

B2B Marketing 100

B2B Marketing B2B Thought Leadership Marketing Automation Services Content Marketing 100

Biznology

JUNE 14, 2012

If you just put up a survey on SurveyMonkey, and 1000 people responded, would you have the answer to your market research question? SurveyMonkey does a perfectly good job of running a survey, but unless you know how to analyze the results and weight it to your target market, it isn’t market research–it’ s just a survey.

Research 80

Research Social Marketing Planning Social Media 80

RDW Group

APRIL 19, 2016

A new survey by Sacunas reveals 73 percent of millennials are involved in some aspect of purchasing decisions at their B2B companies; and at one-third of companies, a millennial is the sole decision maker. The survey analysis included about 1,400 employed millennials (ages 20-35). Millennials care if vendors have a social conscience.

Purchase 50

Purchase Work Management Marketing Management B2B 50

Nuvi

JUNE 25, 2019

As the Highest-Ranking Vendor in Both Online Reputation and Brand Data Management Software for Enterprise, Reputation.com Demonstrates its Platform’s Power and Reach. Reputation.com also outranked 36 vendors for Brand Data Management Software, securing its leading position in the market segment. REDWOOD CITY, Calif.

Enterprise Management 40

Enterprise Management Marketing Management Lead Scoring Lead Ranking 40

Engagio

OCTOBER 22, 2018

But the top-performing SDR teams in their sample perform more or less the same when reporting to marketing vs. reporting to sales. He articulated, “I don’t have specific survey data to support this, but my conversations with both clients and other tech vendors seem to clearly highlight two things.

Marketing Report 108

Marketing Report Work Management Account Based Marketing Marketing Management 108

ClearVoice

FEBRUARY 12, 2020

Customer satisfaction surveys — solicit people’s opinions. Don’t encourage lengthy answers to every question (especially if this is a survey situation). Do create the questions according to what data you need to get from a study, survey, or questionnaire. Sample open-ended questions vs. close-ended questions.

Ideal Customer Profiles 77

Ideal Customer Profiles Opinions Customer Satisfaction Budget Programs 77

Customer Experience Matrix

MARCH 16, 2007

I’ve received online newsletters in the past week from three Web optimization vendors: [x+1] , Memtrics and Optimost. Yet my conversations with Web testing vendors show they collectively have maybe 500 installations-—certainly fewer than 1,000. But I suspect the main factor is sample bias. All are interesting.

Planning 120

Planning Sample Vendors Customer Surveys 120

Digital B2B Marketing

APRIL 4, 2013

If new research says B2B buyers rely on social media, dig into the survey. Were respondents recruited through social media or is it a representative sample? Your personal and business success are not the singular priority of any outside expert, partner, vendor or client. Just how was social media defined? You Must Question.

Advertising Agencies 100

Advertising Agencies Sample Marketing & Strategy Paid Search Agency 100

Martech Advisor

FEBRUARY 10, 2020

Cultural alignment: Cultural alignment between the service provider or the vendor and the client organization is a crucial factor in sustaining long-term business relationships. Voice of Customer is essentially structured survey feedback and customer opinion of a brand or a product or service. Online surveys.

Practices 57

Practices Work Management B2B Best Practices 57

Lake One

JULY 29, 2020

A survey conducted by engineering.com found that overwhelmingly – engineers turn to search or website blogs to find answers to their most technical questions. Requests for samples, quotes, spec sheets, etc. Products in manufacturing are often technical and complex. Visibility Across Channel.

Account Based Marketing 52

Account Based Marketing Marketing Automation Services Planning Sales Cycle 52

KoMarketing Associates

NOVEMBER 18, 2014

Chief Marketer’s Annual B2B Lead Generation Survey. Findings from this survey highlight the increasing role of social media for B2B lead generation, how and why email continues to be an important tool, and what marketers see as their biggest prospecting challenges.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Martech Advisor

DECEMBER 11, 2019

I don’t have to educate people on why cloud platforms should be embraced, but rather how a software vendor manages and provides access to its core marketing technology’s application programming interfaces (APIs) and provides platforms on which to build digital experiences. Improper Risk Management and Documentation.

Digital Transformation 54

Digital Transformation Enterprise Management Work Management Marketing Management 54

Lead Liaison

JUNE 1, 2018

We live in a modern world; we are not limited by the location of our partners and vendors. And don’t forget to ask your t-shirt vendor for a sample. Remind them that it’s better send a sample, than re-print an entire order because the t-shirt is unsatisfactory. Keep an eye on how much/if it shrinks.

Paid Search Agency 48

Paid Search Agency Companies Tips Lead Liaison 48

Hubspot

NOVEMBER 20, 2018

To find out, we had a look at what others are doing to permeate this visual content market, and surveyed over 4,000 on their video format preferences. Earlier this month, we ran a survey to determine if users prefer short-form video content to those that are on the longer side, up to 75 minutes. Here's what we found. The HQ Audience.

Video Marketing 67

Video Marketing Television marketing Mobile Marketing Differentiation 67