Martech

APRIL 23, 2024

As the previous metrics of success are deprecated and customers are increasingly experience-oriented, marketers are realizing how important it is to gain a more complete view of how campaigns are performing. Automating more basic customer communications saves time and frees up your marketers to do more big-picture work.

Top of Funnel 68

Top of Funnel Analytics De-duplication Work Management 68

ANNUITAS

AUGUST 20, 2014

Today we launched our latest eBook, Change Management – Staying Relevant, Predictive and Sane in the Changing Landscape of Demand Generation , a joint venture by Mathew Sweezey , author and Marketing Automation Evangelist for Salesforce.com and Carlos Hidalgo , CEO and Principal, ANNUITAS. What is your strategic focus?

Marketing Automation 100

Marketing Automation Work Management Salesforce.com Automation 100

Customer Experience Matrix

JUNE 5, 2013

Fresh on the heels of yesterday''s blockbuster ExactTarget / Salesforce.com deal , SAP today announced acquisition of e-commerce vendor hybris software. During their call, the SAP and hybris managers unfairly implied that ExactTarget does nothing but email (without mentioning Salesforce.com or ExactTarget by name).

Work Management 120

Work Management Marketing Management Marketing Automation Services Salesforce.com 120

Adobe Experience Cloud Blog

JULY 30, 2009

David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions. The features were working, but the business wasn't getting the payoff. Q: David, why did you write this book?

Salesforce.com 48

Salesforce.com Lead Ranking Thought Leadership Lead Scoring 48

Customer Experience Matrix

MARCH 6, 2016

Although such work is in early stages at Infusionsoft, the product is being engineered to allow insertion of automated marketing features as these become available. Note also that Salesforce.com is just two years older than Infusionsoft; by the time it had reached Infusionsoft's current age, its revenue was already $4 billion.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

NetLine

AUGUST 31, 2023

the INTENTIVE Connected App row, select the dropdown arrow at the right side of the screen and click on View. It’s important to note, however, that INTENTIVE Insights will only work with Salesforce Lightning. This will deploy the app to your Salesforce org. Go to Setup > App Manager.On

Intent 52

Intent Intent Signal Salesforce.com Ideal Customer Profiles 52

Customer Experience Matrix

FEBRUARY 2, 2016

Most of the work in any marketing analytics project is integrating data from multiple systems. The system has prebuilt connectors to import data from popular vendors including Salesforce.com , Marketo , Hubspot , SAP , SugarCRM , and Facebook. Users can access this data through dashboards, charts, and views.

Analysis 120

Analysis Marketing Analytics Tools Marketing Automation Services Salesforce.com 120

Customer Experience Matrix

MARCH 26, 2015

Despite my best efforts, and much cooperation from Adobe, I’m sure it still misses many nuances of how Adobe components do or don’t work together. For many smaller companies, a suite like Adobe, Oracle , IBM , Salesforce.com , SAS , or Teradata isn’t an option and would be overkill if it were. ad inventory. sales stages.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 20, 2012

So that’s all fine, but what industry observers really want to know is how Salesforce.com will react. Working marketers care more about how this affects the products and services they’ll get as current or potential Eloqua customers. Okay, now we can talk about Salesforce.com. Wouldn’t that be nice? We’ll see how they handle it.

Eloqua 120

Eloqua Marketing Automation Services Enterprise Management Marketing Automation 120

InsightSquared

FEBRUARY 27, 2018

Now imagine you are that rep’s sales manager and you have over a dozen reps working for you who struggle to understand, without moving between various systems, how their prospects are interacting with your product. Salesforce.com and other CRMs have similar APIs around both contacts and leads.

CRM 153

CRM Marketing Analytics Tools API Lead Scoring 153

Outreach

MAY 31, 2019

However, CRMs have never been a place for a rep to do the work they need to do—engaging customers, closing deals and growing accounts. Today, SEPs (Sales Engagement Platform) provide sales reps with a place to do their real work while seamlessly syncing data back and forth with Salesforce.com. The best of both worlds!

CRM 72

CRM Salesforce.com Outreach Course 72

ViewPoint

AUGUST 28, 2013

Companies must take the lead and make sure their sales people are familiar with the new paradigm, says my latest guest on PowerViews, Nick Stein, senior director of marketing and communications at Salesforce.com, the enterprise cloud software heavyweight. Here are some highlights from our discussion, which can be viewed in its entirety below.

Enterprise Management 120

Enterprise Management Work Management Salesforce.com Marketing Management 120

Customer Experience Matrix

JUNE 11, 2015

It has now redefined its core mission as improving results by showing which content is working. The July release will supplement this with opportunity information from Salesforce.com CRM, allowing correlation of content usage with funnel stage conversions and revenue. A dashboard can highlight new and featured content.

Top of Funnel 120

Top of Funnel Salesforce.com Advertising Funnels Advertising Agencies 120

Customer Experience Matrix

SEPTEMBER 7, 2016

Similarly, marketers up that time worked with the same data – audience counts and customer lists – they had since Ben Franklin and before. It was only in the 1960’s, when mailing lists were computerized, that new technologies begin to make more data available and marketers get new tools to work with it.

Work Management 120

Work Management Marketing Management Salesforce.com Vendors 120

Webbiquity

MARCH 12, 2019

And 50% of buyers view sales people as “pushy” (while only 17% of sellers see themselves that way). We also have worked with Chicago-base Ringleader Ventures. Webbiquity: What inspired you to work on a solution to this particular problem? Current size: Engage is revenue positive.

Burn Rate 198

Burn Rate eCommerce Salesforce.com Click Rate 198

Customer Experience Matrix

NOVEMBER 4, 2010

A native solution is under development but the current approach should work for unless you have a particular aversion to ExactTarget. These include sending an email via Salesforce.com or ExactTarget, creating a Salesforce.com task, generating an output file, and sending emails to Foursquare friends. So where does this leave us?

Salesforce.com 120

Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

JULY 10, 2013

You can also think of Optify as having worked its way down from the top of the funnel (SEO) to the middle (marketing automation) and towards the bottom (CRM). Landing pages can be attached to an auto-responder email, while standard fields on forms are automatically mapped to Salesforce.com. Emails are delivered through ExactTarget.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

ANNUITAS

JUNE 18, 2012

The best vendor event I ever attended was a Salesforce.com road show. The main attraction was five customers on stage who in their words were there to share “the good, the bad and the ugly of working with Salesforce.com”. Ultimately they came back, but they made Salesforce.com work for it. 2. More transparency.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 18, 2012

The best vendor event I ever attended was a Salesforce.com road show. The main attraction was five customers on stage who in their words were there to share “the good, the bad and the ugly of working with Salesforce.com”. Ultimately they came back, but they made Salesforce.com work for it. 2. More transparency.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

Customer Experience Matrix

APRIL 26, 2011

Canterris , NurtureHQ , and mKubed all provide email, Web visitor tracking, nurture campaigns, lead scoring, and CRM integration ((Salesforce.com for Canterris and NurtureHQ; its own CRM for mKubed) for under $500 per month. Users can view reports on performance for each step and for each option within the step.

Small Business Marketing 120

Small Business Marketing Work Management Features Marketing Management 120

Customer Experience Matrix

NOVEMBER 16, 2014

Rego has shown me a couple of approaches over the past few years, none of which quite worked out. Visitors determined to remain unknown can view the content online, while those willing give Hushly their email address can actually download and save it. Members can grant other people access to their library for collaboration.

Marketing Automation Services 120

Marketing Automation Services Market2Lead Salesforce.com Privacy 120

The Point

JUNE 18, 2013

Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation. Then, apply “Survivor” rules. B2B Marketing Sales 2.0

Salesforce.com 100

Salesforce.com Work Management Marketing Management Content 100

LeadSloth

MARCH 16, 2009

Lead scoring works for both anonymous and known visitors: for anonymous visitors the triggers for increasing the lead score are somewhat limited, essentially page views and return visits. The form builder works different from some higher-end systems that actually host the entire landing page for you. Salesforce.com integration.

ActiveConversion 100

ActiveConversion SMB Work Management Lead Management 100

LeadSloth

OCTOBER 20, 2010

It’s the result of 2 years of hard work, and it looks very good. The revamped user interface makes working with Eloqua a lot of fun. Eloqua is also taking a lesson from Salesforce.com’s playbook by making it easier to extend Eloqua with 3rd party applications. Eloqua Discover for Salesforce.com (click to enlarge).

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

The Point

DECEMBER 6, 2010

Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). Salesforce.com Webinar Invitation Gets It Right. Getting the Most from Salesforce.com: A Conversation with David Taber. If not, you still have work to do. Comments after the fold.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

ViewPoint

AUGUST 14, 2013

Here are some salient outtakes from our discussion, which can be viewed in its entirety below. You can connect with Koka and learn more about his work at LinkedIn via the following resources: LinkedIn: www.linkedin.com/in/kokasexton. The next PowerViews will be with Nick Stein of Salesforce.com. What is Social Selling?

Social Media 120

Social Media Media Cross-Selling Salesforce.com 120

Customer Experience Matrix

JUNE 9, 2009

Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. Still, both systems provide views into the data and both let salespeople receive alerts about prospect activities. There are some subtle differences.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Customer Experience Matrix

APRIL 5, 2011

I agree that it's radically different: it works without a central marketing database and tracks customer states rather than assigning them to campaigns. You can judge for yourself by viewing several how to videos on the company's Web site.) The company has existing Infogates for Salesforce.com, Constant Contact, Deliva and CakeMail.

Work Management 120

Work Management Campaigns Salesforce.com Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 28, 2015

The good news is that set-up is done only when you’re defining the modeling process or adding new sources, so the manual work isn't repeated each time a model is built or records are scored. Again there’s some initial skilled work to define the model parameters but the process then runs automatically.

Analytics 120

Analytics API Work Management Salesforce.com 120

Customer Experience Matrix

JULY 20, 2009

Sales and marketing activities are increasingly intermingled, and sales people increasingly work with directly with marketing systems. ActiveConversion assumes that other attributes will be stored in the external email system or Salesforce.com, and any selections using those attributes will be done in those systems.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Tomorrow People

APRIL 12, 2013

Some rely on their gut feelings, claiming that social media ‘just works’. How many times have you viewed reports with no real actionable items? You need to be able to view personal details of your leads and know where they came from. But like any marketing activity, it’s only good as long as you can scale, measure and improve.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

Some rely on their gut feelings, claiming that social media ‘just works’. How many times have you viewed reports with no real actionable items? You need to be able to view personal details of your leads and know where they came from. But like any marketing activity, it’s only good as long as you can scale, measure and improve.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

DemandBase

AUGUST 5, 2020

Beth Tiltges, Director of Field & Customer Marketing at Demandbase, notes, “I have worked with Megan for close to six years, and she is the epitome of a true business partner. Before joining Demandbase, I worked at a digital marketing agency that was just venturing into ABM. I’ve been at Demandbase for about six years.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Top of Funnel 52

The Mx Group

NOVEMBER 17, 2017

Most CRMs and marketing automation tools are not created to present this view of activity across an account. The short answer is to “wire up” an Accounts view of your pipeline (leads through close) in your CRM so you can monitor activities at the account level. Design and Content. Content Marketing. Interactive Content. Contact Us.

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

Vidyard

JULY 21, 2014

Individual viewing history can be tracked right within Salesforce, making targeted sales conversations easier than ever. We’ve been working across the marketing organization since the beginning, making it possible for demand generation, content, e-mail and social teams to incorporate video effectively into their campaigns. .

Salesforce.com 50

Salesforce.com Video Marketing Leads Lead 50

Vidyard

JULY 21, 2014

Individual viewing history can be tracked right within Salesforce, making targeted sales conversations easier than ever. We’ve been working across the marketing organization since the beginning, making it possible for demand generation, content, e-mail and social teams to incorporate video effectively into their campaigns. .

Salesforce.com 50

Salesforce.com Video Marketing Leads Lead 50

Engagio

OCTOBER 4, 2018

In today’s vlog, I sat down with Rob Jeppsen , CEO and Founder of XVoyant , a sales coaching technology platform embedded in Salesforce.com to help create a world-class coaching culture for any sales organization. view video in YouTube ). I asked him, “how can reps reach the decision makers at their target accounts?”

Salesforce.com 97

Salesforce.com Class Opinions Youtube 97