New B2B Persona Research From Salesforce & LinkedIn Study with Mathew Sweezey, Salesforce.com
Markempa
MAY 30, 2017
I think what’s relevant to this conversation is that I was one of the really early employees at a small startup back in the day called Pardot, a marketing automation platform. From there, we grew that, sold that to Exact Target, which Salesforce.com then acquired. What motivated you or inspired you to do this research?
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