Adobe Experience Cloud Blog

OCTOBER 26, 2011

More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com. In less than 24 hours, salesforce.com used social media and search to turn a bad situation into success that will likely generate revenue in the months to come. Event Marketing. Conclusion.

PR 48

PR Salesforce.com Multi-Channel Planning 48

B2B Marketing Directions

MARCH 1, 2015

Salesforce.com recently published the results of its 2015 State of Marketing survey. The survey was directed to marketers in "Salesforce Marketing Cloud locations," so the respondents may not be a representative sample of all marketers. The Salesforce.com survey included a nice balance of B2B and B2C participants.

B2B Marketing 40

B2B Marketing Salesforce.com Planning B2B 40

The Point

APRIL 18, 2011

At a recent marketing conference I attended, an exec from CRM giant Salesforce.com tagged video as far and away their heaviest focus for new marketing investment, but not all of us have the same kind of marketing spend at our disposal. So why don’t more B2B companies use video? Well, one reason is cost. customer or industry spotlight. •

Cost 100

Cost Video Marketing Effectiveness Microsite 100

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. Here’s a list of some of the approaches and a sample of vendors who have taken them.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JANUARY 5, 2010

Even though this is limited to the vendors in the Guide, it's a pretty representative sample of the industry as a whole. This contrasts with traditional demand generation pricing on database size and/or activity volume, but is the way sales automation systems like Salesforce.com are usually sold. Here’s a quick look at what I found.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

B2B Marketing Analytics

JUNE 28, 2020

SAL to SQL conversion: this is the most tricky of the cohort conversion metrics because we have to transcend from “People” objects in Salesforce.com (SFDC) to “Opportunity” object and account for “many-to-many” relationships between MQLs and their influence at generating opportunities.

Lead Ranking 59

Lead Ranking SQO Marketing Qualified Leads Demand 59

B2B Marketing Analytics

JUNE 28, 2020

SAL to SQL conversion: this is the most tricky of the cohort conversion metrics because we have to transcend from “People” objects in Salesforce.com (SFDC) to “Opportunity” object and account for “many-to-many” relationships between MQLs and their influence at generating opportunities.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

B2B Marketing Analytics

JUNE 28, 2020

SAL to SQL conversion: this is the most tricky of the cohort conversion metrics because we have to transcend from “People” objects in Salesforce.com (SFDC) to “Opportunity” object and account for “many-to-many” relationships between MQLs and their influence at generating opportunities.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

Adobe Experience Cloud Blog

APRIL 24, 2011

When you first implement Salesforce.com, your default lead sources are Web, Phone Inquiry, Partner Referral, Purchased List and Other. Every quarter-end review, take a sample of closed opportunities to ensure the correct lead sources are populated. Avoid lead source clutter. Periodically audit the lead source of closed opportunities.

Lead Ranking 48

Lead Ranking Lead Scoring Practices Leads 48

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Salesforce.com announces Chatter, social computing for enterprise companies. Facebook has released a new set of direct response ad units , updating its engagement ad platform that lets brands offer coupons and free samples to the social network's users. FTC Urged To Clamp Down On Data Collection Online. Twitter creates Twitter Lists.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Adobe Experience Cloud Blog

AUGUST 12, 2011

Think of it this way: what would Dreamforce be like if Salesforce.com just threw one ad up on their site, and that was the last you heard of it until the Moscone Center opened its doors? For reference, also be sure to grab Maria’s presentation slides, which include an exclusive sample webinar checklist. Happy Xchanging!

Co-Registration 48

Co-Registration Marketo Salesforce.com Webinar Metrics 48

Marketing Insider Group

DECEMBER 7, 2020

All you have to do is look at Salesforce.com, arguably the first successful SaaS tool. salesforce.com. Salesforce.com. salesforce.com. We used Buzzsumo to determine how often a sampling of these brands are publishing content and how well that content sees engagement relative to each other. Authority Score.

Top of Funnel 279

Top of Funnel Work Management Analysis Marketing Management 279

Anything Goes Marketing

NOVEMBER 27, 2006

Survey Tools Sample Size Calculator : Tells you how many survey respondents you need to generate a meaningful results. It's advanced tool also integrates with Salesforce.com SurveyMonkey.com : SurveyMonkey also provides a free basic survey tool which is limited to a total of 10 questions and 100 responses per survey.

Paid Search Agency 100

Paid Search Agency Online Marketing Cost Per Click Tools 100

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Typically, CRM vendors do not provide social functionality, though salesforce.com has made a big push in this area with their acquisitions of Radian6 and Buddy Media. No (except salesforce.com Radian6). No (except salesforce.com Buddy Media).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

NOVEMBER 2, 2010

Figure 2: sample 15-day trial planning. Most products offer such an interface, including Marketo and Salesforce.com. Some trial participants will have done a successful trial, but many people simply didn’t have time to finish it. Technical Requirements for Trial Nurturing. They can do this via the Web Services Interface.

Conversion Rate 48

Conversion Rate Lead Nurturing Conversion Optimization 48

Webbiquity

APRIL 27, 2017

Sample review: “These top customer support tools will help you grow…(check out) HelpScout for nurturing and improving relationships with customers.” Sample review: “Like Zendesk, Groove is another helpdesk that helps you offer awesome support. Owned by Salesforce.com. Sample review: “Intercom.io

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Webbiquity

MARCH 9, 2017

Sample review: “Because you can’t make everyone who visits your site convert into a sale, it’s important to do what you can to make your existing visitors convert. Sample review: “Learn directly from your customers with interactive user chat and instant customizable polls to form comprehensive analytics to understand your audience.

Landing Pages 187

Landing Pages Conversion Rate Optimization Conversion 187

Customer Experience Matrix

FEBRUARY 7, 2019

My own conversations are with people who already care about CDPs, so they're a very skewed sample. the term came to be more associated with B2B sales and customer service in general and the Salesforce.com Sales cloud in particular. Here are some observations: - The European CDP market is indeed behind the U.S. Later, in the U.S.,

Work Management 136

Work Management Marketing Management Paid Search Agency Vendors 136

Zoominfo

NOVEMBER 5, 2020

match rate on a sample data file. As an example, social networks and ecommerce companies like Pinterest and Instagram are very different businesses and use very different services and technologies than enterprise software companies like Salesforce.com, SAP, or Oracle.

Zoominfo 246

Zoominfo Enterprise Management Work Management Marketing Management 246

Convince & Convert

MAY 18, 2012

Now, that surprises me, partially because when you have 900 million people doing anything, even like eating or sleeping, it’s hard to say that it’s a fad , and I also wonder, given the fact that I guess it’s good that they random sampled the survey, they actually controlled for population, et cetera.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Zoominfo

NOVEMBER 5, 2020

match rate on a sample data file. As an example, social networks and e-commerce companies like Pinterest and Instagram are very different businesses and use very different services and technologies than enterprise software companies like Salesforce.com, SAP, or Oracle.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

Convince & Convert

JUNE 8, 2012

So, my question Jim, is if all of these companies are being bought and rolled up into enterprise software platforms, Oracle , Salesforce.com , etc. This morning CollectiveIntellect bought by Oracle , for terms undisclosed, but presumably a bunch of money. What’s left for the mid market? So, we just kind of disagree on the future.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Adobe Experience Cloud Blog

DECEMBER 9, 2013

This is how a sample of independent cloud vendors compare: As you can see, the market capitalization of this sample of enterprise cloud companies is small, relative to the troika, at this point. I am mainly referring to Salesforce.com and NetSuite. Growth Trajectories. The independents are growing like crazy.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48

Webbiquity

FEBRUARY 13, 2017

Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Sample review: “Netvibes is a tool that even the biggest automation skeptics can get behind. Sample review: “Find interesting content on ANY topic. ” — RazorSocial (Tips). Pricing: contact vendor for quote.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Webbiquity

MAY 9, 2017

Yesware includes functionality for predictive analytics based on your sales team’s activities; post-send tracking (open and reply rates, clicks, attachment opens); sales prospecting based on emails, calls, lead nurturing, and social selling; and integration of all call and email activity with Salesforce.com. Sample review: “Close.io

Marketing Automation Services 214

Marketing Automation Services Enterprise Management Work Management Marketing Management 214

Adobe Experience Cloud Blog

NOVEMBER 16, 2013

It would be a shame to attend Dreamforce without sampling San Francisco’s culinary charms – luckily, you can do it within a 5-block radius of the conference. Salesforce.com' Her keynote at 5pm on Wednesday evening is sure to be can’t miss and packed, so show up early. TASTE SAN FRANCISCO. . We would love to hear from you!

Tips 48

Tips Salesforce.com B2B Thought Leadership Marketo 48

Customer Experience Matrix

DECEMBER 13, 2008

A small sample is below. Thus, in the sample table, scenarios 1 and 2 require tasks 1, 2 and 3. You also need a standard Salesforce.com installation and perhaps company Web site to integrate during testing. In many cases, there will be two entries for each task, one for setting it up and another for repeating it.

Demand Generation 120

Demand Generation Work Management Demand Marketing Management 120

Webbiquity

MAY 2, 2017

Sample review: “GinzaMetrics aims to help marketers use marketing intelligence that’s designed to get you found with thousands of marketing strategies, search terms, content creations, and daily metrics to improve brand visibility. Sample review: “Need software to manage your editorial calendar, check out divvyhq.”

Enterprise Management 263

Enterprise Management Work Management Marketing Automation Services Marketing Management 263

Hubspot

JANUARY 30, 2015

A frequency distribution displays the number of data points that fall within specified ranges in a sample. Regression analysis is a statistical process that compares the relationship between different variables in a sample. Google, Hubspot, Salesforce.com). What is a histogram? Why are histograms important? Minute 2:41.

Correlation 28

Correlation Verticals Salesforce.com Sample 28

Lead Liaison

JULY 18, 2018

So I have some sample barcodes here and I’ve got an identical version of the form with the barcode reader. If you’re using a CRM like salesforce.com or Microsoft Dynamics, you do wanna make sure that your events software is able to sync up to it. We do actually have a direct connection with both of those programs.

Work Management 48

Work Management Marketing Management Lead Management Webinar Metrics 48

Webbiquity

MARCH 27, 2017

Sample review: “Mobile networks or Utility companies love Hootsuite as it allows them to delegate customer messages to different team members and these can be managed overall by an administrator. Sample review: “Buffer is a great automation tool. Now part of Salesforce.com Marketing Cloud. Google Review Count: 437.

Marketing Automation Services 0

Marketing Automation Services Enterprise Management Work Management Marketing Management 0

The Effective Marketer

FEBRUARY 16, 2011

The Marketing Sherpa data is based on a sample of 300 CMOs. Investment in Marketing Automation Another interesting factor to consider in the marketing automation industry and why it seems to be catching on fire is the money that is flowing towards some of the key players. One data point concerns me. This overstates market penetration. ?

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Webbiquity

FEBRUARY 28, 2017

Sample review: “These top productivity tools will help you grow…(use) RescueTime for tracking your time, eliminating distractions, and optimizing your daily productivity.” — Marketing Insider Group (Startup). Integrates with a wide range of applications including Basecamp, Salesforce.com, and Teamwork. Google Review Count: 170.

Marketing Automation Services 100

Marketing Automation Services Personalization Tools Product 100

Hubspot

JUNE 15, 2012

Here are some sample questions you might ask that will help tell a well-rounded story: Their Experience Before Using Your Unicorn Mane Comb. Salesforce.com displays their case study content in short, easy to read bullet points, while Microsoft uses the opportunity to tell an engaging story in a long format.

Case Study 28

Case Study Case Studies Studies Top of Funnel 28

DiscoverOrg

MAY 19, 2017

We looked at their marketing activity or presence in Salesforce.com; a LinkedIn keyword search for MongoDB; and for companies that had people listed with MongoDB as a skill. Empower Your Sales Team Get A Free Sample of Our Data. So we’d talk about “finding smoke”—you know, “where there’s smoke there’s fire.”

Top of Funnel 136

Top of Funnel Paid Search Agency Salesforce.com Digital Marketing Funnels 136