Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. When It Comes To Creating Video Content, You Have Options If you’ve been in the business for some time, you might think of YouTube as soon as you hear the word “video”. Live Videos.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Hubspot

OCTOBER 15, 2019

While CRM software is powerful on its own, integrating your CRM with other tools across your sales stack makes your job so much easier. Ideally, your CRM should serve as the core hub to all of your sales activities, and integrations serve as the supporting cast making your central software even more powerful. Email Integrations.

CRM 68

CRM Process Work Management Marketing Management 68

SmartBug Media

MAY 20, 2020

Want your company’s webinars to be successful? Then promoting your webinar is absolutely essential. Luckily, there are many ways to promote your webinars before, during, and after the events. Across webinars. Basic Ways to Promote Your Webinar. Looking for simple, yet effective, ways to promote your webinar?

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Pam Didner

SEPTEMBER 16, 2020

The difference between winning and losing is your ability to demonstrate your impact on sales using digital data. In essence, digital marketing is a lot of work, as is demand generation and working with sales. As a marketer, the way to support your sales team depends heavily on your job scope. Sales Enablement.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Outgrow

FEBRUARY 25, 2021

20 Effective Growth Hacking Strategies for the Growth Hacking Funnel. Sit tight as we uncover this term for you and offer some growth hacking strategies for each stage of the growth hacking funnel that has the potential to skyrocket your sales! Growth Hacking Funnel. Source: Twitter. What Is Growth Hacking?

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Heinz Marketing

APRIL 19, 2022

One of the most common challenges sales and marketing teams face is generating new leads. So many companies are stuck using their tried-and-true sales tactics, that they haven’t considered what modern channels and strategies consumers use today. By Cameron Katoozi , Marketing Consultant at Heinz Marketing.

Lead Generation 100

Lead Generation Webinar Metrics Sales Qualified Leads Generation 100

PureB2B

MARCH 31, 2022

Once a predominantly sales-directed process, today’s purchase path is far more customer-driven than ever before. Otherwise, B2B sales organizations risk losing sizeable audiences to other, more flexible vendors. Modern B2B Sales Model. Unlike its B2C counterpart, B2B sales has never been a simple transaction.

Buy 62

Buy Marketing Management B2B Thought Leadership B2B 62

Navigate the Channel

DECEMBER 7, 2023

Modern marketing is constantly expanding, and your audience will change, requiring new marketing strategies and tactics. Users love watching live video, so you could engage them up to three times longer by producing a show on Facebook Live or YouTube. To stay on top of your game, you need to spice up your social media marketing.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Optinmonster

FEBRUARY 11, 2024

In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. How can you avoid becoming one of those?

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Content Standard

MARCH 14, 2019

As with every other shiny new marketing tactic that comes along, jumping into live video efforts without a plan will spell disaster for your carefully-crafted, well-honed plans. You know those unboxing videos that do so well on YouTube? Periscope and Twitter. ” Image attribution: John-Mark Smith. Start a Series.

Tactics 108

Tactics Brand Identity Branding Planning 108

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Create, host, manage, and share your videos. Webinars and recorded webinars. Contents 1. Benefits of Video Marketing 2. Sign Up Free.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

PureB2B

MAY 30, 2022

Your sales and marketing team should always be prospecting for new business, even when times are good. The key is not to push a hard sale immediately. Inbound Sales Prospecting with Blogging, Whitepapers, & Webinars. Webinars are already popular with B2B brands. No one wants to read a sales pitch.

B2B Sales 62

B2B Sales Webinar Metrics High Quality Lead Marketing & Strategy 62

ViewPoint

JULY 17, 2013

To read an excerpt from her latest book, Smart Sales Manager , click here. To listen to a webinar on this topic, click here. Today’s “new normal” sales landscape has sales leaders scratching their heads, wondering about the best way to structure their sales organizations. Or just go with inside sales?

B2B Thought Leadership 120

B2B Thought Leadership Skype Work Management Thought Leadership 120

Oktopost

SEPTEMBER 22, 2021

Paid social media can enhance your current marketing efforts by driving more sales and better targeting your prospective leads by using social media. B2B sales cycles can be long, so know what your audience needs for the long haul. It’s no secret that the B2B news cycle is long and can take multiple months before a sale occurs.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Video as an Account-Based Marketing Tactic 10. And everyone’s creating user-generated content, sharing it, and—most importantly—watching it.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Webbiquity

JULY 19, 2022

Leading indicators encourage business stakeholders to ask questions like: What systems, processes, or setups can I use to achieve this goal and enjoy higher levels of success? Which skills can the team (marketing, sales, customer service, production, etc.) improve to achieve the desired result in a more efficient way?

Lead Scoring 287

Lead Scoring Lead Ranking ROI Enterprise Management 287

Oktopost

NOVEMBER 22, 2023

But, for B2B social media managers, cutting through the noise on social media can be challenging. X (formally Twitter): B2B marketers leverage X to join conversations with prospects and customers and stay on top of industry news and trends.

Social Media 117

Social Media Trends Media B2B 117

Vidyard

MAY 18, 2015

Last week’s final blog post discussed tips and advice to help modern marketers brainstorm awesome marketing campaigns that have a direct and impressive impact on sales. The cool thing about Workfront’s webinars is that they are broken up into bite-sized pieces that are easier and quicker for audiences to ingest as desired.

Youtube 52

Youtube Top of Funnel Enterprise Management Work Management 52

Biznology

MARCH 1, 2019

For technology-related videos, YouTube rules. YouTube is top destination for viewing technology-related videos (79%), followed by vendor websites (64%) and tech content sites (58%), and social feeds (34%). Social-feeds-wise, it’s worth noting that this group uses LinkedIn for business much more than Facebook, Twitter, or YouTube.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

Sharpspring

OCTOBER 27, 2021

Marketing” refers to a broad universe of tactics, tools, and theories, but when it comes to marketing strategies for small businesses, the most effective ones truly prioritize customer relationships. Outbound marketing entails advertising, cold-calling, and other tactics we commonly think of as “marketing.” YouTube and TikTok.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

SmartBug Media

MARCH 19, 2020

Manage color and contrast. If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. Are your videos appearing on your website as well as on YouTube? Try animation.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Brandpoint

JUNE 18, 2020

As such, proactive marketing plans that reassure customers and help them carry on with financial management are highly recommended. Forget your set-it-and-forget-it marketing tactics. Ask your sales team, account managers, or any other client-facing roles what customer concerns they hear most often. Informative videos.

Work Management 118

Work Management Marketing Management Service Planning 118

LeanData

DECEMBER 8, 2021

What’s most important is a strong and shared organizational RevOps mindset – a cultural norm to drive predictable revenue across Marketing, Sales and Customer Success through an end-to-end process of transparency and rigorous execution. . Please visit the LeanData YouTube channel and leave your feedback in the comments section.

Marketing Analytics Tools 98

Marketing Analytics Tools Video Marketing Transparency Youtube 98

Outbrain

AUGUST 21, 2019

In today’s omnichannel marketing space, B2B marketers must work hard to attract and nurture prospects throughout often complex funnels. What’s more, they need to customize and hyper-personalize the marketing funnel to speak the language of the customer and grab their attention. 3) Email Marketing. 4) Integrated Content Strategy.

Paid Content 29

Paid Content Lead Generation Tactics Lead Scoring 29

Metadata

SEPTEMBER 28, 2023

Audience: Figure out which audiences convert and which don’t Ads: Test the ad design, copy, and call to action (CTA) Assets: Experiment with the offer type , e.g., webinar, incentivized demo request , etc. If you’re second-guessing your tactics, ask yourself: Which tactics aren’t working, and what are their goals?

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Sprout Social

SEPTEMBER 2, 2022

Brushing up on ways to prove the impact of your work across the entire organization benefits every marketer—from directors to social media managers. Additional resource: Webinar: Supercharge your marketing strategy with social. Leveraging Social Media and Your Leadership Team During a Crisis (Sprout Social-sponsored webinar).

Social Media 118

Social Media Training Course Resources 118

Moz

JANUARY 22, 2019

The sales funnel is a drawn-out process, so it’s important for you to understand your customer’s pain points, needs, and intents as they go from learning about your company to deciding whether or not they want to pay you for your services or products. What is the conversion funnel?

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Sprout Social

FEBRUARY 1, 2024

Her YouTube channel and newsletter provide tips on how to use the tool. Jump into industry conversations proactively Participate in industry conversations on platforms like X (formerly known as Twitter) and Reddit to stay in tune with key demographics. Reddit, in particular, is especially valuable for unfiltered, candid feedback.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

ConvertKit

NOVEMBER 20, 2020

This makes it challenging to rely on your marketing for consistent sales. Email marketing is easier for busy creators to manage. Host a webinar, workshop, or masterclass. A webinar, like an email course, requires an email address to share the incentive. Webinars are also often perceived as high value and high-touch.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

Convince & Convert

NOVEMBER 17, 2014

You should probably already know what’s going on, because you’re managing the social media program day-to-day. Compare Social Media Channels Head-to-Head I recently participated in a Webinar with Expion, a terrific social media management platform for big companies (and a sponsor of this blog). Very worthwhile.

Social Media 167

Social Media Merchandising Media Paid Search Agency 167

Mailmunch

MAY 20, 2021

It’s all about using the right tactics to reach the right audience at the right time. . Having an effective lead generation process puts your business in front of potential customers. Generating leads through social media requires proper planning and tactics. YouTube TrueView for Action ads. Use social lead ads.

Social Media 53

Social Media Lead Generation Generation Lead Scoring 53

Hubspot

JULY 18, 2019

This simplifies the reporting process for all of your Facebook Ad efforts. You can create customer organization charts while in HubSpot so you’re able to easily identify unknown contacts, visualize key stakeholders, and customize your sales personas without manually sending any of this information back and forth. CaliberMind.

Work Management 77

Work Management Enterprise Management Marketing Management Cable 77

Brandwatch Marketing

OCTOBER 5, 2020

So whether it’s promoting a blog post or running a recruitment drive, if it involves something like Facebook or Twitter, it’s social media marketing. Ultimately, a lot of the tactics you’ll use are not new or unique to social media – it’s just a matter of adapting to new medium types. For-profit example. Not-for-profit example.

Social Media 105

Social Media Social Marketing Media Planning 105

Valasys

JULY 31, 2023

Whether you’re a seasoned entrepreneur or just starting out, our exploration of this dynamic world will equip you with the tools and tactics you need to cast your net wide and reel in those valuable leads. We’ll guide you through the process of creating a killer marketing strategy that aligns perfectly with your business goals.

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

Go Beyond SEO

MARCH 13, 2024

Whether it’s sharing industry insights, behind-the-scenes glimpses into your manufacturing process, or showcasing your products in action, your content should be informative, entertaining, and shareable. Utilizing various social media platforms is essential to reaching your desired audience effectively.

Social Media 78

Social Media Media Brand Identity Branding 78

LeadSquared

FEBRUARY 10, 2016

Last week, we had a chance to discuss with our webinar audience, their challenges in content marketing, and the changing trends in 2016. View the Webinar Recording. b) Twitter Trends – Look at Twitter trends to see what people in your industry are talking about. Any YouTube hacks for video marketing?

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52