Webbiquity

JANUARY 25, 2018

Trade shows are a great place to generate new B2B leads and reinforce existing relationships—and the bigger the show, the greater the opportunity. Unfortunately, in spite of the sales-conducive environment of a trade show, sales are by no means a guarantee (imagine if they were!).

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Navigate the Channel

OCTOBER 12, 2022

It’s been a while since trade shows were the must-meet-and-see-events for B2B industries, but recently trade show event space and calendars are filling. Marketing departments and agencies are working to develop trade show themes and slogans, many of them highlighting being back together and pressing the restart button.

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LeanData

NOVEMBER 22, 2022

With a looming market downturn, trade shows can be an expensive marketing play. So when the average cost per lead at a trade show is $811 , every prospect counts. . Your hard-working sales reps hustle to chat with every conference attendee with a pulse. Better Trade Show Follow Up .

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Trade Show Cost per Lead Buy ROI 98

Lake One

JULY 20, 2023

We’ve been going to trade shows since fishbowls, raffle tickets, and QR codes were cutting-edge. Things have changed a bit since then, and today’s digital marketing tools can help companies in every industry take things up a notch and get a better return on their trade show investment. Start by defining your goals.

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Trade Show Hubspot Planning Paid Search Agency 52

Industrial Marketing Today

JANUARY 11, 2021

Trade shows have always been a big part of manufacturing marketing for generating new leads that convert into sales opportunities. Of course, the COVID-19 pandemic has made in-person trade shows almost non-existent. This is only a content summary.

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Webbiquity

JULY 19, 2018

If you are like most business owners or managers, trade shows are part of your marketing plan for the coming year. marketers generated sales using event marketing , and 80% said live events are critical to their company’s success. So, you need to get the most out of your participation in every trade show.

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Visitor Queue

FEBRUARY 3, 2022

Trade show marketing is one of the best ways to generate highly qualified leads, while improving your relationship with current clients. Your sales team will have the chance to talk to prospects that have similar pain points, and demonstrate how your product can […].

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Trade Show Sales Qualified Leads High Quality Lead Marketing Prospects 101

Webbiquity

APRIL 19, 2018

Searching for ways to ramp up your trade show performance? We’ve seen some amazing trade show performances over the years. To help you avoid these mistakes and capitalize on the wins, here are 12 trade show takeaways that you can apply to your next event. We’ve also seen some that made us cringe.

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Lead Liaison

FEBRUARY 28, 2023

How to Create a Touchless Scavenger Hunt for your Trade Show If you’re looking to gamify your trade show with a scavenger hunt, you’ve come to the right place. Lead liaison provides a pre-event marketing platform if you need assistance. QR Codes: QR codes keep the experience completely digital.

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Trade Show Lead Liaison Marketing Automation Services Work Management 85

The Marketing Blender

FEBRUARY 27, 2024

As in-person sales became less viable, the need to transition to a more robust, digital-centric approach became urgent. In this discussion, we’ll delve into effective strategies that can transform the B2B manufacturing marketing landscape and ensure a steady flow of high-quality leads. Take Bison IP as an example.

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Trade Show B2B Marketing Peer-to-peer Marketing Strategy 52

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

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Zoominfo

APRIL 30, 2021

One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers. So, what happens when the conference seat your marketing and sales team offers is your registrants’ preferred chair at home? Hot leads come from speaking sessions.

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Trade Show Top of Funnel Acquisitions Enterprise Management 264

Visitor Queue

JANUARY 11, 2022

Trade shows are an exciting and creative way to generate new leads for your B2B company. And, a trade show gives your team the chance to improve relationships with these prospects as well as current clients. […].

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Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. But giving away pricey swag increases the cost per lead.

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Trade Show Lead Generation Sales Qualified Leads Generation 100

Kaon

FEBRUARY 26, 2016

According to “The Marketing Spend Decision,” the most important objective for companies investing in trade shows is lead acquisition. Today, it is reported that 35-percent of exhibitors’ leads obtained at trade shows ultimately result in a sale, according to Exhibitor Magazine. The answer is simple.

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Golden Spiral

AUGUST 26, 2021

“COVID changed our relationship with technology forever,” said Michael Dowling, CEO of Northwell Health during his HIMSS21 keynote called “Leading for the Future.”. Despite the 110 degree heat and a drastically reduced attendance, we walked away with four lessons worth repeating from this trade show experience. Be Flexible.

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DiscoverOrg

MAY 6, 2016

Trade show season is here. With some pre-show negotiation for the contact list, and investigation on your end to see who is going, you can begin nurturing contacts prior to the show. This is equally as important as the post-show follow-up. Timing is everything!

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Trade Show Webinar Metrics Marketing & Strategy Broadcasting 136

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 100

Trade Show Planning Zoominfo Paid Search Agency 100

Zoominfo

APRIL 30, 2021

One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers. So, what happens when the conference seat your marketing and sales team offers is your registrants’ preferred chair at home? That makes them hot leads.

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Trade Show Acquisitions Top of Funnel Enterprise Management 130

Lead Liaison

MAY 3, 2019

When preparing to exhibit at a trade show, it’s critical that you stay organized. The success of your trade show hinges on your team’s ability to execute each part of the process properly, and on schedule. We’ve compiled a comprehensive list of tasks to help you prepare for a successful trade show.

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Trade Show Work Management Marketing Management Lead Liaison 73

DiscoverOrg

MAY 6, 2016

Trade show season is here. With some pre-show negotiation with the contact list and investigation on your end to see who is going, you can begin nurturing contacts prior to the show. This is equally as important as the post-show follow-up. Timing is everything!

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Trade Show Webinar Metrics Marketing & Strategy Broadcasting 120

The Point

JANUARY 24, 2017

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy.

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Lead Liaison

OCTOBER 5, 2020

3 Tips for Success at the Virtual Trade Show You’re Attending. Attending virtual trade shows is a new reality for most of us as we navigate this “new normal.” For those of us in the event marketing space, virtual trade shows rank fairly high on that list of challenging experiences.

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Trade Show Lead Liaison Tips Sales Qualified Leads 62

SmartBug Media

AUGUST 27, 2020

If you’ve read part one of this two-part blog series, you’ve learned that the ability to connect with leads, acquire customers, and build your brand does not go away when trade shows and events go virtual—or are canceled altogether. The sales are tracked via affiliate links from one website to another.”. Review sites.

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Trade Show Marketing Strategy Marketing & Strategy Cross-Selling 89

DiscoverOrg

AUGUST 17, 2016

One of the most popular avenues to generate leads is trade shows. During the trade show are opportunities to meet with colleagues for networking opportunities. There is a downside: trade shows are expensive. Before a show, organizers will name drop companies who are going.

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Trade Show ROI RFP Work Management 120

Lead Liaison

SEPTEMBER 19, 2023

Lead Liaison, LLC Celebrates a Decade of Innovation in Sales and Marketing Lead Liaison, LLC proudly commemorates its 10-year anniversary, reflecting on a remarkable journey that has established the company as a global leader in sales enablement, marketing automation, and event management solutions.

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MarketJoy

JULY 17, 2020

Moreover, at the moment, missing events that you have planned and budgeted for might seem as if you are missing a whole bunch of leads. So how can you conduct B2B lead generation to replace a cancelled event? Here are a few things you can do to stay on top of your lead generation goals. It is time to adapt to the crisis.

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Trade Show Lead Generation Conference Lead Scoring 59

SmartBug Media

AUGUST 10, 2020

Trade shows and events are important—and often powerful—customer acquisition channels for SaaS organizations. Trade shows give exhibitors (you) and attendees the opportunity to sync face-to-face, which can help build the trust and deeper connection needed to support longer, sometimes more complex sales cycles.

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Binary Demand

JUNE 27, 2023

[ps2id id=’overview’ target=”/]In the ever-evolving business landscape, generating high-quality leads is fundamental to any successful B2B venture. However, identifying and nurturing leads can be complex and time-consuming. This is where effective B2B lead generation solutions come into play.

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The Point

NOVEMBER 14, 2014

The report, however, goes further – ranking trade shows as far and away the most effective demand gen channel in their “BtoB Channel Effectiveness Quadrant,” surpassing (by some margin) even demand gen workhorses like email marketing and PPC. Note: in fairness, the quadrant does designate trade shows as a “high cost” channel.).

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Trade Show Demand Generation Agencies BtoB Lead Scoring 100

markempa

NOVEMBER 26, 2012

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. I can’t help but wonder given my own trade show attendance experience. Trade Show ?

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The Point

AUGUST 18, 2014

Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company representatives. A 2010 study concluded that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up after the show. Any response (e.g.

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Trade Show Campaigns Tips Lead Nurturing 100

markempa

MARCH 4, 2013

Tweet It’s easy to get ahead of ourselves trying to promote products and services before we’ve given the prospect a reason why they should learn more, and trade events can exacerbate the issue. However, trade shows can do so much more by creating opportunities for more meaningful engagement for everyone.

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Trade Show Marketing Prospects Tips B2B Thought Leadership 120

Biznology

AUGUST 19, 2015

Following my last blog on lead qualification, I received some great comments and several questions as to whether lead qualification differs for trade show leads. Yes, it does, and here is a revision of my last blog specifically addressing trade show lead generation and qualification.

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Trade Show Lead Qualification Lead Ranking Sales Qualified Leads 80

Conversica

OCTOBER 2, 2018

Trade shows are an important aspect of bringing products to market. Most marketing teams have some presence at industry trade shows or conferences to promote products directly to customers, participate in panel discussions, meet with analysts, and gain an in-depth view of the overall state of their specific industry.

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Navigate the Channel

APRIL 26, 2018

Whether your business is to sell cleaning products or dog treats trade shows can be an effective way to introduce your product to distributors that can help your products gain popularity and bring about success. Once you know the where and when of your trade show, it is time to self-promote. Know What You Want.

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Brandpoint

JULY 26, 2019

You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. Picture this. Amazing news, right?

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