The Forward Observer

MARCH 1, 2024

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Webbiquity

MARCH 26, 2024

I rarely write book reviews anymore. It’s worth a review. There’s also chat, Slack, text messages, and social media posts—which often include links that point us to more content. The post Book Review: Smart Brevity appeared first on B2B Marketing Blog | Webbiquity. And I’ll bet you rarely read them.

Newsletter 172

Newsletter Blogger PR Paper 172

Emplifi

NOVEMBER 12, 2019

Businesses of the internet age know how important it is to have customer reviews prominently displayed in search engine results, on their websites, and on forums like Yelp.

Social Media 85

Social Media Media Display Marketing Websites 85

Optinmonster

FEBRUARY 18, 2024

Do you want to learn how to get more reviews? Whether you run a local business or have customers around the world, the power of a review cannot be overstated. Reviews have the unique ability to shape perceptions and influence decisions. 92% of consumers read online reviews, but only 6% write them. Which would you choose?

Work Management 72

Work Management Marketing Management eCommerce Ideal Customer Profiles 72

Emplifi

NOVEMBER 12, 2019

Businesses of the internet age know how important it is to have customer reviews prominently displayed in search engine results, on their websites, and on forums like Yelp.

Social Media 85

Social Media Media Display Marketing Websites 85

Oktopost

FEBRUARY 4, 2019

Without the right tool, managing an approval process for social content can become tedious, especially if you're managing a social calendar for B2B company.

Social Media 80

Social Media Media Content B2B 80

Convince & Convert

SEPTEMBER 7, 2010

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Webbiquity

JULY 28, 2010

Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan.

Social Media 100

Social Media Social Marketing Planning Media 100

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Social Networks 179

Social Networks Business Work Management Social Media 179

Marketing Insider Group

JANUARY 13, 2021

Your blogs, videos, social media posts, and every other aspect of content marketing are all within your realm to dictate. Using content marketing to manage your online reputation includes SEO, social media, and customer-focused content. They pay attention to reviews and articles about your company that you didn’t create.

Marketing Management 332

Marketing Management Content Marketing Planning Content 332

Webbiquity

AUGUST 26, 2021

But when you’re running a Google Ads campaign or social media ad—that is, when you are actually paying directly to drive traffic to your website—you’ll want the user to hit a specific landing page. Client Reviews : Handpick a few of your best reviews and show them off! We’ll expand on this in another point later on.

Landing Pages 266

Landing Pages Paid Content Tips Paid Search Agency 266

Trade Press Services Newsletter

APRIL 4, 2024

Some common goals for appearing on a podcast include networking and building relationships, creating content for your website and social media, boosting your personal brand, increasing visibility, and driving awareness around a specific topic. Preparation is key. Prior to the interview, research the podcast, host, and typical audience.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Go Beyond SEO

APRIL 25, 2024

Google My Business: Create and optimize your Google My Business profile, ensuring accurate information, customer reviews, and high-quality images. Local Citations: List your business on local directories, review sites, and industry-specific platforms. When it comes to social media , creating engaging and shareable content is key.

SEO 60

SEO Business Ideal Customer Profiles Work Management 60

Webbiquity

AUGUST 4, 2020

But social media, paid advertising, and influencer marketing can also play important roles. They were then ranked on both the number of total reviews (popularity) and average user ratings (quality). Total reviews: 552. Total reviews: 679. Total reviews: 4,423. Total reviews: 380. Total reviews: 316.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

A Better Jones

JUNE 17, 2019

I first entered the social media game in 2011, and Twitter and Facebook were king. Linkedin was gaining popularity and no one had a clue about how to properly use any of these social media giants. Today social media marketing is still a fairly new phenomenon, powered by the exponential technological advancements of the last 20 years.

Social Media 71

Social Media Tools Media Work Management 71

Biznology

SEPTEMBER 2, 2011

He’s the author of the WebMetricsGuru blog and a well-known conference speaker and analytics expert, but Social Media Analytics is is first book, a surprise given how much he writes. So, if you are looking for a critical review, look elsewhere. Or how to calculate social media ROI? I highly recommend it.

Social Media 80

Social Media Analytics Media Ideal Customer Profiles 80

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. At the same time, text analytics can monitor public concerns on social media.

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Sword and the Script | B2B

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. Reviews are a digital manifestation of social proof.

B2B Marketing 105

B2B Marketing Peer-to-peer B2B Paid Search Agency 105

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

Webinar Metrics 106

Webinar Metrics Tips Marketing AI Social Media 106

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

Ideal Customer Profiles 128

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 128

Optinmonster

MARCH 30, 2024

In this article, we’ll go over some social proof statistics to show how powerful using social proof can be for your business. What is social proof? The Psychology Behind Social Proof Whether we realize it or not, humans are pack animals. In short, social proof is a shortcut to decide how to act.

Statistics 68

Statistics Brand Identity Branding Peer-to-peer 68

Sprout Social

JANUARY 12, 2022

Reviews and recommendations. Common examples include product recommendations, reviews and customer photos. Organic conversations, feedback and reviews can’t quite literally be bought. Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. Shout-outs.

Word of Mouth 137

Word of Mouth Paid Content Conversion Work Management 137

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. A UK restaurant even made headlines for its owner’s heated responses to poor reviews, proving not all publicity is good publicity. But the way you respond to them makes all the difference.

Work Management 106

Work Management Brand Identity Branding Customer Satisfaction 106

Sprout Social

SEPTEMBER 14, 2023

This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses. Customer marketing examples from 7 brands getting it right Your social channels are a direct line to your customers. In fact, it’s quite the opposite.

Marketing & Strategy 124

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 124

Oktopost

FEBRUARY 12, 2024

From building brand awareness and implementing effective employee advocacy programs to leveraging social intent data for informed decision-making, this season will cover it all. Meet Alina With a strong background in content marketing and a passion for B2B social media, Alina Dallal found herself drawn to her role at Oktopost.

Intent Data 131

Intent Data Youtube Intent B2B Sales 131

Navigate the Channel

DECEMBER 7, 2023

To stay on top of your game, you need to spice up your social media marketing. Enlist influencers to show the benefits of your product or service through a review, by producing content for your social channels, or by sparking discussion on social media. Which social platform is most effective for B2B marketing?

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Martech

FEBRUARY 22, 2024

Munch’s new features for its social media automation platform include video creation Safe Zones, Autotitle and Direct Publishing to YouTube Shorts; user management features including Publish Manager and New Account Page; as well as Enhanced with Clip Extension and Downloading SRT Files. Now, on to this week’s releases.

Marketing AI 108

Marketing AI Marketing Automation Services Word of Mouth CPA 108

Sprout Social

NOVEMBER 11, 2021

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Win new business by generating leads from social and capturing existing contacts’ social interactions.

Digital Asset Management 121

Digital Asset Management Social Media Work Management Marketing Management 121

Martech

FEBRUARY 5, 2024

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. Because a recent debate in an online email marketing community over resending feedback requests like email surveys and purchase reviews got me thinking about broader issues. The boss told us to do it.

Ideal Customer Profiles 132

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 132

Convince & Convert

MARCH 5, 2024

According to the Harvard Business Review , increasing retention by just 5% can equal an upwards of 95% increase in profit. We conducted a survey of 1,500 US and Canadian social media users aged 18-64 to determine how loyalty was changing and what brands could do to win consumers over. How can this be true?

Research 145

Research Loyalty Case Studies Communities 145

Contently

OCTOBER 18, 2022

Online Customer Reviews. Review mining involves reading the online reviews of your and your competitor’s products and analyzing them to guide your marketing. Scour through online reviews to find the perfect swipeable copy, honest buyer opinions, and why customers choose you over competitors.

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Martech

APRIL 2, 2024

The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Like other social media sites, LinkedIn attracts professionals from various industries. Review your expectations, motivators and key drivers to ensure you’re aligned and better positioned to convert sales.

B2B Marketing 134

B2B Marketing B2B Planning B2B Thought Leadership 134

Sprout Social

APRIL 26, 2021

Since the founding, other review sites have been introduced but Yelp still leads the pack at more than 178 million unique visitors every month. When your business is searched for online, these review sites show up in the first page of results. Why are Yelp reviews so important? How do you get these reviews?

Marketing Management 127

Marketing Management Ad Exchange Guidelines Ideal Customer Profiles 127

Sprout Social

MARCH 15, 2024

If you’re interested in learning more about how you can seamlessly find and manage influencer relationships, all the way from onboarding and project assignment through to execution, request a demo of Tagger by Sprout Social today. Tagger by Sprout Social Revolutionize your influencer marketing with data-powered social intelligence.

Youtube 106

Youtube Viral Marketing Peer-to-peer Impressions 106

Optinmonster

JANUARY 24, 2024

That’s called social proof , and that proof includes testimonials. Use client testimonials in your sales pages, landing pages , social media channels, and email marketing campaigns. Asking for feedback, customer reviews, or testimonials should be part of your email automation workflow for all new customers and clients.

Ideal Customer Profiles 78

Ideal Customer Profiles Tips Case Study Case Studies 78

Sword and the Script | B2B

APRIL 16, 2024

That’s according to a new paper published in a peer-reviewed journal by two academics Gary L. Sword and the Script Media can help with B2B marketing, PR and social media. The complete paper was published in Industrial Marketing Management, a peer-reviewed journal, and titled “ Should B2B start-ups invest in marketing? ”

Startups 102

Startups Peer-to-peer Studies Ideal Customer Profiles 102

Sprout Social

NOVEMBER 8, 2023

When a customer leaves a review, comments on your posts or shares a photo with your product, they’re expressing an emotion—such as joy, frustration or disappointment. Here are five ways analyzing customer sentiment can help your business: Monitor overall customer satisfaction Happy customers leave good reviews.

Work Management 111

Work Management Marketing Management Customer Satisfaction Analysis 111