B2B Marketing Traction

JULY 28, 2011

He had met with consultants who specialize in his industry, who, after a cursory review, told him they had no recommendations beyond what he was currently doing for marketing. His business is not a technology or manufacturing company – the industries I normally target – but he wanted the perspective of an outsider to his industry.

Consulting 100

Consulting Tactics Planning Differentiation 100

B2B Marketing Traction

DECEMBER 16, 2014

They consult their peers and look at others’ reviews before they buy. But your buyers are first and foremost human , and the way they buy consumer products has changed. Buyers have developed different expectations as consumers. They also buy because they feel good about the company that manufactures or supplies a product or service.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

MAY 5, 2015

I did not do an exhaustive review of this feature across all email programs. There are many other email programs, and I have to believe they’ve added responsive templates to their platforms. If you know of some that are responsive, please let us know in the comments below.

Email Marketing 100

Email Marketing Template Paid Search Agency Mobile Marketing 100

B2B Marketing Traction

AUGUST 16, 2013

We can provide a proposal review as a neutral party who knows SEO (we’ve been doing SEO since 1998). So beware SEO snake oil and start blogging, creating videos, posting articles and other helpful content for your audience(s).

SEO 100

SEO Buy Marketing Proposals Vendors 100

B2B Marketing Traction

DECEMBER 4, 2013

She also comments that just as in Business-to-Consumer (B2C) marketing, B2B buyers’ business transactions are merging into their personal lives as they review information and emails from their mobile devices and home computers at night and on weekends. What does this mean for B2B Marketers?

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

B2B Marketing Traction

DECEMBER 5, 2014

At the end of my review, I wanted to view the information about the survey methodology and process. It’s the quality of the content and user experience that make a difference. I was going to write about another topic for today’s blog. But, as I was researching the topic, I looked at a survey.

Validation 100

Validation Customer Surveys Email Marketing Contact Marketing 100

B2B Marketing Traction

NOVEMBER 19, 2014

You can survey your customers to find out which competitors were included in their review. For those industries where the list of competitors seems too large to research and your research budget is small or non-existent, there are cost effective ways to analyze the competition.

Analysis 100

Analysis Verticals Planning Customer Surveys 100

B2B Marketing Traction

APRIL 26, 2013

A Harvard Business Review article titled Rethinking Marketing cited statistics about ownership of the CRM system. In order to do this, they need to thoroughly understand the prospective customer profile and behaviors through the buying cycle (not the sales cycle) and co-own the quality of the CRM system.

CRM 100

CRM Buying Cycle CMO Lead Gen 100

B2B Marketing Traction

JANUARY 6, 2014

Reviewing this is a fun exercise in the New Year, since many trends affect marketing. Ad agency JWT publishes a list of 100 trends to watch in the coming year. And some are just plain fun.) Here are my top picks from the 2014 list : #5 Algae which is booming as an ingredient in many products from cosmetics and industrial products.

Trends 100

Trends Paid Search Agency Broadcasting Mobile Marketing 100

B2B Marketing Traction

MAY 8, 2013

One of the key factors of the technology buyer’s purchase decision is a peer referral or review. In 1991 Regis McKenna wrote Crossing the Chasm , in which he detailed the behavior of technology buyers. The number one influence on people buying technology are recommendations from their colleagues.

Peer-to-peer 100

Peer-to-peer Planning Cross-Selling Paid Search Agency 100

B2B Marketing Traction

APRIL 24, 2013

According to the Harvard Business Review , the four P’s of marketing are over. The new model is SAVE, Solution – Access – Value – Education. Here’s what it means for B2B marketing. Market Solutions. Instead of marketing products, we need to focus on solutions.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

B2B Marketing Traction

NOVEMBER 25, 2013

The way to find out your conversion score or conversion probability is to interview or survey your prospects and review your website and social media presence and platforms for any glitches, inconsistencies, lack of transparency – anything that causes friction or anxiety.

Conversion 100

Conversion B2B Marketing Marketing Analytics Tools Lead Scoring 100

B2B Marketing Traction

AUGUST 19, 2013

The details about that Creative Commons license are displayed for review. If it says Some Rights Reserved (see image below), I will click on those words to view the details and see if I can use it.

Copyright 100

Copyright Eye-Tracking Display Blogger 100

B2B Marketing Traction

FEBRUARY 21, 2013

Just as you should have a concise resume for hirers to review, so too should you have a concise LinkedIn profile and recommendations. In addition to being wary of high quantities and reciprocal recommendations, keep in mind that recruiters and business owners don’t have time to read many recommendations.

Linkedin 100

Linkedin Curation Profiling Consulting 100

B2B Marketing Traction

JANUARY 11, 2013

And, because they are easy to review at a glance, they can influence employers or referrers as to your credentials. LinkedIn endorsements are important in that they build consensus about the skills you bring to the workplace. Since they are easy to give on LinkedIn (see my post on how to endorse ), they can build quickly.

Linkedin 100

Linkedin Social Media Act-On Display 100

B2B Marketing Traction

NOVEMBER 14, 2012

It used to be that the only way to provide a recommendation on LinkedIn was to go to the Recommendations option under the Profile menu , write your recommendation for someone, submit it for their review, and upon their approval it was posted. Recommendations are credible, because of this process.

Linkedin 100

Linkedin B2B Marketing Ideal Customer Profiles Opinions 100

B2B Marketing Traction

JULY 20, 2012

I found helpful reviews for some of these at HackRepair.com. We have found malware inserted into WordPress sites on two occasions and removed it for our clients. There are add-on programs that you can install to protect from malware and backup your website. So, “proprietary, smietary.”

Marketing Websites 100

Marketing Websites Work Management Marketing Management B2B 100

B2B Marketing Traction

APRIL 1, 2015

You decide on a message, create the email using one of many email programs, send a test for review and, when it looks good, hit send! Email marketing is easy, right? A few days ago I got an email from a company announcing their name change. I didn’t recognize the company, and I didn’t recognize the sender.

Email Marketing 100

Email Marketing B2B Marketing Planning B2B 100

B2B Marketing Traction

AUGUST 19, 2011

Yesterday I was reviewing Hubspot information and saw that they recommend no more than two or three updates on Facebook each week. As a B2B Marketing Consultant, I am often asked how many messages a business should post on their social media accounts.

Social Media 100

Social Media Media Gartner Planning 100

B2B Marketing Traction

JANUARY 15, 2013

New Incite can guide you through the process of going “mobile-friendly”, from option-review to execution – contact us today. Are they engaged? Are they converting to customers? Need help addressing mobile marketing?

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

B2B Marketing Traction

APRIL 27, 2012

It’s my opinion that as long as someone in your business or organization reviews and approves the blog posts, a blog ghostwriter can be highly effective and an authentic reflection of your business. I keep my list on an Excel spreadsheet that now has 165 topics – 83 of which were published. B2b bloggers, what do you think?

Buyer Personas 100

Buyer Personas Planning Blogger Opinions 100

B2B Marketing Traction

JANUARY 5, 2012

Individuals are online posting their reviews and their opinions about brands, companies and people. Marketing is now with “the people” ( Read my previous post about “citizen marketing,” B2B Marketing Trends I’m Thankful For ).

CMO 100

CMO B2B Leads Lead 100

B2B Marketing Traction

JANUARY 8, 2013

Two I noticed in the past couple of years are The Rise of the Supertemp (HBR, May 2012) and The Disposable Worker (Businessweek, January 2010).

Work Management 100

Work Management Planning CMO Marketing Management 100

B2B Marketing Traction

NOVEMBER 8, 2012

It was we could upload new designs, documents and files for client review and approval. I remember back in 2000 designing secure client pages that required a password login on New Incite’s website. Today, thanks to collaborative sites that offer security and privacy, we don’t need these custom website features as much if at all.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

B2B Marketing Traction

OCTOBER 27, 2011

A marketing audit is a cost-effective review process where an expert looks at your marketing strategy, tactics, and results to make sure you are getting the best results possible without wasting money. Are you sure that the marketing you spend money on is working? As a new year approaches, this is a perfect time for a marketing audit.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

FEBRUARY 5, 2016

The web development team can review these detailed requirements and recommend new technology and solutions where possible. I show one chart for the old navigation and a second chart to show the new navigation. What is the objective of each page on the site? What kind of content, graphics, images, forms or other features will each page have?

Planning 100

Planning Work Management Budget Programs Marketing Management 100

B2B Marketing Traction

DECEMBER 21, 2011

Bradley reviews the Z and F viewing patterns, referencing Nielsen as well, and explains the Gutenberg Diagram, which shows how readers view text-heavy pages such as newspapers or book pages. He reinforces the importance of putting your most important information at the top and making your content very scan-able.

Paid Search Agency 100

Paid Search Agency B2B Marketing Eye-Tracking Advertising Agencies 100

B2B Marketing Traction

MAY 3, 2011

This makes it much easier to get bloggers to review your product, editors to feature it in their publications, and others to comment about it and share your new product content with their colleagues and friends. You build suspense and get the right people’s attention from your social media “platform” before you launch.

Social Networks 100

Social Networks Planning Product Social Media 100

B2B Marketing Traction

OCTOBER 28, 2011

As I researched the topic of fear-based selling, I stumbled upon a Havard Business Review article, In a Downturn, Provoke Your Customers by Philip Lay, Todd Hewlin, and Geoffrey Moore. The authors recommend another sales approach: in a downturn.

Cost 100

Cost Consulting Training Pricing 100

B2B Marketing Traction

FEBRUARY 3, 2011

Review and planning helps ski racers avoid mistakes that lead to crashes on the race course (coded as DNF for “Did Not Finish”) – or, perhaps worse, finishing last (coded DFL for… … well, I’ll let you decode that acronym!).

Planning 100

Planning Course Tactics Marketing Plans 100

B2B Marketing Traction

APRIL 2, 2012

This will give you a cheat sheet or list to review and choose a topic you are passionate about. Maintain a list of topics – use Evernote , Notepad, a Word document, an Excel spreadsheet (Excel is what I use so I can sort topics in a variety of ways), or a folder to store topic ideas that come to you.

Blogger 100

Blogger Planning Custom Publishing Efficiency 100

B2B Marketing Traction

OCTOBER 30, 2015

“admin”), and regular reviews of your WordPress site for malware and hacks are a must. ” All businesses could be hurt by malware inserted into their website, but in particular, this was a business for which reputation was critical! WordPress templates or plugins can result in a bad website.

Template 100

Template Marketing Websites Design Google 100

B2B Marketing Traction

SEPTEMBER 18, 2015

The other companies whose social media I reviewed had “OK” presences online. But, rather than just competing on price, this brand had done its homework and knew what values and attributes its customers appreciated. This directed their positioning statements and was reflected consistently through all marketing.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

MARCH 7, 2010

I took the assessment in 2-3 minutes online, and in short order was served up a 13 page report that allowed me to review my ideal work environment, motivation, communication, interaction with others on my team, task orientation, preferences for taking direction, leadership, sales orientation and learning style.

Consulting 100

Consulting Planning Marketing Proposals Conference 100

B2B Marketing Traction

JULY 1, 2015

Do a quick review of what you planned before. Over the years I have seen that investing in marketing even has some intangible benefits for your business ( read my blog post about that here.). Restart (or start) your marketing by answering a few questions. If you don’t have a plan, ask yourself these questions. Your audience can change.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

MARCH 19, 2010

Interview your customers, prospects and colleagues to understand when they review and read email. Use a program like Constant Contact that tracks the email “read” time and day to find out what your target prefers. You can also simply observe when you get the most replies to your emails.

Email Marketing 100

Email Marketing B2B Marketing Campaigns B2B 100

B2B Marketing Traction

OCTOBER 16, 2015

Some people started following the page and some even posted reviews. The client’s Google+ page existed, but it wasn’t branded, and no one was posting information there. We made the changes and made sure all blog posts and announcements were posted on Google+. Then it was time for Twitter.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100