KoMarketing Associates

APRIL 20, 2021

The CMO Council recently published its “Scaling the Value of the CMO” report, and statistics found that the majority of marketers (86%) believe that a lack of resources and capabilities impairs the overall performance of their team. In terms of deficiencies, 44% named customer journey, acquisition and conversion.

Resources 281

Resources CMO Statistics Acquisitions 281

SWZD

SEPTEMBER 27, 2021

Annual report on IT budgets and emerging tech trends, offering insights on IT spending shifts, technology challenges, and the impact of remote work.

Trends 118

Trends Spending Resources 118

KoMarketing Associates

JULY 27, 2022

Approximately 41% state that there is insufficient investment in CX at their organization. Just 38% of respondents stated that they have a fully optimized customer experience. However, new research suggests that they are struggling to leverage data to achieve their goals. The Rising Importance of Defined CX Strategies.

Marketing Report 236

Marketing Report Optimization Resources Advertising Agencies 236

SWZD

MARCH 1, 2021

Tune in to our EMEA State of IT webinar, delving into business-level intent data from our annual research report and find out why Europe is highly optimistic about tech budgets for 2021 and beyond.

Webinar Metrics 62

Webinar Metrics Intent Data Intent Research 62

SWZD

JUNE 2, 2022

Peter Tsai, Head of Technology Insights, hosts a talk with marketing and sales directors to discuss the current state of IT in Europe, and offer insights on future technology, marketing, and budget trends.

Trends 62

Trends Resources Webinar Metrics Research 62

SWZD

SEPTEMBER 27, 2021

Annual report on IT budgets and emerging tech trends, offering insights on IT spending shifts, technology challenges, and the impact of remote work.

Trends 118

Trends Spending Resources 118

SWZD

MARCH 6, 2021

Tune in to our EMEA State of IT webinar, delving into business-level intent data from our annual research report and find out why Europe is highly optimistic about tech budgets for 2021 and beyond.

Webinar Metrics 62

Webinar Metrics Intent Data Intent Research 62

Ahrefs

MARCH 1, 2023

According to Aira’s 2022 State of Link Building Report, 24% of SEOs use it: Here are three reasons why: In this guide, I’ll explain how to build links from resource pages in three simple steps. How popular? But first, let’s … Read more ›

Link Building 105

Link Building Resources Ad Building SEO 105

SWZD

DECEMBER 14, 2021

Our annual State of IT study helps tech marketers plan for the future by offering deep insights into tech trends driving changes in buyer behavior. We've got data on the factors driving spending shifts, 2022 IT budget allocations, and emerging technology adoption worldwide.

Allocation 62

Allocation Trends Planning B2B Marketing 62

SWZD

MARCH 1, 2021

SWZD research team will dive into the data from our highly anticipated annual tech research report. We'll talk about how businesses intend to spend their IT budgets, what new trends are predicted for 2021, with a special focus on how COVID-19 has impacted these plans.

Webinar Metrics 62

Webinar Metrics Research Trends Spending 62

SWZD

SEPTEMBER 28, 2022

Our exclusive SOIT report covers IT budget growth for 2023, B2B client retention and most importantly, how to tackle and grow despite recession fears.

B2B 62

B2B B2B Marketing Marketing Resources 62

SWZD

AUGUST 9, 2021

Register for early access to The State of IT report for tech marketing insights that will help you optimize your business strategy for 2022.

Marketing Report 71

Marketing Report Optimization Marketing Strategy Marketing & Strategy 71

SWZD

AUGUST 26, 2021

Annual report on IT budgets and emerging tech trends, offering insights on IT spending shifts, technology challenges, and the impact of remote work.

Trends 62

Trends Spending Resources 62

SWZD

SEPTEMBER 15, 2020

Our annual research study on IT budgets and emerging technology adoption trends, this year with a focus on the impact of COVID-19 and the shift to remote work.

Studies 62

Studies Trends Research Resources 62

ClearVoice

MAY 16, 2020

And many resources to help fuel your business as we await the next steps. From applying for small business loans to filing for unemployment and more, consider this your COVID-19 resource guide. 9 Important COVID-19 resources for freelancers: 1. However, there is a light at the end of the tunnel. PEN Writers Emergency Fund.

Resources 122

Resources Budget Programs Act-On Television marketing 122

SWZD

MARCH 1, 2021

This webinar has a special focus gauging how COVID-19 has impacted APAC IT decision makers and their budgets.

Webinar Metrics 62

Webinar Metrics Resources Research 62

KoMarketing Associates

JANUARY 30, 2018

To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. Google AdWords and Bing Ads. Image Source: [link]. Facebook Ads.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

KoMarketing Associates

DECEMBER 19, 2018

As customer experience-oriented marketers look for new ways to resonate with their target audience, research suggests that they are harvesting data and analytics from a wide range of resources. Research showed that they are getting their data from several resources, such as social media (68.2 percent), surveys (74.3

Marketing Report 132

Marketing Report Resources Paid Search Agency Analytics 132

SWZD

MARCH 6, 2021

SWZD research team will dive into the data from our highly anticipated annual tech research report. We'll talk about how businesses intend to spend their IT budgets, what new trends are predicted for 2021, with a special focus on how COVID-19 has impacted these plans.

Webinar Metrics 62

Webinar Metrics Trends Spending Research 62

SWZD

SEPTEMBER 16, 2020

We've recently surveyed more than 1,000 B2B tech buyers to gain insights into organizations’ 2021 IT budget and tech adoption plans.

Customer Surveys 62

Customer Surveys B2B Organization Resources 62

Zoominfo

MARCH 12, 2020

But today, AI is being used in every facet and function of companies, including human resources. But let’s explore the ways in which machine learning is changing the world of Human Resources Management (HRM). Not too long ago, artificial intelligence seemed like something straight out of a sci-fi movie.

Resources 130

Resources Budget Programs Resource Management High Quality Lead 130

ClearVoice

JUNE 18, 2020

Additionally, a recent study noted by Forbes states that only 3% of all venture capital is going to female-led companies, and women of color get less than 1% each year. Additionally, a recent study noted by Forbes states that only 3% of all venture capital is going to female-led companies, and women of color get less than 1% each year.

Resources 99

Resources Business Work Management Startups 99

Salesforce Marketing Cloud

OCTOBER 11, 2022

For each of those quadrants, you want to determine if you have the right sales coverage and resourcing, which might require rolling out new sales or communication channels for easier customer engagement and folding in more reps to handle complex accounts. .” “We will have to do more with less given hiring and spending freezes.”

Efficiency 98

Efficiency Resources Promotion Enterprise Management 98

Hubspot

FEBRUARY 9, 2021

The need for sustainable funding resources is an urgent need to support the future of Black businesses. This guide compiles the top resources to fund your business with programs for loans, grants, and private equity firms known to support Black-owned businesses. Funding Resources for Black-Owned Businesses. Accompany Capital.

Resources 92

Resources Paid Search Agency Advertising Agencies Business 92

KoMarketing Associates

AUGUST 29, 2017

To answer these and the many other questions you may have about Google Analytics, I’ve compiled a list of 15 free resources offered by Google to help you learn how to implement GA and develop data-driven marketing strategy using all the features it has to offer. Getting started with Google Analytics is no small task. Google Analytics Academy.

Marketing Analytics Tools 150

Marketing Analytics Tools Resources Google Analytics 150

Hubspot

JANUARY 31, 2019

From the first point of contact with this HubSpot employee and throughout my onboarding process, she was the prime example of what I believed a person in human resources should be. Remarkable Human Resources (HR) employees are critical at every company. They handle all employee relations so you can focus on your side of the business.

Resources 88

Resources Resource Management Work Management Budget Programs 88

NetLine

MAY 25, 2022

Human Resources professionals have had quite the last few years, huh? Are we able to work remotely for the foreseeable future?” “What would happen to my employment status if I happened to move to a new state?” . What Do Human Resources Professionals Need From Their HRIS Software? How can we onboard more employees virtually?”.

Work Management 52

Work Management Marketing Management Resources Allocation 52

ClearVoice

JANUARY 13, 2022

Here are some of the latest grants available that may be an excellent fit for your business, along with resources and opportunities for mentorship, education, networking, and more. If you're a minority business owner, we've compiled grants and resources that may be helpful for you in the new year.

Resources 52

Resources Business Allocation Paid Search Agency 52

DemandBase

JUNE 12, 2020

In an effort for us to do better as an organization, we’ve compiled this list of resources so that we at Demandbase can learn, grow, and do better together. Additionally, many lists are being shared right now across social media and websites, which may include some of these resources and others. Read and Listen. Blogs and Podcasts.

Resources 83

Resources DemandBase Lock-In Class 83

Litmus

DECEMBER 29, 2020

We’re honored you looked to Litmus for guidance and want to share with you the Litmus resources you found most essential in 2020—and can carry with you into 2021 and beyond. But with less resources. 2020 State of Email Engagement. The post Your Top 5 Email Resources of the Year (2020) appeared first on Litmus.

Resources 71

Resources Template Newsletter Email Marketing 71

KoMarketing Associates

APRIL 26, 2023

Despite marketers’ efforts to integrate digital marketing solutions into their strategies, new research suggests that they are still finding it difficult to meet their goals due to a lack of budget and resources. About 11% of respondents admitted to being “unsuccessful” in this area altogether.

Paid Search Agency 211

Paid Search Agency Advertising Agencies Budget Programs Marketing & Strategy 211

KoMarketing Associates

JANUARY 11, 2023

However, they are up against several obstacles, including budget challenges (29%) and a lack of resources/personnel (24%). About 23% stated that they have an unclear ABM strategy, and the same percentage said that they still find it difficult to measure ABM success. Many Marketers Still in the Early Stages of Leveraging ABM.

Account Based Marketing 216

Account Based Marketing Marketing & Strategy Marketing Strategy Planning 216

KoMarketing Associates

MARCH 8, 2022

Ascend2 recently published “The State of Marketing Automation 2022” report, and statistics suggested that the majority of marketers (64%) have only been “somewhat successful” thus far in terms of achieving their top objectives with marketing automation. Nearly 35% claimed that it results in better data and decision-making.

Marketing Automation 270

Marketing Automation Automation Intent Signal Demand Generation 270

B2B Marketing Directions

OCTOBER 31, 2021

By now, most B2B marketing leaders are well into their planning for 2022, and some of the most important and difficult decisions they will be required to make during the planning process involve the allocation of marketing resources (money, people, time, etc.). Here's how the rule works.

Allocation 52

Allocation Resources Planning Work Management 52

KoMarketing Associates

MAY 18, 2022

Furthermore, just 27% stated that their organization has exceeded expectations in terms of providing real-time data access. Furthermore, just 27% stated that their organization has exceeded expectations in terms of providing real-time data access. Additionally, 44% say they are going to create data preparation processes in time.

Marketing Report 239

Marketing Report Analytics Planning Statistics 239

KoMarketing Associates

JULY 13, 2021

When it comes to the top challenges related to successful retargeting , most B2B marketers (38%) stated that it was the resources available to them. Identifying the Lack of Marketing Resources. This is not the first time that marketers have pointed to a lack of resources as a prime obstacle. About 36% cited brand image.

Marketing & Strategy 296

Marketing & Strategy Marketing Strategy CMO Acquisitions 296

Moz

DECEMBER 15, 2020

At Moz, we created a lot of helpful content in 2020, publishing community resources, reports, and guides across topics like local SEO analytics, competitor analysis, keyword research, campaign management, and more. The State of Local SEO Industry Report 2020. Posted by clschwartz It goes without saying that 2020 has been a wild ride.

Communities 80

Communities Resources Lead Scoring Lead Ranking 80