Marketing Insider Group

JANUARY 16, 2023

Staying up-to-date with marketing trends and developments is easy with digital newsletters and networking platforms. Measuring effectiveness: As marketing channels and tactics continue to grow, marketers may struggle to accurately measure the effectiveness of their campaigns and allocate their resources properly.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. If you want quick tips that you can implement and take action on right away, these are the resources for you. What would you do if you had to start all over in your business today?

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. So, let’s dive into the specifics needed to take your blog from an essential component of your small business marketing plan to a reliable, go-to resource for others within your industry.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Webbiquity

SEPTEMBER 28, 2022

Detailed personalization is possible only when you can collect as much data as possible from your available resources. Every popup, feedback form, subscription, and newsletter signup form is valuable for collecting data to help segment your customers based on their activity, demographics, psychographics, and professional characteristics.

Email Marketing 338

Email Marketing Personalization Psychographics Marketing & Strategy 338

Martech

MAY 26, 2022

Educational resources. Additionally, Hootsuite is rolling out TikTok-related resources for marketers. Get the daily newsletter digital marketers rely on. This Hootsuite partnership and rollout adds some needed structure and predictability to a brand’s debut on this rapidly growing social destination. About 38.5%

Advertising Agencies 113

Advertising Agencies Planning Social Media Newsletter 113

ConvertKit

NOVEMBER 3, 2021

You’re doing everything you know to grow your email list and make your business more profitable. Setting up a newsletter referral program multiplies the impact of your work to gain subscribers and make more sales. What is a newsletter referral program? And it’s working! The problem is there’s only one of you.

Newsletter 133

Newsletter Acquisitions Webinar Metrics Communities 133

Scoop.it

FEBRUARY 22, 2024

Internal newsletters sharing company updates, wins, new hires, and upcoming initiatives keep people in the know and make them feel part of something bigger. We’re talking informational resources such as online courses, training videos, coaching programs — all that good stuff. A killer employee experience is critical.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

ConvertKit

AUGUST 4, 2021

Build a loyal community with newsletters. With a ConvertKit Free account you can share what you love on a consistent basis with your newsletter to connect with your followers and grow your business. Create your free newsletter. Welcome emails are a standard practice in ecommerce newsletters and software subscriptions.

Examples 145

Examples Newsletter Template Landing Pages 145

MKT1

DECEMBER 18, 2023

Over the past couple years writing newsletters and working with hundreds of founders and marketers, we’ve developed a fairly-comprehensive approach to building B2B marketing. As a follow up to this newsletter, we are launching the MKT1 Guide in early 2024. MKT1 Discount: Mention MKT1 Newsletter to get $1,000 off your first month.

Startups 98

Startups Marketing Analytics Tools Course B2B Marketing 98

ConvertKit

MARCH 24, 2021

In theory, starting a paid newsletter is easy. In half an hour, you can create a newsletter from scratch and begin collecting email addresses. Like most digital products, there’s no set standard for how much to charge for a premium newsletter. Check out how much other paid newsletter creators are charging.

Newsletter 141

Newsletter Pricing Price Churn Rate 141

Liveintent

DECEMBER 13, 2022

First-party data strategies and email newsletters. The email newsletter is a powerful channel that can help brands grow and take control of their first-party data. The New York Times , for instance, has seen tremendous success with its email newsletter program. However, since then, Google has delayed deprecation twice.

Newsletter 118

Newsletter Marketing & Strategy Lead Ranking Acquisitions 118

Buffer

APRIL 7, 2022

As a result, newsletters are an excellent vehicle for reaching an audience, whether you have a brand or you’re trying to build one. Now, Twitter users have access to an integration that allows them to set up and display their newsletter on their profile quickly. Ghost has a great guide to getting newsletter sponsorships.

Newsletter 116

Newsletter Twitter Domain Advertising Mediums 116

Liveintent

NOVEMBER 23, 2021

While the scope of the conference was broad, covering areas such as audio, NFTs, and virtual reality, there was a common theme across sessions that highlighted newsletters. Reader loyalty: A renewable resource for a sustainable model. Main takeaway: Don’t neglect your newsletters. Be privacy-forward.

Newsletter 124

Newsletter Loyalty Business Curation 124

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. The answer is easy if you take it logically, with these best practices.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

MKT1

FEBRUARY 12, 2024

Without getting buy-in and support from other teams, you won’t get the resources, collaboration, or results you need. In this newsletter: This newsletter is a companion to “Intro the MKT1 Method”, an overview of our core principles for building B2B marketing teams. Find the newsletter, video, and slides here.

Planning 75

Planning Paid Search Agency Marketing Analytics Tools Advertising Agencies 75

Sprout Social

OCTOBER 4, 2022

In short, creator mode gives users access to additional features to create and publish content and grow their audience on LinkedIn. Scroll down to Resources and click on the button that says Creator mode: Off. Scroll down to Resources and click on the button that says Creator mode On. LinkedIn creator mode pros and cons.

Linkedin 124

Linkedin Effectiveness B2B Thought Leadership Profiling 124

Convert

OCTOBER 18, 2022

Now here’s one more way to make that happen with diverse newsletters in the A/B testing space. To help you grow as an experimentation expert who regularly discovers fresh, results-triggering ideas, you need continuous, updated learning. We have a better ‘newsletter reading strategy’ that we use for this. Sounds great?

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

SmartBrief - Marketing

FEBRUARY 8, 2024

These options enhance advertisements’ relevance, optimizing resource allocation and maximizing return on investment. Market growth and projections By 2030, I expect the DOOH market to grow significantly , potentially reaching billions of dollars.

Marketing AI 72

Marketing AI Allocation Mobile Advertising Paid Search Agency 72

Martech

MARCH 9, 2022

The aim is for Invoca users to derive insights from individual conversations between customers and brands and be able to activate them through a range of channels without coding resources. Get the daily newsletter digital marketers rely on. Another sign of the no code trend continuing to grow. Processing.Please wait.

API 98

API Marketing Analytics Tools Trigger Marketing Newsletter 98

Liveintent

APRIL 28, 2021

Growing consumer interest in the market presents a tremendous opportunity for health and wellness brands and signals an increasingly crowded and competitive market. Why Health and Wellness brands should look to email newsletters. What is the ad experience even like in email newsletters?” Let’s take a closer look.

Advertisements 118

Advertisements Advertising Personalization Mobile Advertising 118

ConvertKit

DECEMBER 15, 2021

And we love being a part of that journey with our Grow Your Audience Challenge. The Grow Your Audience Challenge (previously called the Landing Page Challenge) is our trademark challenge. Because growing an audience is the foundation for every creator, we specifically dialed into creating this challenge. to build an email list.

Landing Pages 86

Landing Pages Newsletter Webinar Metrics Course 86

BOP Design

JUNE 7, 2022

In this post, we take a look at 7 B2B marketing strategies you can leverage to grow your business and generate more leads. It’s about getting your brand in front of the right audience, getting them to your B2B website, communicating effectively with them, and getting website visitors to convert. Create a Consistent, Strong Brand.

Paid Content 117

Paid Content Paid Search Agency B2B Marketing Advertising Agencies 117

SmartBrief - Marketing

JANUARY 22, 2024

As B2B marketers gain a better understanding of AI’s capabilities, trust in these valuable solutions can grow. AI is a transformative capability that has proliferated across the marketing technology stack, though most B2B marketers aren’t using it to its fullest potential.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

Optinmonster

FEBRUARY 22, 2023

Do you want to learn how to write a welcome email series for new subscribers? Writing a perfect welcome email series for new subscribers is important for creating a positive first impression and setting the tone for a long-lasting relationship with your audience. This can increase open and click-through rates.

Examples 116

Examples CAN-SPAM Newsletter Email Marketing 116

Content Standard

AUGUST 19, 2021

Using other channels to accelerate its growth and visibility can encourage high-performance content, a growing audience, and greater impact. When faced with marketing silos, your content marketers may not have easy access to getting content on social media channels, in newsletters, or supported by a paid ads budget.

Paid Search Agency 130

Paid Search Agency Planning Content Marketing PR 130

Contently

MAY 26, 2020

But they do come back and read something a few days later, then sign up for our newsletter or attend a webinar. When I was making the transition from journalism to marketing, my first big epiphany came from a caveman cartoon. You make content, people click on it, and then—BOOM—they immediately buy something or fill out a demo request form.

Top of Funnel 214

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 214

Liveintent

SEPTEMBER 7, 2021

A retail media network is a proprietary advertising platform launched by a retailer, enabling advertising on their websites, apps, email newsletters, and other digital properties. This approach enables Target to grow its first-party data and further understand its customers. What is a retail media network? First-party data.

Ideal Customer Profiles 125

Ideal Customer Profiles Media Advertising Agencies Mobile Advertising 125

ConvertKit

JANUARY 10, 2022

Setting up email automation to grow your coaching business is the definition of working smarter and helping people, though. Grow your income. When someone signs up for your newsletter, they’ll instantly be added to a series of emails that thanks them for joining, introduces your work, and lets them know what to do next.

Template 75

Template Automation Business Landing Pages 75

Martech

APRIL 5, 2022

Get the daily newsletter digital marketers rely on. But if the tool has a solid reputation from the initial user group, these tactics may not be needed as you grow. Future users will be looking forward to getting their chance to use it and, therefore, are more likely to take advantage of your more scalable training resources.

Budget Programs 104

Budget Programs Peer-to-peer Work Management Marketing Management 104

Contently

JUNE 8, 2017

” These goals vary greatly since content can impact everything from sales to customer experience , but there’s one goal that’s pretty universal: growing your email list. The email newsletter remains the most impactful channel for reaching your audience—a direct line of communication unobstructed by fickle algorithms.

Cost per Acquisition 158

Cost per Acquisition Effectiveness CPC Cost Per Click 158

SmarkLabs

NOVEMBER 14, 2022

Are you looking for new ways to expand your reach on LinkedIn that don’t involve a significant amount of time or financial resources? LinkedIn Live, LinkedIn Events, and LinkedIn Newsletters are worthy features to consider for promoting the content you already have. Creator Mode. LinkedIn Events. LinkedIn Live.

Linkedin 52

Linkedin Top of Funnel Broadcasting Newsletter 52

Martech

MARCH 9, 2022

Designing A/B tests, determining samples sizes, and deploying them takes up a lot of time and resources, and analyzing the findings requires high levels of precision. Designing A/B tests, determining samples sizes, and deploying them takes up a lot of time and resources, and analyzing the findings requires high levels of precision.

Allocation 144

Allocation Marketing AI Marketing Automation Services Work Management 144

Optinmonster

DECEMBER 28, 2023

Both email and social media marketing are promising channels to grow your business. By the end of this blog, you’ll have a better idea of which platform works best for you to grow your brand. Gen Z likes subscribing to email newsletters as much as they love consuming social media content. But they also have their pros and cons.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Unbounce

DECEMBER 9, 2021

Links to other products or resources : If recipients are interested in other products you offer, or your brand has a blog or other helpful resources, share those links in the welcome email. An AI-powered tool like Smart Copy can make it easy for businesses like yours to consistently grow with relevant, personalized content.

Impressions 129

Impressions Examples Landing Pages Opt-out 129

Anteriad

MARCH 21, 2023

From day one, we welcome the latest and greatest in Anteriad talent with training and resources to onboard them to our company. Onboarding new talent doesn’t happen in a vacuum, so we ensure managers have the support they need to grow their team. The learning doesn’t stop after the new hire period ends.

Work Management 67

Work Management Training Privacy Vendors 67

Buffer

JANUARY 18, 2023

While consistency is the most important element of growing as a creator, the tools you choose can enhance or frustrate your growth journey. Behind every incredible creator is an army of tools — and even people — to support every stage of content creation. The following tools can help.

Budget Programs 122

Budget Programs Process Tools Pricing 122

ClearVoice

DECEMBER 18, 2023

You can tell a lot from a prospect’s purchase readiness by looking at the resources they access: webinars, white papers, newsletters, or landing pages. Overview of ABM and Common Challenges Account-based marketing, or ABM, is a marketing strategy that B2B companies use to attract a select group of high-value customers.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95