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What The Decline of Social Media Means For Content Marketing

Marketing Insider Group

In this article, we’re taking a deep dive into what this decline means for the world of content marketing. Consumer brands also report a median decline of 19.6% That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic.

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Brand Storytelling Lessons from The Most Binge-worthy Shows

Marketing Insider Group

Did you know that brand storytelling can have the same effect? When brands use content marketing to tell compelling stories, they can make us forget that it’s marketing at all. Instead, what we see and feel is the meaning and mission behind what brands do. Consumers want to buy from brands whose values align with their own.

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8 Methods to Writing Creative Email Subject Lines [With 72 Examples]

Marketing Insider Group

Email isn’t going anywhere anytime soon, and making sure your message stands out is becoming harder and harder to do. Safe to say you have a tough crowd… So those few characters matter – a lot! P.S. We’ve included a bonus hack at the end of this article… Don’t miss out! The average person receives 121 emails per day.

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Martech’s moment of truth: Why product excellence beats slick sales pitches

Martech

The beat drops, the lights flash and a charismatic salesperson struts across the stage, extolling the virtues of their latest martech solution. It’s a scene from a bygone era when companies could woo clients with flashy presentations and empty promises. But those days are over. I’ve been there, in the trenches of corporate procurement.

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A Marketer Must-Read: Using Behavioral Science in Marketing by Nancy Harhut

sagefrog

In a world saturated with brands, messages, and products, your efforts risk fading into obscurity unless you determine what truly captivates your potential customers. The success of a marketing campaign hinges on buyer behavior. It equips marketers with practical strategies , bridging the gap between theory and application.

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ZoomInfo’s 12 Best B2B Tips for Holiday Season

Zoominfo

Which means things shaking up in the B2B world — holiday emails are being blasted, sales deals are being closed, and 2021 recruitment strategies are finishing up. Buyer intent data is digital information collected from the public-facing digital world, such as web page views, downloaded content, and webinar attendance.

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What Is B2B Demand Generation? Understanding The Basics

Schubert B2B

Supplementing long-standing sales techniques with this commercial strategy educates customers on how your firm can benefit them, helping you stand out from the crowd and enchant a larger audience. In the pages that follow, we’ll delve deep into the intricate world of business-to-business demand generation.