Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Guest post by Ahana Basu.

Social Media 310

Social Media Social Marketing Planning Tips 310

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. In its State of Content Marketing 2022 Global Report , Semrush asked, “Which tactics helped you the most to make your 2021 content marketing strategy successful?” MarketingProfs.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Webbiquity

APRIL 18, 2023

Image credit: Unseen Studio on Unsplash Check out these six practical tips and strategies you can incorporate in your business strategy today. Some you may not be using, while others are part of your current strategy, but the execution has grown stale and could use refreshing. What are B2B eCommerce Marketing Tactics?

eCommerce 292

eCommerce Social Media Tactics B2B Marketing 292

Webbiquity

APRIL 18, 2024

This means sending emails, posting on social media, and even sorting through leads can be done automatically (though a human should still be monitoring the output). This means you can tweak your strategies to be more effective, ensuring your marketing efforts hit the bullseye every time. This keeps your clients onboard longer.

Marketing Automation Services 154

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 154

Webbiquity

FEBRUARY 28, 2023

Long gone are the days when B2B companies delivered software on physical media or relied on catalogs to reach their ideal target audiences. Companies can then use this data to inform subsequent marketing strategies and improve the overall customer experience. The B2B ecommerce market, however, accounted for $1.8

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Evergreen Content Evergreen content should be the cornerstone of your overall content development strategy. It can become a valuable part of your social media and email campaigns. Guest post by Natasha Lane.

Top of Funnel 306

Top of Funnel Marketing Strategy Marketing & Strategy Planning 306

ClickZ

JUNE 15, 2023

Ecommerce websites are more about engaging their traffic in direct sales, creating an outreach list, and making sure to reach and connect with potential customers. Too many ecommerce brands start a blog for no reason by copying competitors. The common strategy, “If they have a blog, so should we,” is doomed to failure.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

ClearVoice

JANUARY 5, 2024

Allocating resources and setting a budget that reflects your content marketing goals is like having a GPS for your content strategy — it keeps everything on track. The question is, how do you budget for success and allocate resources to align with your content marketing goals? Influencer collaborations and paid media.

Allocation 52

Allocation Budget Programs Marketing Budget Resources 52

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Marketing Insider Group

AUGUST 15, 2023

In this post, we’re exploring the role of fresh content in SEO, its impact on SEO marketing, and practical strategies you can implement to keep your content fresh and engaging. Fresh content improves search rankings, increases engagement, establishes trust, optimizes keywords, and earns backlinks.

SEO 235

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 235

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Parse.ly

APRIL 7, 2022

For a marketer in today’s ever-evolving space, the current conclusion is the same whether your team includes dozens of experts or you’re part of a savvy duo: You need to create marketing videos if you plan to stand out. Assemble an effective video content marketing tool stack to save time. Prioritize pre-production.

Resources 52

Resources Video Marketing Planning Work Management 52

Go Beyond SEO

APRIL 23, 2024

Welcome to our comprehensive guide on effective pest control lead generation strategies. In this article, we will explore the key strategies that can help you maximize your reach and attract potential customers who are in need of pest control services. Stay updated with the latest industry trends and adapt your strategies accordingly.

Lead Generation 60

Lead Generation Lead Ranking Lead Scoring Generation 60

The Lead Agency

APRIL 14, 2024

Repurpose your podcast content If you have any content-generating efforts (podcasts, videos, user-generated content initiatives) and you are using them only for one purpose, change that immediately. From your episodes, you could pull a quote and post it on social media. Take transcript snippets and write blogs around the topic.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Top Rank Marketing

APRIL 3, 2024

Unlike the recipe for one of America’s most celebrated soft drinks, the composition of the social network’s building blocks is ever-changing, making it difficult, but not impossible to uncover the strategy for success. Crafting the optimal video post ensures that your behind-the-scenes video production efforts don’t go to waste.

Linkedin 96

Linkedin B2B Marketing Tips B2B Thought Leadership 96

Oktopost

APRIL 9, 2024

However, you need to freshen up your strategy to account for the needs and expectations of buyers in the current digital environment. Demand generation is a strategy that seeks to create new potential customers by increasing brand awareness and interest in the solutions you provide.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Scoop.it

FEBRUARY 22, 2024

As an HR pro, you know that engaging with talent, building your brand, establishing authority, and networking is crucial for success. We’re talking informational resources such as online courses, training videos, coaching programs — all that good stuff. A noticeable uplift in team morale and engagement.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

The Lead Agency

FEBRUARY 12, 2023

Social media platforms are flooded with new content each day. In all of this noise, how can you cut through the clutter and get the most out of your company’s social media presence? Take your B2B social media marketing up a notch with these six content ideas.

Social Media 126

Social Media Social Marketing B2B Marketing Media 126

FMG Suite

JANUARY 26, 2022

Use an autoplay video (when appropriate). . Use a video to increase a landing page’s conversion rate. Use a video to improve the time-on-page metric and improve SEO. . Provide a check-in webinar to keep up client relations and encourage new engagement. SOCIAL MEDIA. Create a Facebook page. EMAIL CAMPAIGNS.

Resources 52

Resources Webinar Metrics Marketing & Strategy Marketing Strategy 52

Top Rank Marketing

JANUARY 31, 2024

From MySpace to Meta, social media has been through more evolutions than a deck of Pokémon. hours a day on social media, making it the most effective global marketplace for brands who want to offer their customers a more personalized and interactive experience. People around the world spend an average of nearly 2.5

Social Media 92

Social Media B2B Marketing Social Marketing B2B Thought Leadership 92

Scoop.it

SEPTEMBER 30, 2022

It is well-known as it allows you to start your blog without the complicated coding work. With that out of the way, bloggers can focus on making content and growing their blogs. You can write about anything from a personal diary style blog to discussing the best website development proposal tips. Source: Google Search Console.

Tips 84

Tips CMS Development Blogger AIO 84

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. If customers aren’t engaged, they won’t act.”

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. With the onset of the new year, marketers are urged to assess the current state of their strategies. Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

ClearVoice

MARCH 14, 2024

We will explore the ins and outs of integrating email marketing into your content distribution strategy. Multi-channel strategies Email marketing complements your social media pages, blog posts , and other channels by extending your reach, boosting engagement, and reinforcing your messaging via coordinated multi-channel strategies.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Vidyard

OCTOBER 7, 2019

Learning new skills can help keep you engaged, make you more adaptable, increase your career opportunities, and even benefit your health. We put together this list of awesome FREE video resources to make it easy for you to make video the new thing you learn this week/month/year. Who better to learn video marketing from?

Resources 99

Resources Video Marketing Advertising Agencies Paid Search Agency 99

Sprout Social

JANUARY 23, 2024

A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Granting the social team more creative freedom.

Brand Identity 111

Brand Identity Branding Communities Viral Marketing 111

Go Beyond SEO

APRIL 25, 2024

If you want to stand out from the competition and attract more customers in your area, implementing effective local SEO for Pest Control strategies is the way to go. Need help with your local SEO strategy? By understanding how local SEO works and implementing the right strategies, you can take your pest control business to new heights.

SEO 60

SEO Business Ideal Customer Profiles Work Management 60

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

Social Media 145

Social Media Social Marketing Media Curation 145

Animalz blog

FEBRUARY 25, 2024

It’s the belief that customers will find your great product without a distribution strategy. A distribution-first strategy starts with the “they will come” part. The default strategy would be to start a blog, focus on SEO, and they will come. Maybe your ICP does read blogs and emails.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. In this competitive social media generation, authenticity and engagement are the two alphas of the game. This proves how much social media advertising has become integral to influencer marketing.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing. Take into consideration the cost of tools, resources, employees and contractors.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? In all fairness, this question surrounding blogs is not without reason. Blogs vs. Other Marketing Channels.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Martech

MARCH 8, 2024

These tools will radically change how we engage with technology and force us all to acquire a new set of skills to thrive. The proliferation and volatility of digital channels over the last few decades have been forcing marketers to continually evolve their strategies and tactics if they want to remain relevant.

Marketing AI 102

Marketing AI Training Generation Budget Programs 102

Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. That’s more than all our social profiles combined.

Marketing & Strategy 132

Marketing & Strategy Curation Thought Leadership Content 132

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Consumers can spot a sales pitch from a mile away.

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) and their efforts led to audience growth, multiple viral videos and revenue-driving ads. They get the reps in and make content all the time.

Social Media 110

Social Media Media Business Viral Marketing 110