Webbiquity

MAY 9, 2023

With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. Or all of them?

Social Media 310

Social Media Social Marketing Planning Tips 310

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Marketing Insider Group

MAY 30, 2023

We’ve tried it all: Creating blog outlines Suggesting copy for LinkedIn posts Finding inspiration for blog article introductions Transcribing video content and webinars Writing keyword-focused meta-descriptions The Verdict There are definitely pros and cons to asking AI tools for marketing advice. You’re not alone.

Small Business Marketing 262

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 262

Webbiquity

APRIL 18, 2023

There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. Image credit: Unseen Studio on Unsplash Check out these six practical tips and strategies you can incorporate in your business strategy today.

eCommerce 292

eCommerce Social Media Tactics B2B Marketing 292

SmartBug Media

MARCH 19, 2021

Success not only requires a solid inbound strategy, but it also requires deep knowledge of the latest best practices in marketing, content, and design.Lucky for us, there are tons of marketing resources out there for B2B marketers looking for ways to improve performance and move the needle for their company or organization.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

ClearVoice

JANUARY 5, 2024

Allocating resources and setting a budget that reflects your content marketing goals is like having a GPS for your content strategy — it keeps everything on track. The question is, how do you budget for success and allocate resources to align with your content marketing goals? Content creation. Content distribution.

Allocation 52

Allocation Budget Programs Marketing Budget Resources 52

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Vidyard

JANUARY 24, 2022

Are you looking for a good sales blog to scroll through while you’re drinking your morning coffee? In this article, we’ll take a look at some of the top sales podcasts, newsletters, YouTube channels, and blogs to educate, inspire, and hopefully entertain you along your journey. Conversations with Women in Sales 1.6

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Marketing Insider Group

JANUARY 16, 2023

Adapt your content marketing strategy to the needs of your target audience to overcome the biggest marketing challenges of 2023 . Personalization and privacy: With increased use of personalization and targeting in marketing, both businesses and consumers share concerns about data privacy and the ethical consequences of using consumer data.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Marketing Insider Group

MARCH 13, 2023

Sharing meaningful newsletters, blog posts, and social media updates, can make a serious impact on the success of your business. Most Consistent: Oberer Homes Oberer Homes, one of Ohio’s best real-estate companies and semi-custom home builders, takes the cake when it comes to consistency. Not convinced? We have proof! 3…2…1…Action!

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

Marketing Insider Group

MARCH 11, 2024

Quick Takeaways In 2024, the significant increase in spending on video ad campaigns underscores the critical role of video in marketing strategies. Key Performance Indicators like view count, engagement rate, and conversion rate are essential for understanding and enhancing video content effectiveness.

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Only B2B

APRIL 24, 2024

In the demand generation, marketers use a mix of active strategies (webinars, email marketing, paid ads) and passive strategies (content marketing, SEO, podcasting, social media marketing) to capture prospects’ interest in making a purchase. Strong MQL to SQL conversion [lead nurturing]. blog downloads, content offers).

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

Sharpspring

NOVEMBER 10, 2022

Lots of businesses set up blogs without any planning behind the effort. But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Here’s the checklist: 1.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

ClearVoice

JUNE 7, 2022

This is why FAQs make excellent blog content, especially during the content ideation process. More specifically, they can form the foundation of a cluster content strategy that keeps readers on your site, addresses their concerns and queries, and boosts your SEO. What exactly is a blog intended to be used for?

FAQ 98

FAQ Content Education Trust Marketing 98

ClearVoice

MARCH 29, 2023

Generating conversions is the holy grail of all blog goals. But nothing beats conversions. Then those leads become paying customers. Table of Contents Why don’t blogs convert? Here are some of the main reasons why the vast majority of blog posts don’t generate conversions: Little to no traffic.

Cost Per Click 52

Cost Per Click Content Purchase Intent Keywords 52

Martech

JANUARY 29, 2024

Here are some key areas where generative AI can make a significant impact: Content Generation: Generative AI can help startups create high-quality and engaging content at scale. Personalized Marketing: Startups can use generative AI to analyze customer data and create personalized marketing campaigns. I am trained with MarTech content.

Startups 109

Startups Marketing AI Best Practices Customer Satisfaction 109

Optinmonster

JANUARY 29, 2024

In this blog, I will share the important metrics to track so you can successfully measure your content marketing strategy. Recommended Resource: Need to jumpstart your content marketing results? Get more traffic and conversions with our Ultimate Guide to Content Marketing in 2020. What Are Content Marketing Metrics?

Paid Content 111

Paid Content ROI Content Marketing Marketing Analytics Tools 111

Tiecas

FEBRUARY 5, 2024

You may face other challenges but these seem most common in my conversations with manufacturers and industrial companies. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources. You may notice some overlap between the challenges for different roles.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Animalz blog

FEBRUARY 25, 2024

It’s the belief that customers will find your great product without a distribution strategy. A distribution-first strategy starts with the “they will come” part. The default strategy would be to start a blog, focus on SEO, and they will come. Where’s Your Ideal Customer?

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Heinz Marketing

SEPTEMBER 24, 2023

One tool that can help you address your customer engagement strategy is PathFactory. PathFactory is a content engagement and analytics platform that helps B2B companies deliver personalized content experiences, optimize lead generation, and enhance content performance through data-driven insights.

Allocation 113

Allocation Top of Funnel Account Based Marketing ABM 113

Inbox Insight

APRIL 22, 2024

Businesses are continually seeking unique strategies to stand out from the crowd, maintain a competitive edge, and ensure sustainable growth. One strategy has proven to be a game-changer – lead generation. This blog explores the significant benefits of lead generation, highlighting its importance and role in modern business.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. Plus, the three critical components of an effective influencer marketing strategy you need to know. When you do, your brand’s message resonates with an already engaged audience. Take Pipedrive, for example.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 107

ClearVoice

SEPTEMBER 20, 2022

If you’ve been publishing content on your website or blog for a while, it may seem like you’ve covered every topic under the sun. If you cannot refresh your content or cover topics in a new and creative way, you could lose customers. What is guest blogging? Is guest blogging worth it? That’s where guest posting comes in.

Marketing & Strategy 52

Marketing & Strategy Blogger Custom Publishing SERP 52

Only B2B

FEBRUARY 28, 2024

Intent data paints a panoramic picture of the B2B arena -revealing current interests, challenges, and needs of target audiences, resulting in increased conversions and accelerated pipeline. Distinguishing and securing deals can often feel like navigating a complex pattern — wasting valuable time and resources.

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Go Beyond SEO

APRIL 23, 2024

Welcome to our comprehensive guide on effective pest control lead generation strategies. In this article, we will explore the key strategies that can help you maximize your reach and attract potential customers who are in need of pest control services.

Lead Generation 60

Lead Generation Lead Ranking Lead Scoring Generation 60

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. Creating Content for Engagement vs. Conversion. Some content may simply aim to increase brand awareness and establish your company as a thought leader in the industry, and these are necessary. Conversion means different things to different businesses.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 131

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 131

Optinmonster

APRIL 12, 2024

At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. In fact, we make a regular effort to communicate with our customers to produce great case studies. Because we understand just how valuable case studies are in educating customers and increasing conversions.

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

Go Beyond SEO

APRIL 25, 2024

This is especially true for pest control companies, as customers often turn to the internet to find local services. If you want to stand out from the competition and attract more customers in your area, implementing effective local SEO for Pest Control strategies is the way to go. Need help with your local SEO strategy?

SEO 60

SEO Business Ideal Customer Profiles Work Management 60

Contently

APRIL 4, 2023

Instead, use this time to take a fresh look at the impact of your content marketing resources. With that in mind, here are seven ways you can do more with your content, with fewer resources, in any economy. Identify Which Content Marketing Resources Are Pure Gold Not all content is created equal.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Lead Forensics

APRIL 16, 2024

This blog explores 10 ways AI and beyond can supercharge your sales game, from identifying high-potential leads to crafting personalized outreach and automating tasks. AI can unlock a goldmine of customer data, revealing valuable insights into your leads’ challenges, interests, and online behavior.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Top Rank Marketing

DECEMBER 11, 2023

Let’s explore the push and pull between SEO vs. Google Ads and where digital marketers should invest their time and resources. Google Ads) are two distinct digital marketing strategies. Google Ads , on the other hand, is a paid advertising strategy that provides immediate visibility through paid placements above the search results.

Paid Search Agency 107

Paid Search Agency SEO Allocation Google 107

Tiecas

APRIL 23, 2024

Low brand awareness of suppliers: Potential customers may be unfamiliar with smaller or specialized suppliers. For more on these challenges, see my earlier blog post, “Industrial Lead Generation for Sales – It’s Complicated!” To adapt, manufacturers must embrace inbound marketing as a core strategy.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Top Rank Marketing

JANUARY 22, 2024

Of them, nearly a quarter reported a “significant increase” in pressure. How to prove B2B influencer marketing ROI The right place to plan your measurement strategy is at the beginning of an influencer campaign, not the end. Build measurement into your strategy Marketers have plenty of tools to measure an influencer’s effectiveness.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Tiecas

FEBRUARY 21, 2024

In today’s digital age, manufacturing branding has evolved to be more about the customers’ perception of the company rather than what the manufacturer claims it to be. 2 Key Components of a Successful Manufacturing Brand Define your company’s value proposition from the customer’s perspective. What pain points do you address?

Sales Qualified Leads 97

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 97

Scoop.it

OCTOBER 5, 2023

More engaged leads, higher LTV, and lower churn are a few reasons that make ABM such an attractive strategy. Why Account-Based Marketing is Becoming More Popular in SaaS The SaaS market is proliferating, and competition is increasing. So let’s review available strategies that will work for your SaaS.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

ClearVoice

JANUARY 26, 2024

Marketing is the tip of the spear for driving growth and new customer acquisition. But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92