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How Does Coronavirus Change the Way We Do Our Job as Marketers?

Contently

Along the way, I’ve been thinking about how everything that’s happening affects the people who read our blog and newsletter. So, I figured I’d share some thoughts on how we can do our jobs well and responsibly amidst these changes. We need to answer our audience’s questions honestly.

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How to find and win your first 10 B2B customers

Lenny's Newsletter

Y Combinator (YC) especially is very effective at helping you get early users, but not the way you’d think (as you’ll see below). Then we recruited our next set of customers. One was a jewelry shop run by one of our employee’s wives. Box, which was an early customer, came through our head of recruiting, Kenny.

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LiveIntent SVP of Marketing Kerel Cooper on How Brands Can Take a Stand and Back Up Their Words With Action

Contently

It’s also opened up the door for Erik and me to have people give us a call and to ask our thoughts on what’s going on or certain things that individuals may be trying to do within their own organization. It’s huge for us and plays a key role in our marketing strategy. “What’d you find interesting?

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Blog: A Year in Review and the Year Ahead: How Conversational AI Will Help Revenue Generating Teams

Conversica

It’s a new year—and that means new opportunities and new challenges for our customers, our partners, and our Conversicans. I want to take a moment to reflect on some of our accomplishments from this past year as well as some of my predictions for the year ahead. Our Board: Named Elissa Fink to our Board of Directors.

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Product News

Delivra

Automating your processes just got easier with our latest improvement to our Salesforce integration. But, with our most recent release, you can now send highly targeted and personalized text messages. We’re excited to announce that basic automations will soon be available to everyone. It’s a win-win! In Higher Ed?

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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. 99% of every message model I get from clients (and I am sure that Richard Laermer gets on his Bad Pitch Blog ) must really come from their salesmen.

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Brand awareness: What it is and strategies to improve it

Sprout Social

Our advice? Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Here are some of our favorites that you can try. Or how brands like Hubspot couple important announcements with graphics instead of just using text?