Sword and the Script | B2B

NOVEMBER 23, 2019

Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. The metrics content marketers track. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Vision Edge Marketing

APRIL 13, 2021

While you may be achieving double-digit revenue growth, measuring market share requires answering these three key questions: How fast is the overall category growing? Market Share is a Measure of Your Competitiveness. Market share provides a way to measure how you are doing compared to your competition.

Planning 218

Planning Marketing Management Allocation Paid Search Agency 218

Optinmonster

SEPTEMBER 5, 2023

And Buffer used guest posting to attract 100,000 customers. This blog will dive deep into the ins and outs of guest posting, offering tips and insights for startups and established businesses. A guest post is an article or piece of content written by someone who is not a regular contributor to a website or blog.

Lead Scoring 93

Lead Scoring Lead Ranking Landing Pages Domain 93

Optinmonster

NOVEMBER 30, 2023

Do you have an eCommerce website or a blog that isn’t getting you the expected results? Maybe your goal is to get new subscribers to your blog or newsletters. It’s often measured by how long visitors stay on your site and whether they’re clicking your links and calls to action (CTAs). What is Website Engagement?

Marketing Websites 92

Marketing Websites eCommerce Trigger Marketing Click Rate 92

Marketing Insider Group

MAY 12, 2020

In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. Sharing blog posts with followers on LinkedIn, Facebook and Twitter. Trying to get people to sign up for a blog updates email list. How Content Marketing is Changing.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Scoop.it

OCTOBER 5, 2023

With the rise in competition, SaaS companies must find ways to stand out and win more customers. By implementing ABM, you can reach a much more targeted list of potential customers and deliver personalized messaging that resonates with them. Generating leads in SaaS now is different from what it was in 2010.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Tomorrow People

SEPTEMBER 27, 2022

Mature companies are more likely to have more resources and capital at their expense. For this reason, a key objective of your GTM strategy should be to put your product in front of as many relevant customers as possible for the least amount of money. How to create a go-to-market strategy for startups in 8 steps.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

Mature companies are more likely to have more resources and capital at their expense. For this reason, a key objective of your GTM strategy should be to put your product in front of as many relevant customers as possible for the least amount of money. How to create a go-to-market strategy for startups in 8 steps 1.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Bluetext

MARCH 29, 2024

In this blog post, we’ll explore some key steps to help you plan and execute a winning marketing strategy for Q2 2024. Evaluate the effectiveness of your campaigns, assess key metrics, and identify areas for improvement. Set Clear Objectives: Define specific, measurable goals that you aim to achieve in Q2.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy Planning Allocation 40

Navigate the Channel

JUNE 7, 2023

Digital marketing is a goldmine for creating a more personalized and engaging customer experience. Email marketing, social media and chatbots allow for personalization and interaction with customers in real time. Digital marketing allows B2B companies to track and measure their results. Hello, Google Analytics.

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65

Zoominfo

NOVEMBER 14, 2018

We recently covered the topic of Net Promoter Score (NPS) as it applies to customer loyalty and business growth. Today, we set out to discuss a similar metric in the competitive world of recruiting: The Employee Net Promoter Score. If you have yet to use Employee NPS, then today’s blog post is for you.

Lead Scoring 150

Lead Scoring Lead Ranking Promotion Customer Satisfaction 150

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Marketing Insider Group

JULY 21, 2020

Measurement Terms. Adaptability is the ability of a marketing team to pivot or adjust to changes in the market, feedback from their customers, the competitive landscape, and data from their own campaigns. Unlike a Scrum Master, they tend to be more framework agnostic and encourage the use of Agile practices in a more customized way.

Planning 208

Planning Work Management Marketing Management Allocation 208

Seismic

DECEMBER 13, 2023

Valuable sales enablement content does the following: Empowers your sellers: Sales enablement content equips your team with valuable insights, product knowledge, and resources, enabling them to engage customers more effectively by personalizing existing high-quality assets. Enter sales enablement training software.

Practices 59

Practices Marketing Analytics Tools Best Practices Work Management 59

RebelMouse

DECEMBER 13, 2023

Discover the 9 Best AI SEO Tools for 2024! Let's be honest — artificial intelligence (AI) is no passing trend. Today, we’re highlighting nine of the best AI SEO tools for a hassle-free SEO strategy in 2024. Today, we’re highlighting nine of the best AI SEO tools for a hassle-free SEO strategy in 2024. Here are some key features to consider: 1.

Marketing AI 99

Marketing AI CMS Development Lead Ranking Budget Programs 99

KoMarketing Associates

SEPTEMBER 16, 2020

80% of marketers say ABM improves customer lifetime values, while 86% say it improves win rates. 80% of marketers say ABM improves customer lifetime values, while 86% say it improves win rates. A July 2020 study of marketers revealed that only 22% said their “ABM strategy is in place and measurable.”

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

Parse.ly

SEPTEMBER 26, 2022

Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Customer analytics tools. Using Google Analytics, you can understand which channels bring you website traffic and see metrics like pageviews, unique pageviews, average time on page, and bounce rate.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Optinmonster

FEBRUARY 27, 2024

The standard business marketing funnel starts with brand awareness and ends at customer referrals. In this section, I’ll talk about 8 tools that are designed to enhance your brand awareness and attract the right kind of customers to your business. Are you looking for quick and efficient ways to grow your business?

Marketing Automation Services 82

Marketing Automation Services Budget Programs Tools Work Management 82

Metadata

JANUARY 8, 2024

“You can’t manage what you can’t measure.” Liam Barnes , Head of Demand Generation at Bionic, whipped out the 2023 version of this adage during his DEMAND session : “If you don’t measure them your campaigns, you’re screwed.” Unfortunately, the metrics you’ve relied on in the past probably aren’t enough to show that anymore.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Valasys

AUGUST 7, 2023

In this blog we talk on everything related to UGC and answer questions like what the benefits of user-generated content are, how to utilize UGC for marketing, and where does user-generated content come from. For any company or brand, the greatest asset would be gaining the long-term trust and loyalty of its customers.

User-Generated Content 52

User-Generated Content Generation Lead Scoring Lead Ranking 52

ClearVoice

MAY 17, 2022

ContentMarketing for your #SmallBusiness can’t just be about the occasional blog post. With the expansion of web-based technologies in recent years, we’re increasingly seeing compelling, well-crafted content in many formats beyond just blog posts. Content formats to experiment with include: Interactive content. Click To Tweet.

Small Business Marketing 110

Small Business Marketing Top of Funnel Content Marketing Planning 110

Full Circle Insights

JANUARY 10, 2023

It works well because it fully describes revenue opportunities — breaking them down into acquisition, retention, upsell, and cross-sell categories — and because it defines eight revenue stages that accurately reflect the ABM experience. . We’ve created an ABM Framework Cheat Sheet that can help. .

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Full Circle Insights 52

Martech

AUGUST 11, 2021

Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. With social media tools, brands can capture a wealth of measurable insights from the consumer data that social networks provide. Social media monitoring must-haves. Let’s look at a few.

Social Media 135

Social Media Marketing AI Media Brand Identity 135

KoMarketing Associates

MARCH 8, 2018

Results – Measurements of tactical metrics, revenue impact, and ROI. Mistake #1: Measurement Without Intention. Allocadia’s research , which I will cite throughout this post, found that only 6 percent of marketers, yes, less than 1 in 10 of us, feel that our measurements help us determine the best next marketing action.

B2B Marketing 186

B2B Marketing Work Management Planning Marketing Management 186

Oktopost

MARCH 7, 2022

However, now that these great brand monitoring tools exist, you can keep a closer eye on what customers, prospects, and employees are saying about you—and what they’re saying about your competitors. There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn.

B2B 155

B2B Marketing AI Work Management Marketing Management 155

Inbox Insight

APRIL 22, 2024

This blog explores the significant benefits of lead generation, highlighting its importance and role in modern business. It serves as the crucial first step in acquiring customers and plays a significant role in converting website visitors into potential buyers. One strategy has proven to be a game-changer – lead generation.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Webbiquity

APRIL 10, 2018

Company leadership expects measurable results. And measure them? Marketing is increasingly charged with managing not just communications and lead generation, but the end-to-end customer experience. But how can B2B marketers most effectively achieve those results? And communicate the business benefits? LinkedIn Pulse ).

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

Zoominfo

SEPTEMBER 16, 2018

Talent mapping helps businesses plan and secure the necessary resources for a role before the vacancy even exists. Preserve hiring resources: Talent mapping helps companies grow strategically. Often, HR departments hire reactively— meaning they only seek to fill positions as they open up. Keep reading to learn more!

B2B Thought Leadership 203

B2B Thought Leadership Thought Leadership Paid Search Agency Zoominfo 203

NetLine

DECEMBER 18, 2023

Buyer-level intent data, specifically, is sourced from dozens of intent signals that are gathered from multiple touch points throughout the customer journey, from the content prospects consume to the conferences they attend. To properly leverage intent data and efficiently drive more business, here’s what you need to know.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Sprout Social

NOVEMBER 23, 2022

Quick thought experiment: when I say jobs, thought leadership and networking, what social platform comes to mind? Tip 8: Secure executive buy-in. Tip 8: Secure executive buy-in. Tip 9: Measure, report and readjust. LinkedIn advocacy metrics. I’m willing to bet it’s LinkedIn. 10 tips to master advocacy on LinkedIn.

Linkedin 111

Linkedin Paid Content Tips B2B Thought Leadership 111

Vision Edge Marketing

JANUARY 14, 2020

Marketers who work in an organization where the CEO expects the Marketing function to drive revenue and growth , own the customer experience , and bring data-based insights to the table to outsmart the competition , need to be proficient with all the Marketing “clubs in the bag” and be able to excel at both the long game and the short game.

Work Management 161

Work Management Marketing Management Demand Generation Agencies Course 161

Optinmonster

JANUARY 4, 2024

Are you considering buying an email list to find potential customers for your business? In this post, we’ll share 8 reasons why you should never buy an email list (and what to do instead). If you set to create an organic email list with thousands of customer data on your own, it would take several months.

Buy 80

Buy Marketing Automation Services CAN-SPAM Work Management 80

Zoominfo

FEBRUARY 25, 2018

If you’re not sure how to do this, we dig a little deeper in a recent blog post: How to Use Social Media for B2B Lead Generation. Do some research, experiment with post frequency, and analyze your results. Remember, both customers and prospects are following your social channels – don’t miss an opportunity to convert.

Social Media 147

Social Media Social Marketing B2B Marketing Media 147

SocialPilot

DECEMBER 6, 2023

In this blog, let’s look at what makes for an ideal social media marketing checklist. In this blog, let’s look at what makes for an ideal social media marketing checklist. Here is your free downloadable social media marketing checklist that you can take away and customize to meet social media marketing goals effectively.

Paid Content 61

Paid Content Social Media Social Marketing Marketing & Strategy 61

Martech Advisor

MARCH 30, 2020

The book begins with the fundamentals of marketing and focuses on the stages of the customer journey, creating a marketing campaign, and compelling offers. It then delves into content marketing, business blogging, and provides 57 blog post ideas. Digital Marketing For Dummies.

Paid Content 140

Paid Content Work Management Marketing Management Marketing Analytics Tools 140

Full Circle Insights

AUGUST 16, 2021

Most companies don’t always have those levels of resources to donate, but organizations of any size can make a difference. The schools benefit from free expertise, employees get the satisfaction that comes with doing a good deed, and the business benefits from satisfied employees and a community that has more of the resources it needs.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Top of Funnel 98

Optinmonster

FEBRUARY 11, 2024

By using growth hacking techniques to gain traction and skyrocket your customer acquisition. Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Are you using growth hacking strategies to boost your business?

Paid Content 83

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 83