Sprout Social

MARCH 1, 2023

Everyone—from marketers to social media users—loves creators. According to a Q1 2023 Sprout pulse survey, over two-thirds (79%) of marketers plan to spend up to 50% of their total social budget on content creators. Another 39% of marketers work with creators on a monthly basis. your potential customers) can come in handy.

Product 92

Product Focus Group Social Media Advertising Agencies 92

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Managing social media and other marketing channels in this economy can be challenging. Check out industry reports or consult peers to get an idea of the range you would have to spend.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Biznology

FEBRUARY 7, 2022

Those who don’t embrace the change, take advantage of these trends, listen to their employees, and pay attention to the impact of the rise of the independent workforce and Creator Economy – fueled by digital and social media platforms, online networks and blockchain, such as Decentralized Autonomous Organizations (DAOs) – will ultimately fail.

Ethics 104

Ethics Privacy Gartner Marketing Proposals 104

Outbrain

JANUARY 12, 2023

Let’s take a look at some of the trends and strategies advertisers need to succeed as we move deeper into 2023. In 2023, advertising will need to be more socially relevant, positively influential, and values-driven than ever before. That, and more, is the key to advertising success in 2023. Diversify away from social media.

Advertising Agencies 61

Advertising Agencies Advertisements Advertising Trends 61

Outgrow

MAY 23, 2022

Creator Economy and Content Entrepreneurship. And for this month , Joe Pulizzi founder of the Creator Economy Expo. Saksham Sharda: Tell us more about the Creator economy expo and how you managed to get world class speakers and content creators on board. Breaking through with a research project.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Sprout Social

MARCH 8, 2023

In Sprout’s 2023 Content Benchmarks report , over half of marketers cite this as a challenge when planning and scheduling posts. Humanizes your brand There’s a reason why 42% of marketers hire creators for unboxing or reveal content. Ring lights, camera (or, phone), action. But while formats may shift, video is here to stay.

Video Marketing 94

Video Marketing Content Thought Leadership Social Media 94

Marketing Insider Group

AUGUST 29, 2023

In this article, you’ll uncover the top social media trends of 2023, and arm yourself with strategies that can elevate your brand’s uniqueness, visibility, and bottom line. Booming Creator Economy The ecosystem of independent content creators is growing. How can your brand take advantage of the creator economy?

Social Media 257

Social Media Marketing AI Trends Peer-to-peer 257

Metadata

SEPTEMBER 28, 2022

Start using first-party data now, or wait until Google gets rid of third-party cookies in 2023? In fact, they’re still shining—and our state of B2B social media advertising report proves that. With the headwinds of an uncertain economy and pressure to do more with less, this is something many marketing teams can’t afford.

Paid Search Agency 52

Paid Search Agency Ads Practices Cost per Lead 52

Convert

AUGUST 14, 2023

Over the last three decades, with the advent of the internet and the creator and Intellectual Property (IP) economies, the baseline of who can go viral, who can influence, and what can shape culture and leave an impact has shifted from the privileged few to almost anyone with the will to execute on an idea. Let’s break this down.

Marketing AI 52

Marketing AI Ethics Business Privacy 52

Martech

FEBRUARY 1, 2024

Artificial intelligence as a collaborator 2023 claimed to be the year of AI, but few marketers did more than play with early edition tools. From digital greeting cards to a massive takeover at the Las Vegas Sphere, Coca-Cola led the early adoption of generative AI for public marketing in 2023.

Social Media 140

Social Media Marketing AI Social Marketing Trends 140

Top Rank Marketing

OCTOBER 20, 2023

MarketingCharts Topic Talk: Study Shows What Marketers Are Researching When it comes to what marketers are researching, during the second quarter of 2023, marketing research on content personalization increased by 522 percent, with research surrounding real-time personalization up some 185 percent, according to newly-published study data.

Enterprise Management 105

Enterprise Management Paid Content Paid Search Agency B2B Marketing 105

SocialPilot

JANUARY 16, 2024

Here’s a teaser: As of October 2023, there are an estimated 4.95 billion social media users around the world as of October 2023 , equating to 61.4 in Q2 2023. In Q2 2023, the CTR for social media advertising stood at 1.36% , a jump from 1.2% in Q2 2023. 7% of Gen Z users (18-25) plan to quit Facebook in 2023.

Social Media 116

Social Media Statistics Media Cost Per Thousand 116

SocialPilot

DECEMBER 14, 2023

Social Media Trend #4: The Blossoming Creator Economy A report from Goldman Sachs forecasts that the creator economy will nearly double in value, reaching $480 billion by 2027, up from its current valuation of $250 billion. billion in 2023, with forecasts suggesting a potential surge to nearly $3 trillion by 2026.

Social Media 115

Social Media Trends Media Multi-Channel 115

Single Grain

DECEMBER 6, 2019

The robots can read license plates, report suspicious activity, and collect data to report to their owners.” Instagram reports that the platform has 1 billion users , and 90% of them already follow active shopping brands, with many visiting these profiles on a daily basis.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145